What are the latest news in the resale market?
Download our beautiful pitch about the resale market

In our resale market deck, you will find everything you need to understand the market
The resale market is changing fast, and the latest news shows that secondhand platforms, refurbished goods, and resale infrastructure are becoming more mainstream.
We constantly update this blog post so readers can follow the most important resale market news in one simple place.
This update covers the biggest resale market moves, including valuations, partnerships, financial results, regulations, and product launches.
And if you want to better understand this new industry, you can download our pitch covering the resale market.
Insights
- Vinted’s €8 billion valuation shows that the resale market can now produce consumer internet companies with very large investor demand.
- eBay’s rejected GameStop bid shows that resale marketplaces are becoming strategic assets, not just shopping websites for used goods.
- Vinted and eBay both reported strong growth, which suggests the resale market is scaling across both younger platforms and older marketplaces.
- The resale market is moving beyond fashion, with refurbished electronics and open-box devices becoming more trusted by mainstream buyers.
- Reverse logistics is becoming a key resale market layer because easier returns can create more products for inspection, repair, and resale.
- AI textile sorting matters because the resale market still depends on fast, accurate decisions about condition, category, and destination.
- California’s textile rules may push brands to treat resale, repair, and textile recovery as normal parts of fashion operations.
- Large retail partnerships, like Zalando and Vestiaire Collective, show that the resale market is entering mainstream shopping journeys.
- Consumer savings remain a simple growth driver for the resale market, especially when shoppers want value without buying new products.

This chart, included in our resale market deck, shows how Vestiaire Collective is capturing share in resale
Summary table of the latest news in the resale market
We define the resale market as all sales of products that come back into the market after already being bought once by a consumer.
We include peer-to-peer secondhand sales, consignment and vintage shops, charity/thrift stores, brand or retailer pre-owned programs, and refurbished or open-box goods that were previously owned or used.
We exclude sales of brand-new overstock in outlets or off-price channels, purely B2B liquidation of new inventory, and non-ownership models such as rental, subscriptions, and sharing platforms.
You can also read our detailed analysis to understand what are the quarterly updates in the resale market.
| Piece of news | Category | Exact date | Source |
|---|---|---|---|
| eBay backed AI textile-sorting startup Trosort | Strategic Investments | May 29, 2026 | eBay Inc. |
| Zalando brought Vestiaire’s verified secondhand luxury to 14 markets | Partnerships | May 28, 2026 | Zalando |
| eBay put money behind live-selling sellers | Strategic Investments | May 28, 2026 | eBay Inc. |
| Vinted said shoppers saved €21.6B through secondhand buying | Success metrics | May 19, 2026 | Vinted |
| GameStop tried to buy eBay, and eBay rejected the bid | M&A | May 12, 2026 | eBay Investors |
| The RealReal’s luxury resale growth accelerated again | Financial results | May 7, 2026 | The RealReal |
| Cashify pushed premium refurbished devices across 95 Indian cities | Market expansions | May 4, 2026 | Cashify |
| eBay’s marketplace grew strongly, with Q1 GMV up 18% | Financial results | April 29, 2026 | eBay Investors |
| Vinted hit an €8B valuation in a huge secondary share sale | Strategic Investments | April 27, 2026 | Vinted |
| UPS and Happy Returns reached 10,000 return drop-off locations | New tech and infrastructure | April 21, 2026 | UPS |
| Vinted passed €10.8B in annual GMV and stayed profitable | Financial results | April 9, 2026 | Vinted |
| California moved textile producer responsibility from law into implementation | Regulations & Policies | April 7, 2026 | CalRecycle |
| ThredUp said secondhand fashion could reach $393B by 2030 | Market Research | April 2, 2026 | ThredUp |
| Poshmark launched its biggest app redesign in years | Product launches | March 25, 2026 | PR Newswire |
Latest news of the resale market
eBay backed an AI startup to fix one of the resale market’s hardest problems
Strategic Investments
What happened?
eBay named Trosort the global winner of the 2026 Circular Fashion Fund. Trosort can receive a US$300,000 investment from eBay Ventures to develop AI-powered textile sorting for the resale market.
When was it?
This resale market news was announced on May 29, 2026.
Why is it big news?
Sorting is a major resale market bottleneck because products must be identified, graded, and routed before resale can happen at scale.
Why should you care?
If you’re an investor in the resale market, AI sorting can become valuable infrastructure used by many resale businesses.
If you’re an entrepreneur in the resale market, Trosort shows that practical AI can win when it reduces manual work in sorting, grading, pricing, and inventory routing.

