All the funding deals in the social commerce market
Download our beautiful pitch about the social commerce market
In our social commerce market deck, you will find everything you need to understand the market
The social commerce market is attracting funding across live shopping, creator commerce, conversational commerce, and social selling tools.
We conducted deep research and collected 36 social commerce funding deals announced between Q1 2024 and Q2 2026.
We refresh this social commerce market page very often to include newly announced funding rounds.
And if you want to better understand this new industry, you should get our beautiful slides covering the social commerce market.
Insights
- The 36 social commerce funding deals raised more than $1.07 billion between Q1 2024 and Q2 2026, showing strong investor interest in the social commerce market.
- Funding reached about $749 million in 2025. This represented almost 70% of all the capital identified across the full research period.
- Whatnot raised $490 million across two funding rounds. Whatnot alone received almost 46% of all identified social commerce funding.
- Whatnot, ShopMy, and Flip raised about $800 million combined. These three social commerce companies captured nearly three quarters of the total funding.
- Live-shopping platforms attracted several of the largest rounds. Investors supported marketplaces that combine video, community interaction, auctions, and direct purchasing.
- Creator-commerce platforms also gained momentum. ShopMy, Wishlink, Levanta, and Statusphere help brands turn creator recommendations into measurable sales.
- Conversational commerce became a clear investment theme. Companies such as Vambe, Chpter, Sukhiba, TextYess, Wassist, and Revora use messaging and AI to support purchases.
- The social commerce market remains global. The funding list includes companies serving North America, Europe, Africa, Latin America, the Middle East, and Asia.
- Smaller early-stage rounds remain common. Many conversational commerce and regional social commerce startups raised less than $3 million to test products and enter new markets.
This chart, featured in our social commerce market deck, illustrates yearly VC funding for social commerce startups
Summary table of the funding deals for the social commerce market since 2024
We define social commerce as e-commerce transactions that are initiated from social platforms (organic content, creators, live content, or paid social ads).
We include both in-app checkout and click-through purchases on merchant sites, as well as DM-assisted ordering when the purchase is clearly initiated on social.
We exclude commerce that is only loosely “influenced” by social with no attributable initiation, and general marketplaces/resale not primarily driven by social-platform initiation.
We focused exclusively on pure players, defined as companies with at least 70–80% of their business directly tied to the social commerce market.
Our analysis has been done at a global level with a minimum funding threshold of $300k.
You can also read our detailed analysis to understand how funding activity in the social commerce market has evolved recently.
If you want a longer-term view, we also have a study of how funding activity in the social commerce market has changed over the years.
Also, you should know that we have a dedicated page, updated weekly, with all the latest fundraising deals in the social commerce market.
| Name | What they do | Amount in $ | Quarter | Source(s) |
|---|---|---|---|---|
| Revora | Uses AI to recommend products and process purchases inside customer conversations. | $2.0M | Q2 2026 | Wamda |
| Tilt | Runs live shopping auctions where sellers stream products and buyers bid in real time. | $26.0M | Q2 2026 | Business Insider |
| Wassist | Provides no-code AI agents for sales and customer support through WhatsApp. | $1.1M | Q2 2026 | The SaaS News |
| District | Helps creators and brands launch live shopping, auctions, and paid online communities. | $14.7M | Q2 2026 | Business Wire |
| Siin | Operates a live-commerce shopping app for buyers and sellers in GCC markets. | $3.0M | Q2 2026 | Startup Scene |
| nFuse | Enables retailers and hospitality businesses to receive B2B orders through messaging apps. | $2.0M | Q2 2026 | Tech.eu |
