Modern vet clinics: which startup is ahead?

Which modern vet clinic startups are we comparing?

We are comparing seven startup-built modern vet clinic networks: Modern Animal, GoodVets, Bond Vet combined with Small Door, Petfolk, Vetic, Sploot and Hello Vet.

They belong together because each company has created its own branded physical clinics while trying to improve the traditional veterinary experience through better access, technology, memberships, transparent pricing or a different ownership model.

We exclude telehealth-only companies such as Vetster and Dutch, mobile providers, veterinary software companies, specialist hospitals and large consolidators that mainly acquire existing practices. VCA, Banfield, National Veterinary Associates and IVC Evidensia are important competitors for customers and veterinarians, but they are mature operators rather than startup-built clinic formats.

Bond Vet and Small Door now count as one competitor because their newly finalized merger creates a single group with more than 55 clinics. Modern Animal remains useful to assess separately even though Chewy has agreed to acquire it and has already started integrating Chewy Pharmacy into the Modern Animal app in some states.

Funding totals require more caution than clinic counts. Private databases disagree over whether debt, undisclosed extensions and secondary transactions should count. The figures below are therefore rounded, while GoodVets is shown as having at least $40 million because that is the clearly disclosed external investment rather than a confidently established lifetime total.

Startup	What it is building	Current visible footprint	Approximate funding raised
Modern Animal	Membership-led primary, urgent and virtual veterinary care	29 clinics	$210 million
GoodVets	Veterinarian co-owned general and urgent-care hospitals	87 hospitals across 26 markets	At least $40 million disclosed
Bond Vet + Small Door	Premium urban primary and urgent-care network	More than 55 clinics	Around $360 million combined
Petfolk	Connected physical, urgent and virtual veterinary care	47 open locations, plus one scheduled	Around $119 million
Vetic	Indian clinics, emergency care, diagnostics, pharmacy and pet commerce	More than 65 clinics	Around $87 million
Sploot	Extended-hours primary and urgent veterinary care	17 clinics	About $49 million
Hello Vet	UK clinics with transparent pricing and WhatsApp triage	6 open clinics, with 4 more announced	£21 million

Is one modern vet clinic startup clearly ahead today?

Modern Animal is ahead overall because it has produced the strongest combination of revenue, recurring customers and profitable mature clinics.

Chewy expects Modern Animal to add more than $125 million in annualized run-rate revenue from 29 clinics. That works out to over $4.3 million per location before accounting for its virtual-care activity. Chewy also reported that mature clinics generate EBITDA margins above 20% and more than twice the average industry revenue per location.

Those numbers separate Modern Animal from the rest of the field. GoodVets operates far more hospitals, while Bond Vet and Small Door have built a larger combined customer footprint. Petfolk and Vetic are expanding faster. None of them has publicly shown comparable revenue density and mature-clinic economics.

The lead is real, but not comfortable. GoodVets has quietly become the largest startup-built U.S. network, with 87 hospitals listed across 26 markets. Bond Vet and Small Door could gain substantial leverage by combining their teams and infrastructure. Petfolk continues to enter new cities at a pace Modern Animal has never matched.

Those challengers currently lead through footprint or expansion. Modern Animal has shown what happens after clinics open and mature, and that deserves more weight than another batch of addresses.

If you want more recent data on this point, please see our latest Pet Tech market report.

Which startup has built the biggest modern vet clinic network?

GoodVets currently has the largest U.S. modern vet clinic footprint, while Vetic remains one of the largest startup-built networks in any single emerging market.

The scale of GoodVets was easy to underestimate in the previous draft. Its current location directory lists 87 hospitals across 26 U.S. markets, including 12 in Phoenix, 11 around Chicago, seven in Denver, six in Miami and five each in Charlotte and Tampa. That puts GoodVets well ahead of the newly merged Bond Vet and Small Door group by physical footprint.

The GoodVets model also differs from a normal centrally owned chain. Local veterinarians co-own and run the hospitals, while GoodVets provides the brand, technology, recruitment and operating platform. That can reduce the amount of corporate capital needed for each opening and gives practicing veterinarians a direct stake in their clinic.

