Pet Tech Startup Funding 2022-2026

Last updated: 11 June 2026
market research pitch 2026 statistics Pet Tech market

In our Pet Tech market deck, you will find everything you need to understand the market

SUMMARY

This report analyzes publicly disclosed equity rounds raised by pure-play Pet Tech companies between July 2022 and June 2026, using a strict definition of digital products and services that use software or connected devices to help people care for, monitor, train, and keep pets healthy and safe. We kept rounds of $300K or more across smart pet devices, pet health wearables, connected feeders, pet monitoring cameras, tele-vet platforms, and pet care apps, while excluding pet food, toys, ecommerce-only retail, insurance, biotech, and offline pet services unless the financing was clearly for a software-first or connected-device-first platform.

Over this 4-year period, the Pet Tech market produced 22 qualifying equity deals across 18 unique companies. Of those, 21 deals had disclosed or defensibly usable dollar values and are included in dollar totals.

Disclosed Pet Tech funding reached $340.57M. This excludes SATELLAI’s undisclosed Series A, which was reported as “tens of millions of RMB,” and counts Petvisor at a conservative $100.0M floor even though the source says more than $100M.

The Pet Tech market is top-heavy. The largest disclosed deal alone represents 29.4% of total disclosed capital, the top 3 deals reach 49.0%, and the top 10 deals reach 85.0%.

The median disclosed round size is $10.0M, while the average is $16.22M. That gap shows that headline averages are pulled upward by a small number of larger platform rounds.

Deal flow is sporadic rather than continuous. The market averaged 0.46 deals per month over the 4-year window, while the median month had zero disclosed deals.

Pet Care Apps dominate the Pet Tech market. They represent 11 of 22 deals and $241.75M, or 71.0% of disclosed capital, making them the only category with both frequency and capital intensity.

Tele Vet Platforms are the second-largest funding category, with 6 deals and $79.80M raised. They are fundable, but their capital share is lower than their deal share.

North America dominates by dollars, with $266.20M raised, or 78.2% of disclosed capital. Europe is credible but smaller, with $63.82M raised, or 18.7%.

The Pet Tech market looks more like a follow-on and platform-scaling market than a broad consumer-gadget market. Series B plus Growth Equity account for 62.6% of disclosed capital, while Seed is the most common stage by count but only 10.9% of capital.

Repeat investors are limited and mostly company-specific. Only a small set of investors appear more than once, and many repeat appearances are follow-ons into the same company rather than broad market coverage.

Market map chart showing top companies and startups in the pet tech market

This market map, featured in our Pet Tech market deck, highlights top companies and startups in the pet tech market

What are all the funding deals in the Pet Tech market from July 2022 to June 2026?

The table below lists every disclosed-size equity round raised by pure-play Pet Tech companies between July 2022 and June 2026. We count as “pure-play” Pet Tech companies those whose core activity is software, connected devices, tele-vet, digital health, training, behavior, monitoring, or daily pet-management technology.

Each row shows the company, what it does, its category, the deal date, the funding stage, the round size, the region, the main investors, and the announcement source. For a wider view of how digital pet care, veterinary software, connected devices, and tele-vet platforms fit together, we cover it in our Pet Tech market report.