As this chart shows, and as featured in our resale market deck, search interest in resale has continued to climb
Zalando brought authenticated luxury resale to 14 European markets
Partnerships
What happened?
Zalando partnered with Vestiaire Collective to add verified secondhand luxury fashion to Zalando’s Pre-owned category. The launch covers 14 European markets and includes more than 50 luxury brands.
When was it?
This resale market partnership was announced on May 28, 2026.
Why is it big news?
Zalando is making secondhand luxury easier to buy inside a mainstream fashion shopping experience.
Why should you care?
If you’re an investor in the resale market, large retail partnerships can help resale platforms grow without only depending on their own apps.
If you’re an entrepreneur in the resale market, Zalando and Vestiaire Collective show that resale startups can also win as partners for large retailers.

This chart, included in our resale market deck, compares the main business model options for fashion resale platforms
eBay funded live-selling sellers to make resale more social
Strategic Investments
What happened?
eBay opened the 2026 Up & Running Grants program with a focus on eBay Live. Ten sellers can receive $10,000 each, plus live-selling mentorship and equipment.
When was it?
This resale market news was announced on May 28, 2026.
Why is it big news?
Live selling can help resale buyers see product condition, style, and story more clearly than a simple listing can.
Why should you care?
If you’re an investor in the resale market, live commerce could become an important discovery channel for fashion, collectibles, and luxury resale.
If you’re an entrepreneur in the resale market, seller tools, video formats, and coaching can become valuable resale market opportunities.

This market map, featured in our resale market deck, highlights top companies and startups in the resale market
Vinted said secondhand shoppers saved €21.6 billion in one year
Success metrics
What happened?
Vinted published research saying buyers saved €21.6 billion on adult fashion in 2025 compared with original retail prices. Vinted also said 76% of purchases avoided buying a new item.
When was it?
This resale market research was published on May 19, 2026.
Why is it big news?
Vinted shows that saving money is one of the clearest reasons consumers keep using the resale market.
Why should you care?
If you’re an investor in the resale market, consumer savings can support steady demand even when shoppers feel pressure on budgets.
If you’re an entrepreneur in the resale market, price and value should be as visible in your messaging as sustainability.

This chart, featured in our resale market deck, breaks down revenue by customer segment in the resale market
GameStop tried to buy eBay, but eBay rejected the deal
M&A
What happened?
eBay confirmed that GameStop sent an unsolicited acquisition proposal on May 4. eBay’s board rejected the proposal and said the offer was not credible or attractive.
When was it?
This resale market M&A news was announced on May 12, 2026.
Why is it big news?
eBay is one of the world’s largest resale marketplaces, so even a failed bid shows that resale platforms are strategically important.
Why should you care?
If you’re an investor in the resale market, the rejected eBay bid suggests that large resale marketplaces can become acquisition targets.
If you’re an entrepreneur in the resale market, this failed bid may encourage buyers to look at smaller resale platforms and resale infrastructure companies.