Bond Vet and Small Door form the next-largest premium U.S. group with more than 55 clinics. Petfolk’s directory lists 48 locations, although its Salt Lake City clinic is scheduled to open later, leaving 47 currently operating. Modern Animal remains much smaller physically despite leading on disclosed revenue.

Vetic reports more than 65 clinics across 11 Indian cities. Comparing its locations directly with U.S. clinics would be misleading because prices, salaries, clinic formats and property costs differ sharply. Even so, opening more than 65 sites within roughly four years shows unusually fast execution.

Startup	Current footprint	What the footprint tells us
GoodVets	87 U.S. hospitals	Largest modern startup-built network in the United States
Vetic	65+ Indian clinics	Fastest large-scale buildout in an emerging market
Bond Vet + Small Door	55+ U.S. clinics	Largest merged premium urban network
Petfolk	47 operating locations	Fastest-growing independent multi-city U.S. challenger
Modern Animal	29 U.S. clinics	Smaller estate with far stronger disclosed revenue per clinic
Sploot	17 U.S. clinics	Credible regional network with a distinctive access model
Hello Vet	6 open UK clinics	Early network with four additional locations announced

Which modern vet clinic startup is making the most money?

Modern Animal is making the most disclosed revenue by a wide margin, and no competitor currently publishes figures that come close.

Its annualized revenue run rate exceeds $125 million. Vetic, the only other company with useful recent filings, reported FY25 operating revenue of ₹62.9 crore, equivalent to roughly $7 million to $8 million at typical exchange rates during the period. Modern Animal therefore generates well over ten times as much revenue despite operating fewer than half as many physical locations.

The gap partly reflects geography. Veterinary visits and procedures cost far more in California, Texas and Colorado than in India. Yet the difference remains too large to explain away entirely through pricing. Modern Animal’s clinics also produce more than twice the industry’s average revenue per location, according to Chewy.

Vetic’s growth has been impressive. Its operating revenue rose from ₹25.5 crore to ₹62.9 crore in one year, an increase of about 147%. Losses climbed from ₹40.2 crore to ₹65.6 crore during the same period, leaving the company with a loss slightly larger than its annual operating revenue.

GoodVets is the biggest unknown. A network of 87 hospitals must produce substantial sales, but the company does not publish consolidated revenue or clinic margins. Bond Vet, Small Door and Petfolk also reveal clinics and customers while keeping their financial performance private.

Funding tells a similar story. Modern Animal has raised about $210 million and now produces a revenue run rate equal to roughly 60% of that amount every year. Bond Vet and Small Door raised considerably more between them, yet we cannot measure the commercial output created by that capital. GoodVets may be even more capital-efficient because its veterinarian co-ownership model supports a much larger network with only $40 million of clearly disclosed institutional funding, although its complete financing history remains uncertain.

Which modern vet clinic startup is growing fastest now?

Petfolk is currently adding U.S. markets fastest, while Vetic has posted the strongest disclosed revenue growth.

Petfolk operated 19 clinics across seven cities in late 2024. Its directory now shows 47 open locations across 15 metropolitan areas, with Salt Lake City becoming its sixteenth market once the announced Riverton clinic opens. That represents roughly 147% location growth in less than two years.

The expansion has moved beyond the company’s original Southeastern base. Petfolk has entered Indianapolis, Kansas City, Oklahoma City, Phoenix, Richmond and Tulsa, while continuing to add clinics around Dallas, Houston, Orlando and South Florida. Expansion across many separate cities is harder than adding nearby branches because each new market needs fresh hiring, marketing and local operating knowledge.

Vetic’s revenue grew at nearly the same percentage rate, rising 2.5 times in FY25. The company recently raised another $40 million and plans to add 25 centers in major Indian cities. Its existing clinics also serve as local inventory and delivery hubs for pharmacy and pet-care products, giving each location a broader role than consultations alone.

GoodVets has lately delivered the most surprising footprint growth. Its current directory shows that it has already passed the 50-hospital target it discussed several years ago and has reached 87 hospitals. The company rarely announces every opening nationally, which partly explains why its scale received less attention than Bond Vet or Modern Animal.

Bond Vet and Small Door have created momentum through consolidation. Their merger brings together more than 170 veterinarians and over 1,000 employees. That gives the combined group more resources for future growth, although merging technology, management and two different customer propositions may temporarily slow new openings.

