Is the Social Commerce Market growing now?
In our social commerce market deck, you will find everything you need to understand the market
SUMMARY
Yes. The Social Commerce Market is growing now, with transaction volume, ecommerce share and buyer spending all moving higher across several platforms and regions.
The strongest US evidence is not simply TikTok's popularity. Social commerce sales are growing faster than ecommerce overall, which means the channel is taking a larger share of online retail rather than just benefiting from ecommerce growth.
TikTok Shop is the biggest current growth engine, but it is not the whole market. EMARKETER's 2025 figures imply TikTok generated roughly half of the additional US social-commerce dollars, leaving substantial growth elsewhere.
Buyer behavior is getting deeper as well as broader. The number of US social buyers rose, but spending increased much faster, implying that existing buyers are purchasing more through social channels rather than growth coming only from new users.
TikTok Shop itself is changing shape. Its Shop surface has overtaken video as the largest source of attributed US GMV, suggesting users are increasingly returning to browse products rather than buying only when a viral video happens to put something in front of them.
The seller side is much less healthy than the headline GMV numbers. Most US TikTok Shop stores generated little or no volume in 2025, while a tiny fraction captured very large sales, so marketplace growth should not be confused with broad merchant success.
Live shopping has also found a credible US model, but not as a universal replacement for ecommerce. Whatnot's growth shows that live commerce works especially well where expertise, entertainment, scarcity and community are part of the purchase.
Geography changes the picture dramatically. Southeast Asian content commerce already represents nearly one-third of platform ecommerce GMV, while China's livestream-commerce market is far more mature and still contains major platforms growing faster than conventional online retail.
The market is becoming less dependent on a single checkout model. Meta pulled back from native checkout and Amazon shut Inspire, while TikTok Shop, YouTube Shopping, Pinterest affiliate commerce, Facebook Marketplace and independent creator-commerce infrastructure continue expanding in different ways.
That fragmentation is actually useful evidence. Social commerce increasingly looks like a collection of working commercial models built around discovery, creators, communities, marketplaces and short paths to checkout, rather than one universal idea of turning every social network into a shopping mall.
The biggest unresolved issue is economics rather than demand. Subsidies, vouchers, seller incentives and concentrated merchant outcomes can make platform-level profitability difficult even while consumers keep shifting more spending through social and creator-driven channels.
The overall judgment is therefore clear: the Social Commerce Market is growing now. What is narrowing is the set of models that appear capable of sustaining that growth.
This market map, featured in our social commerce market deck, highlights top companies and startups in the social commerce market
What does “growing social commerce” actually mean right now?
The social commerce market is growing now when we measure actual transactions, repeat buying and the share of ecommerce flowing through social platforms.
The definition still needs some discipline. If we count every purchase that was somehow influenced by Instagram, TikTok or YouTube, social commerce becomes so broad that the number stops meaning much. A more useful definition includes transactions completed inside a social platform and purchases where social content sends the shopper directly into a buying flow.
That covers TikTok Shop, creator affiliate links, livestream marketplaces such as Whatnot, shoppable Instagram content, Pinterest product links and similar models. We would leave ordinary social advertising outside the market when the connection with a later purchase is too loose to measure.
The distinction has become more important lately because the market is splitting into several models. TikTok is building a full marketplace. Whatnot mixes community and live auctions. YouTube is attaching commerce to creator recommendations. Pinterest connects visual discovery with retailer catalogs. Meta increasingly sends shoppers to merchant websites instead of processing the payment itself.
So when we ask whether social commerce is growing today, we are really asking whether social platforms and creators are driving more measurable transactions. On that narrower test, the answer is already quite clear.
| Activity | Counted as social commerce? | Why |
|---|---|---|
| Buying directly on TikTok Shop | Yes | Discovery and transaction happen inside the social platform |
| Buying through a creator's product link | Yes | The creator directly starts the purchase journey |
| Clicking a shoppable Instagram post and buying on the brand site | Yes | Social discovery leads immediately into checkout |
| Seeing a brand video and buying weeks later through Google | Usually no | Attribution becomes too loose |
| Buying through Facebook Marketplace | Yes, but separately | It is social commerce, although it behaves differently from creator-led shopping |
If you want more recent data on this point, please see our latest social commerce market report.
Is US social commerce really growing faster than ecommerce?
