What are the latest funding news in the agentic AI market? (October 2026)

Last updated: 5 October 2026
Cover of NewMarketPitch's Agentic AI Funding Report report, 2026 edition Do a handful of agent startups take most of the money? Almost half of it. Two startups, Cognition and Sierra, took 23% of the $22.7B raised by AI agent startups recently. The top 10 took 45%, the other 596 shared the rest. Chart from NewMarketPitch's Agentic AI report.Are AI agent startups priced like big tech? Far above it. Their last rounds value them at a median ~48 times their yearly sales (Sierra ×79, Cognition ×48). Listed software trades at ~4 times, and only Palantir (×79) is priced like them. Chart from NewMarketPitch's Agentic AI report.When did money start pouring into AI agents? From mid-2025, and it sped up in 2026. AI agent startups raised $2.4B in 2024, $6.6B in 2025 and $13.6B in the first nine months of 2026, 3.0 times as much as a year earlier. Chart from NewMarketPitch's Agentic AI report.Who is fighting on which front of agentic AI? All four kinds of players fight on almost every front. Europe and Israel are strongest in customer service and security. Chart from NewMarketPitch's Agentic AI report.How do AI agents charge their customers? Three ways. Per user each month, like classic software ($30 to $125). Per step, action or session used (2¢ to 49¢). Or per resolved conversation ($0.99 to $2), paid only when the agent succeeds. Chart from NewMarketPitch's Agentic AI report.Beyond the US, where does AI agent money go? Mostly to Europe, one champion per country. US startups took 81% of the money recently. Of the $4.2B raised elsewhere, 74% went to Europe, led by Wonderful, Parloa and H. Chart from NewMarketPitch's Agentic AI report.Can AI agents now do computer work as well as people? On a computer, roughly yes: the best agent scores 85% on a cleaned-up version of the test, above the 72% people scored on the original. On websites and research, people still lead, but agents gained 50+ points in two to three years. Chart from NewMarketPitch's Agentic AI report.How fast are AI agent startups rising in value? Extremely fast. Cognition went from $0.35B to $48B in 30 months, Sierra from ~$1B to $15.8B in 27 months. Factory and Wonderful multiplied their value by 7 to 17 in about a year. Chart from NewMarketPitch's Agentic AI report.

Every funding round, every investor, and who is really ahead in agentic AI, in one document. Have a look ↓

Agentic AI funding remained highly active in September 2026, with investors backing autonomous systems across recruiting, coding, IT, healthcare, insurance and customer operations.

The 12 latest qualifying deals in this list represented about $1.46 billion in disclosed funding, although Instinct's $1 billion round alone accounted for most of that capital.

The market is also becoming increasingly vertical, with most funded companies building agents around specific business workflows rather than offering generic AI assistants.

And if you want to better understand this new industry, you can get our report on agentic AI funding, valuations and who's ahead.

Insights

  • The 12 latest qualifying agentic AI funding deals represented about $1.46 billion, but Instinct alone captured $1 billion, showing how a single consumer agent can heavily distort headline market funding.
  • Without Instinct, the remaining 11 agentic AI companies still raised roughly $460 million, showing substantial investor demand beyond the market's largest and most visible financing.
  • The median disclosed round was about $27.8 million, suggesting the latest agentic AI funding activity spans both very early products and companies that have already reached meaningful commercial scale.
  • Software engineering produced two qualifying deals, Factory and ByteAsk, but their $200 million and $1 million rounds show how widely capital requirements differ within the same agentic AI category.
  • Recruiting also produced two deals, Metaview and Jack & Jill, suggesting talent acquisition is becoming one of the clearest vertical markets for autonomous AI agents that maintain context and execute workflows.
  • Most companies in the list are vertical agentic AI applications for specific operational workflows, including mortgages, insurance, hospitals, hospitality and IT, rather than broad horizontal assistants.
  • Human approval remains important even among highly autonomous products, with companies such as Primo, Health Force and Factory combining automated execution with controls for decisions that require oversight.
  • The funding pattern suggests investors increasingly value agents that can connect directly to operational systems, because access to CRMs, development tools, booking systems and enterprise software enables agents to complete real work.
  • Several companies already showed strong commercial adoption before raising, including Sela, Primo, Metaview and Ema, indicating that agentic AI funding is increasingly reaching companies with demonstrated product-market fit.

Written by the New Market Pitch teamWe track new markets so founders and investors can move faster. About us

Summary table of the latest funding deals in the agentic AI market as of October 2026

We define the agentic AI market as software that can turn a user goal into a multi-step plan and take actions through tools or integrations to produce an outcome.

