What are the latest funding news in the social commerce market? (July 2026)
Download our beautiful pitch about the social commerce market
In our social commerce market deck, you will find everything you need to understand the market
Social commerce funding stayed active through late 2025 and mid-2026, with investors backing live shopping, creator-led commerce, and WhatsApp-first selling tools.
The most recent rounds show that social commerce is no longer only about shoppable feeds, because DM commerce and AI sales agents are now a major part of the market.
Large rounds for Whatnot, ShopMy, Nectar Social, and Tilt suggest that investors still prefer social commerce platforms with measurable transactions, seller tools, or creator-driven sales attribution.
And if you want to better understand this new industry, you can download our pitch covering the social commerce market.
Insights
- Five of the 12 latest social commerce rounds were tied to DM or conversational commerce, showing that WhatsApp and chat-based buying are becoming core transaction channels.
- The 12 rounds totaled about $409M, but Whatnot alone represented more than half of the disclosed capital raised in this latest social commerce sample.
- Live shopping remained highly fundable, with Whatnot and Tilt raising $251M combined, showing investor confidence in video-led discovery and real-time purchasing.
- Creator-led commerce platforms raised across both India and the US, suggesting that creator-driven product discovery is becoming a global infrastructure layer, not only a Western trend.
- AI appeared in most newer rounds, but usually as a commerce enabler, helping merchants automate chat, discovery, creator workflows, listings, or attribution.
- The market split clearly between large scaled platforms and smaller software tools, with late-growth marketplaces raising hundreds of millions while DM commerce startups raised $1M to $14M.
- Europe produced several early-stage social commerce infrastructure deals, including Wassist, nFuse, Paage, Unbox, and TextYess, with a strong focus on WhatsApp and social-platform operations.
- Valuations were mostly undisclosed, but the two disclosed valuations were meaningful: Whatnot reached $11.5B, while ShopMy reached $1.5B.
As this chart shows, and as featured in our social commerce market deck, search interest in social commerce has been growing steadily
Summary table of the latest funding deals in the social commerce market as of July 2026
We define social commerce as e-commerce transactions that are initiated from social platforms, including organic content, creators, live content, or paid social ads.
We include both in-app checkout and click-through purchases on merchant sites, as well as DM-assisted ordering when the purchase is clearly initiated on social.
We exclude commerce that is only loosely influenced by social with no attributable initiation, and general marketplaces or resale not primarily driven by social-platform initiation.
You can also read our detailed analysis to understand how funding activity in the social commerce market has evolved over the last few years.
We also have a quarter-by-quarter analysis of funding activity in the market here.
Finally, you can check our complete list of fundraising deals for the social commerce market (we update this list every quarter) as well as our ranking of the most funded startups.
| Name | When | Amount in $ | Round Type | Category |
|---|---|---|---|---|
| TextYess | 22 September 2025 | $2.8M | Seed | DM Commerce Tools |
| Unbox | 30 September 2025 | $1.6M | Seed | Social Commerce Infrastructure |
| ShopMy | 22 October 2025 | $70M | Series B | Creator-Led Commerce Infrastructure |
| Whatnot | 28 October 2025 | $225M | Series F | Live Social Commerce |
| Paage | 12 November 2025 | $2.2M | Seed | Creator-Led Commerce Tools |
| Vambe | 3 December 2025 | $14M | Series A | DM Commerce Tools & Conversational Commerce |
| Statusphere | 20 January 2026 | $18M | Series A | Creator-Led Commerce & Social SEO Commerce Enablement |
| Wishlink | 24 February 2026 | $17.5M | Series B | Creator-Led Commerce |
| nFuse | 7 April 2026 | $2M | Seed | DM Commerce Tools |
| Nectar Social | 13 May 2026 | $30M | Series A | Social Conversation-To-Commerce Infrastructure |
| Tilt | 2 June 2026 | $26M | Growth Round | Live Social Commerce |
| Wassist | 8 June 2026 | $1.1M | Pre-seed | DM Commerce Tools |
All the latest funding deals during in the social commerce market as of July 2026
Wassist raised $1.1M in pre-seed funding in June 2026
When was it?
The Wassist deal was announced on 8 June 2026.
Who are they?
Wassist lets online retailers deploy no-code AI sales agents inside WhatsApp to answer questions, recommend products, recover carts, and guide purchases.
Geographical focus?
Wassist is based in the UK and serves online retailers that want to sell through WhatsApp globally.
Why do we include them in the social commerce market?
Wassist belongs in DM commerce tools because WhatsApp is the direct sales channel and the customer journey happens inside chat.
What is the company stage?
Wassist was at a pre-product to early MVP stage, with customer conversations growing from about 2,000 to 80,000 without paid marketing.
How much did they raise?
Wassist raised $1.1M in this round.
What round is it?
The Wassist round was a pre-seed round.
Why did they raise?
Wassist raised to scale WhatsApp commerce without engineering teams and make chat-based shopping easier for more merchants.
Tilt raised $26M in growth funding in June 2026
When was it?