Company What they do Category Date Stage Deal size Region Main investors Source
Digitail Cloud veterinary practice-management software and pet-parent app for scheduling, records, invoicing, inventory, client communication, and clinic administration Pet Care Apps Jan 2023 Series A $11M Europe Atomico; Partech; byFounders; Gradient Sifted
Mascotte Health Tech-enabled veterinary support infrastructure, including virtual triage and customer-experience services for clinics Tele Vet Platforms Jul 2023 Seed $1.2M Middle East Nuwa Capital Forbes Middle East
Airvet Pet telehealth platform connecting pet owners with licensed veterinary professionals via video and chat, increasingly sold as an employer benefit Tele Vet Platforms Jul 2023 Series B $18.2M North America Mountain Group Partners; Canvas Ventures; Headline; Burst Capital TechCrunch
Maven Pet AI-driven pet health platform using a smart collar and app to monitor activity, sleep, behavior, and early indicators of illness Pet Health Wearables Jul 2023 Seed $3M Europe Armilar; Mustard Seed Maze Maven Pet
Otto Veterinary customer-engagement, communication, payments, membership, and telemedicine software platform for clinics Pet Care Apps Aug 2023 Series B $43M North America Mercury Fund; Boehringer Ingelheim; Hill’s Pet Nutrition TechCrunch
Petnow AI biometric pet-identification app using dog nose prints and cat or dog facial recognition Pet Care Apps Sep 2023 Series A $5.25M Asia-Pacific DigiCAP; Daedeok Venture Partners MarketScreener
Dutch Pet telehealth platform offering online veterinary consultations and prescription support Tele Vet Platforms Oct 2023 Series B $18M North America Undisclosed Axios
Petvisor Veterinary and pet-services business-management and client-engagement software platform Pet Care Apps Nov 2023 Growth Equity $100M North America Apax Digital Funds; Frontier Growth; PeakSpan; management Apax Partners
MoeGo Software platform for pet-care businesses, especially grooming, scheduling, payments, client engagement, and operational workflows Pet Care Apps Mar 2024 Series A $24M North America Base10; Digitalis Ventures; Conductive Ventures; Uphonest Capital PR Newswire
FirstVet Online pet-health service offering video veterinary consultations and digital veterinary triage Tele Vet Platforms Jul 2024 Series C $21.4M Europe TELUS Global Ventures; existing investors GlobalPETS
Maven Pet AI-Vet pet health monitoring system using collar sensor data, medical history, and app feedback to detect health issues earlier Pet Health Wearables Sep 2024 Unknown $4.42M Europe Touro Capital Partners; Armilar; Mustard Seed Maze Armilar
Scribenote AI medical scribe for veterinarians, recording vet-client conversations and generating medical records, dental charts, and client communication Pet Care Apps Sep 2024 Seed $8.2M North America a16z; Inovia Capital; Velocity Fund Scribenote
Pilton Smart pet cabin system for pet-care venues, combining camera, air control, temperature and humidity management, feeding, watering, cleaning, and Pilton OS Smart Pet Devices Dec 2024 Series A $4.1M Asia-Pacific Anji Industrial Fund 36Kr
Lupa AI-native veterinary practice-management and operating-system platform connecting veterinary practices and pet owners Pet Care Apps Jan 2025 Seed $4M Europe firstminute capital; 2100 Ventures; Vento by Exor Ventures Tech.eu
Tandem AI-powered pet healthcare platform combining telemedicine, mobile clinics, smart health hub, care coordination, pharmacy, and veterinary operating software Tele Vet Platforms Feb 2025 Seed $10M North America Undisclosed Business Wire
Airvet Enterprise pet telehealth platform offered as an employee benefit, including virtual vet care, pharmacy, and related pet-care services Tele Vet Platforms Apr 2025 Series B $11M North America HighlandX; HIPstr GlobalPETS
Lupa AI-powered operating system for veterinary clinics, including automation, AI agents, booking, payments, communication, and pet-owner workflows Pet Care Apps Oct 2025 Series A $20M Europe Singular; firstminute capital Tech.eu
Digitail AI-powered veterinary practice-management software for scheduling, intake, medical records, invoicing, inventory, client communication, and pet-parent workflows Pet Care Apps Nov 2025 Series B $23M North America Five Elms Capital; Atomico; Partech; byFounders; Gradient Digitail
Traini Pet emotional-intelligence platform and cognitive smart collar for real-time human-dog interaction, behavior interpretation, and pet health or behavior signals Pet Health Wearables Dec 2025 Seed $7.5M North America Undisclosed Business Wire
Petwealth At-home pet PCR diagnostics and AI-powered health-intelligence platform for dogs and cats Pet Care Apps Apr 2026 Seed $1.7M North America Undisclosed Business Wire
Travv AI-native veterinary diagnostic infrastructure platform, initially focused on radiology workflows and broader diagnostic services Pet Care Apps May 2026 Seed $1.6M North America Digitalis Ventures; AniVC EIN Presswire
Table scoring and prioritizing the main pain points faced by companies in the pet tech market

In our Pet Tech market deck, we identify pain points entrepreneurs should prioritize

OUR METHODOLOGY TO BUILD THIS TRACKER

We built this Pet Tech funding tracker by reviewing publicly disclosed equity rounds raised by pure-play Pet Tech companies between July 2022 and June 2026. A company counts as pure-play when more than 80% of its activity is dedicated to software, connected devices, companion apps, tele-vet, digital health, training, behavior, monitoring, or daily pet-management technology.