We include agentic applications and platforms that manage task state, including context or memory, execute and verify steps, and operate with either full autonomy or human approval gates.

We exclude copilots that only suggest content, one-off tool calls without planning or state, and deterministic automation such as RPA, BPM or iPaaS where the LLM does not drive step selection or execution.

Name When Amount in $ Round Type Category
Metaview September 30, 2026 $60M Series C Recruiting & Talent Acquisition Agents
Instinct September 28, 2026 $1,000M Series C Consumer & Personal Action Agents
Outmarket AI September 28, 2026 $34.5M Series B Insurance & Brokerage Operations Agents
Dextr AI September 24, 2026 $6.7M Seed Hospitality Operations Agents
ByteAsk September 24, 2026 $1M Pre-seed Software Engineering & Coding Agents
Ema September 23, 2026 $77M Series B Enterprise AI Employee Platform
Primo September 22, 2026 $8M Seed IT Operations Agents
Sela AI September 22, 2026 $21M Seed & Series A Mortgage & Financial Services Agents
Health Force September 17, 2026 ≈$4.9M Seed Healthcare Administrative & Hospital Operations Agents
Factory September 15, 2026 $200M Financing Software Engineering & Coding Agents
Jack & Jill September 15, 2026 $40M Series A Recruiting & Employment Marketplace Agents
HeyDiga September 10, 2026 ≈$6.4M Seed Customer Service & Front-office Agents

All the latest funding deals in the agentic AI market as of October 2026

Metaview raised $60M in a Series C round in September 2026.

When was it?

Metaview announced the Series C on September 30, 2026.

Who are they?

Metaview builds recruiting agents that can source candidates, evaluate applicants, run personalized outreach and coordinate screening across the hiring process.

Geographical focus?

Metaview serves recruiting teams globally, from high-growth technology companies to large enterprises.

Why do we include them in the agentic AI market?

Metaview belongs in the agentic AI market because its recruiting agents maintain hiring context and autonomously execute sourcing, screening and candidate outreach workflows.

What is the company stage?

Metaview is at the growth stage, with strong product-market fit and thousands of companies already using its recruiting platform.

How much did they raise?

Metaview raised $60 million in this financing.

What round is it?

Metaview raised a Series C round.

Why did they raise?

Metaview raised the capital to expand its agentic recruiting platform and automate more of the hiring process from sourcing to final selection.

Source: Axios
Do a handful of agent startups take most of the money? Almost half of it. Two startups, Cognition and Sierra, took 23% of the $22.7B raised by AI agent startups recently. The top 10 took 45%, the other 596 shared the rest. Chart from NewMarketPitch's Agentic AI report.
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Instinct raised $1 billion in a Series C round in September 2026.

When was it?

Instinct announced the financing on September 28, 2026.

Who are they?

Instinct develops a personal AI agent that completes everyday tasks such as travel planning, grocery ordering, ticket purchases and subscription management.

Geographical focus?

Instinct is initially focused on U.S. consumers but is designed as a broad personal AI agent.

Why do we include them in the agentic AI market?

Instinct belongs in the agentic AI market because the product takes an outcome from the user and executes the required actions across external services and tools.

What is the company stage?

Instinct remains an early-access product but already shows unusually strong adoption and investor confidence.

How much did they raise?

Instinct raised $1 billion in this round.

What round is it?

Instinct raised a Series C round.

Why did they raise?

Instinct raised the capital to make the personal agent available to more users and continue developing its ability to handle everyday tasks.

Source: TechCrunch

Outmarket AI raised $34.5M in a Series B round in September 2026.

When was it?

Outmarket AI's financing was publicly reported on September 28, 2026.

Who are they?

Outmarket AI builds AI agents for insurance brokers that prepare submissions, compare quotes, review policies and complete other brokerage workflows.

Geographical focus?

Outmarket AI primarily serves commercial insurance agencies and brokerages in the United States.

Why do we include them in the agentic AI market?

Outmarket AI belongs in the agentic AI market because its insurance agents use data from several systems to proactively execute complete brokerage workflows.

What is the company stage?

Outmarket AI is at the growth stage, with more than 300 agencies reportedly using the platform.

How much did they raise?

Outmarket AI raised $34.5 million in this financing.

What round is it?

Outmarket AI raised a Series B round.

Why did they raise?

Outmarket AI raised the capital to scale its insurance AI platform as adoption expands across agencies, teams and workflows.

