What are the fundraising trends in the XR market?
In our XR market deck, you will find everything you need to understand the market
SUMMARY
We analyzed every publicly disclosed equity round raised by pure-play XR companies between January 2024 and July 2026. The tracker includes head-worn XR hardware, XR-specific content, enterprise XR software, and XR support services, while excluding smartphone-only AR, flat-screen metaverse platforms, component-only suppliers, undisclosed rounds, debt, grants, and non-pure-play companies.
The XR market raised about $219M across 14 deals in 2024, about $851M across 20 deals in 2025, and about $267M across 6 deals in year-to-date 2026. Capital is clearly higher than it was in 2024, but the increase is highly concentrated rather than broad-based.
The most important funding story in the XR market is the rise of AR glasses and wearable spatial interfaces. AR Glasses captured roughly 69% of 2024 capital, 73% of 2025 capital, and 75% of year-to-date 2026 capital.
Funding growth in the XR market is being driven more by larger rounds than by a major expansion in deal count. Full-year deal count rose from 14 to 20 between 2024 and 2025, but capital rose almost 3.9x, from about $219M to about $851M.
The typical XR round remains much smaller than the headline totals suggest. In 2025, the average round was about $42.5M, but the median was only about $11.4M, showing that a few very large rounds pulled the average far above the normal company experience.
The XR market is increasingly winner-takes-most in funding terms. The top three rounds captured about 69% of 2024 capital, about 71% of 2025 capital, and about 94% of year-to-date 2026 capital.
Enterprise XR Software is the healthiest category by breadth, but not by capital dominance. It produced the most 2025 deals, with six, yet AR Glasses attracted more than three times as much funding.
North America has become the most durable regional funding center. It captured about 45% of 2025 capital and about 61% of year-to-date 2026 capital, while Europe produced more 2025 deals but much smaller rounds.
New startups are still entering the XR market, but new-company formation is not where most dollars are going. First financings represented 25% of 2025 deals and 14% of capital, then fell to just 17% of deals and less than 1% of capital in year-to-date 2026.
The strongest interpretation is that the XR market is maturing around a small number of high-conviction themes: AR glasses, AI-linked wearable interfaces, enterprise training, medical XR, simulation, and spatial content infrastructure. Broad “metaverse” exposure is no longer enough to attract serious capital.
This chart, featured in our XR market deck, breaks down revenue by customer segment in the XR market
Is more or less capital going into the XR market?
More capital is going into the XR market, but the increase is selective rather than broad-based. Full-year disclosed XR funding rose from about $219M in 2024 to about $851M in 2025, while year-to-date 2026 funding reached about $267M, above the roughly $154M raised over the comparable early-2025 period.
The full-year comparison is the cleaner structural read. A nearly 3.9x increase from 2024 to 2025 shows that XR became much more financeable, but that increase was driven by a small number of very large rounds rather than a market-wide reopening.
The freshest comparison also points upward, because the XR market raised about $267M through early July 2026 compared with about $154M over the same stretch in 2025. But deal count moved in the opposite direction, falling from 7 comparable-period deals in 2025 to 6 so far in 2026, which means the current-year increase is mostly a larger-check story.
The practical interpretation is that the XR market is receiving more capital, but investors are concentrating that capital into companies that look like platform winners or strategic infrastructure. More money is flowing into the XR market, but not many more companies are being funded.
For the full deal list and category-level benchmarks, see the full XR market report.
Is XR funding activity driven by more deals or larger rounds?
XR funding activity is being driven more by larger rounds than by more deals. Deal count rose from 14 deals in 2024 to 20 deals in 2025, but capital rose much faster, from about $219M to about $851M.
Average round size increased from about $15.6M in 2024 to about $42.5M in 2025. The median round also rose from about $6.5M to about $11.4M, so the typical round did get larger, but the average is still heavily distorted by XPANCEO, Sesame, VITURE, and Safe Dynamics.
The 2026 comparison makes the same point more sharply. The XR market has fewer deals so far in 2026 than over the comparable period in 2025, but it has raised more capital. Average round size doubled from about $22M over the comparable 2025 period to about $44.5M so far in 2026.
That means the market is not becoming easier for all XR companies. The real signal is that when investors find a company that fits the right thesis, especially AR glasses, AI-linked spatial interfaces, or enterprise-grade XR, they are willing to write much larger checks.