US social commerce is gaining share of ecommerce right now, with sales growing faster than online retail overall.
EMARKETER estimates that US social commerce sales reached $87.02 billion in 2025, up 21.5%, and expects another 18% increase in 2026. That would push the market above $100 billion for the first time.
The latest Census Bureau data give us a useful comparison. US ecommerce sales increased 12.2% year over year in Q2 2026. The comparison is not mathematically perfect because EMARKETER gives us a full-year social-commerce forecast while Census reports a quarter, but the gap is wide enough to be meaningful. Social commerce is currently growing several percentage points faster than ecommerce overall.
The share data point in the same direction. EMARKETER estimates social commerce accounted for 6.9% of US retail ecommerce in 2025 and expects it to reach 9.3% by 2029. We are therefore looking at a channel that is gradually taking a larger piece of online retail rather than simply rising because Americans buy more things online.
As this chart shows, and as featured in our social commerce market deck, search interest in social commerce has been growing steadily
Is TikTok Shop still exploding in the US?
TikTok Shop is still growing extremely fast in the US, and the latest numbers actually show another acceleration.
Momentum Works estimates US TikTok Shop GMV reached $11.8 billion in H1 2026, up 103% from $5.8 billion a year earlier. The US also became TikTok Shop's largest market globally again. Worldwide GMV reached $50.3 billion during the same six months, up 92%.
The scale makes the growth harder to dismiss as an early-launch effect. TikTok Shop had already generated roughly $15.1 billion of US GMV during all of 2025. It then produced almost four-fifths of that amount in the first six months of the following year.
A separate dataset points the same way. Consumer Edge recently estimated that TikTok Shop represented roughly 2% of US online retail spending in its latest monthly reading, versus about 1.2% a year earlier.
Triple-digit growth will disappear eventually. For now, TikTok Shop is growing far too quickly and from too large a base to describe the US business as merely an experiment.
| TikTok Shop GMV | Earlier period | Latest period | Growth |
|---|---|---|---|
| United States, first half | $5.8B | $11.8B | +103% |
| Global, first half | About $26.2B | $50.3B | +92% |
| US share of online retail spending, latest monthly estimate | About 1.2% one year earlier | About 2.0% | Clear share gain |
Is TikTok Shop carrying the whole US social commerce market?
TikTok Shop is carrying a huge part of current US social commerce growth, but most social commerce spending still happens elsewhere.
EMARKETER estimated TikTok Shop sales at $15.82 billion in 2025, equivalent to 18.2% of the $87.02 billion US social commerce market. Different firms measure TikTok Shop somewhat differently, which explains why EMARKETER's retail-sales estimate does not exactly match Momentum Works' GMV estimate.
The interesting part is the incremental growth. EMARKETER's figures imply TikTok Shop added roughly $8.2 billion of US sales in 2025. Total social commerce added about $15.4 billion. We calculate that TikTok alone therefore generated roughly 53% of the additional dollars.
That is enormous for one platform. It also means nearly half of the incremental growth came from somewhere else.
Facebook Marketplace remains particularly large. Meta recently said one in three young adults who use Facebook in the US visits Marketplace every day. Globally, around 430 million items and 44 million vehicles are listed on Marketplace each month. Meta is now even testing a separate Seller app with inventory management, AI listing creation and performance tools for heavy Marketplace sellers.
TikTok is currently the strongest growth engine, but social commerce in the US is already broader than TikTok.
If you want more recent data on this point, please see our latest social commerce market report.
This chart, featured in our social commerce market deck, illustrates yearly VC funding for social commerce startups
Are more Americans shopping on social media, or are existing buyers just spending more?
US social commerce is growing through both new buyers and heavier spending by people who already shop through social platforms.
EMARKETER estimated 108.3 million US social buyers in 2025, up 6.8%. Social commerce sales grew much faster over the same period. If buyer count rises 6.8% while spending rises 21.5%, the implied average sales per buyer increase is about 13.8%.
That is one of the more useful numbers in the market because it tells us where the growth is coming from. Adding new shoppers explains only part of it. Existing social buyers are also spending more.
TikTok itself continues to reach a huge share of this audience. A Bazaarvoice and EMARKETER survey carried out in spring 2026 found that 70% of US social buyers had purchased something on TikTok during the previous 12 months.