This chart, included in our resale market deck, shows annual venture capital investment in resale startups
The RealReal showed that luxury resale growth is still accelerating
Financial results
What happened?
The RealReal reported Q1 2026 GMV growth of 24% compared with the previous year. The RealReal also reported revenue growth of 19% and said active-buyer growth accelerated.
When was it?
This resale market financial update was announced on May 7, 2026.
Why is it big news?
Luxury resale is difficult because authentication, condition grading, pricing, and returns must all work well.
Why should you care?
If you’re an investor in the resale market, luxury resale can offer higher order values when operations are controlled.
If you’re an entrepreneur in the resale market, The RealReal shows that trust, authentication, and service quality can be strong competitive advantages.

This chart, included in our resale market deck, shows annual funding in resale startups
Cashify expanded premium refurbished devices across 95 Indian cities
Market expansions
What happened?
Cashify introduced Cashify Select, a premium refurbished-device offering. Cashify also expanded its offline presence to 95 cities and more than 250 branded outlets, according to company-distributed announcement coverage.
When was it?
This resale market expansion was dated May 4, 2026.
Why is it big news?
Cashify shows that refurbished electronics in India are moving from a cheap alternative toward a more trusted premium option.
Why should you care?
If you’re an investor in the resale market, premium refurbished electronics can improve trust, margins, and average order values.
If you’re an entrepreneur in the resale market, Cashify shows that warranties, stores, and quality tiers can make refurbished goods feel safer.

In our resale market deck, we tell you what to focus on
eBay’s Q1 GMV jumped 18%, proving large resale platforms can still grow
Financial results
What happened?
eBay reported $22.2 billion in Q1 gross merchandise volume, up 18% year over year. eBay also reported $3.1 billion in revenue, up 19% year over year.
When was it?
This resale market financial result was announced on April 29, 2026.
Why is it big news?
eBay’s results show that a mature resale marketplace can still grow strongly when more goods move through the platform.
Why should you care?
If you’re an investor in the resale market, eBay’s growth shows that resale is not only a startup trend.
If you’re an entrepreneur in the resale market, eBay’s results show that better focus, trust, and discovery can still unlock growth.

In our resale market deck, we identify pain points entrepreneurs should prioritize
Vinted reached an €8 billion valuation through a major secondary share sale
Strategic Investments
What happened?
Vinted completed an €880 million secondary share transaction. Existing shareholders sold shares to new and existing investors, and the transaction valued Vinted at €8 billion.
When was it?
This resale market investment news was announced on April 27, 2026.
Why is it big news?
Vinted’s valuation gives the resale market a large benchmark for profitable consumer marketplace companies.
Why should you care?
If you’re an investor in the resale market, Vinted’s deal shows that large resale platforms can attract late-stage capital.
If you’re an entrepreneur in the resale market, Vinted shows that trust, payments, logistics, and supply can create a very valuable marketplace.

In our resale market deck, we dentify risks investors and builders need to be aware of
UPS and Happy Returns reached 10,000 return drop-off locations
New tech and infrastructure
What happened?
UPS and Happy Returns expanded the Return Bar network to 10,000 U.S. locations. UPS said the network reaches 79% of the U.S. population within five miles.
When was it?
This resale market infrastructure news was announced on April 21, 2026.
Why is it big news?
Returns often become resale supply, so easier returns can help retailers recover products faster and sell more items again.
Why should you care?
If you’re an investor in the resale market, reverse logistics can capture value even when consumer-facing resale brands compete heavily.
If you’re an entrepreneur in the resale market, UPS and Happy Returns show that operational infrastructure can be as important as shopping apps.

In our resale market deck, we ensure you have the latest information
Vinted passed €10.8 billion in annual GMV and stayed profitable
Financial results
What happened?
Vinted reported 2025 GMV of €10.8 billion, up 47% year over year. Vinted also reported €1.1 billion in revenue and €62 million in net profit.
When was it?
This resale market financial result was announced on April 9, 2026.
Why is it big news?
Vinted shows that a large resale marketplace can grow fast while also making a profit.
Why should you care?
If you’re an investor in the resale market, Vinted’s profit reduces the fear that resale is always high-growth but low-margin.
If you’re an entrepreneur in the resale market, Vinted shows the importance of marketplace liquidity, payments, shipping, and user trust.