We applied four filters to build the dataset. First, we only included equity rounds, so grants, debt, acquisitions, and revenue financing are excluded. Second, we only counted rounds of $300K or more. Third, we only kept pure-play Pet Tech companies. And fourth, every entry had to be confirmed by a direct company announcement, a press release, or a tier-1 media report, with the source URL preserved for every row.

We excluded one qualifying round from dollar-based metrics because the exact deal size was not publicly disclosed. SATELLAI’s Series A was reported as “tens of millions of RMB,” which clearly meets the minimum size threshold, but including an estimated value would have distorted every dollar-based metric in the Pet Tech market.

The final dataset contains 22 qualifying deals across 18 unique companies, with 21 disclosed-size deals used for capital totals, averages, medians, and concentration ratios. Privately raised rounds that were never publicly announced are necessarily missing, which is a known limitation of any public-only Pet Tech funding tracker.

How active has fundraising been in the Pet Tech market?

As of June 2026, fundraising in the Pet Tech market has been selective rather than constant. Over the past 4 years, the dataset includes 22 qualifying equity deals, with 21 disclosed-size rounds adding up to $340.57M.

That means the Pet Tech market averaged 0.46 deals per month between July 2022 and June 2026. The median month had zero deals, so this is not a market with smooth monthly fundraising momentum.

The dollar average tells the same story. Disclosed capital averaged $7.10M per month, but that figure is pulled around by a few larger rounds, especially Petvisor, Otto, MoeGo, Digitail, Lupa, and FirstVet.

The better reading is that Pet Tech funding appears in clusters around clear operating problems. Veterinary workflow, tele-vet access, diagnostics, and pet-care software attracted checks more consistently than standalone consumer hardware.

If you want a deeper view of the companies behind this funding activity, see our Pet Tech market report.

How concentrated has fundraising been in the Pet Tech market?

As of June 2026, fundraising in the Pet Tech market is highly concentrated. Over the past 4 years, the top disclosed deal accounts for 29.4% of all disclosed capital, the top 3 deals reach 49.0%, and the top 5 reach 62.1%.

Petvisor is the largest visible financing in the dataset, counted at a conservative $100.0M floor. That single round is larger than all disclosed Tele Vet Platform funding combined after removing FirstVet.

The top 10 disclosed deals account for 85.0% of all disclosed Pet Tech capital. That leaves 11 disclosed-size rounds sharing only 15.0%, which confirms that the market’s dollar story is written by a small group of companies.

This concentration matters because total capital raised can overstate market breadth. The Pet Tech market is real, but the funding signal is not evenly spread across many categories, stages, or geographies.

How much of the Pet Tech funding signal is driven by outliers?

As of June 2026, a meaningful part of the Pet Tech funding signal is driven by outliers. Over the past 4 years, one round above $50M accounts for 29.4% of disclosed capital.

The outlier is Petvisor, which received more than $100M of new investment and is counted here at exactly $100.0M. On a source-language basis, it is the only round that clearly crosses the $100M threshold.

When rounds above $50M are excluded, disclosed Pet Tech capital falls from $340.57M to $240.57M. That is still a meaningful market, but it is much less dramatic than the headline total.

The distribution below $50M is more informative for typical activity. There are 7 disclosed-size deals below $5M, 8 between $5M and $20M, and 5 between $20M and $50M.

Chart showing Tractive’s strategy in the pet tech market

This chart, included in our Pet Tech market deck, looks at Tractive’s strategy in pet tech

Is the Pet Tech market broad with many targets, or narrow with few fundable companies?

As of June 2026, the Pet Tech market is narrow with a limited number of repeatedly fundable companies. Over the past 4 years, only 18 unique companies produced 22 qualifying deals.

Repeat company financings are scarce. Digitail, Maven Pet, Airvet, and Lupa are the only companies that appear more than once, which means most companies in the dataset have only one visible round.