The Tilt deal was announced on 2 June 2026.
Who are they?
Tilt is a live-shopping auction app where sellers stream items and buyers bid and purchase in real time.
Geographical focus?
Tilt is UK and Europe first, with expansion across Europe and into the US.
Why do we include them in the social commerce market?
Tilt belongs in live social commerce because buying happens through livestream auctions that feel like social video feeds.
What is the company stage?
Tilt was at growth stage, with $50M raised to date and active plans to scale sellers, AI tools, and geography.
How much did they raise?
Tilt raised $26M in this round.
What round is it?
The Tilt round was an undisclosed growth round.
Why did they raise?
Tilt raised to build more AI seller tools, improve discovery, grow the team, and expand into Europe and the US.
This chart, featured in our social commerce market deck, compares the main business model options for social commerce marketplaces
Nectar Social raised $30M in Series A funding in May 2026
When was it?
The Nectar Social deal was announced on 13 May 2026.
Who are they?
Nectar Social is an AI operating system that helps brands manage social conversations, creator workflows, and conversational commerce.
Geographical focus?
Nectar Social is US-based and serves global consumer brands and Fortune 500 customers.
Why do we include them in the social commerce market?
Nectar Social belongs in social conversation-to-commerce infrastructure because it connects DMs, comments, creators, and social conversations to commerce outcomes.
What is the company stage?
Nectar Social was at PMF and growth stage, powering more than 10M conversations weekly and attributing $100M in revenue back to social.
How much did they raise?
Nectar Social raised $30M in this round.
What round is it?
The Nectar Social round was a Series A round.
Why did they raise?
Nectar Social raised to accelerate engineering and applied AI hiring, deepen platform partnerships, and expand the Nectar Agent product.
nFuse raised $2M in seed funding in April 2026
When was it?
The nFuse deal was announced on 7 April 2026.
Who are they?
nFuse lets retailers and HoReCa operators place B2B orders through WhatsApp, Viber, and SMS using text, voice, or images.
Geographical focus?
nFuse is Europe first, with plans to expand across broader EMEA and American markets.
Why do we include them in the social commerce market?
nFuse belongs in DM commerce tools because ordering happens through messaging channels instead of a standalone e-commerce portal.
What is the company stage?
nFuse was at MVP to early PMF stage, with reported 70% adoption in target customers.
How much did they raise?
nFuse raised $2M in this round.
What round is it?
The nFuse round was a seed or early-stage round.
Why did they raise?
nFuse raised to expand across Europe, broader EMEA, and the Americas while adding payments and micro-lending inside chat flows.
This chart, featured in our social commerce market deck, shows how Whatnot is winning in social commerce
Wishlink raised $17.5M in Series B funding in February 2026
When was it?
The Wishlink deal was announced on 24 February 2026.
Who are they?
Wishlink connects creators, consumers, and brands so shoppers can discover and buy products through creator content and storefronts.
Geographical focus?
Wishlink is focused on India and the fast-growing Indian creator-commerce market.
Why do we include them in the social commerce market?
Wishlink belongs in creator-led commerce because creators directly drive product discovery, shopping, and brand sales.
What is the company stage?
Wishlink was at growth and PMF stage, with 40,000 monthly active creators, 6M orders, and more than ₹350 crore in monthly partner sales.
How much did they raise?
Wishlink raised $17.5M in this round.
What round is it?
The Wishlink round was a Series B round.
Why did they raise?
Wishlink raised to expand creator and brand partnerships and invest in technology across consumers, creators, and brands.
Statusphere raised $18M in Series A funding in January 2026
When was it?
The Statusphere deal was announced on 20 January 2026.
Who are they?
Statusphere helps retailers and consumer brands scale micro-influencer programs with AI creator sourcing, fulfillment, compliance, and tracking.
Geographical focus?
Statusphere is US-focused and serves enterprise retailers and consumer brands.
Why do we include them in the social commerce market?
Statusphere belongs in creator-led commerce and social SEO commerce enablement because creator content is used to drive measurable product discovery and sales impact.
What is the company stage?
Statusphere was at PMF and growth stage, with more than 50,000 creator collaborations and 500M engagements and video views.
How much did they raise?
Statusphere raised $18M in this round.
What round is it?
The Statusphere round was a Series A round.
Why did they raise?
Statusphere raised to expand social SEO, generative engine optimization, reporting, and next-generation creator tools.
In our social commerce market deck, we identify pain points entrepreneurs should prioritize
Vambe raised $14M in Series A funding in December 2025
When was it?
The Vambe deal was announced on 3 December 2025.
Who are they?
Vambe provides AI agents that automate sales, retention, support, payments, and customer conversations for B2C companies.
Geographical focus?
Vambe is focused on Latin America, especially Chile and Mexico, with Brazil expansion planned.
Why do we include them in the social commerce market?
Vambe belongs in DM and conversational commerce tools because it automates the customer journey from conversation to transaction in messaging channels.
What is the company stage?
Vambe was at PMF and growth stage, with more than 1,700 implementations, 80 employees, and millions of monthly conversations processed.
