What are the latest funding news in the live shopping market? (June 2026)
Download our beautiful pitch about the live shopping market
In our live shopping market deck, you will find everything you need to understand the market
The live shopping market kept attracting capital through June 2026, but the pattern was uneven, with a few large marketplace rounds and many smaller or unconventional financings.
The clearest investor interest went to companies that make live selling feel native to a specific buying behavior, such as auctions, collectibles, fashion resale, luxury, or retailer-owned commerce.
The latest rounds also show that live shopping is no longer only a China-led story, with meaningful activity across Europe, the GCC, South Korea, Singapore, and the United States.
And if you want to better understand this new industry, you can download our pitch covering the live shopping market.
Insights
- The live shopping market is becoming more marketplace-led again, with Tilt, Siin, Whatnot, Palmstreet, ShopShops, and Drip all using real-time hosted commerce as the core buying experience.
- Only two disclosed valuations appeared in the latest qualifying deals, which shows how opaque live shopping startup pricing remains outside the largest late-stage rounds.
- Whatnot’s $225M Series F was larger than the other eleven listed rounds combined, making live shopping funding highly concentrated around proven auction marketplaces.
- B2B live commerce infrastructure is still active, but several financings came through public markets or unconventional campaigns rather than standard VC rounds.
- Regional specialization matters: Siin targeted GCC high-value goods, Prizm focused on Korean premium retail media, and Palmstreet expanded from rare plants into hobby communities.
- The strongest consumer live shopping models combine entertainment with scarcity, especially auctions, drops, collectibles, resale, and high-value products where urgency improves conversion.
- Enterprise video commerce players such as Bambuser, Firework, BeLive, buywith, and Channelize.io show continued demand from brands that want live shopping on owned channels.
- The market’s timeline has a gap between 2022 and 2025, suggesting that many weaker live shopping concepts struggled after the first post-pandemic funding wave.
- AI is starting to appear as a live shopping growth lever, especially around discovery, seller tools, and marketplace efficiency rather than replacing the human host.
As this chart shows, and as featured in our live shopping market deck, search interest in live shopping has been rising steadily
Summary table of the latest funding deals in the live shopping market as of June 2026
We define the live shopping market as online sales driven by real-time video shows where a host presents products to viewers.
We include live video shows on social platforms, marketplaces, and brand or retailer websites that link directly to products and lead to online purchases during or shortly after the show.
We exclude TV home shopping channels, offline store events, non-video promotions, and purely pre-recorded shoppable videos with no live broadcast.
You can also read our detailed analysis to understand how funding activity in the live shopping market has evolved over the last few years.
We also have a quarter-by-quarter analysis of funding activity in the market here.
Finally, you can check our complete list of fundraising deals for the live shopping market (we update this list every quarter) as well as our ranking of the most funded startups.
| Name | When | Amount in $ | Round Type | Category |
|---|---|---|---|---|
| Tilt | 2 June 2026 | $26M | Venture round | Consumer live shopping marketplace |
| Siin | 5 May 2026 | $3M | Seed | Consumer live shopping marketplace |
| Bambuser | 2 February 2026 | ~$1.5M | Rights issue | B2B live commerce infrastructure |
| RXC / Prizm | 7 January 2026 | $4.8M | Series A | Premium retail-media live and video commerce |
| Channelize.io | 9 to 10 December 2025 | $1.3M | Public live fundraising campaign | B2B live commerce infrastructure |
| Whatnot | 29 October 2025 | $225M | Series F | Multi-category live shopping marketplace |
| Palmstreet | 21 May 2025 | $25M | Aggregate early-stage funding | Vertical live shopping marketplace |
| BeLive Holdings | 7 April 2025 | $9.8M | IPO | B2B live commerce infrastructure |
| ShopShops | 9 June 2021 | $15M | Series B | Fashion and lifestyle livestream marketplace |
| buywith | 25 May 2022 | $9.5M | Seed | Branded live shopping infrastructure |
| Firework | 24 May 2022 | $150M | Series B | Enterprise video and live commerce infrastructure |
| Drip / Drip Shop Live | 17 May 2022 | $28.5M | Seed and Series A | Collectibles live shopping marketplace |
All the latest funding deals during in the live shopping market as of June 2026
Tilt raised $26M in June 2026 to scale live shopping auctions.
When was it?
The deal was announced on 2 June 2026.
Who are they?
Tilt is a live shopping auction app where sellers host real-time video auctions and buyers bid during the stream.
Geographical focus?
Tilt started in Europe and is expanding across the UK, Italy, Spain, Poland, and the United States.
Why do we include them in the live shopping market?
Tilt belongs in the live shopping market because product discovery, bidding, and purchasing happen inside hosted live video auctions.
What is the company stage?
Tilt is at the growth stage, with reported 8x growth since its 2024 Series A and more than $50M in total funding.
How much did they raise?
Tilt raised $26M in this latest round.
What round is it?
The round was a latest venture round or extension, and public sources did not clearly label it as a Series B.
Why did they raise?
Tilt raised to build AI tools, improve discovery, grow the team, and scale across Europe and the United States.
Siin raised $3M in May 2026 to expand GCC live shopping.