The category distribution also shows narrowness. Pet Care Apps alone account for 11 of 22 deals, while Connected Pet Feeders and Pet Monitoring Cameras show no qualifying disclosed equity rounds in this strict dataset.

This does not mean consumer pet devices have no commercial demand. It means the venture-backed pure-play funding signal is much stronger in software, workflow, tele-vet, diagnostics, and data-driven care than in single-purpose devices.

Is Pet Tech mostly an early-stage formation market or a late-stage scaling market?

As of June 2026, the Pet Tech market is mixed by deal count but late-stage weighted by dollars. Over the past 4 years, Seed is the most common stage with 8 of 22 deals, but it represents only 10.9% of disclosed capital.

Early-stage rounds, defined as Seed plus Series A, account for $101.55M, or 29.8% of disclosed capital. Late-stage rounds, defined as Series B, Series C, Series D+, and Growth Equity, account for $234.60M, or 68.9%.

Series B and Growth Equity are the biggest dollar categories. Series B contributes $113.20M, while Growth Equity contributes $100.00M through Petvisor alone.

This means the Pet Tech market is not just about formation. Investors are more willing to scale platforms that already control veterinary workflows, pet-care operations, or care-access infrastructure.

For more context on the stage mix and where larger checks are going, read our deeper analysis of the Pet Tech market.

Which categories attract the most investor attention in Pet Tech?

As of June 2026, Pet Care Apps attract the most investor attention in the Pet Tech market. Over the past 4 years, the category produced 11 deals, or 50.0% of all qualifying deals.

Pet Care Apps also dominate dollars, with $241.75M raised, equal to 71.0% of disclosed capital. The category includes veterinary practice software, pet-service business software, AI scribes, diagnostics infrastructure, and pet-parent workflow tools.

Tele Vet Platforms rank second with 6 deals and $79.80M. That category has validated demand, but its capital share of 23.4% is lower than its deal share of 27.3%.

Pet Health Wearables produced 4 qualifying deals when SATELLAI is included. But disclosed capital in the category is only $14.92M, because SATELLAI’s amount is not included in dollar totals.

Chart showing the projected CAGR of the pet tech market

This chart, included in our Pet Tech market deck, shows annual funding in pet tech startups

Which categories attract disproportionately large checks in the Pet Tech market?

As of June 2026, Pet Care Apps attract disproportionately large checks in the Pet Tech market. Over the past 4 years, the category captured 71.0% of disclosed capital against 50.0% of deal count, giving it a capital-share to deal-share ratio of 1.42.

That ratio is the clearest category signal in the dataset. Investors are rewarding companies that control workflows, records, communication, payments, diagnostics, and business operations.

Tele Vet Platforms sit below parity, with a ratio of 0.86. That means tele-vet is fundable, but remote access alone does not command the same capital density as broader operating systems.

Hardware categories are weaker by disclosed dollars. Pet Health Wearables have a 0.24 ratio, understated by SATELLAI’s undisclosed amount, while Smart Pet Devices have a 0.26 ratio from one disclosed round.

We cover the category split and the software-versus-device pattern in more detail in our market report covering Pet Tech categories.

Which geographies matter most for fundraising in the Pet Tech market?

As of June 2026, North America matters most for fundraising in the Pet Tech market by a wide margin. Over the past 4 years, North America produced 12 deals and $266.20M, or 78.2% of disclosed capital.

Europe is the second-largest geography, with 6 deals and $63.82M raised. Its strongest evidence comes from veterinary software, tele-vet, and pet health monitoring rather than broad consumer-device formation.

Asia-Pacific produced 3 qualifying deals when SATELLAI is included, but only $9.35M in disclosed capital. That dollar figure excludes SATELLAI, so Asia-Pacific’s true total is understated.

The Middle East has one qualifying deal, Mascotte Health, worth $1.2M. Latin America and Africa have no qualifying disclosed equity rounds in this strict dataset.

Is the Pet Tech opportunity set broad or concentrated in one hub?

As of June 2026, the Pet Tech opportunity set is concentrated in one dominant hub and a smaller second hub. Over the past 4 years, North America and Europe together account for 81.8% of qualifying deals and 96.9% of disclosed capital.