Petfolk’s 47 operating locations make it the clearest independent U.S. expansion story. Vetic is growing faster financially, while GoodVets has already built the broadest network.

Which modern vet clinic model has actually proved profitable?

Modern Animal is the only modern vet clinic startup in this comparison with convincing public evidence that mature locations produce strong profits.

Chewy reported EBITDA margins above 20% at mature Modern Animal clinics. Those locations typically need two to four years to mature, so the figure says more about the established clinic model than about newly opened sites.

A mature-clinic margin does not include every corporate cost. Modern Animal still pays for central technology, management, virtual care, marketing and future openings. Chewy expects the acquired business to be roughly EBITDA-dollar neutral initially and to begin contributing profit afterward.

Even with that limitation, the clinic result is valuable. It shows that Modern Animal can eventually cover local staffing, rent and operating costs while producing a healthy return. Most rivals only disclose how many clinics they have opened.

Vetic’s filings show that it remains in investment mode. The company’s loss reached ₹65.6 crore against ₹62.9 crore of operating revenue. Its new financing gives it room to keep expanding, but the network still needs higher utilization, better gross margins or more revenue from diagnostics, pharmacy and insurance.

GoodVets could be profitable at individual hospitals, particularly where veterinarian partners share the financial risk. The company has published no consolidated evidence that lets us test that idea. Bond Vet, Small Door, Petfolk and Sploot also keep their clinic economics private.

This is one of the clearest calls in the article. Modern Animal has shown that its clinic model works after maturity; the challengers still ask us to infer the same result from continued expansion.

If you want more recent data on this point, please see our latest Pet Tech market report.

Which startup has built the strongest modern vet clinic customer base?

Modern Animal has built the strongest visible recurring customer base, while Bond Vet and Small Door have treated the largest disclosed number of pets.

Modern Animal serves more than 100,000 member families. Its membership turns a clinic visit into an ongoing relationship through unlimited or included examinations, round-the-clock virtual care and preferred urgent access. The customer can begin with a message or video call and continue into physical treatment without changing provider.

Bond Vet and Small Door say they have cared for more than 500,000 pets between them. That number proves broad reach, although it covers cumulative patients rather than current members or regularly returning households. The merged company has not disclosed its number of active customers, annual membership renewals or revenue per pet.

Vetic reports around 60,000 subscribers, a meaningful figure for a company founded in 2022. Its customers can use consultations, diagnostics, emergency care, pharmacy deliveries and other pet services through one system. The value per subscriber remains much lower than in the United States, but Vetic has already built a substantial recurring base.

GoodVets may serve more active clients than any company here because it operates 87 hospitals. The absence of network-wide customer data prevents a proper comparison. Petfolk also reveals little about active users, repeat visits or retention.

Modern Animal wins this section because its membership base is already connected to high clinic revenue and strong mature-location economics. Bond Vet and Small Door have greater cumulative reach, but cumulative reach is a weaker measure of an ongoing customer relationship.

Which modern vet clinic makes it easiest to see a veterinarian?

Sploot currently offers the clearest physical-access promise, with every clinic open from 8 a.m. to 8 p.m., 365 days a year.

The company operates ten locations around Denver, four in Chicago, two in Colorado Springs and one in Salt Lake City. Customers can book same-day appointments, use urgent drop-offs and receive both routine and urgent care at the same clinic.

Those hours are simple enough to remember and consistent enough to trust. Many traditional practices close earlier, reduce weekend hours or redirect urgent problems to expensive emergency hospitals. Sploot covers much of the gap between scheduled primary care and a full emergency department.

Modern Animal provides the strongest digital access. Members can contact a veterinary professional at any hour through chat, video or phone, then receive preferred access to urgent appointments when clinics are fully booked. Small Door also includes 24/7 telehealth in its membership.

Hello Vet has built a lighter version of the same idea in the UK. Customers receive free WhatsApp advice from the clinical team and can often obtain a same-day appointment. The company says its remote triage has already saved clients thousands of pounds by preventing unnecessary visits.

