What are the latest funding news in the social commerce market? (March 2026)
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The social commerce market saw a surge of fundraising activity in the twelve months leading up to March 2026, with pure-play startups raising across every stage from pre-seed to Series F.
Live shopping platforms, creator storefront infrastructure, and influencer marketing automation all attracted significant capital, signaling that investors see the creator-to-checkout pipeline as a durable category.
From a $1.3M pre-seed for a TikTok Live alternative to a $225M Series F for live marketplace Whatnot at an $11.5B valuation, the range of deal sizes reflects both the maturity and the open frontier of this market.
And if you want to better understand this new industry, you can download our pitch covering the social commerce market.
Insights
- Whatnot's $225M Series F at an $11.5B valuation makes it the single largest deal in this set by a wide margin, accounting for roughly 47% of total capital raised across all 12 deals combined.
- Live shopping platforms (Whatnot, Palmstreet, Favorited) and creator storefront infrastructure (Wishlink, VideoShops, ShopMy) are the two dominant sub-categories attracting capital right now in social commerce.
- Six of the twelve companies are US-focused, two are global with a UK or European base (Fanvue, Paage), and two are India-focused or India-first (Wishlink), reflecting how creator commerce infrastructure is becoming a global category.
- Three of the twelve deals were announced in January or February 2026 alone, suggesting deal velocity in social commerce is accelerating into the new year after a busy Q4 2025.
- The B2B layer of social commerce (influencer campaign platforms, creator ad tech, DM commerce tools) is now attracting institutional rounds: Statusphere's $18M Series A, Agentio's $40M Series B, and Nectar Social's $10.6M seed all point to infrastructure bets rather than just consumer apps.
- AI is becoming a differentiator across the stack: Fanvue raises on AI-powered creator monetization tools, Paage positions itself as an "AI cockpit" for social selling, and Agentio is explicitly described as an AI-native ad platform.
- Only two companies disclosed a valuation: Whatnot at $11.5B and Agentio at $340M, which shows that most social commerce startups at seed-to-Series B are still keeping that number private.
- Tier-1 VCs are heavily concentrated in live shopping: a16z backs both Whatnot and Favorited, Craft Ventures backs both Whatnot and Palmstreet, and Greycroft shows up in both Whatnot and VideoShops.
- The smallest deal in the set (Favorited at $1.3M pre-seed) and the largest (Whatnot at $225M Series F) are both in live shopping, which illustrates just how wide the stage spectrum is within a single social commerce sub-category.
In our social commerce market deck, we have collected signals proving this market is hot right now
Summary table of the latest funding deals in the social commerce market as of March 2026
We define social commerce as e-commerce transactions that are initiated from social platforms (organic content, creators, live content, or paid social ads).
We include both in-app checkout and click-through purchases on merchant sites, as well as DM-assisted ordering when the purchase is clearly initiated on social.
We exclude commerce that is only loosely "influenced" by social with no attributable initiation, and general marketplaces/resale not primarily driven by social-platform initiation.
You can also read our detailed analysis to understand how funding activity in the social commerce market has evolved over the last few years.
We also have a quarter-by-quarter analysis of funding activity in the market here.
Finally, you can check our complete list of fundraising deals for the social commerce market (we update this list every quarter).
| Name | When | Amount in $ | Round Type | Category |
|---|---|---|---|---|
| Wishlink | February 24, 2026 | $17.5M | Series B | Creator Storefronts & Affiliate Commerce Infrastructure |
| Fanvue | January 21, 2026 | $22M | Series A | Direct-to-Fan Monetization & Paid Subscriptions |
| Statusphere | January 20, 2026 | $18M | Series A | Influencer Commerce Enablement & Creator Program Automation |
| Humanz | December 18, 2025 | $15M | Venture round (incl. debt) | Influencer Commerce & Creator Campaign Management |
| Agentio | November 18, 2025 | $40M | Series B | Creator Ads Buying & Attribution Infrastructure |
| Paage | November 12, 2025 | $2.2M | Seed | Creator Ops & Social Commerce Enablement |
| Whatnot | October 28, 2025 | $225M | Series F | Live Shopping Marketplace |
| ShopMy | October 22, 2025 | $70M | Growth financing | Curated Creator Commerce Infrastructure |
| VideoShops | August 12, 2025 | $42M | Seed extension | Shoppable Video & Creator Storefront Checkout Infrastructure |
| Nectar Social | June 5, 2025 | $10.6M | Combined pre-seed & seed | DM Commerce & Social-to-Revenue Attribution |
| Palmstreet | May 21, 2025 | $25M | Aggregate raise | Live Shopping Marketplace |
| Favorited | January 22, 2025 | $1.3M | Pre-seed | Live Creator Monetization & Gifting |
All the latest funding deals in the social commerce market as of March 2026
Wishlink raised $17.5M in a Series B round in February 2026 to scale its creator commerce platform in India.