There is some churn underneath that headline. Harris Poll data cited by EMARKETER found that 63% of Gen Z respondents said they had stopped buying through TikTok Shop. Meanwhile, Edison Research found TikTok users aged 25 to 44 were particularly active commercially, with 47% buying something they had first heard about on the platform.
We would read those numbers as social shopping spreading beyond its earliest Gen Z base while individual platforms still have to fight for repeat usage. The market can grow even when some early users lose interest.
Are TikTok Shop sellers actually making money?
TikTok Shop is booming as a marketplace, but most US sellers are making almost nothing from it.
Momentum Works and Tabcut counted roughly 803,500 US TikTok Shop stores in 2025. Around 54% generated no GMV. Another roughly 40% stayed below $10,000 for the year.
Only 2,143 stores crossed $1 million in GMV. We calculate that at roughly 0.27% of registered stores. Just 135 stores surpassed $10 million.
Creators show the same concentration. TikTok Shop had hundreds of thousands of affiliates, while the number generating serious volume remained a tiny fraction of the total.
The market therefore has a very sharp power law. Opening a TikTok Shop is easy these days. Producing enough content, finding productive creators, keeping commissions attractive, running promotions and repeatedly finding products that convert is much harder.
Merchant counts by themselves are weak evidence of market health. TikTok can keep adding stores without making the average store successful. Transaction volume and buyer behavior tell us much more.
| US TikTok Shop sellers in 2025 | Result |
|---|---|
| Registered stores | About 803,500 |
| Stores with zero GMV | About 54% |
| Stores below $10,000 GMV | About 40% |
| Stores above $1M GMV | 2,143 |
| Share of stores above $1M | About 0.27% |
| Stores above $10M GMV | 135 |
This chart, featured in our social commerce market deck, shows how Whatnot is winning in social commerce
Is TikTok Shop becoming a real marketplace rather than a viral-video checkout?
TikTok Shop is increasingly behaving like a marketplace that people browse, rather than relying entirely on products appearing inside viral videos.
The latest Momentum Works data show a striking change in where US TikTok Shop transactions come from. In H1 2026, the Shop surface accounted for 51.4% of attributed GMV. Video represented 40.4% and live shopping 8.2%.
The mix looked quite different in 2025. Video accounted for roughly 50% of US GMV, while the Shop tab represented 36%. In other words, the marketplace surface went from well behind video to the largest transaction source.
That shift is more useful than another viral-product anecdote. TikTok is getting users accustomed to navigating products, comparing them and returning to the commerce area after the original moment of discovery.
The product mix is broadening too. Beauty and personal care still lead, followed by womenswear and sports and outdoors, but some of the fastest-growing categories in 2025 included kids' fashion, baby and maternity, and Muslim fashion.
TikTok Shop still works unusually well for products that can be demonstrated quickly and bought without weeks of research. Even so, it is starting to look less like a collection of impulse-buy buttons and more like a genuine ecommerce destination.
If you want more recent data on this point, please see our latest social commerce market report.
Is live shopping finally working in the US?
Live shopping is finally working at serious scale in the US, although the winning format looks much more community-driven than the original digital-QVC idea.
Whatnot is the clearest evidence. The company said more than $8 billion of GMV passed through the platform in H1 2026, already more than it handled during all of 2025. Its buyer base more than doubled year over year.
The intensity of usage is unusual for an ecommerce app. Whatnot now hosts more than 550,000 hours of live shows each week. Users watch specialists sell trading cards, fashion, sneakers, coins, collectibles, electronics and hundreds of other categories, often through rapid auctions.
Investors are treating that growth seriously. Whatnot recently raised $545 million at a $20 billion valuation, almost twice the $11.5 billion valuation attached to its previous round.
The model works particularly well when the seller's knowledge, personality and community are part of the product experience. A person collecting rare trading cards has a reason to spend an hour with a specialist seller. Someone buying dishwasher detergent probably does not.
That helps explain why live shopping can grow quickly in the US without becoming the default way Americans buy everything. Whatnot has found categories where live interaction genuinely improves the shopping experience.
This chart, featured in our social commerce market deck, illustrates yearly funding for social commerce startups
Has social commerce already become mainstream in Southeast Asia?
Social commerce is already mainstream ecommerce infrastructure in Southeast Asia.
Momentum Works estimates content commerce generated $49.7 billion of GMV across Southeast Asia in 2025. That was 32% of the region's $157.6 billion platform ecommerce market.