Is XR capital moving toward later-stage or earlier-stage companies?
XR capital is moving toward later-stage and more validated companies, although the 2026 signal is partly blurred by unknown-stage disclosures. In 2025, Series B+, Series C, Series D+, and Growth Equity rounds captured about 64% of capital, compared with roughly 11% in 2024 if Growth Equity is treated as late-stage.
The stage shift is important because the largest 2025 rounds were not mostly seed experiments. Series B alone captured about $395M, or 46% of 2025 capital, driven by Sesame, VITURE, INMO, and Loft Dynamics.
Seed-stage activity was visible but economically small. Seed rounds represented 20% of 2025 deals but only about 1% of capital, which shows that the XR market was not mainly rewarding formation-stage companies.
So far in 2026, Unknown-stage rounds represent about 56% of capital, while Growth Equity represents about 42% and Seed only about 2%. The safer interpretation is that 2026 capital is still going to companies beyond concept stage, but public stage labels are too weak to overread.
The strongest conclusion is that XR investors are paying for proof. That proof can be hardware ecosystem leverage, enterprise deployment, clinical credibility, simulation value, strategic distribution, or AI-interface relevance.
This chart, featured in our XR market deck, compares the main business model options for XR headset companies
Is the XR market maturing or still experimental?
The XR market is maturing in capital allocation, but it is still experimental in breadth. The market now funds more specific and operationally useful XR companies, but the capital structure remains too concentrated and uneven to call the whole XR market mature.
The maturation signal is clearest in 2025. Funding rose almost 3.9x, median round size rose from about $6.5M to about $11.4M, and capital shifted toward Series A, Series B, Series C, and Growth Equity rounds.
The XR market also looks more mature because investors are no longer funding XR as a vague “metaverse” concept. The largest checks went to AR glasses, smart contact lenses, AI-powered smart glasses, high-risk VR training, qualified flight simulation, surgical navigation, and spatial content infrastructure.
But the XR market is still experimental because capital is extremely concentrated. The top three deals captured about 71% of 2025 capital, and so far in 2026 the top three captured about 94% of capital. A mature market would usually show a deeper middle of repeatable $10M to $50M financings.
The best read is that the XR market has maturing winners, not yet a mature ecosystem. The category is moving beyond experimentation for selected companies, while the broader market remains fragile.
Are new startups still entering the XR market?
Yes, new startups are still entering the XR market, but they are not driving the funding total. First financings represented 25% of 2025 deals and about 14% of 2025 capital, then fell to 17% of year-to-date 2026 deals and less than 1% of capital.
The 2025 formation signal was stronger than 2024, when first financings were about 21% of deals but only about 2% of capital. However, the 2025 dollar share was heavily influenced by Safe Dynamics’ $100M first financing.
So far in 2026, the new-company signal is much weaker. Nucleus4D’s $1.5M round is the only clear first financing in the qualifying dataset, while nearly all capital has gone to follow-on companies such as XREAL, VITURE, Tripo AI, Virtuix, and ORamaVR.
The practical takeaway is that startup formation is alive, but the serious dollars are going to companies that already have strategic positioning, product credibility, or a path to platform scale.
For a deeper view of first financings and repeat raisers, see the XR market deck.
Are more investors entering the XR market?
There is no strong evidence that more investors are broadly entering the XR market. The number of unique disclosed investors was roughly 57 in 2024 and about 45 in 2025, even though total capital rose sharply.
The more positive signal is that higher-quality investors became more visible in 2025. The number of identified tier-1 investors rose from about 10 in 2024 to 19 in 2025, with names such as Sequoia, Andreessen Horowitz, General Catalyst, Spark, Matrix, BOND, Craft Ventures, IFC, GE HealthCare, Cleveland Clinic, Mayo Clinic, Speedinvest, and others appearing in selected rounds.
But that does not mean broad investor entry. No disclosed investor clearly appeared in more than one qualifying XR deal in either 2024 or 2025. So far in 2026, the same pattern continues.
The better interpretation is that the XR market attracted more high-quality selective participation, not a broad new investor wave. Investors are showing up for specific companies and theses, not rushing into XR as a category.
This chart, featured in our XR market deck, illustrates yearly funding for XR startups
Are top investors getting more or less active in XR?
