LAST UPDATED: November 7, 2026

Get a reality check on the sustainable aviation fuel market

Airlines promised greener fuel, there isn't nearly enough of it. In Europe and the UK, they now have to put it in their tanks by law. Making enough of it, without running out of used cooking oil, is the hard part. This report gives you the full picture of the sustainable aviation fuel market.

  • 190+ pages
  • 12 sections
  • verified data only
Get a reality check on the sustainable aviation fuel market market report cover

What’s inside the report?

12 sections to help founders and investors understand the sustainable aviation fuel market with clarity

Radar map of the sustainable aviation fuel market showing which companies count as part of it, which sit on its edge and which stay outside: Which companies really belong in sustainable aviation fuel? (Sustainable Aviation Fuel Market, NewMarketPitch)
Radar map of the sustainable aviation fuel market showing which companies count as part of it, which sit on its edge and which stay outside: Which companies really belong in sustainable aviation fuel? (Sustainable Aviation Fuel Market, NewMarketPitch)
Market Definition

What does this market really cover?

Sustainable aviation fuel gets mixed up with electric planes, hydrogen aircraft and carbon offsets, so we begin by setting the limits.

A refinery that turns used cooking oil into jet fuel is in. So is a plant that makes jet fuel from ethanol, waste, or green hydrogen and captured CO2, and a company that licenses one of those processes. An electric plane is out, and so is fossil jet fuel sold with an offset.

That way, the market size and every company we compare count the same fuel.

Timeline of the dated steps showing how the sustainable aviation fuel market is moving, with one key signal: Europe turned sustainable aviation fuel into a mandate (Sustainable Aviation Fuel Market, NewMarketPitch)
Timeline of the dated steps showing how the sustainable aviation fuel market is moving, with one key signal: Europe turned sustainable aviation fuel into a mandate (Sustainable Aviation Fuel Market, NewMarketPitch)
Market Opportunity

Why this market now?

Sustainable aviation fuel now has buyers by law. The problem is supply: most of it still comes from waste oils, and plants for newer fuels are slow to get built.

We've found a lot of interesting signals. For example, in November 2025, LanzaJet's plant in Georgia became the first commercial facility to turn ethanol into jet fuel. In April 2026, SAS warned that no plant in Europe making e-SAF, the synthetic fuel ReFuelEU requires from 2030, had yet reached a final investment decision. And in September 2026, EASA reported that sustainable fuel made up 2.8% of the jet fuel supplied at EU airports in 2025, above the 2% the law required. The mandates are creating real demand. Building plants for the fuels that come next is the hard part.

In this section, we look at why demand is now set by law, which production routes can grow beyond waste oils, and what the gap between mandates and plants means for producers and airlines.

Bar chart of the sustainable aviation fuel market size year by year to 2036, with its growth rate: How much bigger can sustainable aviation fuel get? (Sustainable Aviation Fuel Market, NewMarketPitch)
Bar chart of the sustainable aviation fuel market size year by year to 2036, with its growth rate: How much bigger can sustainable aviation fuel get? (Sustainable Aviation Fuel Market, NewMarketPitch)
Market Size

How big could this market get?

SAF market sizes online often fold in all renewable diesel, count announced plants as if they were running, or quote prices that change every month.

We built our own estimate instead of borrowing one. Then we checked it against outside sources and wrote down every assumption, so you can see where the number comes from.

We also show a cautious and an optimistic scenario, depending on how fast new plants get built and how strictly the mandates are enforced.

Matrix of the problems sustainable aviation fuel customers still face, rated for each type of buyer: Which sustainable aviation fuel problems are still unsolved? (Sustainable Aviation Fuel Market, NewMarketPitch)
Matrix of the problems sustainable aviation fuel customers still face, rated for each type of buyer: Which sustainable aviation fuel problems are still unsolved? (Sustainable Aviation Fuel Market, NewMarketPitch)
Pain Points

What are the pain points, and for whom?

Airlines need fuel that cuts emissions, works in today's engines and doesn't wreck their margins. Producers need feedstock, money and buyers who sign for ten years.

We compare six types of companies, from waste-oil refiners and ethanol-to-jet plants to e-fuel developers and technology licensors. Their customers include airlines, cargo carriers, fuel suppliers and companies paying to cut their business travel emissions. Then we rank what hurts most, like the price gap with fossil jet fuel, the race for used cooking oil, and plants that cost billions before the first drop.

This shows which problems buyers will pay to fix today, and which ones only get solved with public money.