Vetic has the broadest emergency infrastructure, with 15 emergency facilities inside its wider Indian network. That gives it more physical capacity for serious problems, although availability can vary by city and clinic.

Sploot leads for predictable everyday access. Modern Animal leads when virtual support and clinic access are considered together, while Vetic is ahead in dedicated emergency reach.

Which modern vet clinic gives pet owners the best value?

Modern Animal currently offers the clearest low-cost membership for customers who expect to need several examinations.

Its All Access plan costs $199 a year in its higher-priced markets and includes unlimited examinations, 24/7 virtual care and preferred urgent access. The Essential plan costs $99 and includes one examination plus virtual support. A customer without a membership generally pays $85 for each physical exam.

The break-even point is easy to understand. Three separate $85 exams would cost $255. All Access reduces that to $199 before assigning any value to virtual consultations or easier urgent booking.

Pricing differs in some Modern Animal markets, where the annual membership and examination fee are slightly lower. That regional variation makes the comparison less exact, but the underlying offer remains straightforward.

Sploot charges $299 annually in Colorado and Utah and $349 in Illinois. The membership includes the first three examinations and a 10% discount on most additional services. Sploot costs more upfront, although the discount can produce greater savings for pets needing diagnostics, dental treatment or surgery.

GoodVets starts its TotalCare Base plan at $349 a year. It includes unlimited examinations, a rabies vaccination and discounts on imaging, surgery and other services. More expensive plans add vaccines, screening tests, bloodwork and, at the highest level, a dental cleaning or routine surgery.

Hello Vet offers a £120 annual health plan that includes consultations, vaccinations, flea and worm treatment and a 30% discount on selected extras. Its public pricing also makes it easier for UK customers to anticipate costs before agreeing to treatment.

Modern Animal provides the strongest simple deal for frequent examinations. GoodVets and Sploot can create more savings when customers buy a wider package of care, while Hello Vet leads on price transparency in the UK.

If you want more recent data on this point, please see our latest Pet Tech market report.

Can any modern vet clinic prove that its medical care is better?

No modern vet clinic startup currently publishes enough comparable clinical data for us to name a clear medical-quality leader.

The companies are much more comfortable sharing customer ratings, memberships and clinic openings than treatment outcomes. We found little standardized information on surgical complications, diagnostic accuracy, avoidable emergency transfers, medication adherence or long-term outcomes for chronic conditions.

Small Door offers one of the stronger external quality markers. Its clinics have received accreditation from the American Animal Hospital Association, and the company says its chief medical officer will oversee clinical operations across the merged Bond Vet and Small Door network.

Hello Vet says its practices are accredited by the Royal College of Veterinary Surgeons and have received Dog Friendly and Silver Cat Friendly recognition. It also allows owners to stay with pets during parts of certain procedures and recovery, an unusual approach that may reduce anxiety without directly proving better medical outcomes.

Sploot says its teams are Fear Free certified. Vetic highlights strong customer ratings, while Bond Vet has referred to its Net Promoter Score. These measures help us understand the experience around the medicine, although they cannot tell us which company diagnoses or treats illness most effectively.

Several networks have clearly made visits calmer, easier and more consistent. The public evidence does not go far enough to prove that one of them delivers better medicine across its whole network.

Which modern vet clinic has the strongest technology and business moat?

Modern Animal currently has the strongest technology-backed business moat because its digital care, clinic records, memberships and pharmacy integration reinforce the same customer relationship.

The advantage goes beyond having a polished app. Modern Animal can handle an initial question virtually, book the physical visit, retain the medical history and now route prescriptions through Chewy Pharmacy in Colorado and Texas, with California expected to follow.

Chewy estimates that customers using the combined ecosystem could spend 15% to 20% more. That gives Modern Animal access to commerce and pharmacy distribution that independent clinic startups would find difficult to reproduce quickly.

Vetic is building the broadest full-stack model. Its clinics connect with diagnostics, surgery, emergency care, at-home services, pharmacy, pet supplies and insurance. The company also uses its clinics as fulfillment centers for rapid local deliveries. A successful version of that model could produce more customer touchpoints than a traditional clinic membership.

GoodVets has built a different type of moat through veterinarian ownership. Local doctors receive autonomy and equity while the central company supplies infrastructure and branding. Competitors can copy an app or redesign a waiting room more easily than they can reproduce dozens of working partnerships with veterinarian-owners.