Top investors are getting more visible in the XR market, but not more repeat-active. In 2025, tier-1 participation increased meaningfully, yet no disclosed investor appeared in more than one qualifying XR deal.
This distinction matters. A market with truly active top investors usually shows repeat bets across several companies, categories, or stages. The XR market instead shows marquee investors clustering around individual high-conviction rounds.
Sesame attracted Sequoia, Spark, General Catalyst, Andreessen Horowitz, Matrix, BOND, and Elad Gil. MediView XR attracted GE HealthCare, Cleveland Clinic, and Mayo Clinic. Loft Dynamics attracted Craft Ventures. Tripo AI attracted Alibaba and Baidu Ventures in 2026. These are strong company-specific validations.
The absence of repeat top-investor activity is still a caution signal. The XR market has selective top-tier validation, but it does not yet have a dense specialist investor ecosystem.
Which XR subcategories are gaining momentum?
AR Glasses is the XR subcategory gaining the most momentum. AR Glasses funding rose from $150M in 2024 to $621M in 2025, and the category has already raised $200M so far in 2026.
The important signal is not just deal count. AR Glasses had 3 deals in 2024, 4 deals in 2025, and 2 deals so far in 2026, but average AR Glasses round size jumped from $50M in 2024 to $155M in 2025.
Enterprise XR Software also gained full-year momentum in 2025. Funding rose from about $31M in 2024 to $182M in 2025, and deal count rose from 5 to 6. That said, the 2026 signal is weak so far, with only ORamaVR’s $4.5M round qualifying through early July.
XR Support Services gained modest breadth in 2025, rising from 1 deal in 2024 to 3 deals in 2025, but the category captured less than 1% of 2025 capital. VR Headsets and MR Headsets also reappeared in 2025 after no qualifying 2024 deals, but one deal in each category is too thin to call broad acceleration.
The strongest answer is that AR Glasses is gaining structural momentum, Enterprise XR Software gained full-year momentum in 2025, and the remaining categories are showing pockets of activity rather than a confirmed funding wave.
Which XR subcategories are losing momentum?
XR Content Platforms are the clearest subcategory losing momentum in the full-year comparison. Funding fell from about $34M in 2024 to about $20M in 2025, even though the deal count stayed flat at 5 deals.
That decline matters because the broader XR market expanded sharply in 2025. XR Content Platforms fell from about 16% of 2024 capital to only about 2% of 2025 capital, which means content did not participate in the market’s funding rebound.
The 2026 picture is more complicated because XR Content Platforms have already raised $51.5M so far. But almost all of that comes from Tripo AI’s $50M round, which is better understood as 3D AI and spatial content infrastructure than a broad recovery in headset-native content studios.
Enterprise XR Software may also be losing short-term momentum after a strong 2025. The category represented nearly 80% of capital over the comparable early-2025 period, but only about 2% so far in 2026. Because only six 2026 deals have qualified so far, that short-term signal should be treated as preliminary.
For the category-by-category breakdown, see the market report covering XR subcategory momentum.
This chart, featured in our XR market deck, looks at XREAL’s strategy in XR
Which regions are gaining momentum in XR funding?
North America is gaining the most durable momentum in XR funding. North American capital rose from about $59M in 2024 to about $387M in 2025, while deal count stayed at 6 deals in both years.
That means North America did not become more active by frequency; it became more important because its rounds got much larger. So far in 2026, North America has captured about $163M, or 61% of all XR capital, across 4 of 6 deals.
The Middle East gained major momentum in 2025, moving from no qualifying disclosed 2024 deals to about $262M across XPANCEO and VUZ. However, the Middle East has no qualifying disclosed XR deal so far in 2026, so the 2025 signal is important but concentrated.
Europe gained breadth in 2025, producing 8 deals, the most of any region. But Europe captured only about $66M, or less than 8% of 2025 capital, so its momentum is more about company activity than large-check financing.
The practical read is that North America is the most durable gainer, the Middle East produced a concentrated 2025 spike, and Europe is gaining breadth without matching capital intensity.
Which regions are losing momentum in XR funding?
Asia-Pacific is losing relative momentum in XR funding, even though the region remains important. Asia-Pacific captured about 63% of XR capital in 2024, but only about 16% in 2025.