In our resale market deck, we like to quantify things to make things easier to understand
California moved textile resale and recovery rules into implementation
Regulations & Policies
What happened?
CalRecycle held a Textile Needs Assessment workshop on April 7. CalRecycle’s textile stewardship page says producers of covered apparel and textile products must join the approved producer responsibility organization, Landbell USA, by July 1, 2026.
When was it?
This resale market policy update happened on April 7, 2026.
Why is it big news?
California is moving textile producer responsibility from a legal idea into practical rules for collection, repair, reuse, and recycling.
Why should you care?
If you’re an investor in the resale market, regulation can push brands toward resale, repair, take-back, and textile recovery partners.
If you’re an entrepreneur in the resale market, compliance can create demand for collection, sorting, resale, repair, and recycling services.

This chart, included in our resale market deck, shows how Vestiaire Collective is capturing share in resale
ThredUp said secondhand fashion could become a $393 billion market by 2030
Market Research
What happened?
ThredUp released the 2026 Resale Report with research from GlobalData. The report says secondhand apparel is becoming more competitive with new apparel and that resale supply is becoming a key constraint.
When was it?
This resale market research was published on April 2, 2026.
Why is it big news?
ThredUp’s report is one of the most watched annual sources for sizing and explaining the secondhand fashion market.
Why should you care?
If you’re an investor in the resale market, ThredUp’s report supports the idea that secondhand apparel can keep taking share from new retail.
If you’re an entrepreneur in the resale market, easier listing, sorting, pricing, and shipping tools can help solve the supply problem.

As this chart shows, and as featured in our resale market deck, search interest in resale has continued to climb
Poshmark launched its biggest app redesign in years
Product launches
What happened?
Poshmark launched a redesigned app focused on better discovery and easier selling. Poshmark described the redesign as a major evolution in how users shop and sell on the platform.
When was it?
This resale market product launch was announced on March 25, 2026.
Why is it big news?
Discovery is hard in the resale market because every item is different, so better search, feeds, and seller tools can directly improve sales.
Why should you care?
If you’re an investor in the resale market, product experience is becoming a major competitive battleground for resale marketplaces.
If you’re an entrepreneur in the resale market, Poshmark shows that listing friction and discovery friction are still open problems.
Related blog posts
- What are the most recent changes in the resale market?
- How strong is fundraising in the resale market right now?
- What is the true size of the resale market?
- How funding activity has changed in the resale market
- What are the latest fundraising trends in the resale market?
- A full list of funding deals in the resale market
- A complete list of business models in the resale market
- Which startups have raised the most funding in the resale market?
Who is the author of this content?
NEW MARKET PITCH TEAM
We track new markets so founders and investors can move fasterWe build living “market pitch” documents for emerging markets: from AI to synthetic biology and new proteins. Instead of digging through outdated PDFs, random blog posts, and hallucinated LLM answers, our clients get a clean, visual, always-updated view of what’s really happening. We map the key players, deals, regulations, metrics and signals that matter so you can decide faster whether a market is worth your time. Want to know more? Check out our about page. You can also follow us on Instagram or on Facebook.
How we created this content 🔎📝
At New Market Pitch, we kept seeing the same problem: when you look at a new market, the data is either missing, paywalled, or buried in 300-page reports that feel like they were written in the 80s. On the other side, LLMs and random blog posts give you confident answers with no sources, and sometimes they just make things up. That’s not good enough when you’re about to invest real money or launch a company.
So we decided to fix the experience. For each market we cover, we build a structured database and update it on a regular basis. We track funding rounds, fund memos, M&A moves, partnerships, new products, policy changes, and the real activity of startups and incumbents. Then we turn all of that into a clear “market pitch” that shows where the opportunities are and how people actually win in that space.
Every key data point is checked, sourced, and put back into context by our team. That’s how we can give you both speed and reliability: fast coverage of new markets, without the usual guesswork.