Comparison table of the tech offered by leading sustainable aviation fuel companies: Which sustainable aviation fuel company has the most complete tech today? (Sustainable Aviation Fuel Market, NewMarketPitch)
Comparison table of the tech offered by leading sustainable aviation fuel companies: Which sustainable aviation fuel company has the most complete tech today? (Sustainable Aviation Fuel Market, NewMarketPitch)
Tech & Infra

What is the latest tech and infrastructure?

There is more than one way to make jet fuel without crude oil. Each route trades off cost, feedstock and how far it can grow.

We go through the main routes: waste oils and fats treated with hydrogen, alcohol-to-jet, gasification of waste and wood, and power-to-liquid fuels made from green hydrogen and CO2. We also look at co-processing in existing refineries and at the approval steps a new fuel must pass. And we show where things get stuck: limited waste oil, cheap clean power that is hard to find, first-of-a-kind plants that struggle to run at full speed, and blending limits.

You'll see which routes already make fuel at commercial scale today, and which still run as demo plants.

Map of sustainable aviation fuel business models with company logos: How do sustainable aviation fuel companies actually make money? (Sustainable Aviation Fuel Market, NewMarketPitch)
Map of sustainable aviation fuel business models with company logos: How do sustainable aviation fuel companies actually make money? (Sustainable Aviation Fuel Market, NewMarketPitch)
Value Creation

How is value created and monetized exactly?

Fuel sales to airlines, long purchase contracts, tax credits and certificates, technology licenses and selling the emissions cut separately from the fuel itself: SAF companies earn money in several ways.

We compare who pays and where each type of producer makes its margin. A waste-oil refiner's margin moves with feedstock prices and credits. An e-fuel plant pays mostly for electricity and equipment, so it needs long contracts before a bank will lend. Licensors earn fees without building plants. And corporate buyers can pay for the emissions cut through certificates, while the fuel itself goes into any plane at the airport.

You'll see which models still make money when credits change, and which only work if policy stays exactly as it is.

Table of the events that could slow the sustainable aviation fuel market, with their odds and impact: What are the biggest threats to the sustainable aviation fuel market? (Sustainable Aviation Fuel Market, NewMarketPitch)
Table of the events that could slow the sustainable aviation fuel market, with their odds and impact: What are the biggest threats to the sustainable aviation fuel market? (Sustainable Aviation Fuel Market, NewMarketPitch)
Market Challenges

What could slow this market down?

Some brakes are easy to see: SAF costs much more than fossil jet fuel, plants are expensive to build, and feedstock is limited.

Others are easier to miss. US tax credits have changed more than once, and each change moves project math. Fraud claims around imported used cooking oil make buyers and regulators nervous. Airlines push back on mandates that raise ticket prices. And a first-of-a-kind plant that runs late can scare lenders away from the next one.

We rate how likely each risk is and how hard it would hit, and show which production routes are most exposed.

Timeline of the events that pushed the sustainable aviation fuel market forward, with their impact: What pushed the sustainable aviation fuel market forward, year after year? (Sustainable Aviation Fuel Market, NewMarketPitch)
Timeline of the events that pushed the sustainable aviation fuel market forward, with their impact: What pushed the sustainable aviation fuel market forward, year after year? (Sustainable Aviation Fuel Market, NewMarketPitch)
Growth Drivers

What are the growth drivers in this market?

Mandates explain part of SAF's growth, not all of it. We take each driver separately.

Some are easy to see: blending rules in Europe and the UK, airline climate targets, and corporate customers who want to cut travel emissions. Others reinforce each other. Each new plant lowers the cost of the next one built on the same process. Long contracts from airlines help producers borrow. And as rules get clearer, fuel suppliers bring SAF to more airports.

Before building or investing, you should know what it takes for a new SAF plant to lock in feedstock, financing and buyers for years.

Bar chart of where investors put their money in sustainable aviation fuel, by category: Where did sustainable aviation fuel investors put their money this past year? (Sustainable Aviation Fuel Market, NewMarketPitch)
Bar chart of where investors put their money in sustainable aviation fuel, by category: Where did sustainable aviation fuel investors put their money this past year? (Sustainable Aviation Fuel Market, NewMarketPitch)
Investor Bets

Where are investors placing their bets today?

Investors still back SAF, but they now want signed buyers and secured feedstock before they write big checks.

We compare recent rounds and project financing across waste-oil refiners, alcohol-to-jet and e-fuel developers. We also look at how airlines, oil companies and public programs share the risk, and which newer ideas, like smaller modular plants and fuel made from forestry waste, are getting funded.

You'll see which SAF projects investors are funding now that blending rules are in force, and what a younger company must show, like signed buyers or a working demo, before it can raise.