North America has both the largest deal count and the largest dollar weight. Its average disclosed round is $22.18M, while its median disclosed round is $10.50M.

Europe has a lower average disclosed round size of $10.64M and a median of $7.71M. That suggests a credible but narrower funding environment.

Asia-Pacific is more interesting than the disclosed dollar share suggests. Petnow, Pilton, and SATELLAI show activity in AI identification, smart pet infrastructure, and wearables, but public dollar depth remains thin.

Chart comparing business model options for pet GPS wearable companies

This chart, included in our Pet Tech market deck, compares the main business model options for pet GPS wearable companies

Is Pet Tech a market of small experiments or scaled financings?

As of June 2026, the Pet Tech market is mostly a market of low-eight-figure financings with one large outlier. Over the past 4 years, the median disclosed round is $10.0M and the average disclosed round is $16.22M.

The size distribution is relatively balanced below the outlier. There are 7 disclosed-size deals below $5M, 8 deals between $5M and $20M, and 5 deals between $20M and $50M.

Only one disclosed-size deal is above $50M. That makes megarounds rare by count, even though Petvisor alone contributes 29.4% of total disclosed capital.

The normal visible round in the Pet Tech market is therefore closer to a Seed, Series A, or modest Series B than to a massive late-stage financing. The average should not be read as the typical check size.

If you want to benchmark new Pet Tech deals against this funding distribution, explore our full market deck on Pet Tech funding.

Who are the investors that appear the most in Pet Tech fundraising?

As of June 2026, repeat investors in the Pet Tech market are limited and mostly tied to follow-ons in the same companies. Over the past 4 years, only a small group of investors appear in more than one disclosed deal.

Atomico, Partech, byFounders, and Gradient each appear twice through Digitail’s Series A and Series B. Their repeat count reflects continued support for one veterinary software company.

firstminute capital appears twice through Lupa’s Seed and Series A. Armilar and Mustard Seed Maze appear twice through Maven Pet’s seed and follow-on round.

Digitalis Ventures is one of the more interesting repeat names because it appears across MoeGo and Travv. That makes it a cross-company signal around pet-care software, diagnostics, and veterinary infrastructure.

One caveat is important. Round announcements usually disclose total deal size, not each investor’s individual check, so repeat participation should not be interpreted as dollars personally committed by each investor.

Chart illustrating revenue distribution by customer segment in the pet tech market

This chart, featured in our Pet Tech market deck, illustrates revenue distribution by customer segment in the pet tech market

INSIGHTS

The insights below come from reviewing every qualifying equity round in the Pet Tech market between July 2022 and June 2026. They are not row-by-row summaries. They are the reusable patterns that kept showing up across the 22-deal dataset, and they are meant to help interpret future Pet Tech funding announcements.

