AI smart glasses: which startup is ahead?
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SUMMARY
Rokid is currently ahead in AI smart glasses, with Even Realities the only startup close enough to challenge that lead soon.
Rokid does not have the most elegant single product. It leads because it has already shipped several kinds of glasses, reached ordinary retail channels, and built enough optical and manufacturing experience to keep improving them.
The market is splitting into two distinct products. Camera-and-audio glasses compete on capture and hands-free assistance, while display glasses compete on navigation, translation, prompts, and discreet information. Rokid is the only startup in this group with a serious position in both.
Even Realities has the clearest route to first place. Its camera-free G2 is lighter, more discreet, and easier to imagine wearing all day, while a new $150 million round gives the company the money to scale production and fix software weaknesses.
Public demand figures look cleaner than they are. Retail sales, shipment estimates, Kickstarter backers, and limited production runs measure different things, so Rokid's lead is convincing mainly because several independent indicators point in the same direction.
Wearability and privacy are becoming competitive advantages, not side features. Even Realities benefits from having no camera, while Halliday follows a similar route for meetings. Camera-equipped products offer more utility, but they also create more social friction.
The AI race is less about access to ChatGPT, Claude, Gemini, or DeepSeek than about what the glasses remember, what runs on the device, and what developers can build. Brilliant Labs and Mentra are more differentiated here than their small sales numbers suggest.
Manufacturing is the least glamorous part of the comparison and probably the biggest moat. Rokid has already handled several product families, accessories, prescription options, international distribution, and returns. Most rivals are still proving one generation at a time.
Mentra may matter more as a software platform than as a hardware brand. Its open operating system, SDK, Miniapps, and business deployment options give it a plausible role across glasses made by several companies.
The largest consumer volumes will probably remain with platform giants, so the startups need sharp positions rather than broad imitation. Rokid currently wins on breadth and execution, Even Realities on discreet display design, Solos on modularity, Brilliant Labs on original personal AI, Mentra on openness, and Halliday on meeting-focused eyewear.
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Which AI smart-glasses startups are we actually comparing?
We are comparing six startups that currently sell or are actively shipping lightweight AI glasses: Rokid, Even Realities, Solos, Brilliant Labs, Mentra, and Halliday.
We keep the field narrow. These companies are trying to build glasses that people can wear for hours and use for AI assistance, information, photography, audio, translation, or work. Rokid qualifies because its recent consumer products compete directly with ordinary-looking AI glasses, even though the company also sells larger AR devices.
We leave out Meta, Google, Samsung, Xiaomi, and TCL-RayNeo because they are established technology groups. XREAL and Viture mainly sell portable displays, while INMO remains closer to full AR eyewear. Those companies affect the market, but mixing them into the startup ranking would blur the question.
Funding figures are unusually messy here. Rokid has disclosed large rounds across several corporate entities, and recent reporting places its cumulative financing near $200 million. Even Realities has just raised $150 million in one round. Brilliant Labs has raised about $6 million, while Mentra has disclosed an $8 million seed round. Solos and Halliday have no comparable venture total in the public record. Halliday did raise $3.31 million from customers through Kickstarter, which we count as pre-order demand and keep separate from venture funding.
| Startup | What it currently sells or builds | Publicly reported funding | Current commercial position |
|---|---|---|---|
| Rokid | Camera-and-audio glasses plus binocular display glasses | Nearly $200 million reported; exact total varies by source | Several products shipping internationally |
| Even Realities | Camera-free display glasses for navigation, translation, prompts, and conversations | At least $150 million from its latest round | Second-generation G2 on sale |
| Solos | Modular camera and audio glasses connected to several AI models | No external venture round clearly disclosed | AirGo range on sale globally |
| Brilliant Labs | Open-source display glasses with a personal AI memory system | About $6 million | Halo store says shipping has started |
| Mentra | Open-source camera glasses, an operating system, SDK, and app store | $8 million | Mentra Live shipping in the United States |
| Halliday | Camera-free display glasses built around meeting assistance | Venture total undisclosed; $3.31 million raised on Kickstarter | First generation delivered; G2 taking pre-orders |
Is Rokid already ahead of every other AI smart-glasses startup?
Rokid is currently ahead overall in AI smart glasses, with Even Realities as the only challenger close enough to change the answer soon.
