LAST UPDATED: November 8, 2026

How's the prediction market doing? Get the full picture here

Prediction markets are now a real industry, so let's dig in. Prediction markets have gone from a niche for election junkies to a business that stock exchanges, brokers and sportsbooks all want a piece of. Courts and regulators are still deciding what these contracts really are. This report brings you up to date on the whole prediction market industry.

  • 190+ pages
  • 12 sections
  • verified data only
How's the prediction market doing? Get the full picture here market report cover

What’s inside the report?

12 sections to help founders and investors understand the prediction market industry with clarity

Radar map of the prediction markets industry market showing which companies count as part of it, which sit on its edge and which stay outside: Who is in prediction markets, and who stays outside? (Prediction Markets Industry, NewMarketPitch)
Radar map of the prediction markets industry market showing which companies count as part of it, which sit on its edge and which stay outside: Who is in prediction markets, and who stays outside? (Prediction Markets Industry, NewMarketPitch)
Market Definition

What is this market about?

Prediction markets get confused with sports betting, polls and plain crypto trading, so we start by setting clear limits.

An exchange where people trade a contract that pays $1 if the Fed cuts rates is in. So is a platform for contracts on elections, games or award shows. A poll is out, and so is a sportsbook that sets its own odds, or ordinary stock and crypto trading.

Getting this line right matters, because it is exactly the line regulators and courts are arguing over.

Timeline of the dated steps showing how the prediction markets industry market is moving, with one key signal: Washington went from fighting prediction markets to writing their rules (Prediction Markets Industry, NewMarketPitch)
Timeline of the dated steps showing how the prediction markets industry market is moving, with one key signal: Washington went from fighting prediction markets to writing their rules (Prediction Markets Industry, NewMarketPitch)
Market Opportunity

Why is everyone looking at this market now?

Prediction markets are booming, and the fight over who gets to regulate them is now in the courts.

We've found a lot of interesting signals. For example, in October 2025, Intercontinental Exchange, the owner of the New York Stock Exchange, agreed to invest up to $2B in Polymarket. And in August 2026, a federal appeals court refused to stop Nevada from treating Kalshi's sports contracts as gambling, while another appeals court had blocked New Jersey from doing the same in April. New Jersey has since asked the Supreme Court to take up the question. Wall Street is buying in, while judges are still deciding what these contracts are.

In this section, we look at why so much money is flowing into event contracts, which kinds of contracts drive the volume, and what the legal fight could change for newer platforms.

Bar chart of the prediction markets industry market size year by year to 2036, with its growth rate: How much bigger can prediction markets get? (Prediction Markets Industry, NewMarketPitch)
Bar chart of the prediction markets industry market size year by year to 2036, with its growth rate: How much bigger can prediction markets get? (Prediction Markets Industry, NewMarketPitch)
Market Size

How big could this market get?

Prediction market figures online mix trading volume, fees and sometimes the whole sports betting market, so they rarely measure the same thing.

We size the industry from first principles. We build our own estimate, check it against other sources and show our assumptions, so you can see what drives the number.

We also show how the number moves in a cautious and an optimistic scenario, for example if states win the right to limit sports contracts.

Matrix of the problems prediction markets industry customers still face, rated for each type of buyer: Which prediction markets problems are still unsolved? (Prediction Markets Industry, NewMarketPitch)
Matrix of the problems prediction markets industry customers still face, rated for each type of buyer: Which prediction markets problems are still unsolved? (Prediction Markets Industry, NewMarketPitch)
Pain Points

What are the pain points, and for whom?

Traders want a fair price on things they care about, from a rate cut to a playoff game. Platforms need enough buyers and sellers on each question to keep that price honest.

We compare six kinds of prediction market companies, from general event exchanges to political, economic, sports and crypto markets. Their users range from casual fans to professional traders and companies hedging a real risk. For each, we rank the biggest pains, like markets too thin to trade, disputes over how a question was settled, and apps that are blocked in some states.

This shows which needs keep traders coming back, and which ones only show up around big elections and finals.

Comparison table of the tech offered by leading prediction markets industry companies: Which prediction markets players can already do the most today? (Prediction Markets Industry, NewMarketPitch)
Comparison table of the tech offered by leading prediction markets industry companies: Which prediction markets players can already do the most today? (Prediction Markets Industry, NewMarketPitch)
Tech & Infra

What is the latest tech and infrastructure?

