LAST UPDATED: October 10, 2026

Get the latest reality check on EdTech

In EdTech the person who loves your product is never the person who pays for it. Everyone learns that the expensive way. This deck will help you understand this market better.

  • 194+ slides
  • 12 sections
  • Updated 2 days ago
Get the market report

Bought by people working at

BlackstonecitiFidelity mastercardSamsungHYUNDAI

What's included in this report

Whether you want to invest in EdTech or build in it, these twelve sections have you covered. You will get the full picture here.

  1. Market definitionWhat is this market about?Ask five people what EdTech means and you get five answers: schools, universities, corporate training, sometimes childcare. We start from a clear definition, so you know exactly what we are counting.
  2. Market opportunityWhere are the opportunities?Free AI assistants wiped out a whole part of this market in about a year, and schools became the buyer again. We collected the latest signals and show you what is hot right now, and what is not anymore.
  3. Market sizeHow big is it really?Every vendor quotes a different figure for school spending, and most of them quote each other. We run our own first-principles analysis and show you the calculation, so you can trust the result.
  4. Pain pointsWhat are the problems to fix?The teacher who loves a tool, the district that signs for it and the program that funds it are three different people. We walk you through where the frustrations are, and who is ready to pay to fix them.
  5. Tech & infraWhat's the latest tech?AI tutors, grading copilots, the old learning platforms underneath: it is hard to tell what is real. You will see where things stand today, what is still being built, and what comes next.
  6. Value creationWhich business models work?Some companies sell licenses to districts, some sell subscriptions to parents, and the margins are nothing alike. We show you the business models that work today, and where the money is really made.
  7. Market challengesWhat are the blockers?Schools buy once a year, privacy rules are strict, and proof of results is rarely accepted. We tell you what is still unsolved, what is already settled, and how much each could slow this market down.
  8. Growth driversWhat are the growth drivers?Everyone points at teacher shortages and AI budgets. That is true and it tells you very little. We will show you what could make this market explode, and what is still missing to get there.
  9. Investor betsWhat do investors bet on?After 2U and Byju's, investors became very careful about anything that looks like the last cycle. We will tell you what investors love right now, and what they will not look at anymore.
  10. Top playersWho are the startups?You know Duolingo and Coursera. The companies actually selling to districts are much less visible. We will show you the hottest startups, including the ones still under the radar, on clear market maps.
  11. Startup killersWhat kills startups?Teachers love a tool, the district never signs, and the money runs out. We walk you through the patterns behind the failures, so you know what to watch for if you build or invest here.
  12. Startup strategiesHow to win this market?A few companies get renewed by the same schools year after year, which almost nobody manages. We show you what the winners did differently, so you know what to reproduce.
194+ slides PDF, instant download Edition October 2026

Some of the questions we answer inside

Six examples, out of 194+ slides.

RAND surveys showing student use of AI for homework jumping from 48% to 62% in seven months

What did ChatGPT do to paid homework help?

Most US students use AI for homework, and the paid answer sites lost their subscribers fast. What that did to the old leaders.

Full answer in the deck
How MagicSchool won over millions of teachers, compared with a regular school vendor

Who actually signs the check in a school?

Teachers adopt, principals pilot and districts buy. How one startup won teachers with a free plan, then sold to their districts.

Full answer in the deck
Worldwide Google searches for learning online over the last five years

Is EdTech demand real or just curiosity?

After years of post-Covid decline, searches for learning online jumped once free AI tutors got good enough.

Full answer in the deck
What slows EdTech adoption down, from lost relief money and weak proof to slow yearly purchasing

Why do consumer apps outsell district software?

Schools buy once a year, lost their relief money and rarely share data. The eight reasons school tools sell slower than apps.

Full answer in the deck
Valuations of EdTech startups by years since founding

Why did the EdTech race stall?

Eruditus and Upgrad are worth no more than at the 2021 peak, while the new money went to AI tutors instead.

