All the funding deals in the live shopping market
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In our live shopping market deck, you will find everything you need to understand the market
The live shopping market is still young, but several specialist platforms and service providers have already raised meaningful funding since 2024.
We conducted deep research and collected 9 funding deals in the live shopping market covering the period from January 2024 to May 1, 2026.
We refresh this page very often so readers can track new live shopping market funding deals as the market changes.
And if you want to better understand this new industry, you should get our beautiful slides covering the live shopping market.
Insights
- The live shopping market is clearly led by marketplace funding, with Whatnot alone raising $490 million across two separate 2025 rounds.
- The live shopping market had more disclosed deal activity in 2024, but the largest capital inflows came in 2025.
- No qualifying live shopping market deal was found from January 1, 2026 to May 1, 2026, which suggests a quieter start to 2026.
- The average disclosed deal size in the live shopping market is heavily lifted by Whatnot, which makes smaller SaaS and service rounds look modest.
- Most 2024 live shopping market deals were below $20 million, showing that many companies were still in early funding stages.
- The live shopping market includes both consumer marketplaces and tools for brands, which means investors are backing several ways to sell through live video.
- China, India, the United Kingdom, Singapore, and the United States all appear in the deal list, so live shopping market funding is not limited to one region.
- The live shopping market funding data shows a clear split between large consumer platforms and smaller software or operations providers.
This chart, featured in our live shopping market deck, shows annual VC investment in live shopping startups
Summary table of the funding deals for the live shopping market since 2024
We define the live shopping market as online sales driven by real-time video shows where a host presents products to viewers.
We include live video shows on social platforms, marketplaces, and brand or retailer websites that link directly to products and lead to online purchases during or shortly after the show.
We exclude TV home shopping channels, offline store events, non-video promotions, and purely pre-recorded shoppable videos with no live broadcast.
We focused exclusively on pure players, defined as companies with at least 70–80% of their business directly tied to the live shopping market.
Our analysis has been done at a global level with a minimum funding threshold of $300k.
You can also read our detailed analysis to understand how funding activity in the live shopping market has evolved recently.
If you want a longer-term view, we also have a study of how funding activity in the live shopping market has changed over the years.
Also, you should know that we have a dedicated page, updated weekly, with all the latest fundraising deals in the live shopping market.
| Name | What they do | Amount in $ | Quarter | Source(s) |
|---|---|---|---|---|
| Whatnot | Live shopping marketplace for real-time video auctions and commerce streams. | $225,000,000 | Q4 2025 | Crunchbase News |
| Palmstreet | Community live shopping marketplace for creators, collectors, and unique goods. | $25,000,000 | Q2 2025 | Palmstreet Blog |
| BeLive Holdings | Live commerce and shoppable video software for retailers and e-commerce brands. | $9,800,000 | Q2 2025 | BeLive Investor Release |
| Whatnot | Live shopping marketplace for real-time video auctions and commerce streams. | $265,000,000 | Q1 2025 | TechCrunch |
| Tilt | Live shopping app for fashion resale, auctions, and interactive commerce events. | $18,000,000 | Q3 2024 | Balderton Capital |
| Guangyin Network | Live commerce and short-video marketing tools for brands and private traffic. | $2,800,000 | Q1 2024 | MarketScreener |
| Dachui Culture | Live commerce training, operations, and selling tools for livestream hosts. | $7,030,000 | Q1 2024 | Tracxn |
| Swirl | Video commerce and live commerce SaaS for shoppable brand livestreams. | $1,100,000 | Q1 2024 | Entrackr |
| Kaihua Media | Douyin store operations and livestream selling services for online merchants. | $600,000 | Q1 2024 | New Market Pitch |
This market map, featured in our live shopping market deck, highlights top companies and startups in the live shopping market
Related blog posts
- What is happening now in the live shopping market?
- What are the most recent news in live shopping?
- What is the true size of the live shopping market?
- What are the latest funding deals in live shopping?
- What are the latest fundraising trends in live shopping?
- How funding activity has changed in the live shopping market