When was it?
The deal was announced on February 24, 2026.
Who are they?
Wishlink is an India-first creator-commerce platform that turns Instagram and YouTube creator recommendations into trackable, shoppable product links and storefronts.
Geographical focus?
Wishlink is primarily focused on India, connecting creators with major Indian marketplaces through social-first workflows built on top of Instagram and YouTube.
Why do we include them in the social commerce market?
Wishlink sits squarely in social commerce because purchases are initiated directly from creator social content and converted via shoppable links, making it a creator storefront and affiliate commerce infrastructure play (B2B2C).
What is the company stage?
Wishlink is at the PMF-to-growth stage, with tens of thousands of active creators and millions of orders flowing through the platform.
How much did they raise?
Wishlink raised $17.5M in this round.
What round is it?
This is a Series B round.
Why did they raise?
Wishlink raised to deepen creator tools, improve brand performance intelligence, and build smoother buying journeys, while also scaling its sales and tech teams.
Fanvue raised $22M in a Series A in January 2026 to fuel global expansion of its AI-powered creator monetization platform.
When was it?
The deal was announced on January 21, 2026.
Who are they?
Fanvue is a creator subscription platform that lets fans pay creators directly, boosted by AI tools for analytics, voice, and content to help creators monetize more effectively.
Geographical focus?
Fanvue is a global platform with its primary base in London, UK.
Why do we include them in the social commerce market?
Fanvue converts a creator's social audience into paying customers through direct-to-fan monetization and paid subscriptions, which is a clear social commerce conversion model (B2C platform).
What is the company stage?
Fanvue is at a strong growth stage, with a reported annualized revenue run-rate above $100M and a large creator and user base.
How much did they raise?
Fanvue raised $22M in this round.
What round is it?
This is a Series A round.
Why did they raise?
Fanvue raised to fund global expansion, AI product development, and team growth.
In our social commerce market deck, we help you understand how the market is structured
Statusphere closed an $18M Series A in January 2026 to scale its enterprise micro-influencer marketing platform.
When was it?
The deal was announced on January 20, 2026.
Who are they?
Statusphere is an enterprise platform that helps brands run always-on micro-influencer programs that generate trackable outcomes from creator social posts, primarily serving US retailers and consumer brands.
Geographical focus?
Statusphere is focused on the United States, serving enterprise retailers and brands.
Why do we include them in the social commerce market?
Statusphere operationalizes creator-led product discovery and conversion, making it an influencer commerce enablement and creator program automation platform (B2B SaaS).
What is the company stage?
Statusphere is at a growth stage, scaling an enterprise-grade automation layer for brand creator programs.
How much did they raise?
Statusphere raised $18M in this round.
What round is it?
This is a Series A round.
Why did they raise?
Statusphere raised to expand product discovery tooling, including social SEO and generative engine optimization features, and to scale the platform to meet enterprise demand.
Humanz raised $15M in December 2025 to fuel an acquisition-led expansion strategy in influencer marketing.
When was it?
The deal was announced on December 18, 2025.
Who are they?
Humanz is a global influencer marketing platform that connects brands and creators with campaign tooling designed to scale creator collaborations and measure outcomes.
Geographical focus?
Humanz has a global footprint with a strategic push into the US and multiple regional offices.
Why do we include them in the social commerce market?
Humanz enables monetizable creator campaigns where purchase intent is initiated from social content and creator distribution, making it an influencer commerce and creator campaign management platform (B2B).
What is the company stage?
