What are the most valued startups in the Pet Tech market?

Last updated: 13 July 2026

Download our beautiful pitch about the Pet Tech market

market research pitch 2026 statistics Pet Tech market

In our Pet Tech market deck, you will find everything you need to understand the market

The Pet Tech market now includes major pet-care marketplaces, digital insurers, connected devices, veterinary software platforms, clinic networks and animal-health biotechnology companies.

Rover remains the most valuable company in this ranking, while ManyPets and Tractive show the scale reached by pet insurance and connected pet hardware.

We update this list every month to reflect new funding rounds, acquisitions, public-market movements and changes in operating performance.

And if you want to better understand this new industry, you can download our pitch covering the Pet Tech market.

A quick summary table

Metric Value
Most valuable Pet Tech startup Rover, $2.3B
Second most valuable Pet Tech startup ManyPets, $1.6B–$2.1B
Median Pet Tech startup valuation Approximately $45M
Share of Pet Tech valuation captured by the top 10 Approximately 58%
Top Pet Tech startup valuation vs. median Approximately 51 times
Median Pet Tech valuation-to-capital-raised ratio Approximately 4.0 times
Pet Tech startups valued at $1B+ 2
Market map chart showing top companies and startups in the pet tech market

This market map, featured in our Pet Tech market deck, highlights top companies and startups in the pet tech market

Top startups in the Pet Tech market ranked by valuation

Here is an updated table that ranks the top startups in the Pet Tech market based on their latest reported or estimated valuations.

If you want more detaild about their fundraising activity, you can check our list of the startups who have raised the most funding in the Pet Tech market.