Petfolk, Bond Vet, Small Door and Sploot all provide digital booking and communication. Those features improve the customer experience, but veterinary software vendors can make them widely available.

Modern Animal has the strongest connected commercial system today. GoodVets may have the hardest operating model to copy, while Vetic is attempting the most ambitious service platform.

If you want more recent data on this point, please see our latest Pet Tech market report.

Which startup can scale modern vet clinics without breaking the model?

GoodVets has shown the strongest physical scalability, while Modern Animal has shown the strongest economic repeatability.

GoodVets has reached 87 hospitals without relying solely on fully corporate ownership. Its veterinarian partners help run and co-own local hospitals, giving each clinic someone with both clinical authority and a financial interest in its long-term performance.

That structure tackles a common problem in veterinary consolidation. When decision-making moves too far from the doctors delivering care, staff engagement and clinical autonomy can suffer. GoodVets gives the local veterinarian more control while retaining the purchasing, recruitment, technology and marketing advantages of a larger group.

Petfolk has shown that it can repeat its clinic format across many unrelated U.S. cities. The unanswered question is what happens after the openings. The company has yet to publish mature-clinic revenue, margins or the time needed for a new location to become self-sustaining.

Modern Animal has expanded more slowly, but Chewy’s figures show that clinics improve as they mature. The strongest locations produce margins above 20%, and the company’s average revenue per clinic sits far above the industry norm.

Bond Vet and Small Door now face a different scaling test. Their merged network is already large enough to spread central technology, recruitment and procurement costs across many locations. Management must preserve Bond Vet’s convenient urgent-care identity and Small Door’s membership experience while combining back-office operations.

GoodVets has proved that its ownership structure can support a large network. Modern Animal has proved that mature clinics can become highly productive. No company has publicly demonstrated both advantages at the same time.

Is the modern vet clinic leader global or mainly American?

Modern Animal leads the modern vet clinic category economically, but the broader market still consists of regional winners rather than one global company.

The United States supports higher revenue per clinic because veterinary prices, household spending and pet-insurance adoption are relatively high. It also brings much higher salaries, property costs and customer-acquisition expenses.

GoodVets, Modern Animal, Bond Vet, Small Door, Petfolk and Sploot have all designed their models around those U.S. conditions. Their memberships and pricing would not transfer unchanged to India or the United Kingdom.

Vetic has built the clearest alternative model. It operates more than 65 clinics in India and combines care with pharmacy, commerce and rapid local delivery. Its business produces far less revenue per location than Modern Animal, although it may eventually reach many more pets.

Hello Vet is the most interesting UK challenger. Its website currently shows six open practices and four coming soon, twice the operating footprint described when it announced its last major funding round. The company plans to expand through larger clinical hubs supported by smaller neighborhood clinics.

Hello Vet also fits the UK market’s current pressure points. It publishes prices, provides free WhatsApp triage and positions itself against the lack of transparency that has drawn scrutiny from the UK Competition and Markets Authority.

Modern Animal leads inside the most lucrative market. Vetic is building the strongest emerging-market network, while Hello Vet is creating a model shaped around UK pricing and trust concerns. None has crossed borders successfully enough to claim global leadership.

Can we trust what modern vet clinic startups say about themselves?

We can trust the broad ranking, although the confidence level changes sharply from one metric to another.

Clinic footprints are relatively easy to verify because the companies publish addresses and booking pages. GoodVets’ 87 hospitals, Sploot’s 17 locations and Petfolk’s 47 open centers can all be reconstructed from their current directories.

Funding rounds are less consistent. Modern Animal’s roughly $210 million and Vetic’s approximately $87 million appear across several databases, while figures for Small Door vary depending on whether a recent debt facility is included. GoodVets’ $40 million represents a publicly disclosed investment, but it may understate the total capital available across the company and its local partners.

Modern Animal has the strongest financial evidence. Chewy disclosed its annualized revenue, membership scale, clinic count, maturation period and mature-location margins while explaining the logic of a material acquisition. Those figures still come from an interested buyer, though public-company disclosure carries more accountability than ordinary startup marketing.