A prediction market looks like a simple yes or no button. Behind it sit an exchange, a clearinghouse, a trusted source for the result and rules on who can trade from where.

We map the stack layer by layer, from trading engines and market makers to settlement, data feeds, identity and location checks, and the brokers and apps that bring in traders. On crypto platforms, that includes the oracles that decide outcomes on chain. We also show where things get stuck, like questions with unclear results, insiders trading on what they know, and slow deposits and withdrawals.

You'll see which parts of the stack are mature today, and which still cause disputes and outages.

Map of prediction markets industry business models with company logos: What business models work in prediction markets? (Prediction Markets Industry, NewMarketPitch)
Map of prediction markets industry business models with company logos: What business models work in prediction markets? (Prediction Markets Industry, NewMarketPitch)
Value Creation

How is value created and monetized exactly?

Trading fees, spreads earned by market makers, payments from brokers that route orders, data licensing and interest on customer cash: prediction market companies make money in many ways.

We compare who pays and what each trade costs. An exchange earns a fee on volume, but pays for market makers, lawyers and compliance in every state. A broker that offers event contracts already has the customers, so it can earn well without running the exchange. Sports contracts bring the most volume, but they are also the most exposed to state bans.

You'll see which models keep their margins as fees fall, and which ones depend on a court ruling going their way.

Table of the events that could slow the prediction markets industry market, with their odds and impact: What are the biggest threats to the prediction markets industry? (Prediction Markets Industry, NewMarketPitch)
Table of the events that could slow the prediction markets industry market, with their odds and impact: What are the biggest threats to the prediction markets industry? (Prediction Markets Industry, NewMarketPitch)
Market Challenges

What could slow this market down?

Some brakes are easy to see: state gaming regulators, lawsuits, and worries about addiction and insider trading.

Others are easier to miss. The CFTC has proposed new rules on which event contracts can be listed, and they are not final yet. Sports leagues and sportsbooks can push back or launch their own products. One disputed result can damage trust in a whole platform. And volume can drop sharply after an election or a big final.

For each risk, we rate how likely it is and show which platforms would take the biggest hit.

Timeline of the events that pushed the prediction markets industry market forward, with their impact: What pushed the prediction markets industry forward, year after year? (Prediction Markets Industry, NewMarketPitch)
Timeline of the events that pushed the prediction markets industry market forward, with their impact: What pushed the prediction markets industry forward, year after year? (Prediction Markets Industry, NewMarketPitch)
Growth Drivers

What are the growth drivers in this market?

A growth rate means little here unless you know what keeps people trading between the big events.

Some drivers are plain to see: more contracts on sports, the economy and culture, brokers and trading apps adding event contracts, and big financial firms putting money in. Others feed each other. More traders bring tighter prices, which pull in more traders. Media and data partners show the odds to people who have never traded. And every new type of contract gives existing users another reason to come back.

Before building or investing, you should know what keeps traders active between elections, and what the legal outcome could mean for each business model.

Bar chart of where investors put their money in prediction markets industry, by category: Where did prediction market investors put their money this past year? (Prediction Markets Industry, NewMarketPitch)
Bar chart of where investors put their money in prediction markets industry, by category: Where did prediction market investors put their money this past year? (Prediction Markets Industry, NewMarketPitch)
Investor Bets

What are investors into right now?

Prediction markets have become one of the most heavily funded corners of fintech, with exchange owners, brokers and venture funds all writing checks.

We compare recent rounds and deals across event exchanges, crypto-based platforms and the companies around them, like market makers and data providers. We also look at whether investors prefer platforms with a federal license or global crypto platforms. And we flag newer bets, like contracts that let companies hedge real business risks.

You'll see where the money is going now, and what a younger platform needs to show, from steady volume to the right licenses, before it can raise.

Market grid of the top prediction markets industry startups and companies by segment: Who are the top companies in prediction markets? (Prediction Markets Industry, NewMarketPitch)
Market grid of the top prediction markets industry startups and companies by segment: Who are the top companies in prediction markets? (Prediction Markets Industry, NewMarketPitch)
Top Players

Who are the top startups and companies?

Kalshi and Polymarket get most of the headlines, but they're only part of the prediction market industry.

A lot of the interesting work happens away from the big apps. Some only list contracts on economic data like inflation or jobs numbers. Others make markets on thousands of questions, settle disputed results, or sell the odds as data to newsrooms and trading desks.