When was it?
The seed round was announced on 5 May 2026.
Who are they?
Siin is a GCC live shopping marketplace where users buy and sell high-value goods through livestreamed, gamified shopping experiences.
Geographical focus?
Siin focuses on the GCC and MENA region, especially Saudi Arabia, the UAE, Kuwait, Bahrain, Qatar, and Oman.
Why do we include them in the live shopping market?
Siin belongs in the live shopping market because the marketplace is built around real-time livestreams that drive product discovery and transactions.
What is the company stage?
Siin is at the seed and early growth stage, after launching in 2024 and already operating across multiple Gulf markets.
How much did they raise?
Siin raised $3M in this round.
What round is it?
The round was a seed round.
Why did they raise?
Siin raised to accelerate regional expansion, grow the seller ecosystem, and strengthen marketplace capabilities.
This chart, featured in our live shopping market deck, compares the main business model options for live shopping SaaS platforms
Bambuser raised about $1.5M in February 2026 through a rights issue.
When was it?
The final outcome was announced on 2 February 2026, after the subscription period ended on 30 January 2026.
Who are they?
Bambuser provides enterprise live video commerce software that lets brands run interactive shopping shows on their own websites and apps.
Geographical focus?
Bambuser is a Sweden-based company with a global customer footprint across retail and ecommerce markets.
Why do we include them in the live shopping market?
Bambuser belongs in the live shopping market because its platform helps retailers sell products through hosted live video experiences.
What is the company stage?
Bambuser is a public restructuring growth company, listed on Nasdaq First North while still scaling its video commerce base.
How much did they raise?
Bambuser raised SEK 16M, which was roughly $1.5M.
What round is it?
The financing was a rights issue rather than a classic VC round.
Why did they raise?
Bambuser raised to strengthen working capital after a fully subscribed rights issue.
RXC / Prizm raised $4.8M in January 2026 for premium video commerce.
When was it?
The round was announced on 7 January 2026 and reported on 8 January 2026.
Who are they?
RXC / Prizm operates a Korean retail-media commerce platform that sells premium products through curated video and live content.
Geographical focus?
RXC / Prizm focuses on South Korea and premium digital commerce audiences in that market.
Why do we include them in the live shopping market?
RXC / Prizm belongs in the live shopping market because Prizm links premium commerce to curated video and live product content.
What is the company stage?
RXC / Prizm is at the growth and product-market fit stage, with reported annual GMV of about $103M.
How much did they raise?
RXC / Prizm raised KRW 7B, or about $4.8M.
What round is it?
The round was a Series A.
Why did they raise?
RXC / Prizm raised to expand its media-commerce model after strong GMV momentum and a better loss profile.
This chart, featured in our live shopping market deck, highlights TikTok Shop’s playbook in live shopping
Channelize.io launched a $1.3M live fundraising campaign in December 2025.
When was it?
The campaign was announced on 9 to 10 December 2025.
Who are they?
Channelize.io is a live shopping and shoppable video SaaS platform for ecommerce and D2C brands.
Geographical focus?
Channelize.io serves global ecommerce merchants, with a strong fit for Shopify and D2C brands.
Why do we include them in the live shopping market?
Channelize.io belongs in the live shopping market because brands use its software to add hosted live shopping and shoppable video to digital storefronts.
What is the company stage?
Channelize.io is at the early growth stage, with a small SaaS team and expansion through the LiveScale acquisition.
How much did they raise?
Channelize.io targeted or raised $1.3M through the public campaign.
What round is it?
The financing was a public live fundraising campaign, not a standard priced VC round.
Why did they raise?
Channelize.io raised to fund growth while using its own live shopping product as the fundraising engine.
Whatnot raised $225M in October 2025 at an $11.5B valuation.
When was it?
The Series F round was announced on 29 October 2025.
Who are they?
Whatnot is a livestream shopping marketplace where sellers auction collectibles, fashion, electronics, and other goods live.
Geographical focus?
Whatnot started in the United States and is expanding globally.
Why do we include them in the live shopping market?
Whatnot belongs in the live shopping market because sellers run live video auctions and buyers purchase during the stream.
What is the company stage?
Whatnot is a late-stage growth company, with more than $6B in reported GMV in 2025 before the round.
How much did they raise?
Whatnot raised $225M in this round.
What round is it?
The round was a Series F.
Why did they raise?
Whatnot raised to support global expansion, platform development, and marketing as live shopping moved closer to mainstream commerce.
In our live shopping market deck, we identify pain points entrepreneurs should prioritize
Palmstreet disclosed $25M in May 2025 to grow live shopping communities.
When was it?
The funding announcement was made on 21 May 2025.
Who are they?
Palmstreet is a live shopping marketplace for hobby communities, starting with rare plants and expanding into other creator-led categories.
Geographical focus?
Palmstreet is focused on the United States while expanding category coverage beyond its original plant collector base.
Why do we include them in the live shopping market?
Palmstreet belongs in the live shopping market because creators host real-time shopping streams where collectors discover and buy niche products.
What is the company stage?
Palmstreet is at the growth and product-market fit stage, after expanding from plants into crafts, collectibles, fashion, beauty, and lifestyle.