How much did they raise?
Vambe raised $14M in this round.
What round is it?
The Vambe round was a Series A round.
Why did they raise?
Vambe raised to scale Chile and Mexico, launch Brazil, double engineering, and build agent-to-agent commerce recommendation technology.
Paage raised $2.2M in seed funding in November 2025
When was it?
The Paage deal was announced on 12 November 2025.
Who are they?
Paage helps creators and brands create pages, manage offers, take payments, and turn social followers into customers.
Geographical focus?
Paage is Europe-focused and had users across more than 10 countries.
Why do we include them in the social commerce market?
Paage belongs in creator-led commerce tools because creators use the platform to sell directly from social audiences while owning payments and customer relationships.
What is the company stage?
Paage was at early PMF stage, after reaching 100,000 users in less than a year.
How much did they raise?
Paage raised $2.2M in this round.
What round is it?
The Paage round was a seed round.
Why did they raise?
Paage raised to accelerate AI and product development, hire design and engineering talent, add integrations, and grow internationally.
This market map, featured in our social commerce market deck, highlights top companies and startups in the social commerce market
Whatnot raised $225M in Series F funding in October 2025
When was it?
The Whatnot deal was announced on 28 October 2025.
Who are they?
Whatnot is a live-shopping marketplace where people buy collectibles, fashion, sneakers, toys, and other goods through real-time video auctions.
Geographical focus?
Whatnot operates across the US, UK, and Europe.
Why do we include them in the social commerce market?
Whatnot belongs in live social commerce because the core transaction is initiated and completed through livestream shopping sessions.
What is the company stage?
Whatnot was at late growth stage, with more than $6B in items sold on the platform in 2025 at the time of the announcement.
How much did they raise?
Whatnot raised $225M in this round.
What round is it?
The Whatnot round was a Series F round.
Why did they raise?
Whatnot raised to keep scaling live shopping and also launched a tender offer for existing investors to buy up to $126M in shares.
ShopMy raised $70M in Series B funding in October 2025
When was it?
The ShopMy deal was announced on 22 October 2025.
Who are they?
ShopMy is creator-commerce infrastructure that connects premium brands, tastemakers, and shoppers through curated product recommendations and measurable sales.
Geographical focus?
ShopMy is US-based and serves premium brands and tastemakers globally.
Why do we include them in the social commerce market?
ShopMy belongs in creator-led commerce infrastructure because creators and tastemakers directly drive product discovery and transactions through curated recommendations.
What is the company stage?
ShopMy was at profitable growth stage, with over $1B in annual platform sales, 185,000 tastemakers, and 1,200 brand partners.
How much did they raise?
ShopMy raised $70M in this round.
What round is it?
The ShopMy round was a Series B round.
Why did they raise?
ShopMy raised to accelerate product development for a brand operating system built around taste, discovery, and creator-led commerce.
This chart, featured in our social commerce market deck, illustrates yearly funding for social commerce startups
Unbox raised about $1.6M in seed funding in September 2025
When was it?
The Unbox deal was announced on 30 September 2025.
Who are they?
Unbox helps brands manage social commerce operations, shoppable content, creator-led sales data, and AI models for platforms like TikTok Shop.
Geographical focus?
Unbox is UK-based and targets global enterprise brands.
Why do we include them in the social commerce market?
Unbox belongs in social commerce infrastructure because it helps brands operationalize shoppable video, creator commerce, and social-platform sales.
What is the company stage?
Unbox was at MVP to early PMF stage, with clients including Mars Wrigley and Omnicom Media Group.
How much did they raise?
Unbox raised about $1.6M, or £1.2M, in this round.
What round is it?
The Unbox round was a seed or early-stage round.
Why did they raise?
Unbox raised to build infrastructure for brands selling through social platforms as shoppable content formats expand.
TextYess raised about $2.8M in seed funding in September 2025
When was it?
The TextYess deal was announced on 22 September 2025.
Who are they?
TextYess lets e-commerce brands sell directly through WhatsApp using AI shopping assistants, abandoned-cart recovery, campaigns, order management, and support.
Geographical focus?
TextYess is Italy and Europe first, with international expansion planned.
Why do we include them in the social commerce market?
TextYess belongs in DM commerce tools because the product is built around AI-assisted selling and customer support directly inside WhatsApp.
What is the company stage?
TextYess was at early PMF stage, after launching in 2024 and raising seed funding to expand beyond its initial market.
How much did they raise?
TextYess raised about $2.8M, or €2.4M, in this round.
What round is it?
The TextYess round was a seed round.
Why did they raise?
TextYess raised to expand internationally, improve the AI agent suite, strengthen the commercial team, and automate more e-commerce workflows.
Related blog posts
- How strong is fundraising in the social commerce market right now?
- The most recent news in social commerce
- What is the true size of the social commerce market?
- How funding activity has changed in social commerce
- What are the key fundraising trends in social commerce?
- A full list of funding deals in social commerce
- The startups that have raised the most funding in social commerce