The clearest outside evidence comes from Omdia. Its latest global study estimated 8.7 million AI-glasses shipments in 2025, up 322% in one year. Meta controlled 85.2% of that volume, and Rokid still managed to rank second worldwide, ahead of every other startup and several much larger electronics brands.
Rokid also covers more of the product map. The AI Glasses Style compete with camera-and-audio glasses, while Rokid Glasses add binocular displays for captions, translation, directions, and visual prompts. Even Realities has built a more elegant display product, although its lack of cameras and speakers narrows what the G2 can do. Solos, Mentra, Brilliant Labs, and Halliday each have credible strengths, but their public sales evidence and manufacturing history remain much smaller.
Rokid's lead is real, but Even Realities is still within reach. Across recent products, Rokid's disclosed retail sales and crowdfunding commitments add up to roughly twice Even's published first-generation sales, although they come from different sales channels. Even can close the gap through higher production and more reliable software. The other four startups are much further behind.
If you want more recent data on this point, please see our latest XR market report.
As this chart shows, and as featured in our XR market deck, search interest in VR headsets has increased significantly
Which AI smart-glasses startup has sold the most pairs?
Rokid has the strongest public sales evidence among AI smart-glasses startups today.
Rokid said its display-free AI Glasses Style passed 15,000 sales after entering wider global distribution. Its separate display-equipped model attracted more than 5,800 Kickstarter backers and about $4 million on that platform. The two figures cover different products, which shows that demand is spread across both sides of Rokid's range.
Even Realities has reported more than 10,000 sales for its earlier generation. Halliday drew 8,023 backers for its first pair, although later reviews were much weaker than the campaign demand suggested. Mentra limited its first manufacturing run to 1,000 pairs. Solos and Brilliant Labs have released several products without publishing a recent unit total that we can compare cleanly.
Crowdfunding figures need a discount. A backer has paid real money, but a campaign still comes before ordinary retail, repeat purchases, returns, and long-term support. Rokid's separate retail sales figure and its placement in Omdia's shipment ranking make its lead more convincing than campaign totals alone.
| Startup or product | Best public demand figure | How much weight we give it |
|---|---|---|
| Rokid AI Glasses Style | More than 15,000 reported sales | Strong, because the product reached normal retail channels |
| Rokid Glasses | More than 5,800 Kickstarter backers | Useful proof of demand for the display model |
| Even Realities | More than 10,000 reported first-generation sales | Strong early demand, with limited independent verification |
| Halliday first generation | 8,023 Kickstarter backers | Real demand, weakened by poor product reviews after delivery |
| Mentra Live | 1,000 units in the first production run | Early developer and business demand |
| Solos and Brilliant Labs | No recent comparable total disclosed | Commercial availability is clear; scale remains uncertain |
Which AI smart-glasses startup has the most mature product today?
Rokid has the most mature AI-glasses lineup today, while Even Realities has the most polished display glasses.
Rokid already sells two genuinely different consumer products. The Style model handles photos, video, audio, translation, and visual AI without a display. Rokid Glasses add binocular green text for captions, navigation, teleprompting, and live translation. Building both types gives Rokid more room to learn what people actually use, and the company has already moved beyond campaign-only distribution.
Even Realities goes deeper on one design. The G2 weighs about 35 grams and puts notifications, directions, translations, speaking notes, and conversation prompts into a discreet binocular display. WIRED praised the frame and the display, then gave the product 6 out of 10 because software stability, bright-light readability, and connectivity still caused trouble. The hardware is impressive. The software can still make the G2 feel unfinished during an ordinary afternoon.
Solos is also fully commercial. The AirGo V2 is available with a 16-megapixel camera, video, open-ear audio, swappable temples, and access to ChatGPT, Claude, Gemini, and DeepSeek. Mentra Live now ships within days for $349 and includes a camera, three microphones, speakers, a charging case, and an open SDK. Both products are easier to buy than they were a few months ago.
Brilliant Labs has finally moved Halo from a long pre-order period into shipping, according to its current store. Halo is the most ambitious small-company design here, with a color micro-OLED display, bone-conduction audio, an AI processor, and a memory-focused assistant. We still have too little independent owner feedback to place it above mature retail products. Halliday's G2 looks far better than its first generation in recent hands-on tests, although customers are waiting for the planned September deliveries.