  • The Pet Tech market is not primarily a consumer-gadget funding market under this strict definition. Most visible capital went to software, veterinary workflow, diagnostics, tele-vet, and operating infrastructure. That makes “Pet Tech” a misleading label unless it includes pet-care infrastructure, not only connected consumer devices.
  • Pet Care Apps are the only category with both frequency and capital intensity. They represent 50.0% of deals but 71.0% of disclosed capital. The reusable rule is that investors reward workflow control more than standalone consumer engagement.
  • Tele Vet Platforms have validated demand but weaker capital density. They account for 27.3% of deals and 23.4% of disclosed capital. Remote access is fundable, but it becomes more compelling when paired with pharmacy, care coordination, enterprise distribution, or broader workflow ownership.
  • Hardware has visible innovation but thin disclosed financing proof. Pet Health Wearables plus Smart Pet Devices represent 22.7% of deals when SATELLAI is included, but only 5.6% of disclosed capital. Device announcements should be discounted unless they prove subscription, data, or clinical workflow monetization.
  • Connected Pet Feeders and Pet Monitoring Cameras produced no qualifying disclosed equity rounds in this strict dataset. That absence suggests these categories may have shifted toward consumer-electronics competition, corporate product lines, bootstrapping, or undisclosed financing.
  • The Pet Tech market is heavily top-weighted. Petvisor alone contributes 29.4% of disclosed capital, and the top 10 disclosed deals account for 85.0%. Market-size headlines should therefore be read as concentration signals, not broad-based demand signals.
  • The normal disclosed Pet Tech round is smaller than the average suggests. The median round is $10.0M, while the average is $16.22M. A low-eight-figure financing is closer to the market’s visible center of gravity.
  • The market is episodic, not smooth. Deal flow averages 0.46 deals per month, but the median month has zero disclosed deals. Monthly trendlines should be treated as noisy, while clusters and outliers deserve more attention.
  • Series B and Growth Equity together explain most disclosed capital. They account for 62.6% of the dollar total, which means investors are more willing to scale proven platforms than seed a broad field of experiments.
  • Seed is the most common stage by deal count but not by dollars. Seed rounds represent 8 of 22 deals and only 10.9% of disclosed capital. Formation exists, but it has not yet produced a wide pipeline of large early-stage checks.
  • The absence of Series D+ rounds is more informative than the presence of several Series B rounds. The Pet Tech market can produce mid-stage financings, but it has not yet shown deep late-stage continuity among public pure plays.
  • North America dominates by dollars more than by deal count. It holds 54.5% of deals and 78.2% of disclosed capital. That suggests larger buyer pools, more mature veterinary software budgets, or more capital-ready consolidators.
  • Europe is credible but narrower. It accounts for 27.3% of deals and 18.7% of disclosed capital. Its strongest evidence comes from veterinary software and tele-vet platforms rather than broad consumer-device formation.
  • Asia-Pacific is underrepresented in disclosed dollars but not absent in innovation. Petnow, Pilton, and SATELLAI point to AI identification, smart pet infrastructure, and wearable activity. The weakness is public dollar depth, not idea formation.
  • The strongest investment logic is a labor-bottleneck thesis, not simply “people love pets.” Digitail, Otto, Lupa, Scribenote, Travv, Airvet, FirstVet, and Tandem all address veterinary shortages, administrative burden, triage, diagnostics, or throughput.
  • The best-funded platforms tend to serve professionals, not only pet parents. Petvisor, Otto, Digitail, MoeGo, Lupa, Scribenote, and Travv sell into clinics, groomers, diagnostics, or pet-care operators. That gives them clearer ROI narratives than standalone consumer apps.
  • Consumer-facing products become more credible when they create clinical or operational data. Maven Pet, Traini, and SATELLAI are not just collars. Each frames the wearable as a health, behavior, or data platform.
  • Repeat company financings are scarce. Only Digitail, Maven Pet, Airvet, and Lupa appear more than once. The market has a small group with follow-on proof, not a broad field of equally validated startups.
  • Repeat investors are also scarce and mostly company-specific. Atomico, Partech, byFounders, Gradient, firstminute capital, Armilar, and Mustard Seed Maze repeat mainly through follow-ons into the same company. This is not yet a dense specialist-investor ecosystem.
  • Strategic and sector-adjacent investors show up at the strongest workflow layers. Hill’s Pet Nutrition, Boehringer Ingelheim, TELUS, Mars Petcare’s Digitalis Ventures, and Digitalis cluster around clinics, care delivery, diagnostics, and pet-service infrastructure.
  • AI is most investable when attached to an existing bottleneck. Documentation, diagnostics, practice management, triage, and health monitoring are stronger signals than generic “AI for pets” positioning. The best question is whether the AI saves time or creates actionable care data.
  • The strict exclusions materially change the market picture. Adding pet food, ecommerce, insurance, offline clinics, or biotech would make the market look much larger. It would also blur the software and connected-device signal this dataset is designed to isolate.
  • The most defensible forecast is that future large rounds will come from veterinary operating systems, AI diagnostics, care-delivery workflow, or device-plus-data platforms. Single-purpose consumer gadgets need recurring workflow control, clinical utility, or a durable data loop to deserve similar weight.

Who is the author of this content?

NEW MARKET PITCH TEAM

We track new markets so founders and investors can move faster

We build living "market pitch" documents for emerging markets: AI, synthetic biology, new proteins, and more. Instead of outdated PDFs or hallucinated LLM answers, our clients get a clean, visual, always-updated view of what's really happening: key players, deals, regulations, and signals that matter. Learn more about us.

Back to blog