The decline is relative rather than absolute. Asia-Pacific funding was about $139M in 2024 and about $136M in 2025, so the region did not collapse; North America and the Middle East simply grew faster.
Europe is losing capital-share momentum if the question is funding weight rather than company count. Europe captured about 9% of capital in 2024, about 8% in 2025, and less than 2% so far in 2026.
The Middle East is losing short-term momentum after its 2025 spike because no qualifying Middle East deal has appeared so far in 2026. Because the 2025 signal came from only two companies, that absence should not be overread as a structural decline.
The most defensible interpretation is that Asia-Pacific has lost dominance, Europe remains undercapitalized, and the Middle East has not yet shown that its 2025 funding surge is repeatable.
Is the XR market becoming more global or more regionally concentrated?
The XR market became more global in 2025, but the 2026 year-to-date picture is more regionally concentrated again. In 2024, Asia-Pacific captured about 63% of capital; in 2025, funding spread across North America, the Middle East, Asia-Pacific, and Europe.
The 2025 global spread was real. North America captured about 45% of capital, the Middle East about 31%, Asia-Pacific about 16%, and Europe about 8%. No single region had a majority of deals.
So far in 2026, concentration has returned. North America has 4 of 6 deals and about 61% of capital, while Asia-Pacific has 1 deal and about 37% of capital. Europe has only 1 deal and less than 2% of capital, and the Middle East has no qualifying deal.
The honest interpretation is that the XR market has become geographically broader, but not yet geographically stable. A few large rounds can still swing the entire regional map from one year to the next.
This chart, featured in our XR market deck, shows how immersive training use cases have driven growth in the XR market over time
Is XR capital moving toward proven winners or new opportunities?
XR capital is moving much more toward proven winners than new opportunities. In 2025, first financings were 25% of deals but only about 14% of capital, while follow-on companies captured about 86% of funding.
The pattern was even more extreme in 2024, when first financings represented about 21% of deals but only about 2% of capital. So far in 2026, first financings represent about 17% of deals and less than 1% of capital.
The biggest rounds are going to companies with prior validation or strategic positioning. XREAL, VITURE, XPANCEO, Sesame, INMO, Safe Dynamics, Loft Dynamics, MediView XR, Tripo AI, and others fit recognizable theses around platform control, enterprise use cases, AI interfaces, or regulated workflows.
The XR market is not hostile to new opportunities, but new opportunities usually receive small validation checks. Large checks go to companies that already look like winners, infrastructure providers, or strategic assets.
For more detail on repeat raisers and first financings, see the full market view on proven winners in XR.
Is the XR market becoming winner-takes-most?
Yes, the XR market is becoming winner-takes-most in funding terms. The top three rounds captured about 69% of 2024 capital, about 71% of 2025 capital, and about 94% of capital so far in 2026.
The bottom half of companies captures very little capital. In 2025, the bottom half of deals represented only about 5% of total capital. So far in 2026, the bottom half captured about 6%.
The winner-takes-most pattern is especially visible in AR Glasses. AR Glasses represented 20% of 2025 deals but 73% of capital, and so far in 2026 the category represents one-third of deals and about 75% of capital.
This does not mean smaller XR companies cannot raise. They can and do raise in content infrastructure, haptics, support services, training, medical XR, and spatial data. But those smaller companies do not control the funding narrative.
Is the next wave of XR winners becoming visible?
The next wave of XR winners is becoming visible, but only in a narrow set of categories. The clearest group is AR glasses and AI-enabled wearable interfaces, including XREAL, VITURE, XPANCEO, Sesame, INMO, and Rokid.
These companies are not receiving ordinary validation checks. Across 2024, 2025, and year-to-date 2026, the leading AR and wearable-interface companies raised rounds of $60M, $70M, $100M, $250M, and similar scale.
A second likely winner group is enterprise or regulated workflow XR. Safe Dynamics, Loft Dynamics, MediView XR, Strolll, frontline.io, Hololight, ORamaVR, CUREOSITY, SURGAR, and ArborXR show that investors reward XR when it solves training, safety, clinical, simulation, industrial, or device-management problems.
A third group is spatial content infrastructure rather than pure entertainment content. Tripo AI, Gracia AI, Rival, Nucleus4D, and JigSpace suggest that the stronger content thesis is tools, pipelines, volumetric video, spatial data, and 3D asset infrastructure rather than standalone VR titles.