They're hard to spot because many work behind someone else's app. A trader may place an order through a broker, on an exchange run by another firm, at a price set by a market maker nobody has heard of.

Below, you'll find the market grids and ecosystem maps we've built to show who runs each part of a trade, and where new players are getting in.

Table of prediction markets industry startups that shut down or struggled, and why: What broke these prediction market startups, and how did they end? (Prediction Markets Industry, NewMarketPitch)
Table of prediction markets industry startups that shut down or struggled, and why: What broke these prediction market startups, and how did they end? (Prediction Markets Industry, NewMarketPitch)
Startup Killers

What could kill a startup in this market?

In prediction markets, one court ruling can shut you out of a state overnight.

So we studied why prediction market startups fail or stall. Some list hundreds of questions but can't find enough traders for any of them. Others grow fast on sports, then lose access when a state wins in court. And some settle one result badly and lose traders' trust for good.

If you're building, you'll see why steady trading, clear rules for settling results and a legal setup that holds up against state challenges matter more than one viral market. If you're investing, you'll know what to check about volume between big events, dependence on sports and exposure to each state.

Scorecard showing what sets the leading prediction markets industry company apart: Why is Kalshi winning the regulated US market? (Prediction Markets Industry, NewMarketPitch)
Scorecard showing what sets the leading prediction markets industry company apart: Why is Kalshi winning the regulated US market? (Prediction Markets Industry, NewMarketPitch)
Startup Strategies

How do you win in this market?

Robinhood, Interactive Brokers' ForecastEx, Crypto.com… a few companies already make real money from event contracts, and all three came from trading or crypto, not from prediction markets.

Robinhood earned $156M from event contracts in the second quarter of 2026, more than ten times a year earlier, and opened its own exchange, Rothera, with Susquehanna. ForecastEx, the exchange Interactive Brokers built, is strongest in economic contracts like inflation and Fed decisions. Crypto.com runs its own CFTC-regulated exchange in the US and offers sports contracts to its crypto users. Each brought customers it already had, though their sports business still depends on how the courts rule.

We'll look at how these companies put the customers they already had to work, chose which contracts to list first, and built a legal setup meant to survive the fight with the states.

Questions?

Who is this market report actually for?+

It's for founders, investors, brokers and exchanges, sportsbook and media teams, and strategists who want a clear view of prediction markets.

Use it to choose between running an exchange and offering contracts through someone else's, to decide which kinds of contracts to list, to weigh the legal risk state by state, or to understand demand, technology, funding, competitors and risks across the whole industry.

How many pages are in the report?+

It has 190+ pages. It is designed to be comprehensive enough to support serious market evaluation, while still being fast to read and easy to use.

We prioritize signal, structure, and visual clarity over unnecessary length.

What do you include in the prediction market industry?+

We define the prediction market industry as platforms where users trade contracts tied to the outcome of future events.

We include event-contract exchanges and platforms for economic, political, sports or other outcome markets.

We exclude opinion polling, conventional asset trading and betting products without a tradable event-contract structure.

Do you list your sources clearly?+

Yes. All key data points and assumptions are explained and sourced in the document.

All sources are tier-1: company filings, funding databases, public datasets, expert interviews, industry reports, etc.

Is the data up to date?+

Yes. The report was last updated on November 8, 2026 with the latest market signals.

Is this a one-time payment?+

Yes. This is a one-time purchase. There is no subscription required to access the document.

I want to buy several market reports, can I get a discount code?+

Yes. You can use NEWMARKET for 20% off when purchasing two reports, or NEWMARKETMAX for 30% off when purchasing five or more.

I’m interested in a market but I can’t find it here+

If a market you care about is not currently on the list, email us at team@newmarketpitch.com and we may be able to cover it.

I have more questions for you+

No problem. You can reach out directly and we respond within 24 hours.

LAST UPDATED: November 8, 2026

Everyone talks about prediction markets, few understand them

A prediction market can look like a money machine one week and be shut out of a state the next. This report covers the whole prediction market industry: size, traders and their needs, technology, business models, funding, key players, risks and the openings that remain.

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  • ✓ Investor Bets
  • ✓ Top Players
  • ✓ Startup Killers
  • ✓ Startup Strategies
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  • ✓ Startup Killers
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