The comparison with the previous year is even more revealing. Content commerce represented only about 20% of platform GMV in 2024. Its share jumped by roughly twelve percentage points in one year.
TikTok Shop has changed the competitive structure of the region at the same time. Shopee remains number one with a 53% regional share, but the combined TikTok Shop and Tokopedia business reached GMV equal to 65.7% of Shopee's.
This is happening inside an ecommerce market that is still expanding quickly. Southeast Asian platform GMV rose 22.8% in 2025, while Thailand grew 51.8% and Malaysia 47.6%.
There is still plenty of subsidy and voucher spending behind ecommerce economics in the region, so today's customer-acquisition costs may not be permanent. But on consumer behavior, the debate has moved on. Content commerce already represents nearly one dollar in three spent through the region's major ecommerce platforms.
Is social commerce still growing in China?
China's social commerce market is much more mature than the US market, yet it is still producing large double-digit growth pockets today.
A white paper prepared by the Development Research Center of China's State Administration for Market Regulation and the Chinese Academy of Social Sciences estimated livestream ecommerce GMV above RMB5 trillion in 2025. That was close to one-third of China's online retail market, with around 660 million users participating in the category.
China reached that scale after livestream ecommerce expanded more than twelvefold between 2019 and 2024. The industry has clearly moved past its earliest hypergrowth phase, but the latest platform numbers still look strong.
Kuaishou generated RMB1.598 trillion of ecommerce GMV in 2025, up 15%. China's physical-goods online retail sales increased only 5.2% over the same year. Kuaishou's ecommerce business therefore grew almost three times as fast as the broader online physical-goods market.
Kuaishou also reported rising repeat-purchase frequency among active ecommerce users and a record active-merchant base at the end of the year. Those figures show an established platform still finding more spending from existing users rather than depending only on new shopper acquisition.
China gives us a useful preview of what social commerce can become after the novelty disappears: slower than its early boom, heavily regulated, and still a very large part of ecommerce.
This chart, featured in our social commerce market deck, compares the main business model options for social commerce marketplaces
Are YouTube and Pinterest becoming real shopping platforms?
YouTube and Pinterest are becoming much more serious commerce platforms now, giving the market two large growth engines outside TikTok.
YouTube already has more than 500,000 creators enrolled in YouTube Shopping. The company said Shopping GMV grew fivefold year over year in its previous disclosed growth period, while viewers spent more than 40 billion hours watching shopping-related videos globally in 2025.
YouTube has kept expanding the commercial surface since then. It lowered access to its Shopping affiliate program to eligible Partner Program creators with only 500 subscribers. It launched the program in Mexico and Argentina with Mercado Libre. It is currently working toward more direct checkout inside YouTube, and it has just added major Korean home-shopping groups including Lotte Home Shopping, GS Shop and Hyundai Home Shopping as affiliate partners.
Pinterest is following a different path. Its latest quarterly results showed a record 640 million monthly active users, up 11% year over year, while revenue grew 18%. Pinterest says users perform more than 80 billion searches each month and roughly half have commercial intent.
Pinterest also recently connected creators directly with Amazon Storefronts. Once linked, eligible Amazon products tagged on Pinterest can automatically carry the creator's affiliate information.
Neither company needs to copy TikTok exactly. YouTube already owns long-form product reviews and creator trust, while Pinterest attracts users who are often actively planning what to buy. Both are now shortening the distance between that existing behavior and the transaction.
Did Meta and Amazon prove social shopping doesn't work?
Meta and Amazon proved that some social-shopping products were badly designed, while social-driven shopping kept growing around them.
Meta spent years trying to make Facebook and Instagram into more self-contained shopping destinations. Instagram removed its dedicated Shop tab, Meta eventually phased out native checkout, and Facebook and Instagram Shops now generally send buyers to the merchant's website.
Yet Meta has hardly abandoned commerce. Facebook Marketplace is so heavily used that one in three young US Facebook adults now visits it daily. Meta is building a dedicated Seller app for high-volume Marketplace merchants and adding AI tools around listings and inventory.
Amazon's Inspire experiment failed more cleanly. The company launched the TikTok-style shopping feed in 2022 and shut it down in 2025.
Amazon had essentially everything required for the transaction, including the products, logistics and checkout, but it could not make enough people care about scrolling through its social feed. TikTok approached the problem from the opposite direction: hundreds of millions of people were already watching content, and commerce was added into that behavior.