The next wave is visible in investor selection, but not yet fully proven in operating outcomes. The strongest candidates combine XR with AI interfaces, enterprise necessity, clinical proof, simulation, or spatial infrastructure.
As this chart shows, and as featured in our XR market deck, search interest in VR headsets has increased significantly
Is the XR funding landscape fragmenting or consolidating?
The XR funding landscape is consolidating by capital, but fragmenting by investor participation and use case. The largest rounds dominate every period, while the investor base does not show repeatable specialist concentration.
Capital consolidation is obvious. The top three rounds captured about 69% of 2024 capital, about 71% of 2025 capital, and about 94% of year-to-date 2026 capital.
Investor participation is fragmented. No disclosed investor clearly appeared in more than one qualifying XR deal in 2024, 2025, or year-to-date 2026. That means the market does not yet have a small set of repeat XR-specialist capital providers.
Use cases are also fragmented. The XR market includes AR glasses, smart contact lenses, VR headsets, VR flight simulation, medical AR, haptic gloves, spatial digital twins, 3D generation, training platforms, and content tools. The market is not collapsing into one product type, even though the dollars are consolidating around a few winners.
The best description is capital-consolidated but thesis-fragmented. A few companies take most of the money, but investors are backing them for different reasons.
Where is investor attention shifting in XR?
Investor attention in the XR market is shifting toward AR glasses, AI-linked spatial interfaces, and enterprise-grade workflows with measurable operational value. The clearest evidence is AR Glasses’ capital share: about 69% in 2024, 73% in 2025, and 75% so far in 2026.
Investor attention is also shifting away from XR as entertainment-only or metaverse-only exposure. XR Content Platforms had 5 deals in both 2024 and 2025, but capital fell from about $34M to about $20M.
Enterprise XR remains important, but the funding bar is specific. The strongest enterprise XR rounds are tied to safety training, medical navigation, pilot training, industrial support, XR device management, and pixel streaming, not generic immersive collaboration.
Geographically, investor attention shifted from Asia-Pacific dominance in 2024 to North America and the Middle East in 2025, then back toward North America and Asia-Pacific so far in 2026. The common thread is not geography alone; the common thread is whether a region has companies that fit the highest-conviction XR funding theses.
The strongest interpretation is that investors are moving away from broad XR enthusiasm and toward wearable AI interfaces, AR glasses platforms, regulated or safety-critical workflows, and infrastructure for spatial content.
For the broader picture of where investor attention is moving, see the deeper analysis of the XR market.
INSIGHTS
The insights below come from reviewing disclosed equity rounds in the XR market from January 2024 through July 2026, including full-year 2024, full-year 2025, and year-to-date 2026 funding activity.
- The XR market’s apparent recovery is real in dollars but narrow in structure. Funding rose nearly 3.9x from 2024 to 2025, but the top five 2025 rounds captured about 85% of capital, so the recovery mostly reflects a few companies becoming financeable at large scale.
- AR Glasses is not just the largest XR category; it is the category that determines whether the whole XR market looks healthy. The category captured about 69% of 2024 capital, 73% of 2025 capital, and 75% of year-to-date 2026 capital.
- The XR market is shifting from “immersive technology” as a theme to “wearable interface” as an investment thesis. The largest rounds increasingly involve glasses, contact lenses, AI assistants, Android XR alignment, supply-chain partners, or consumer spatial-computing ecosystems.
- The 2025 funding increase should not be interpreted as a broad reopening of the XR venture market. Deal count rose from 14 to 20, but capital rose almost 3.9x, meaning the real change was larger checks for selected companies rather than widespread financing access.
- Median round size gives a better read on the typical XR company than average round size. In 2025, the average round was about $42.5M, but the median was only about $11.4M, proving that most companies did not experience the market the way the headline total suggests.
- The XR market has a hollow middle. In year-to-date 2026, there were two sub-$5M rounds, one $11M round, no $20M to $50M rounds, and three rounds of $50M or more, which suggests a barbell between validation checks and platform-scale financings.
- New-company formation is present but weakly capitalized. First financings were 25% of 2025 deals but only about 14% of capital, and so far in 2026 they represent only about 17% of deals and less than 1% of capital.