This chart, featured in our XR market deck, illustrates yearly venture capital funding for XR startups
Which AI smart-glasses startup makes glasses people would actually wear all day?
Even Realities currently makes the AI glasses most likely to pass as ordinary eyewear.
The Even G2 weighs roughly 35 grams, supports prescription lenses, and avoids the camera bumps and speaker hardware that make many smart glasses look heavier. Reviewers repeatedly describe the frame as close to normal glasses. The information also appears briefly, so the product feels more like a quiet display in front of your eyes than a tiny phone demanding constant attention.
Rokid's AI Glasses Style are only a few grams heavier and provide many more functions, but the design divides reviewers. Tom's Guide found them comfortable and surprisingly capable. TechRadar liked the AI tools and camera, then criticized the plastic look, weak bass, separate accessories, and real battery life of around five to six hours during active use. Rokid wins the feature comparison; Even wins the question people ask in front of a mirror.
Halliday may become a stronger rival here. A recent Tom's Guide hands-on found the G2 comfortable at under 50 grams, and its new dual waveguide display was much easier to view than the awkward single-eye system in the first generation. A few minutes at a demonstration tells us little about comfort after a full workday, so Halliday stays below the products people can already wear for weeks.
Which AI smart-glasses startup has the smartest AI?
Brilliant Labs has the most original AI design in smart glasses, while Rokid currently delivers the broader working feature set.
Rokid can answer questions about what the camera sees, translate signs and conversations, create meeting notes, and connect users to several cloud models. Solos offers an even wider model menu through ChatGPT, Claude, Gemini, and DeepSeek. Model access is easy for competitors to match, so the number of logos in an app tells us little about lasting quality.
Brilliant Labs is trying something harder. Its Noa assistant is designed to remember people, places, and past conversations through a feature called Narrative. Halo also lets users create small applications by speaking instructions through Vibe Mode. The company has added a low-power neural processor for more work on the device, which could improve speed and privacy if the finished glasses perform as promised.
Independent evidence remains thin across the whole group. We found no serious head-to-head test measuring answer accuracy, latency, translation quality, hallucinations, and battery drain on the same tasks. Company demonstrations therefore deserve less confidence than shipping and review data.
If you want more recent data on this point, please see our latest XR market report.
This chart, featured in our XR market deck, looks at XREAL’s strategy in XR
Which AI smart-glasses startup wins on cameras, audio, and everyday usefulness?
Rokid currently has the best tested mix of camera, audio, and AI utility among the startups.
The AI Glasses Style combine a 12-megapixel camera, hands-free photos and video, open-ear speakers, microphones, translation, calls, and visual questions in a 38.5-gram frame. Recent long-term reviews found the camera better than expected and the AI tools genuinely useful for travel. The weaker points were ordinary audio, the companion app, the charging system, and a design that looks cheaper than Meta's Ray-Bans.
Solos has stronger specifications on paper. The AirGo V2 uses a 16-megapixel camera, electronic stabilization, full-HD streaming, replaceable battery temples, and a modular frame system. The product now starts in the same price range as Rokid's Style. We would need a few strong long-term reviews before moving Solos above Rokid, because the previous AirGo Vision drew complaints about audio, controls, and media quality.
Mentra Live is now the more interesting choice for work. The 43-gram glasses can take photos and video, livestream, make calls, and run custom apps for technicians, inspections, deliveries, and remote support. Mentra sells the product with a charging case and says mixed use can exceed ten hours. A field team may prefer that openness over a prettier consumer camera, even though Mentra has far less evidence from large deployments.
Which AI smart-glasses startup handles privacy best?
Even Realities has the strongest privacy story among AI smart-glasses startups because the G2 has no camera.
Removing the camera solves the hardest social problem immediately. People around the wearer no longer have to wonder whether a lens is filming them. Even says Conversate processes speech, retains the transcript, and discards the original audio. Users still need consent before transcribing a private conversation, while faces, rooms, and screens remain outside the product's reach.
Halliday also removed the camera from its G2. Its meeting assistant records audio, follows decisions, and prepares summaries, yet WIRED found no external light showing that recording is active. Halliday asks users to tell the room themselves. That leaves a clear privacy weakness in a product sold for workplaces and client meetings.