Humanz is profitable and in a growth-via-M&A phase, explicitly prioritizing acquisitions to accelerate expansion.
How much did they raise?
Humanz raised $15M in this round, including an $8M debt component.
What round is it?
This was reported as a venture raise structured to fund acquisitions rather than a labeled series round; the debt portion involved Viola Credit and Mizrahi Bank.
Why did they raise?
Humanz raised to fund a roll-up and acquisition strategy across multiple planned deals, alongside accelerating its US expansion.
In our social commerce market deck, we identify repeatable patterns you can use if you’re building in this market
Agentio raised $40M in a Series B in November 2025, valuing the creator ad platform at $340M.
When was it?
The deal was announced on November 18, 2025.
Who are they?
Agentio is an AI-native ad-tech marketplace that lets brands buy, run, and measure creator-led ads across YouTube, Meta, and other channels end-to-end.
Geographical focus?
Agentio is US-led but serves global advertisers and creator ecosystems.
Why do we include them in the social commerce market?
Agentio sits in social commerce because purchases are initiated from paid creator ads and creator content, making it a creator ads buying and attribution infrastructure business (B2B).
What is the company stage?
Agentio is at a growth stage and profitable, actively scaling beyond its initial platform focus.
How much did they raise?
Agentio raised $40M in this round, at a disclosed valuation of $340M.
What round is it?
This is a Series B round.
Why did they raise?
Agentio raised to expand beyond YouTube into more creator ad formats and platforms, and to scale its team.
Paage raised $2.2M in a seed round in November 2025 to build an AI-powered selling cockpit for creators in Europe.
When was it?
The deal was announced on November 12, 2025.
Who are they?
Paage is a France-based startup that gives creators and brands an AI cockpit to build pages, craft offers, and set up selling flows that convert followers into customers.
Geographical focus?
Paage is Europe-forward, with early traction across multiple countries stemming from its French base.
Why do we include them in the social commerce market?
Paage is tooling that enables selling directly from social audiences, making it a creator ops and social commerce enablement platform (B2B SaaS).
What is the company stage?
Paage is at an early growth or post-MVP stage, with multi-country usage beginning to scale.
How much did they raise?
Paage raised $2.2M in this round.
What round is it?
This is a seed round.
Why did they raise?
Paage raised to accelerate AI and product development, build integrations across payments, CRM, e-commerce, and email, and support international growth.
In our social commerce market deck, we identify pain points entrepreneurs should prioritize
Whatnot raised $225M in a Series F in October 2025, more than doubling its valuation to $11.5B.
When was it?
The deal was announced on October 28, 2025.
Who are they?
Whatnot is a live-shopping marketplace where creators sell via livestreams across collectibles and expanding categories, with checkout happening directly inside the live experience.
Geographical focus?
Whatnot is US-led and actively pursuing international expansion.
Why do we include them in the social commerce market?
Every purchase on Whatnot is initiated from live creator content, making it one of the clearest examples of a live shopping marketplace (B2C) in the social commerce category.
What is the company stage?
Whatnot is a late-stage growth company and category leader, scaling globally with strong platform momentum.
How much did they raise?
Whatnot raised $225M in this round, at a disclosed valuation of $11.5B.
What round is it?
This is a Series F round.
Why did they raise?
Whatnot raised to defend and extend its category leadership through product investment and international expansion.
ShopMy raised $70M at a $1.5B valuation in October 2025 to scale its curated commerce infrastructure for premium brands.
When was it?
The deal was announced on October 22, 2025.
Who are they?
ShopMy is a curated commerce infrastructure company that connects premium brands with tastemakers and creators, turning recommendations into measurable sales.
Geographical focus?
ShopMy is US-led, operating within a premium brand ecosystem.
Why do we include them in the social commerce market?
ShopMy purchases start from tastemaker and creator discovery and curation, which makes it a curated creator commerce infrastructure play (B2B2C).
What is the company stage?
ShopMy is profitable and in a growth phase, with profitability cited since 2024.
How much did they raise?
ShopMy raised $70M in this round, at a disclosed valuation of $1.5B.
What round is it?
This was labeled as a growth financing rather than a classic series letter round.
Why did they raise?
ShopMy raised to accelerate product development for its brand operating system and to scale the creator and brand ecosystem.
