Here's what's in our Digital Health market report
In our digital health market deck, you will find everything you need to understand the market
SUMMARY
Here's what's in our Digital Health market report: a 210+ page, 12-section research deck covering the market from definition and sizing through technologies, business models, funding, competitors, startup risks and the patterns stronger companies keep getting right.
The report is built around a problem that makes Digital Health unusually easy to misread: the user, buyer and payer are often different people. A patient may use the product, while an employer, provider or insurer decides whether the business actually gets paid.
Market size is treated as an argument to inspect, not a CAGR to accept. The report builds its own estimate from first principles, shows the assumptions underneath it and cross-checks the result against outside sources because published Digital Health numbers often describe different markets.
Telehealth is only one slice of the current stack. The report also covers remote monitoring, clinical decision support, care navigation, digital therapeutics, connected health devices, health IT and the infrastructure tying those products into real care delivery.
AI is already too important to treat as a side note, but the report does not assume an AI feature makes a company valuable. The harder test is whether the tool fits clinical workflows, improves outcomes and survives adoption inside a healthcare organization.
Monetization is one of the most revealing sections. Subscription growth can look great while reimbursement, provider procurement, acquisition costs, churn or weak unit economics quietly make the model much less attractive.
A recurring pattern in Digital Health is that promising products can fail late. A startup may have users and even a hospital pilot before discovering that evidence requirements, payer integration, regulation or procurement make scaling far harder than the early traction suggested.
Funding rounds are used as market evidence rather than as a list of announcements. The report tracks what investors are funding now, which care models keep attracting capital and which older Digital Health theses appear to face a much higher bar.
The competitive picture is deliberately broken into categories because a generic list of “top Digital Health companies” hides more than it reveals. Virtual care, remote monitoring, clinical decision support, chronic disease management and care navigation each have different competitive dynamics and different levels of crowding.
The report is broad rather than country-specific. It is most useful for founders, investors, operators and strategy teams trying to understand the overall market, pressure-test an idea or map a segment, and less useful if the job is detailed country-by-country sizing for one local market.
The biggest practical takeaway is that Digital Health growth depends on more than demand for convenient care. The companies that scale tend to combine clinical credibility, workflow fit, retention, reimbursement logic and alignment between patients, providers and payers. Miss one of those badly enough and the rest of the story can unravel pretty fast.
This market map, featured in our digital health market deck, highlights top companies and startups in the digital health market
Is the Digital Health market report actually up to date?
The current Digital Health Market Report is recent and built around what is happening in the market now.
The product page currently marks the deck as recently updated with the latest market signals. We also update fast-moving parts, especially investor activity, more often because the companies and categories attracting money in Digital Health can change quickly.
So if you are looking for a recent Digital Health market research report rather than an old industry PDF with stale forecasts, this is the version we sell today.
What do I actually get in the Digital Health market report?
The Digital Health Market Report gives you more than 210 pages across 12 sections, from market size and competitors to funding, business models and startup risks.
We built the deck for someone who wants to understand the market before building, investing or entering it. You can start with the size of the opportunity, then dig into customers, technologies, companies, monetization, funding and the things that can go wrong.
| Section | What you get |
|---|---|
| Market Definition | What we count as Digital Health and where we draw the boundaries |
| Market Opportunity | Funding, adoption and policy signals |
| Market Size | Our market estimate, growth potential and assumptions |
| Pain Points | Problems faced by patients, clinicians, health systems and insurers |
| Tech & Infra | Remote monitoring, virtual care, clinical tools and infrastructure |
| Value Creation | Revenue models, reimbursement and unit economics |
| Market Challenges | Regulation, adoption, engagement and procurement risks |
| Growth Drivers | What could push Digital Health adoption further |
| Investor Bets | Where investors are putting money now |
| Top Players | Startups, established companies and ecosystem maps |
| Startup Killers | Patterns we found in Digital Health startup failures |
| Startup Strategies | What stronger Digital Health companies tend to get right |
As this chart shows, and as featured in our digital health market deck, search interest in longevity apps and related topics has been increasing
What does the report actually count as Digital Health?
Our Digital Health report clearly defines the market before we start showing market size, companies or growth data.
We include products and services that use digital technology to deliver, support or improve healthcare and health outcomes. That covers areas such as telehealth, virtual care, remote monitoring, connected health devices, health IT, clinical workflow software and health-focused patient apps.
We leave out generic enterprise software, ordinary fitness and wellness products with no real health use case, and biotech or laboratory R&D tools unless those technologies directly support care delivery or clinical decisions. The boundary matters because Digital Health market estimates become pretty meaningless when every company uses a different definition.
| We include | We generally exclude |
|---|---|
| Telehealth and virtual care | Generic enterprise IT |
| Remote monitoring and connected health devices | General fitness and wellness products with no health use case |
| Health IT and clinical workflow software | Biotech and lab R&D tools that do not directly support care |
| Health-focused patient apps | Healthcare-adjacent products outside care delivery |
| Clinical decision-support tools | Products with no meaningful healthcare function |
| Care navigation and digital therapeutics | Pure lifestyle products |
Does the report include Digital Health market size and forecasts?