Brilliant Labs has the strongest technical privacy ambition among camera-equipped startups. Halo uses on-device processing for some voice and vision tasks and gives users access to open software. Solos recently added a physical camera shield, and its modular design lets owners swap out camera sections. Those controls help, although a camera-free frame remains easier for everyone nearby to understand.
This chart, featured in our XR market deck, illustrates yearly funding for XR startups
Which AI smart-glasses startup offers the best value?
Rokid offers the strongest value among AI smart-glasses startups today for a buyer who wants the most functions near $300.
The AI Glasses Style start at $299 and include a camera, speakers, microphones, translation, calls, media capture, and visual AI. Buyers should budget beyond the headline price if they need photochromic lenses, prescription support, or the charging case. TechRadar calculated that popular additions can push the package well above $500.
Solos is the closest value rival. The AirGo V2 also starts at $299 and adds a higher-resolution camera, interchangeable temples, several AI providers, and a more modular privacy setup. Rokid keeps the edge because its current camera and everyday use have been tested more thoroughly. Solos could take this section once the V2 builds a stronger independent review record.
Even Realities charges $599 for fewer hardware functions. The price makes sense for buyers who value a discreet display, prescription fit, and the absence of cameras more than photography or music. Mentra Live and Halo both cost $349. Mentra is the better deal for someone building a custom workflow today, while early Halo buyers are taking more product risk.
If you want more recent data on this point, please see our latest XR market report.
Which AI smart-glasses startup can actually manufacture at scale?
Rokid is the only AI-glasses startup that has already shown both manufacturing depth and broad international distribution.
The company has spent more than a decade building AR hardware and now sells through its own store, Amazon in several markets, and regional partners. It can produce display-free consumer glasses, binocular display glasses, larger entertainment viewers, enterprise products, prescription options, and accessories. That range requires more than a clever prototype. It needs suppliers, optical assembly, quality control, software support, and returns handling across several device families.
Even Realities now has the money to challenge that advantage. TechCrunch reported a $150 million round led by Meituan and Tencent at a $1 billion valuation. The cash is intended for new products, manufacturing, and global expansion. We still need to see whether Even can move from five-figure early sales to hundreds of thousands of reliable prescription-compatible units.
The smaller companies have done a lot with much less money. Brilliant Labs reached a shipping color-display product after raising about $6 million. Mentra built glasses, an operating system, an SDK, and an app store after an $8 million seed round. Their factory output remains modest. Halliday delivered its Kickstarter product, then had to redesign the optical system after poor reviews. Solos sells several generations but gives little public information about factory output or total volume.
This chart, featured in our XR market deck, compares the main business model options for XR headset companies
Which AI smart-glasses startup has the strongest developer ecosystem?
Mentra currently has the strongest developer platform in AI smart glasses.
MentraOS is open source, the glasses expose their camera, microphones, speakers, buttons, and touch controls through an SDK, and developers can distribute Miniapps through a store. Mentra also supports private and on-premise deployments, which matters for companies handling sensitive work. In its first-year review, the company said its Discord community had reached 5,000 developers, five hardware makers were running MentraOS, and 50 businesses had pre-ordered Mentra Live.
Brilliant Labs is the closest rival. It publishes hardware and software documentation, encourages community experiments, and lets Halo users create Miniapps with spoken instructions. Brilliant has the more imaginative consumer platform; Mentra currently offers the clearer path for developers and businesses that need control over a camera-and-audio device.
Even Realities has started opening its G2 through Even Hub and external agents. The frame's lack of cameras and speakers keeps the possible apps narrower. Rokid has much more hardware experience, but its newest consumer glasses are sold mainly as finished products. Solos supports several AI providers without offering the same open development story.
Have any AI smart-glasses startups proved real product-market fit?
Rokid has the best early evidence of product-market fit, and Even Realities has shown that camera-free display glasses can attract real buyers.
Rokid has released several generations, sold two different types of AI glasses, expanded into normal retail channels, and earned a place near the top of an independent shipment ranking. Those pieces fit together better than a large crowdfunding campaign on its own. Buyers have also found repeatable uses in translation, travel, hands-free capture, and quick visual questions.
Even Realities has moved from the G1 to the G2, kept the same camera-free philosophy, and improved the display, weight, materials, and prescription support. Reported sales crossed five figures before the company raised its latest round. Reviews show that owners genuinely use navigation, notifications, translation, and teleprompting. The recurring software problems keep us from calling the fit fully proven.