In our social commerce market deck, we will give you useful market maps and grids
VideoShops raised $42M total in a seed extension announced in August 2025 to reinvent creator-led affiliate retail.
When was it?
The deal was announced on August 12, 2025.
Who are they?
VideoShops is a US-based social commerce platform that gives creators storefronts and native checkout with same-day pay, designed to replace old-school affiliate link friction.
Geographical focus?
VideoShops is US-led.
Why do we include them in the social commerce market?
VideoShops turns social content into direct product transactions via creator storefronts, making it a shoppable video and creator storefront checkout infrastructure company (B2B2C).
What is the company stage?
VideoShops is in a growth stage, building infrastructure post-seed and scaling creator and retail integrations.
How much did they raise?
VideoShops raised $42M in total across the extended seed rounds from 2023 to 2025.
What round is it?
This was framed as a seed extension and venture financing rather than a classic series round.
Why did they raise?
VideoShops raised to build a modern alternative to affiliate links, centered on native checkout and creator-first economics.
Nectar Social raised $10.6M in combined pre-seed and seed funding in June 2025 to link social engagement directly to brand revenue.
When was it?
The deal was announced on June 5, 2025.
Who are they?
Nectar Social is a Seattle-based agentic social commerce platform that helps brands manage communities, listen to social signals, attribute revenue, and sell via DMs.
Geographical focus?
Nectar Social is US-led, serving brands that operate on major social platforms.
Why do we include them in the social commerce market?
Nectar Social explicitly supports DM-assisted ordering and links social engagement to revenue, making it a DM commerce and social-to-revenue attribution platform (B2B SaaS).
What is the company stage?
Nectar Social is at an early or post-stealth stage, having just emerged from stealth with initial customer metrics disclosed.
How much did they raise?
Nectar Social raised $10.6M across its combined pre-seed and seed rounds.
What round is it?
This was a combined pre-seed and seed raise.
Why did they raise?
Nectar Social raised to scale a platform that turns organic social channels and DMs into a measurable revenue engine for brands.
In our social commerce market deck, we answer all the common questions from investors and entrepreneurs
Palmstreet raised $25M in aggregate funding in May 2025 to bring live shopping to more creators and collectors.
When was it?
The deal was announced on May 21, 2025.
Who are they?
Palmstreet is a live shopping community where hobbyist creators sell via real-time live shows, starting with plants and expanding into other categories.
Geographical focus?
Palmstreet is primarily a US community, expanding into new product categories.
Why do we include them in the social commerce market?
Purchases on Palmstreet are initiated inside live creator and community content, making it a live shopping marketplace (B2C).
What is the company stage?
Palmstreet is in a growth stage, scaling its team and go-to-market while expanding into new categories.
How much did they raise?
Palmstreet raised $25M in total across this aggregate fundraise.
What round is it?
This was described as a total or aggregate raise rather than a single labeled series round.
Why did they raise?
Palmstreet raised to invest across product and go-to-market, make live shopping safer and more engaging, and bring more creators and categories onto the platform.
Favorited raised $1.3M in a pre-seed round in January 2025 to build a creator-first TikTok Live alternative with backing from a16z.
When was it?
The deal was announced on January 22, 2025.
Who are they?
Favorited is a US-based livestream app where creators monetize through gifting and interactive live features such as battles and games, positioned as a TikTok Live alternative.
Geographical focus?
Favorited is a US-led consumer app.
Why do we include them in the social commerce market?
Revenue transactions (gifts) on Favorited happen inside live social content, making it a live creator monetization and gifting platform (B2C).
What is the company stage?
Favorited is at an MVP-to-early-traction stage, with early user growth cited and creator-first economics in development.
How much did they raise?
Favorited raised $1.3M in this round.
What round is it?
This is a pre-seed round.
Why did they raise?
Favorited raised to grow a creator-first live platform with better tools, incentives, and expansion potential amid churn and uncertainty in incumbent live ecosystems.
Related blog posts
- What is the latest update in the social commerce market?
- What are the latest news in the social commerce market?
- What is the real market size of the social commerce market?
- Evolution of the funding activity in the social commerce market
- What are the fundraising trends in the social commerce market?