Source: TechCrunch

Dextr AI raised $6.7M in a Seed round in September 2026.

When was it?

Dextr AI announced the Seed financing on September 24, 2026.

Who are they?

Dextr AI provides hotels with coordinated AI agents for reservations, guest communications, back-office work, staffing, sales and marketing.

Geographical focus?

Dextr AI serves hotel and resort operators across the United States, Canada, the United Kingdom and Europe.

Why do we include them in the agentic AI market?

Dextr AI belongs in the agentic AI market because its hospitality agents share context and autonomously coordinate actions across multiple hotel operations.

What is the company stage?

Dextr AI is at the early-growth stage, with its system already handling more than one million interactions per month across hospitality properties.

How much did they raise?

Dextr AI raised $6.7 million in this financing.

What round is it?

Dextr AI raised a Seed round.

Why did they raise?

Dextr AI raised the capital to scale its hospitality AI workforce and deploy more specialized agents across hotel operations.

Source: PhocusWire

ByteAsk raised $1M in a Pre-seed round in September 2026.

When was it?

ByteAsk announced the financing on September 24, 2026.

Who are they?

ByteAsk develops an autonomous coding agent for C and C++ that edits code, compiles it, runs tests and uses debugging tools to verify changes.

Geographical focus?

ByteAsk operates across the United States and India and initially targets reliability-critical software industries worldwide.

Why do we include them in the agentic AI market?

ByteAsk belongs in the agentic AI market because its coding agent executes a multi-step engineering task and repeatedly uses development tools until the result is verified.

What is the company stage?

ByteAsk is at the early-product stage and is still building its models, infrastructure and initial enterprise capabilities.

How much did they raise?

ByteAsk raised $1 million in this financing.

What round is it?

ByteAsk raised a Pre-seed round.

Why did they raise?

ByteAsk raised the capital for product development, engineering hires, GPU infrastructure, training data and enterprise security capabilities.

Ema raised $77M in a Series B round in September 2026.

When was it?

Ema announced the Series B on September 23, 2026.

Who are they?

Ema provides enterprise AI Employees that coordinate and execute workflows across HR, IT, finance and other corporate systems.

Geographical focus?

Ema targets large enterprises globally and is headquartered in the United States with significant roots in India.

Why do we include them in the agentic AI market?

Ema belongs in the agentic AI market because its AI Employees coordinate multi-step work and perform actions across hundreds of enterprise applications.

What is the company stage?

Ema is at the growth stage, with enterprise customers already running high-volume production workflows through its AI Employees.

How much did they raise?

Ema raised $77 million in this financing.

What round is it?

Ema raised a Series B round.

Why did they raise?

Ema raised the capital to expand go-to-market operations and invest further in its enterprise AI Employee platform.

Source: TechCrunch

Primo raised $8M to expand autonomous IT agents in September 2026.

When was it?

Primo announced the financing on September 22, 2026.

Who are they?

Primo provides an IT platform whose agents can provision software, order devices, manage access, remediate systems and complete employee IT workflows.

Geographical focus?

Primo started in Europe and is expanding across the UK, Germany, Benelux, the Nordics and the United States.

Why do we include them in the agentic AI market?

Primo belongs in the agentic AI market because its agents receive IT objectives and execute the required actions across devices, software and identity systems.

What is the company stage?

Primo is at the early-growth stage, with more than 400 customers across ten countries and reported annual recurring revenue above $4 million.

How much did they raise?

Primo raised $8 million in this financing.

What round is it?

Primo's financing was reported as an $8 million Seed funding round.

Why did they raise?

Primo raised the capital to develop more autonomous IT agents, expand internationally and grow its team.

Source: Tech.eu
Is Sierra worth more than the software it wants to replace? Yes. Sierra, which sells AI customer-service agents, is worth $15.8B, more than Five9, NICE and Freshworks together ($13.2B). Those three expect ~$5.4B of sales in 2026, ~27 times Sierra’s ~$200M a year. Chart from NewMarketPitch's Agentic AI report.
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Sela AI disclosed $21M across Seed and Series A financing in September 2026.

When was it?

Sela AI announced the combined funding on September 22, 2026.

Who are they?

Sela AI builds mortgage agents that contact borrowers, qualify leads, answer questions, follow up across channels and schedule conversations with loan officers.

Geographical focus?

Sela AI primarily serves mortgage lenders in the United States.

Why do we include them in the agentic AI market?

Sela AI belongs in the agentic AI market because its agents retain borrower context and autonomously execute follow-up and qualification workflows across communication and CRM systems.