| Wishlink | Connects creators, brands, and consumers through social product recommendations and purchases. | $17.5M | Q1 2026 | YourStory |
| Statusphere | Helps consumer brands run measurable campaigns with micro-influencers and content creators. | $18.0M | Q1 2026 | Business Wire |
| Vambe | Uses AI agents to automate online sales and customer support conversations. | $14.0M | Q4 2025 | LatamList |
| Paage | Helps creators manage content, offers, payments, and audiences from one platform. | $2.2M | Q4 2025 | Tech Funding News |
| ShopMy | Connects premium brands with creators who recommend products to their audiences. | $70.0M | Q4 2025 | PRNewswire |
| Whatnot | Operates a live-shopping marketplace with video auctions and social buying features. | $225.0M | Q4 2025 | Crunchbase News |
| Unbox | Helps brands manage shoppable social content, orders, and sales data. | $1.6M | Q3 2025 | Sky News |
| TextYess | Automates WhatsApp sales, support, campaigns, and abandoned-cart recovery with AI. | $2.7M | Q3 2025 | Startupbusiness.it |
| FERMÀT | Creates personalized shopping pages for consumers arriving from paid social advertisements. | $45.0M | Q2 2025 | PRNewswire |
| Nectar Social | Turns social conversations and direct messages into measurable sales for consumer brands. | $10.6M | Q2 2025 | PRNewswire |
| Palmstreet | Runs a live-shopping marketplace for creators, collectors, and specialist product sellers. | $25.0M | Q2 2025 | Palmstreet Blog |
| Merx | Connects brands with consumers through AI-powered shopping conversations on messaging platforms. | $1.2M | Q1 2025 | EU-Startups |
| Wyrld | Helps creators sell products directly to younger shoppers through social content. | $1.1M | Q1 2025 | EU-Startups |
| Taager | Provides products, logistics, and operational support to online social sellers. | $6.75M | Q1 2025 | Disrupt Africa |
| YaVendió | Provides AI sales agents for WhatsApp and social channels in Latin America. | $0.85M | Q1 2025 | LatamList |
| ShopMy | Provides creator storefronts, product gifting, commissions, and sales measurement for brands. | $77.5M | Q1 2025 | PRNewswire |
| Whatnot | Runs a marketplace where sellers host live video auctions and buyers purchase products. | $265.0M | Q1 2025 | TechCrunch |
| Levanta | Connects Amazon sellers with creators who promote products through affiliate links. | $20.0M | Q4 2024 | Levanta |
| ChatLabs | Personalizes customer journeys from social media content to brand websites. | $3.2M | Q4 2024 | ChatLabs |
| Tuzzo | Helps users sell through social media while managing logistics and seller payouts. | $0.831M | Q3 2024 | Launch Base |
| Chpter | Helps businesses sell through WhatsApp, Instagram, Facebook, and TikTok conversations. | $1.2M | Q3 2024 | Disrupt Africa |
| Sukhiba | Provides WhatsApp tools for sales, marketing, payments, and customer retention. | $1.55M | Q3 2024 | Accion |
| Tilt | Runs interactive fashion shopping streams with auctions, giveaways, and direct purchasing. | $18.0M | Q3 2024 | TechCrunch |
| SleekFlow | Helps sellers manage customer conversations and social sales across several channels. | $7.0M | Q3 2024 | TechCrunch |
| Flip | Combines product review videos, social discovery, and shopping inside one mobile app. | $144.0M | Q2 2024 | PYMNTS.com |
| Haz | Creates social shopping feeds using purchase data and digital receipt information. | $1.4M | Q2 2024 | FinSMEs |
| ShopMy | Helps creators earn commissions by recommending products through curated online storefronts. | $18.5M | Q1 2024 | TechCrunch |
| FERMAT | Builds personalized shopping journeys for consumers arriving from social media advertisements. | $17.0M | Q1 2024 | Business Wire |
| Wishlink | Helps creators recommend products and generate sales for consumer brands. | $7.0M | Q1 2024 | YourStory |
| Toki | Operates a social marketplace for collectibles, livestream auctions, buying, and selling. | $1.8M | Q1 2024 | Incubees |
This market map, featured in our social commerce market deck, highlights top companies and startups in the social commerce market
Related blog posts
- What has changed recently in social commerce?
- The most recent news in social commerce
- What is the true size of the social commerce market?
- The most recent funding news in social commerce
