What does a $32B cloud deal signal?
One cloud startup reached $100M of recurring revenue in 18 months, then sold for $32B. What that says.
Full answer in the deck
LAST UPDATED: October 6, 2026
Get a reality check on cybersecurity
Security teams already run dozens of tools they did not choose. Pick the wrong one and you live with it for five years. This deck will help you understand this market better.
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What's included in this report
If you are putting money into cybersecurity, or your own time, these twelve sections give you the full picture as it stands today.
- Market definitionWhat is this market about?Cybersecurity is sold as software, as a service, and as people watching screens at night, all under one word. We start from a clear definition, so you know exactly what we are counting.
- Market opportunityWhere are the opportunities?Two of the largest software acquisitions ever happened here in a single year, and the buying has not stopped. We collected the latest signals and show you why this market is hot right now.
- Market sizeHow big is it really?Nearly every figure you find comes from a vendor quoting another vendor's forecast. We run our own first-principles analysis and show you the calculation, so you can trust the result.
- Pain pointsWhat are the problems to fix?A security analyst, a developer and a board member all say they want less risk, and they mean different things. You will see where the frustrations are, and who is ready to pay to fix them.
- Tech & infraWhat's the latest tech?Cloud posture, identity, detection, agents that respond on their own: the labels move faster than the products. We show you where things stand today, what is still being built, and what comes next.
- Value creationWhich business models work?Some vendors charge per person, some per gigabyte, some run the whole thing for you, and the margins differ. You will see the business models that work today, and where the money is really made.
- Market challengesWhat are the blockers?Teams drown in alerts, hiring is hard, and budgets get questioned the moment nothing bad happens. We will show you what is still unsolved, what is already settled, and how much each one could slow this market down.
- Growth driversWhat are the growth drivers?New rules and smarter attacks get cited every time, and neither tells you where the budget goes. We will tell you what could make this market explode, and what is still missing to get there.
- Investor betsWhat do investors bet on?Buyers want fewer vendors, not more, and that changed what a young company has to prove. We walk you through what investors love right now, and what they will not look at anymore.
- Top playersWho are the startups?You know CrowdStrike and Palo Alto. The companies growing fastest underneath them are rarely in the headlines. We give you the hottest startups, including the ones under the radar, on clear market maps.
- Startup killersWhat kills startups?A single product nobody renews, a channel that owns the customer, and one breach of your own. We show you the patterns behind the failures, so you know what to watch for if you build or invest here.
- Startup strategiesHow to win this market?A few vendors get bought once and then sell more every year after that, which is where the value sits. We tell you what the winners did differently, so you know what to reproduce.
Some of the questions we answer inside
Six questions, picked from 196+ slides.
Why did identity become the battleground?
Attackers log in rather than break in, so the biggest platforms bought identity tools. Who leads each security segment, and how.
Full answer in the deck
Is Cyera on the same curve as Wiz?
Wiz reached $12B in four years, then sold for $32B. Cyera, securing company data, is climbing the same way.
Full answer in the deck
What is driving the interest in cybersecurity?
Searches for cybersecurity firms spiked after each large breach, then settled at a higher level than before.
Full answer in the deck
What does AI change for attackers?
AI finds and patches software flaws faster than people, and one attack was run mostly by AI. How fast both sides are moving.
Full answer in the deck
Is Okta losing the data security fight?
Cyera went from 8% of Okta's value to 59% in two years, while Okta's own share price kept falling.
Full answer in the deckWhy we built this deck
Most security teams already run dozens of tools they did not really choose, and they are tired of adding more. So the market is less about who has the best product and more about which platforms large companies are willing to consolidate onto.
For a long time, cybersecurity grew by adding a new category every few years, and each one produced its own startups. That still happens, but more of the market now goes through a few large platforms that buy those startups once they work.
If you’re building or investing in cybersecurity, you need to know where security budgets are actually going, what the big platforms are likely to buy next, and how AI is changing both attacks and defense. We built this deck to give you that picture quickly, without making you track every acquisition and product launch yourself. And because this market moves fast, we’ll send you the updated version every quarter.
Save hours of messy research
Weeks of reading, cross-checking and dead ends, already done. Here is what you can check for yourself on every page.
- One view instead of fifty tabsDozens of reports, filings and announcements compressed into a page you read in seconds
- The method is written downHow each number was built is explained on the slide, not hidden in a footnote
- Updated every single quarterNew rounds, new clearances, figures rechecked, and the date printed on the cover
- Our sources and databases are yoursLinks to every source we used, and to the databases behind them, so you can dig yourself
Questions?
What exactly do I get?
A 196+ slide PDF, downloadable right after checkout.
Who is this report for?
Founders, investors, operators and strategists who need a clear view of the market before they build, invest, partner or reposition.
What is your market definition?
Products and services that protect systems, identities and data: cloud and endpoint security, identity, data security, detection and response, managed services and the tooling around them. General IT infrastructure, privacy consulting and physical security are out.
Do you have funding data?
Yes, we have tracked every single deal, with all the available data: date, company, what it does, category, stage, deal size, HQ country and region, lead and strategic investors, founding year, etc. Email us and we'll send it to you.
Do you have startup data?
Yes, we rank every company we follow, with revenue, valuation and multiple numbers, plus category and segment, so you can sort and compare instead of reading a list. Email us and we'll send it to you.
Can I get future updates?
Yes. We update every deck each quarter. With the complete deck, just send us an email and we'll send you the next update, along with the latest version of both databases.
Can I get a company invoice?
Yes. Add your company name at checkout, or email us and we'll send one.
Any guarantee?
If the deck doesn't hold up to what this page shows, tell us and we'll refund you. No forms.
Is this a one-time payment?
Yes, both options are a single payment. Nothing renews, nothing is charged again, and there is nothing to cancel.
Can I get a discount?
Yes. Use NEWMARKET for 20% off two reports, or NEWMARKETMAX for 30% off five or more. The codes work on any mix of markets.
Still have a question?
Email team@newmarketpitch.com and we reply within 24 hours.
Get the cybersecurity market report
This market is easy to get wrong. Security teams are asked to add tools they never chose. Here, you'll get an up-to-date read you can act on.
A snapshot of today
The essentials
6 of the 12 sections — Updated 6 days ago
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Updated 6 days ago
- Market definition
- Market opportunity
- Market size
- Pain points
- Tech & infra
- Value creation
- Market challenges
- Growth drivers
- Investor bets
- Top players
- Startup killers
- Startup strategies
The full picture
The complete deck
All 12 sections — Updated 6 days ago
$99one-time
Updated 6 days ago
- Market definition
- Market opportunity
- Market size
- Pain points
- Tech & infra
- Value creation
- Market challenges
- Growth drivers
- Investor bets
- Top players
- Startup killers
- Startup strategies
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