Yes, the Digital Health Market Report includes our own market size estimate and a forward-looking view of how large the opportunity could become.
We found a lot of Digital Health market size numbers online, and many of them disagree because they count completely different products. We therefore built our estimate from the ground up using first-principles analysis, then cross-checked the result against several outside sources.
We also show the assumptions behind the calculation. You can see how we reached the number and decide whether you agree with the logic. For founders and investors, that is usually more useful than being handed a CAGR with no explanation of what sits underneath it.
If you want more recent data on this point, please see our latest digital health market report.
This chart, featured in our digital health market deck, shows annual VC investment in digital health startups
Does the report show who actually buys Digital Health products?
The Digital Health report shows who the real customers are and which problems patients, clinicians, health systems and insurers are trying to solve.
Digital Health can get confusing because the user and the buyer are often different people. A patient may use the product while an employer, provider or insurer pays for it. We map those relationships and the broken workflows behind them.
That section is particularly useful if you are trying to work out whether a Digital Health product solves a problem that someone will actually pay to fix.
Does the report cover telehealth, remote monitoring and the rest of the Digital Health stack?
The Digital Health report covers the main technologies being deployed now, including virtual care, remote monitoring, clinical decision support, care navigation and the data infrastructure connecting them.
We separate products that are already launched from technologies still being tested or developed. You can quickly see which parts of Digital Health already have real commercial products and which parts are still earlier.
The technology section also goes wider than telehealth. Digital Health has become much broader than video consultations, and the deck reflects that.
This chart, featured in our digital health market deck, shows how Hinge Health captured share in digital health
Does the report cover AI in Digital Health, or only traditional health tech?
The Digital Health report includes AI-driven clinical tools as part of the current technology and investment picture.
AI clinical tools are already attracting a meaningful share of Digital Health funding, so leaving them out would give a distorted view of the market. We look at clinical decision-support systems and other technologies being used inside healthcare workflows, along with the infrastructure around them.
We pay particular attention to whether these products can fit into real clinical work, prove useful outcomes and get adopted. A clever AI feature alone does not tell you much about whether a healthcare organization will use it.
Does the report explain how Digital Health companies actually make money?
The Digital Health report goes deep into revenue models because monetization is one of the hardest parts of this market.
We cover telehealth subscriptions, employer deals, payer reimbursement, provider contracts, risk-sharing arrangements and other models used across virtual care, remote monitoring, care navigation, digital therapeutics and clinical decision support.
We also look at pricing power, customer acquisition costs, churn and unit economics. Some Digital Health companies can show impressive user growth while the economics underneath remain weak, so we wanted this section to go further than simply listing possible business models.
| Model | What we look at |
|---|---|
| Consumer subscriptions | Pricing, retention and acquisition costs |
| Employer contracts | Distribution and recurring revenue |
| Payer reimbursement | Coverage and reimbursement economics |
| Provider contracts | Procurement and workflow fit |
| Risk-sharing | How revenue depends on health outcomes |
| Digital therapeutics | Evidence and reimbursement |
| Remote monitoring | Recurring usage and care-delivery economics |
If you want more recent data on this point, please see our latest digital health market report.
This chart, featured in our digital health market deck, shows annual funding in digital health startups
Does the report cover reimbursement, regulation and clinical evidence risks?
The Digital Health report covers reimbursement uncertainty, regulation, clinical evidence and other risks that can stop a promising product from scaling.
We also look at clinician resistance, privacy requirements, engagement dropping after onboarding and the gap between running a successful pilot and getting a healthcare organization to buy the product properly.
Some of these problems show up very late. A startup can have users, a working product and even a hospital pilot before discovering that procurement, reimbursement or evidence requirements make the business much harder than expected. We flag those risks before they get hidden behind growth numbers.
Does the report explain what has to happen for Digital Health to keep growing?
The Digital Health report looks at the specific things that can push adoption higher, including clinician shortages, chronic disease, patient demand for convenience, EHR integration and stronger reimbursement.
We also look at workflow fit, evidence-based outcomes and privacy standards. Those quieter factors often decide whether a Digital Health tool moves from a promising pilot into everyday healthcare.
If you are using the report to judge how realistic a growth forecast is, this section gives you the assumptions to challenge instead of asking you to accept the forecast on its own.
If you want more recent data on this point, please see our latest digital health market report.
This chart, featured in our digital health market deck, compares the main business model options for digital health SaaS platforms
Does the report include Digital Health startups, or mainly big companies?
Yes, the Digital Health report includes emerging startups alongside established companies such as Teladoc and Hims & Hers.
We map companies across remote monitoring, care navigation, clinical decision support, payer platforms, chronic disease management and other parts of the market. Digital Health is extremely fragmented, so focusing only on a few public companies would miss a large part of what is happening.
The company grids are especially useful if you want to discover smaller players, see where startups are clustering and spot areas that still look less crowded.