Full answer in the deck
Recent EdTech stumbles, from the Byju’s insolvency and the fall of Unacademy to Chegg’s revenue drop

What did the pandemic winners get wrong?

A $22B tutoring giant sank, and other pandemic winners sold for a fraction of their value. The pattern behind the fall.

Full answer in the deck

Why we built this deck

In EdTech, the teacher who loves a tool, the district that buys it and the program that funds it are usually three different people. A product can spread through classrooms in a few weeks and still wait a full budget cycle before anyone pays for it.

For years, the bet was that students and parents would pay directly, and homework help and online degrees grew fast on that idea. Generative AI made a lot of that help free, several consumer names shrank quickly, and schools went back to being the buyer that matters most.

If you’re building or investing in EdTech, you need to know which tools districts actually renew, how much of the money depends on public funding, and where AI tutoring finds a paying customer. We built this deck to give you that picture quickly, without making you read procurement records one by one. And because this market can change a lot within a school year, we’ll send you the updated version every quarter.

Save hours of messy research

Weeks of reading, cross-checking and dead ends, already done. Here is what you can check for yourself on every page.

  • One view instead of fifty tabsDozens of reports, filings and announcements compressed into a page you read in seconds
  • The method is written downHow each number was built is explained on the slide, not hidden in a footnote
A slide from the EdTech market deck: the market grid of top startups by segment
  • Updated every single quarterNew rounds, new clearances, figures rechecked, and the date printed on the cover
  • Our sources and databases are yoursLinks to every source we used, and to the databases behind them, so you can dig yourself

Questions?

What exactly do I get?

A 194+ slide PDF, downloadable right after checkout.

Who is this report for?

Founders, investors, operators and strategists who need a clear view of the market before they build, invest, partner or reposition.

What is your market definition?

Tools and services built to teach, or to run teaching: K-12 and higher-education software, tutoring, assessment, learning platforms, and workforce or vocational training. Corporate SaaS, parenting apps and childcare are out. The first section of the deck sets the scope out in full.

Do you have funding data?

Yes, we have tracked every single deal, with all the available data: date, company, what it does, category, stage, deal size, HQ country and region, lead and strategic investors, founding year, etc. Email us and we'll send it to you.

Do you have startup data?

Yes, we rank every company we follow, with revenue, valuation and multiple numbers, plus category and segment, so you can sort and compare instead of reading a list. Email us and we'll send it to you.

Can I get future updates?

Yes. We update every deck each quarter. With the complete deck, just send us an email and we'll send you the next update, along with the latest version of both databases.

Can I get a company invoice?

Yes. Add your company name at checkout, or email us and we'll send one.

Any guarantee?

If the deck doesn't hold up to what this page shows, tell us and we'll refund you. No forms.

Is this a one-time payment?

Yes, both options are a single payment. Nothing renews, nothing is charged again, and there is nothing to cancel.

Can I get a discount?

Yes. Use NEWMARKET for 20% off two reports, or NEWMARKETMAX for 30% off five or more. The codes work on any mix of markets.

Still have a question?

Email team@newmarketpitch.com and we reply within 24 hours.

Get the EdTech market report

So many people get this market wrong. A tool can be in every classroom and still never get a contract. Here, you'll get the latest update, with the real numbers you need.

A snapshot of today

The essentials

6 of the 12 sections — Updated 2 days ago

$79one-time

Updated 2 days ago

  • Market definition
  • Market opportunity
  • Market size
  • Pain points
  • Tech & infra
  • Value creation
  • Market challenges
  • Growth drivers
  • Investor bets
  • Top players
  • Startup killers
  • Startup strategies
The full picture

The complete deck

All 12 sections — Updated 2 days ago

$99one-time

Updated 2 days ago

  • Market definition
  • Market opportunity
  • Market size
  • Pain points
  • Tech & infra
  • Value creation
  • Market challenges
  • Growth drivers
  • Investor bets
  • Top players
  • Startup killers
  • Startup strategies
BONUS
  • We can send you the next updates
  • Full access to funding and startup data

Use code MARKETPITCH for 10% off your order