The rest of the field remains earlier. Solos has product continuity but no public sales scale. Mentra has developers and early business buyers without large deployment numbers. Brilliant Labs has strong technical interest and has only just begun broader Halo shipments. Halliday proved that thousands of people liked its promise, then learned that campaign demand can still end in disappointed owners after delivery.
This chart, featured in our XR market deck, breaks down revenue by customer segment in the XR market
Which AI smart-glasses startup is moving fastest right now?
Even Realities is moving fastest right now, while Rokid continues to add the more concrete sales and distribution wins.
Even has launched a substantially improved second generation, expanded its software, built an optional control ring, and become a unicorn through a round led by two major Chinese technology investors. The company is now aiming far beyond an enthusiast product. Its next test is operational: faster production, fewer software failures, more retail access, and evidence that G2 owners keep wearing the glasses.
Rokid's progress has been steadier. The Style model entered wider global retail, the display glasses moved from Kickstarter toward normal orders, and the company kept expanding into new markets. We give those moves more weight than a fresh prototype because they involve inventory, deliveries, support, and actual customers.
Several smaller startups have also moved forward lately. Mentra Live now ships in one to three days in the United States. Brilliant Labs' store says Halo shipping has started. Solos has put the AirGo V2 on sale and recently introduced a 19-gram camera-free audio model. Halliday has opened G2 pre-orders after replacing the optical design that hurt its first generation.
What can AI smart-glasses startups do that Meta and Google may leave alone?
Even Realities has the clearest niche that Meta and Google may choose to leave alone: camera-free, prescription-ready display glasses.
Meta built its success around photography, video, audio, and social sharing. Even serves people who want directions, translations, notifications, and prompts in their field of view without wearing a camera. That choice sacrifices popular features, but it creates a clear reason to choose Even instead of another Ray-Ban-style product.
Rokid's advantage comes from range and speed. The company can sell cheaper display-free glasses, more advanced display models, and enterprise AR hardware while supporting several AI services. A large platform can copy any one feature. Matching Rokid across several price points and hardware types requires a bigger product commitment.
Mentra and Brilliant Labs are building around openness. Developers can inspect the software, create unusual applications, and avoid dependence on one platform company's assistant. Their risk is equally clear: open tools can spread faster than the startup that created them. Solos has useful modular hardware, although the core camera-and-audio experience competes directly with much larger brands. Halliday has a sharper meeting focus now, but transcription and task tracking are features that phone apps and platform glasses can reproduce.
If you want more recent data on this point, please see our latest XR market report.
This chart, featured in our XR market deck, shows how VR headset technology has evolved over time
Can an AI smart-glasses startup stay ahead once the technology giants arrive?
Rokid and Even Realities can remain important, but the largest consumer volumes will probably stay with platform giants.
Meta already controlled roughly 85% of worldwide AI-glasses shipments in Omdia's 2025 estimate. Its advantage comes from the Ray-Ban brand, retail distribution, camera quality, social apps, AI infrastructure, and the ability to improve hardware over several generations. Google is building Android XR with Samsung and eyewear partners including Warby Parker and Gentle Monster. Those companies begin with ecosystems that no startup can recreate quickly.
Startups need to win specific groups of buyers. Rokid can lead among independent display-glasses makers and win buyers who want more model choice or lower prices. Even Realities can own camera-free professional eyewear. Mentra can become software used across several hardware brands. Brilliant Labs can serve developers and enthusiasts who want open hardware and personal AI experiments.
Solos and Halliday face a tougher road. Solos meets Meta directly on cameras, audio, and the same entry price tier. Halliday charges $599 for a meeting-focused product whose main functions can also appear in earbuds, phones, laptops, and future Android glasses. Both companies need exceptionally good execution and a loyal specialist audience.
Which startups are actually ahead in AI smart glasses?
Rokid is currently the AI smart-glasses startup ahead overall, with Even Realities a clear second and Solos a distant third.
Rokid takes first place because it has the best combination of real shipments, several shipping products, international distribution, optical experience, cameras, audio, displays, and enough funding to keep building. The company still needs better industrial design and smoother software, but those weaknesses sit on top of a working commercial base.