Does the report show who the main Digital Health competitors are?
The Digital Health report maps the competitive landscape across multiple Digital Health categories instead of giving you one generic list of “top companies.”
Competition looks very different in virtual care, remote monitoring, care navigation, clinical decision support and chronic disease management. We use ecosystem maps and company grids to show those differences.
If you are researching a startup idea or investment, you can use the section to see who is already attacking the same problem and how crowded that part of the market has become.
This chart, featured in our digital health market deck, shows how revenue is split across customer segments in the digital health market
Does the report include recent Digital Health funding rounds and investor trends?
Yes, the Digital Health report covers recent fundraising activity and shows what investors are paying attention to now.
We look at companies raising money, the care models getting funded and the common traits that keep appearing across those rounds. We also track ideas that used to attract capital more easily but now face a much higher bar.
The useful part goes beyond the funding announcements themselves. We use those rounds to read where investor interest is moving and which newer Digital Health theses are starting to pick up momentum. We keep this section particularly current because funding tastes can move fast.
Does the report explain why Digital Health startups fail and what the winners do differently?
The Digital Health report has dedicated sections on startup failure patterns and the strategies stronger companies keep using.
On the failure side, we found recurring problems around clinical validation, payer integration, provider workflows and engagement dropping after onboarding. Other traps are easier to miss, such as treating app downloads as proof of clinical adoption or building around patients while expecting employers or insurers to write the checks.
We then compare those failures with patterns found in stronger Digital Health companies. Clinical credibility, easy onboarding, retention and better alignment between patients, providers and payers come up repeatedly.
That combination makes the section useful for pressure-testing a Digital Health startup before you invest in it or spend months building it.
If you want more recent data on this point, please see our latest digital health market report.
This chart, featured in our digital health market deck, shows how remote patient monitoring platform technology has evolved over time
Is the Digital Health report global, or mostly focused on the US?
The Digital Health report takes a broad market view, although a meaningful share of the strongest funding, reimbursement and company signals currently comes from the US.
We use those US examples when they tell us something important about the wider market, and the competitive mapping goes beyond a single local category.
A buyer who needs detailed country-by-country Digital Health market sizing for France, Germany, Japan or another specific country will probably find this report too broad for that job. The deck is better suited to understanding the overall Digital Health market, its companies, technologies, economics and current direction.
Can I trust the sources and methodology in the Digital Health report?
The Digital Health report explains and sources the key data points and assumptions used in the deck.
We use sources such as company filings, funding databases, public datasets, expert interviews and established industry reports. For market sizing, we also show our own assumptions and cross-check the first-principles estimate against outside data.
You can inspect the reasoning instead of seeing a market number with no idea where it came from. That is especially useful in Digital Health, where two research firms can publish very different estimates simply because they drew the market boundaries differently.
In our digital health market deck, we identify pain points entrepreneurs should prioritize
How long is the Digital Health report, and how do I receive it?
The current Digital Health Market Report is a digital English-language deck of more than 210 pages.
We organized the report into 12 sections so you can jump straight to market size, technologies, funding, companies, business models or risks without reading the whole deck in order.
The report is delivered digitally, which also makes it easy to use as a working research document when you are comparing companies, preparing an investment thesis or exploring a startup idea.
Who is the Digital Health market report actually useful for?
The Digital Health Market Report is mainly built for founders, investors, operators and strategists who need to make a decision about this market.
Founders can use it to pressure-test an idea, understand competitors and see where monetization gets difficult. Investors can use it to map the market, compare companies and understand what is getting funded. Strategy teams can use it when looking at a new segment, partnership or market entry.
If you only want a basic explanation of what Digital Health means, the report will probably be more detailed than you need. It is built for people trying to do something with the research.
If you want more recent data on this point, please see our latest digital health market report.
This chart, featured in our digital health market deck, shows how revenue is distributed by region across Europe, Asia, North America, Africa, and South America in the digital health market
How much does the Digital Health market report cost?
The Digital Health Market Report currently starts at $49 as a one-time purchase, with no subscription required.
New Market Pitch currently lists three purchase options: PRO at $49, PRO+ at $79 and PRO++ at $99. The site also offers discount codes for multi-report purchases, which can be useful if you are researching several markets at once.
| Option | Current price | Payment |
|---|---|---|
| PRO | $49 | One-time |
| PRO+ | $79 | One-time |
| PRO++ | $99 | One-time |
Where can I buy the latest Digital Health market report?
You can buy the latest New Market Pitch Digital Health Market Report directly from NewMarketPitch.com. The report is delivered digitally in English.
The current 2026 Digital Health market report contains more than 210 pages covering market definition, market size, customer problems, technology, business models, reimbursement, risks, growth drivers, investor activity, startups, competitors and startup strategies.
If you are looking to buy a recent Digital Health market research report in English, the Digital Health report is available directly on the New Market Pitch website as a one-time purchase.
This chart, featured in our digital health market deck, shows annual VC investment in digital health startups