How much did they raise?
Palmstreet disclosed $25M in total funding in the announcement.
What round is it?
The announcement presented the financing as aggregate early-stage funding rather than one named round.
Why did they raise?
Palmstreet raised to hire across product and go-to-market, build safety and engagement features, and expand into new live shopping categories.
BeLive Holdings raised $9.8M in April 2025 through its IPO.
When was it?
The IPO closing was announced on 7 April 2025.
Who are they?
BeLive Holdings provides live commerce and shoppable short-video software for retailers and ecommerce marketplaces.
Geographical focus?
BeLive Holdings is based in Singapore and serves international retail and ecommerce customers.
Why do we include them in the live shopping market?
BeLive Holdings belongs in the live shopping market because its software helps retailers and marketplaces convert video viewers into online shoppers.
What is the company stage?
BeLive Holdings is a public growth company after listing on Nasdaq.
How much did they raise?
BeLive Holdings raised about $9.8M in gross proceeds.
What round is it?
The round was an IPO.
Why did they raise?
BeLive Holdings raised to support business growth and public-company expansion for its live commerce solutions.
This market map, featured in our live shopping market deck, highlights top companies and startups in the live shopping market
ShopShops raised $15M in June 2021 for U.S. livestream shopping expansion.
When was it?
The Series B round was announced on 9 June 2021.
Who are they?
ShopShops is a livestream shopping marketplace where host-sellers take shoppers into boutiques and retailers through interactive live video.
Geographical focus?
ShopShops has a cross-border U.S. and China focus, with global boutiques and premium shoppers.
Why do we include them in the live shopping market?
ShopShops belongs in the live shopping market because hosts present products live and shoppers buy through the platform.
What is the company stage?
ShopShops was at the growth stage, after expanding from China into a U.S. beta and raising capital for U.S. growth.
How much did they raise?
ShopShops raised $15M in the clearly sourced Series B round.
What round is it?
The round was a Series B.
Why did they raise?
ShopShops raised to accelerate U.S. expansion and continue growth among premium cross-border shoppers in China.
buywith raised $9.5M in May 2022 for branded live shopping.
When was it?
The seed round was announced on 25 May 2022.
Who are they?
buywith is a livestream shopping platform that lets brands host live “shop with me” sessions on their own ecommerce sites.
Geographical focus?
buywith has Tel Aviv roots and focuses on North America, with expansion into the United States and the United Kingdom.
Why do we include them in the live shopping market?
buywith belongs in the live shopping market because brands use the platform for live hosts, real-time interaction, and on-site checkout.
What is the company stage?
buywith was at the seed-to-growth stage, with early product-market fit and large customers such as Walmart already using the platform.
How much did they raise?
buywith raised $9.5M in this round.
What round is it?
The round was a seed round.
Why did they raise?
buywith raised to meet customer demand and grow sales, marketing, and R&D globally, especially in North America.
This chart, featured in our live shopping market deck, shows annual funding in live shopping startups
Firework raised $150M in May 2022 for enterprise live commerce.
When was it?
The Series B round was announced on 24 May 2022.
Who are they?
Firework gives retailers, brands, and publishers shoppable livestream and video commerce tools for their own digital properties.
Geographical focus?
Firework has a North America-first customer base with global enterprise potential.
Why do we include them in the live shopping market?
Firework belongs in the live shopping market because its platform powers live shopping events and shoppable video for ecommerce conversion.
What is the company stage?
Firework was at the growth stage, working with hundreds of companies and more than $235M in total funding after the round.
How much did they raise?
Firework raised $150M in this round.
What round is it?
The round was a Series B.
Why did they raise?
Firework raised to invest in technology, product development, and hiring as live commerce adoption grew.
Drip raised $28.5M in May 2022 for collectibles live shopping.
When was it?
The combined seed and Series A financing was announced on 17 May 2022.
Who are they?
Drip / Drip Shop Live is a live shopping platform for collectibles where streamers run auctions, drops, and buy-it-now sales.
Geographical focus?
Drip / Drip Shop Live is based in the United States and focuses on collectibles communities.
Why do we include them in the live shopping market?
Drip / Drip Shop Live belongs in the live shopping market because purchasing happens during live streams for collectibles and related products.
What is the company stage?
Drip / Drip Shop Live was at the early growth and product-market fit stage, after monthly volume grew more than 20x.
How much did they raise?
Drip / Drip Shop Live raised $28.5M combined, including a $23M Series A.
What round is it?
The financing combined a seed round and a Series A.
Why did they raise?
Drip / Drip Shop Live raised to scale NFT and live collectible selling, grow seller acquisition, expand the team, and open the platform to more developers and sellers.
Related blog posts
- How strong is fundraising in the live shopping market right now?
- What are the most recent news in live shopping?
- What is the true size of the live shopping market?
- How funding activity has changed in the live shopping market
- What are the latest fundraising trends in live shopping?
- All the funding deals announced in the live shopping market
- Which startups have raised the most funding in the live shopping market?
- Which startups are the most valued in the live shopping market?
- A complete list of business models in the live shopping market