- The 2025 first-financing signal is less broad than it looks because Safe Dynamics’ $100M round dominates it. Without that one large first financing, the XR market would look much more like a follow-on market than a new-startup market.
- The market is becoming more mature in its funding criteria, not necessarily in its operating outcomes. Investors are funding companies with clearer proof environments, but the concentration of capital means broad product-market validation across XR remains unproven.
- Enterprise XR Software has the clearest practical-use-case logic, but not the clearest capital leverage. The category produced the most 2025 deals, yet AR Glasses captured more than three times as much capital.
- Content is being repriced downward unless it looks like infrastructure. Traditional XR content platforms lost funding share in 2025, while 2026 content-platform strength depends heavily on Tripo AI’s 3D infrastructure round rather than pure entertainment content.
- The XR market’s biggest financing events increasingly depend on strategic narratives. Supply-chain readiness, AI interface logic, clinical workflow proof, certified simulation, or platform distribution matter more than broad claims about immersion.
- Europe is a good source of XR companies but a weak source of XR capital intensity. Europe had the most deals in 2025 but less than 8% of capital, which points to strong technical formation but limited large-round depth.
- North America is becoming the most balanced XR funding region. It had meaningful capital in 2025 and year-to-date 2026, while also producing deals across AR glasses, enterprise software, spatial content, support services, and medical XR.
- Asia-Pacific remains a hardware powerhouse but has lost relative funding dominance. Asia-Pacific had 63% of 2024 capital but only 16% of 2025 capital, even though its absolute dollars stayed roughly stable.
- The Middle East’s 2025 XR emergence was financially important but not yet ecosystem-deep. Two companies captured about $262M, but no qualifying Middle East deal has appeared so far in 2026.
- The absence of repeat investors is a major caution signal. No disclosed investor clearly appears in more than one qualifying deal in 2024, 2025, or year-to-date 2026, so the XR market lacks visible repeatable investor conviction.
- The XR market is winner-takes-most in capital allocation but not yet winner-takes-all in innovation. Smaller companies continue to raise in training, content infrastructure, medical XR, support services, and haptics, but they do not control the funding narrative.
- The market’s financing logic favors companies that reduce adoption uncertainty. A company tied to an existing headset ecosystem, enterprise budget, clinical workflow, defense or simulation buyer, or AI interface thesis has a much stronger funding profile than a generic immersive-content company.
- The disappearance of large “metaverse” framing is a positive credibility signal. The strongest funded companies are selling devices, workflows, infrastructure, training outcomes, or spatial interfaces rather than broad virtual-world narratives.
- Stage labels are less reliable in XR than in cleaner software markets. Large amounts of capital are disclosed as strategic, unknown-stage, or growth-style financing, so round size and investor type often matter more than the stated stage label.
- The best future signal for the XR market will not be total capital alone. A healthier market would show more $10M to $50M rounds, more repeat investors, more categories with non-trivial capital share, and less dependence on two or three giant AR-glasses or AI-interface rounds.
This chart, featured in our XR market deck, shows how VR headset technology has evolved over time
OUR METHODOLOGY TO BUILD THIS TRACKER
We built this XR funding tracker by reviewing publicly disclosed equity rounds raised by pure-play XR companies between January 2024 and July 2026. A company counts as pure-play when more than 80% of its activity is dedicated to head-worn XR hardware, XR-specific software, XR content infrastructure, enterprise XR software, or XR support services.
We applied four core filters to build the dataset. First, we only included equity rounds, so grants, debt-only financings, acquisitions, SPAC transactions, crowdfunding-only items, and structured financings without a clear equity component were excluded. Second, we only counted disclosed rounds of $300K or more. Third, we only kept companies that fit the strict XR definition, excluding smartphone-only AR, tablet-only AR, flat-screen metaverse platforms, general gaming studios, general 3D tools without headset-specific relevance, component-only suppliers, semiconductor businesses, and general-purpose hardware companies. Fourth, every included round had to be confirmed by a direct company announcement, press release, tier-1 media report, specialized XR source, or relevant regional publication.
Undisclosed-amount rounds were excluded because they cannot be tested against the $300K threshold and would distort dollar-based metrics. The tracker also excludes companies where XR is only a marketing angle or minority activity. The resulting dataset is exhaustive for publicly disclosed, source-verifiable qualifying equity rounds, but it cannot capture private unannounced financings that were never publicly reported.
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