Amazon is still participating in creator commerce through integrations such as Amazon Storefront linking on Pinterest. The lesson from these retreats is fairly specific. A company cannot manufacture compelling social behavior simply by putting short videos next to a buy button.
If you want more recent data on this point, please see our latest social commerce market report.
This chart, featured in our social commerce market deck, breaks down market revenue by customer segment in the social commerce market
Is creator commerce becoming a market of its own?
Creator commerce is now large enough to support independent infrastructure companies rather than existing only as a feature inside social networks.
ShopMy is a good example because it sits between brands, creators and retailers instead of owning a major consumer social network. The platform now works with roughly 243,000 creators and more than 1,600 brands.
The Financial Times recently reported that more than $200 million of fashion, jewelry, homeware and other merchandise is flowing through ShopMy each month. That puts the current transaction pace comfortably into the billions of dollars per year.
The company was valued at $1.5 billion after raising $70 million, following an earlier funding round that had valued it at $410 million. The valuation increase alone does not prove the business works, but the transaction volume shows that creator recommendations can support a sizable standalone commercial layer.
We are also seeing the surrounding infrastructure become more specialized. Brands need affiliate attribution, creator discovery, gifting, storefront software, commission management and performance data. Creators increasingly operate across TikTok, Instagram, YouTube, Pinterest and their own audiences instead of belonging commercially to one platform.
That makes creator commerce harder to reduce to a single social network. A growing part of the market now sits in the pipes connecting creators, brands and checkout systems.
Can social commerce keep growing without endless discounts?
Social commerce can keep growing with fewer subsidies, but today's market is still receiving plenty of financial help from platforms.
TikTok Shop currently charges US sellers a 6% commission, so the platform is already monetizing transactions rather than giving the service away completely. At the same time, its own seller site advertises new-seller incentives worth up to $23,630. Discounts, advertising support and creator incentives are still part of the growth machine.
Southeast Asia shows the same tension at a larger scale. Momentum Works argues that ecommerce prices in the region have not yet reached their true floor because subsidies and vouchers still support much of today's apparent affordability.
That does not invalidate the transaction growth. It does mean consumer adoption and platform economics should not be treated as the same thing.
The useful evidence is what happens as the biggest platforms gradually ask merchants to bear more of the real cost. TikTok has already moved well beyond its initial US launch period, charges commissions and has started professionalizing the seller ecosystem. Transaction growth has remained exceptionally strong.
We would therefore call subsidy dependence a margin question now more than a demand question. Social platforms may have to spend heavily to win merchants and buyers from one another, but consumers have already shown that they will buy through these channels at very large scale.
This chart, featured in our social commerce market deck, shows how in-app storefront platform technology has evolved over time
Is the Social Commerce Market growing now?
Yes. The Social Commerce Market is clearly growing now, and the evidence is much stronger than a handful of viral TikTok products.
US social commerce is gaining share of ecommerce. Southeast Asian content commerce jumped from about 20% to 32% of platform GMV in a single year. China's livestream-commerce industry is already measured in trillions of yuan and still contains platforms growing much faster than conventional ecommerce. Whatnot moved more than $8 billion of merchandise in only six months. YouTube and Pinterest are currently adding shopping infrastructure to audiences already measured in hundreds of millions of users.
The market is also changing shape as it grows. Native social checkout has not become the universal model that Meta once imagined. Livestreaming is powerful in some categories and relatively unimportant in others. TikTok itself is seeing more US transactions flow through its Shop surface. Creator-commerce companies such as ShopMy are building businesses between the social network and the retailer.
There are real weaknesses. Seller success is brutally concentrated. Subsidies remain important. Trust problems and regulation can slow individual platforms. Some shopping products, including Amazon Inspire and Meta's native checkout strategy, have already disappeared.
Those failures no longer outweigh the aggregate evidence. They tell us which versions of social commerce work poorly.
The models working these days are fairly clear: product discovery inside content, trusted creator recommendations, community-driven shopping, marketplace browsing that follows social discovery, and a short path from attention to checkout.