What is the company stage?

Sela AI is at the growth stage, with major mortgage lenders already using its agents and more than $10 million in reported annualized revenue.

How much did they raise?

Sela AI disclosed $21 million of total funding across the Seed and Series A rounds.

What round is it?

Sela AI disclosed its Seed and Series A financing together rather than providing a separate amount for each round.

Why did they raise?

Sela AI raised the capital to grow its team and develop agents that can handle more of the consumer-finance journey.

Source: Axios

Health Force raised €4.2M, approximately $4.9M, in September 2026.

When was it?

Health Force announced the Seed financing on September 17, 2026.

Who are they?

Health Force develops hospital AI agents that complete prior authorizations, claims processing, payment workflows and regulatory reporting.

Geographical focus?

Health Force focuses on European healthcare and is active across markets including Italy, Portugal, Germany, France and Spain.

Why do we include them in the agentic AI market?

Health Force belongs in the agentic AI market because its agents operate inside hospital systems, determine next actions and complete administrative workflows under human supervision.

What is the company stage?

Health Force is at the product-market-fit and early-growth stage, with its technology already running in European hospitals.

How much did they raise?

Health Force raised €4.2 million, approximately $4.9 million at the time of the deal.

What round is it?

Health Force raised a Seed round.

Why did they raise?

Health Force raised the capital to expand its catalogue of hospital agents and scale into additional European healthcare markets.

Source: EU-Startups

Factory raised $200M at a $5 billion valuation in September 2026.

When was it?

Factory announced the financing on September 15, 2026.

Who are they?

Factory builds autonomous software-engineering agents that plan development tasks, modify code, run tests and maintain software across the development lifecycle.

Geographical focus?

Factory targets enterprise software-development teams globally.

Why do we include them in the agentic AI market?

Factory belongs in the agentic AI market because its Droids maintain task state, plan software work and autonomously execute and validate code changes.

What is the company stage?

Factory is at the growth stage, with its platform reportedly used by hundreds of thousands of developers across major enterprises.

How much did they raise?

Factory raised $200 million in this financing.

What round is it?

Factory described the transaction as a financing and did not publicly assign a conventional Series label.

Why did they raise?

Factory raised the capital to accelerate research, product development and global go-to-market expansion for autonomous software development.

Jack & Jill raised $40M in a Series A round in September 2026.

When was it?

Jack & Jill announced the Series A on September 15, 2026.

Who are they?

Jack & Jill operates two persistent employment agents, with Jack representing job seekers and Jill representing employers to find and coordinate relevant matches.

Geographical focus?

Jack & Jill has a strong initial presence in London, New York and San Francisco while expanding its employment network internationally.

Why do we include them in the agentic AI market?

Jack & Jill belongs in the agentic AI market because its agents maintain hiring preferences, continuously search for matches and initiate introductions when both sides align.

What is the company stage?

Jack & Jill is at the early-growth stage, with hundreds of thousands of job seekers and thousands of companies already using the platform.

How much did they raise?

Jack & Jill raised $40 million in this financing.

What round is it?

Jack & Jill raised a Series A round.

Why did they raise?

Jack & Jill raised the capital to expand its two-sided agent network and automate more introductions between candidates and employers.

Source: TNW

HeyDiga raised €5.5M, approximately $6.4M, in a Seed round in September 2026.

When was it?

HeyDiga announced the Seed financing on September 10, 2026.

Who are they?

HeyDiga provides AI reception agents that handle calls and messages, identify customers, book appointments and update connected business systems.

Geographical focus?

HeyDiga primarily targets businesses in Spain and other European markets, with broader opportunities across Latin America.

Why do we include them in the agentic AI market?

HeyDiga belongs in the agentic AI market because its agents use customer context and connected systems to choose and execute actions rather than only answer questions.

What is the company stage?

HeyDiga is at the product-market-fit and early-growth stage, with more than 200 customers reported around the financing.

How much did they raise?

HeyDiga raised €5.5 million, approximately $6.4 million at the time of the deal.

What round is it?

HeyDiga raised a Seed round.

Why did they raise?

HeyDiga raised the capital to accelerate commercial expansion and increase adoption of its autonomous customer-service agents across service industries.

Source: Cinco Días
Beyond the US, where does AI agent money go? Mostly to Europe, one champion per country. US startups took 81% of the money recently. Of the $4.2B raised elsewhere, 74% went to Europe, led by Wonderful, Parloa and H. Chart from NewMarketPitch's Agentic AI report.
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