Vetic’s financial statements are valuable because they reveal expenses and losses alongside rapid revenue growth. They show a much less flattering picture than the company’s funding announcement alone.

GoodVets, Bond Vet, Small Door and Petfolk provide enough information to prove physical scale. They disclose too little to compare revenue, clinic utilization, customer retention or profitability.

Medical quality remains the weakest area for every company. Accreditation and customer ratings provide useful clues, but there are no standardized outcomes that would support a confident clinical ranking.

What could change the modern vet clinic ranking?

GoodVets could overtake Modern Animal by publishing strong economics across its 87-hospital network.

The company already has the physical lead and a differentiated ownership model. Evidence that its mature hospitals generate attractive margins, retain veterinarian partners and produce high revenue per location would make it difficult to keep GoodVets in second place.

Bond Vet and Small Door could also move up quickly. Their merger creates one of the largest premium veterinary groups in the United States, with more than 170 veterinarians and over 500,000 pets treated historically. Successful integration could reduce duplicated technology, management and market-entry costs.

Petfolk has the clearest path through organic growth. It needs to show that its rapid expansion has created productive clinics rather than an expensive collection of new leases. Revenue per mature location would immediately tell us how close it is to Modern Animal.

Vetic could become the most important company by patient volume if it keeps expanding across India. Moving higher in the overall ranking will require losses to grow much more slowly than revenue and stronger proof that pharmacy, diagnostics and insurance improve the economics of each clinic.

Modern Animal faces its own risk through the Chewy deal. Integration could make the service more convenient through pharmacy, commerce and a larger customer base. Heavy-handed cross-selling or weaker clinical independence could damage the trust and premium experience that made Modern Animal valuable.

The ranking should remain stable until one challenger discloses better economics. The footprints are already large enough. What we lack is proof of what those locations earn after the launch excitement fades.

Which modern vet clinic startups are actually ahead?

Modern Animal is ahead overall today, GoodVets is the closest challenger, and Bond Vet combined with Small Door forms the next strongest group.

Modern Animal wins because it has turned a medium-sized clinic estate into a business generating more than $125 million in annualized revenue. Its mature clinics also produce margins above 20%, and more than 100,000 member families give it a valuable recurring relationship with customers.

GoodVets ranks second after the fresh review of its current footprint. Its 87 hospitals make it the largest U.S. network in this startup category, and veterinarian co-ownership gives it a credible operating advantage. The lack of consolidated revenue and profitability figures keeps it below Modern Animal.

Bond Vet and Small Door rank third. Their merger creates a large premium network with substantial funding, experienced medical leadership and a broad historical customer base. The combined company now needs to show that two overlapping brands can become a more efficient business together.

Petfolk ranks fourth because it has expanded faster than the other independent U.S. challengers. The company could reach the top three once it publishes evidence about mature-clinic productivity.

Vetic ranks fifth overall while leading the Indian category. Its clinic growth, subscriptions and rising revenue are impressive, but losses remain too high to place it above the more established U.S. groups.

Sploot ranks sixth with the clearest extended-hours access model. Hello Vet ranks seventh because its transparent UK proposition is promising but still early, even after growing to six open clinics.

The ranking rewards proven economic output more heavily than funding, interior design or clinic announcements. Modern Animal has established the benchmark. GoodVets has already beaten it on physical scale and could become the leader once its financial performance is visible.

Rank	Startup	Why it holds this position
1	Modern Animal	Strongest disclosed revenue, recurring membership base and mature-clinic profitability
2	GoodVets	Largest U.S. footprint and a scalable veterinarian co-ownership model, with financial results still undisclosed
3	Bond Vet + Small Door	Large merged premium network with broad customer reach, but integration and economics remain unproven
4	Petfolk	Fastest organic U.S. expansion across new markets, with limited information on mature-clinic performance
5	Vetic	Leading Indian startup network with rapid revenue growth, held back by losses that still exceed operating revenue
6	Sploot	Strongest consistent extended-hours and urgent-access proposition across a growing regional network
7	Hello Vet	Distinctive transparent UK model with strong recent clinic growth, but still too early for overall leadership

If you want more recent data on this point, please see our latest Pet Tech market report.

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