That combination is producing more buyers, more spending per buyer and more transaction volume across several unrelated platforms and regions. We would therefore judge the claim as true: the Social Commerce Market is growing now, although the growth is concentrating around a smaller set of models than the original “every social network becomes a shopping mall” thesis suggested.
| Growth test | What we found | Verdict |
|---|---|---|
| US social commerce | Growing faster than ecommerce overall and heading above $100B | Growing |
| TikTok Shop | Very rapid US and global GMV growth at meaningful scale | Growing very fast |
| Buyer behavior | More buyers plus higher implied spending per buyer | Healthy growth |
| Merchant outcomes | Most sellers remain tiny or inactive | Major weakness |
| US live shopping | Whatnot has reached multi-billion-dollar scale | Now meaningful |
| Southeast Asia | Content commerce reached 32% of platform ecommerce GMV | Mainstream |
| China | Trillion-yuan market with large platforms still posting double-digit growth | Mature but growing |
| YouTube and Pinterest | Both are actively expanding commerce infrastructure | Broadening market |
| Failed formats | Meta native checkout and Amazon Inspire retreated | Some models failed |
| Final judgment | Transaction growth is broad enough to outweigh those failures | Yes, the Social Commerce Market is growing now |
If you want more recent data on this point, please see our latest social commerce market report.
OUR METHODOLOGY
This analysis tests whether the Social Commerce Market is growing now by looking at commercial activity rather than relying on broad market-size forecasts or individual viral products. We assess transaction volume, ecommerce share, buyer behavior, seller outcomes, platform development, geographic maturity and changes in the shopping models themselves.
We use a deliberately narrower definition of social commerce. We count transactions completed inside social platforms and purchases where social content or a creator link sends the shopper directly into a buying flow. We generally exclude purchases where social media may have influenced the consumer but the connection with the eventual transaction is too loose to measure.
We prioritize evidence that gets close to actual purchasing behavior: GMV, retail sales, ecommerce share, buyer counts, spending per buyer, repeat purchasing, merchant activity and the source of transactions inside a platform. Platform launches, funding rounds and valuations are useful context, but they carry less weight unless commercial usage is visible as well.
The US analysis compares EMARKETER's estimates for social-commerce sales with Census Bureau ecommerce data. The periods are not perfectly matched, so the comparison is used to establish direction and relative growth rather than to claim a precise like-for-like growth differential.
For TikTok Shop, we use Momentum Works for US and global GMV, marketplace activity and transaction-source mix, while EMARKETER provides a separate estimate of US retail sales. These datasets use different methodologies, so we do not treat their GMV and sales figures as interchangeable.
Buyer growth and spending growth are considered separately. The implied increase in average spending per US social buyer is calculated from EMARKETER's reported 21.5% increase in social-commerce sales and 6.8% increase in social-buyer count, rather than taken from a separate published estimate.
We also separate market adoption from merchant economics. TikTok Shop can generate rapidly increasing GMV while most individual stores remain small or inactive. Seller concentration, commissions, subsidies and incentives therefore inform the quality and sustainability of the market rather than determining whether transaction activity itself is growing.
Geographic comparisons are used to show different stages of market maturity, not to force the US, Southeast Asia and China into one standardized dataset. Momentum Works provides the main Southeast Asian ecommerce and content-commerce figures, while Kuaishou disclosures and China's National Bureau of Statistics provide comparison points for the more mature Chinese market.
Platform strategy is treated as another part of the evidence. Meta's retreat from native checkout and Amazon's closure of Inspire show that particular social-shopping formats can fail even while other models expand. We therefore give more weight to transaction growth that appears across different approaches, including TikTok Shop, Whatnot, Facebook Marketplace, YouTube Shopping, Pinterest affiliate commerce and independent creator-commerce infrastructure.
Key sources used for this analysis include: the US Census Bureau for quarterly ecommerce sales, EMARKETER for US social-commerce sales, buyers, ecommerce share and TikTok Shop estimates, Momentum Works for TikTok Shop US and global GMV and transaction-source mix, EMARKETER and Bazaarvoice for US social-buyer behavior, Meta for Facebook Marketplace usage, Meta for Marketplace seller tools, Momentum Works for Southeast Asian ecommerce and content commerce, Kuaishou's FY2025 results, China's National Bureau of Statistics for online retail growth, YouTube for Shopping GMV growth and creator participation, YouTube for its 2026 commerce strategy, Pinterest for search volume and commercial intent, and Pinterest for Amazon Storefront integration.
In our social commerce market deck, we identify pain points entrepreneurs should prioritize
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