Even Realities ranks second because the G2 is the most wearable display product, the company owns a strong camera-free position, and its recent funding gives it the resources to scale quickly. Even moves into first place if production rises dramatically and software stability catches up with the hardware. Right now, Rokid has more retail reach, more shipping product lines, and stronger proof that it can deliver at volume.
Solos ranks third through longevity, modular hardware, competitive pricing, and wide AI-model support. Public sales data and independent evidence remain thinner than Rokid's. Brilliant Labs ranks fourth because Halo offers the most original open consumer architecture, but broad deliveries and owner reviews have only just begun. Mentra ranks fifth overall while leading the developer-platform question. Halliday ranks sixth because the new G2 looks much stronger, yet its first-generation record and future shipping date still weigh heavily.
Today the field has one commercial leader and one serious challenger. Rokid sells at the greatest scale, Even Realities is moving fastest, and the others are still fighting for narrower positions. Even can overtake Rokid by scaling the G2 without losing its design advantage. Solos can move closer by proving strong sales and review quality for the AirGo V2. Brilliant Labs and Mentra can rise if open ecosystems become a major reason people choose glasses. For now, Rokid remains the startup to beat.
| Rank | Startup | Why it ranks here now |
|---|---|---|
| 1 | Rokid | Strongest mix of shipments, product breadth, manufacturing history, distribution, cameras, audio, and displays |
| 2 | Even Realities | Best everyday display design, clearest camera-free position, real early sales, and the fastest current momentum |
| 3 | Solos | Mature modular range, competitive pricing, strong camera specifications, and broad AI support, with limited public scale data |
| 4 | Brilliant Labs | Most original open consumer design and personal-memory AI, with broad Halo delivery only beginning |
| 5 | Mentra | Strongest open developer platform and practical business focus, with much smaller hardware volume |
| 6 | Halliday | Promising meeting-focused G2, held back by its first-generation reviews and September shipping plan |
If you want more recent data on this point, please see our latest XR market report.
In our XR market deck, we identify pain points entrepreneurs should prioritize
OUR METHODOLOGY
This analysis asks which independent AI smart-glasses startup is ahead today. We compare six companies that currently sell or are actively shipping lightweight glasses for AI assistance, displays, photography, audio, translation, or work: Rokid, Even Realities, Solos, Brilliant Labs, Mentra, and Halliday.
We keep the comparison narrow. Established technology groups such as Meta, Google, Samsung, Xiaomi, and TCL-RayNeo are used as outside market context rather than ranked as startups. XREAL and Viture are excluded because their main products are portable displays, while INMO remains closer to full AR eyewear.
The ranking is built from several separate questions: sales and shipments, product maturity, everyday wearability, AI capabilities, camera and audio performance, privacy, value, manufacturing, developer adoption, product-market fit, strategic positioning, and recent momentum.
We give the most weight to evidence of execution, including products shipped, normal retail availability, independent shipment estimates, customer sales, repeat product generations, broad distribution, manufacturing history, and detailed hands-on reviews. Specifications, demonstrations, crowdfunding commitments, and future delivery plans receive less weight until they are supported by ordinary customer use.
Retail sales, estimated shipments, Kickstarter backers, first production runs, funding rounds, and developer-community figures are not treated as interchangeable. Each number is used only for the question it can reasonably answer. We do not combine them into a single artificial score.
Funding is treated as capacity to compete, not proof of leadership. Rokid's cumulative financing is difficult to isolate across corporate entities, Even Realities' latest $150 million round is unusually large, and the smaller startups disclose far less capital. Commercial execution still decides the ranking.
The final order is not based on one isolated feature. We first identify the strongest company in each dimension, then compare how consistently each startup performs across the areas that matter most. We also separate current leadership from momentum, since a company can be closing the gap without having caught the leader yet.
Key sources include Omdia on global AI-glasses shipments and Rokid's market position, TechCrunch on Even Realities' funding, valuation, sales, and expansion plans, Rokid's current product range and retail availability, WIRED's independent Even Realities G2 review, Tom's Guide on the Rokid AI Glasses Style, T3 on the Solos AirGo V2, Mentra's official app and developer ecosystem, Brilliant Labs' official Halo product information, Halliday's official G2 information, Halliday's Kickstarter campaign, and Google's Android XR eyewear strategy.
This chart, featured in our XR market deck, breaks down revenue by region across Europe, Asia, North America, Africa, and South America in the XR market