Market grid of the top sustainable aviation fuel startups and companies by segment: Who are the top companies in sustainable aviation fuel? (Sustainable Aviation Fuel Market, NewMarketPitch)
Market grid of the top sustainable aviation fuel startups and companies by segment: Who are the top companies in sustainable aviation fuel? (Sustainable Aviation Fuel Market, NewMarketPitch)
Top Players

Who are the top startups and companies?

Neste and Twelve come up first when people talk about SAF, but they cover only a part of the market.

Many interesting players stay out of the headlines. Some collect used cooking oil and animal fats across Asia. Others design catalysts and reactors, license their process to refiners, or track SAF certificates so a company can claim the emissions cut.

They're tricky to size up because announced capacity and real output are rarely the same. Many projects stay on paper for years, and the fuel often passes through traders and blenders before it reaches a plane.

In this section, we share the market grids and ecosystem maps we've built to show who makes which fuel, who supplies and buys it, and where new players are getting in.

Table of the warning signs shown by leading sustainable aviation fuel companies: Which sustainable aviation fuel companies have shown warning signs lately? (Sustainable Aviation Fuel Market, NewMarketPitch)
Table of the warning signs shown by leading sustainable aviation fuel companies: Which sustainable aviation fuel companies have shown warning signs lately? (Sustainable Aviation Fuel Market, NewMarketPitch)
Startup Killers

What could kill a startup in this market?

A signed offtake deal is not a plant. Many SAF startups never get from one to the other.

So we studied why SAF startups fail or stall. Some pick a process that works in a demo but not at full size. Others can't lock in feedstock at a price that leaves a margin. And some count on subsidies that change before the plant is finished.

If you're building, you'll see why feedstock, a proven process and financing matter more than a long list of letters of intent. If you're investing, you'll know what to check about scale-up, feedstock contracts and exposure to policy changes.

Scorecard showing what sets the leading sustainable aviation fuel company apart: How did Neste take the lead in HEFA SAF producers? (Sustainable Aviation Fuel Market, NewMarketPitch)
Scorecard showing what sets the leading sustainable aviation fuel company apart: How did Neste take the lead in HEFA SAF producers? (Sustainable Aviation Fuel Market, NewMarketPitch)
Startup Strategies

How do you win in this market?

Montana Renewables, EcoCeres, SkyNRG… a few SAF companies already deliver real volumes to airlines.

Montana Renewables converted an oil refinery in Montana and is expanding it into one of North America's largest SAF sites. EcoCeres turns waste oils in Asia into fuel and supplies carriers like China's SF Airlines. SkyNRG started by sourcing and selling SAF to airlines, and is now building its own plant in the Netherlands. Each found a route that works today, though none has shown how to grow far beyond waste oils.

We'll look at how these companies secured feedstock and buyers before scaling up, and what that teaches the next generation of SAF plants.

Questions?

Who is this market report actually for?+

It's for founders, investors, airlines, fuel suppliers, refiners, airports, corporate travel buyers and strategists who want a clear view of sustainable aviation fuel.

Use it to choose a production route, to decide whether to sign long purchase contracts, to judge which projects can get financed, or to understand demand, technology, funding, competitors and risks across the whole market.

How many pages are in the report?+

It has 190+ pages. It is designed to be comprehensive enough to support serious market evaluation, while still being fast to read and easy to use.

We prioritize signal, structure, and visual clarity over unnecessary length.

What do you include in the sustainable aviation fuel market?+

We define the sustainable aviation fuel market as aviation fuels designed to reduce lifecycle emissions compared with conventional jet fuel.

We include bio-based and synthetic aviation-fuel producers and dedicated fuel-production technologies.

We exclude conventional fossil jet fuel, electric aircraft and hydrogen propulsion systems that do not produce aviation fuel.

Do you list your sources clearly?+

Yes. All key data points and assumptions are explained and sourced in the document.

All sources are tier-1: company filings, funding databases, public datasets, expert interviews, industry reports, etc.

Is the data up to date?+

Yes. The report was last updated on November 7, 2026 with the latest market signals.

Is this a one-time payment?+

Yes. This is a one-time purchase. There is no subscription required to access the document.

I want to buy several market reports, can I get a discount code?+

Yes. You can use NEWMARKET for 20% off when purchasing two reports, or NEWMARKETMAX for 30% off when purchasing five or more.

I’m interested in a market but I can’t find it here+

If a market you care about is not currently on the list, email us at team@newmarketpitch.com and we may be able to cover it.

I have more questions for you+

No problem. You can reach out directly and we respond within 24 hours.

LAST UPDATED: November 7, 2026

Get the sustainable aviation fuel market report

SAF demand is now written into law, but the fuel still costs far more than fossil jet fuel and new plants take years to build. This report covers the whole market: size, buyers, production routes, business models, funding, key players, risks and openings.

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