# Startup Name What They Do Current Valuation ($) Valuation Confidence Level Valuation Type Evidence Status Total Funding ($) Funding Confidence Level
1 Rover Pet-care services marketplace $2.3B Full Confidence Acquisition Value Observed $518M Strong Confidence
2 ManyPets Digital pet insurance platform $1.6B–$2.1B Strong Confidence Revenue or ARR Multiple Estimate Estimated $477M Strong Confidence
3 Tractive Subscription GPS pet trackers $900M Full Confidence Acquisition Value Observed $36M Strong Confidence
4 Loyal Dog longevity drug developer $700M–$1.0B Strong Confidence Implied Valuation from Raise Implied $105M Partial Confidence
5 Whisker Automated smart cat litter systems $550M–$850M Partial Confidence Revenue or ARR Multiple Estimate Estimated $31M Partial Confidence
6 Petvisor Veterinary engagement software platform $550M–$750M Strong Confidence Implied Valuation from Raise Implied $100M+ Strong Confidence
7 Lassie Preventive digital pet insurance $500M–$700M Strong Confidence Revenue or ARR Multiple Estimate Estimated $114M Full Confidence
8 Modern Animal Tech-enabled veterinary clinic network $450M–$650M Strong Confidence Revenue or ARR Multiple Estimate Estimated $257M Strong Confidence
9 Bond Vet Urban urgent-care vet clinics $350M–$550M Partial Confidence Implied Valuation from Raise Estimated $246M Strong Confidence
10 SantéVet European pet health insurance $350M–$500M Strong Confidence Revenue or ARR Multiple Estimate Estimated $169M Partial Confidence
11 Vetic India pet healthcare clinics $270M–$500M Strong Confidence Implied Valuation from Raise Implied $130M Strong Confidence
12 Small Door Veterinary Membership veterinary clinic network $230M–$440M Strong Confidence Implied Valuation from Raise Implied $98M Strong Confidence
13 PETKIT Connected pet-care devices and appliances $250M–$400M Partial Confidence Comparables-Based Estimate Estimated $85M Strong Confidence
14 Embark Veterinary Dog DNA testing platform $250M–$400M Low Confidence Comparables-Based Estimate Estimated $92M Strong Confidence
15 Petfolk Connected veterinary clinic network $220M–$430M Partial Confidence Implied Valuation from Raise Implied $80M Strong Confidence
16 Otto Veterinary customer-engagement software $230M–$320M Strong Confidence Implied Valuation from Raise Implied $50M Strong Confidence
17 Sploot Veterinary Care Urgent-care veterinary clinics $180M–$330M Partial Confidence Implied Valuation from Raise Implied $40M Strong Confidence
18 Halo Collar GPS wireless dog fencing $180M–$260M Strong Confidence Revenue or ARR Multiple Estimate Estimated $0 Partial Confidence
19 Fi Smart GPS dog collars $160M–$240M Partial Confidence Revenue or ARR Multiple Estimate Estimated $40M Strong Confidence
20 FirstVet Online veterinary consultations $150M–$230M Partial Confidence Announced Private Round Valuation Estimated $84M Strong Confidence
21 SpotOn GPS wireless dog fences $140M–$230M Partial Confidence Revenue or ARR Multiple Estimate Estimated $0 Partial Confidence
22 Digitail AI veterinary practice management $150M–$190M Strong Confidence Implied Valuation from Raise Implied $37M Full Confidence
23 Koala Health Digital pet pharmacy $130M–$200M Strong Confidence Implied Valuation from Raise Implied $40M Partial Confidence
24 PetMedix Pet antibody therapeutics $111M–$210M Strong Confidence Acquisition Value Observed $48M Strong Confidence
25 Gallant Pet stem cell therapies $120M–$180M Strong Confidence Implied Valuation from Raise Implied $44M Full Confidence
26 Dutch Online pet telehealth platform $100M–$190M Partial Confidence Implied Valuation from Raise Implied $43M Full Confidence
27 Filu German veterinary clinic chain $110M–$180M Partial Confidence Implied Valuation from Raise Implied $22M Low Confidence
28 MoeGo Pet-business management software $120M–$165M Strong Confidence Revenue or ARR Multiple Estimate Estimated $24M Full Confidence
29 Hello Vet Transparent UK vet clinics $100M–$180M Strong Confidence Implied Valuation from Raise Implied $20M Strong Confidence
30 Vetster Virtual veterinary marketplace $90M–$190M Low Confidence Comparables-Based Estimate Estimated $40M Full Confidence
31 Lupa AI veterinary operating system $105M–$145M Strong Confidence Implied Valuation from Raise Implied $24M Full Confidence
32 Napo UK digital pet insurance $100M–$150M Partial Confidence Implied Valuation from Raise Implied $38M Partial Confidence
33 Airvet Enterprise pet telehealth benefit $90M–$160M Partial Confidence Implied Valuation from Raise Implied $59M Partial Confidence
34 AnimalBiome Pet microbiome diagnostics $90M–$130M Partial Confidence Revenue or ARR Multiple Estimate Estimated $26M Strong Confidence
35 Vetcove Veterinary supply purchasing marketplace $90M–$125M Partial Confidence Revenue or ARR Multiple Estimate Estimated $3M Low Confidence
36 Pawshake Pet-sitting services marketplace $70M–$130M Low Confidence Revenue or ARR Multiple Estimate Estimated $2M Full Confidence
37 Vet-AI AI pet-health screening platform $70M–$110M Partial Confidence Comparables-Based Estimate Estimated $18M Partial Confidence
38 Mixlab Technology-enabled pet pharmacy $70M–$110M Partial Confidence Comparables-Based Estimate Estimated $39M Strong Confidence
39 Dalma Digital pet health insurance $75M–$95M Strong Confidence Implied Valuation from Raise Implied $40M Full Confidence
40 Goose Pet-care operating system $55M–$85M Strong Confidence Implied Valuation from Raise Implied $13M Full Confidence
41 Figo App-based pet health insurance $50M–$90M Low Confidence Acquisition Value Estimated $22M Partial Confidence
42 Pilton Smart pet cabins and appliances $50M–$80M Low Confidence Implied Valuation from Raise Implied $10M Low Confidence
43 ROPET AI emotional companion pet robots $50M–$75M Partial Confidence Implied Valuation from Raise Implied $10M+ Low Confidence
44 PetDesk Veterinary client communication software $45M–$75M Partial Confidence Acquisition Value Estimated $15M Strong Confidence
45 Pawp Digital veterinary clinic membership $45M–$70M Partial Confidence Comparables-Based Estimate Estimated $16M Strong Confidence
46 Anivive Lifesciences Software-driven animal therapeutics $40M–$70M Partial Confidence Proxy-Based Estimate Estimated $24M Partial Confidence
47 Tandem Integrated AI pet healthcare $40M–$65M Strong Confidence Implied Valuation from Raise Implied $10M Low Confidence
48 CoVet AI copilot for veterinarians $35M–$60M Partial Confidence Comparables-Based Estimate Estimated $0 Low Confidence
49 Creature Comforts UK pet clinic startup $30M–$65M Low Confidence Implied Valuation from Raise Implied $9M Low Confidence
50 Scribenote AI scribe for veterinarians $35M–$55M Strong Confidence Implied Valuation from Raise Implied $8M Strong Confidence
51 Companion Automated AI dog training device $35M–$55M Partial Confidence Comparables-Based Estimate Estimated $14M Strong Confidence
52 Holidog European pet-sitting marketplace $35M–$55M Partial Confidence Revenue or ARR Multiple Estimate Estimated $2M Partial Confidence
53 Petabyte Cloud veterinary practice software $43M Full Confidence Acquisition Value Observed $23M Strong Confidence
54 Wagmo Pet wellness and insurance $32M–$50M Partial Confidence Comparables-Based Estimate Estimated $25M Partial Confidence
55 Barkibu Pet insurance and telehealth $30M–$50M Partial Confidence Comparables-Based Estimate Estimated $11M Partial Confidence
56 Pawlicy Advisor Pet insurance comparison marketplace $30M–$50M Partial Confidence Revenue or ARR Multiple Estimate Estimated $20M Full Confidence
57 Catlog Wearable cat health monitoring $35M–$45M Strong Confidence Comparables-Based Estimate Estimated $23M Partial Confidence
58 Petcube Interactive cameras for pet owners $32M–$45M Partial Confidence Revenue or ARR Multiple Estimate Estimated $14M Partial Confidence
59 Traini AI pet emotion smart collar $30M–$45M Strong Confidence Implied Valuation from Raise Implied $8M Strong Confidence
60 SATELLAI Satellite and AI pet collar $27M–$42M Strong Confidence Implied Valuation from Raise Implied $6M+ Low Confidence
61 PitPat Dog GPS and activity trackers $28M–$40M Partial Confidence Revenue or ARR Multiple Estimate Estimated $1M Partial Confidence
62 Rex Digitally enabled veterinary clinics $24M–$36M Partial Confidence Implied Valuation from Raise Implied $6M Full Confidence
63 Petnow AI biometric pet identification $25M–$35M Partial Confidence Implied Valuation from Raise Implied $5M Strong Confidence
64 Pawchi Korean digital pet insurance $23M–$34M Strong Confidence Implied Valuation from Raise Implied $5M Strong Confidence
65 Maven Pet AI-enabled pet health monitoring $20M–$32M Partial Confidence Implied Valuation from Raise Implied $7M Strong Confidence
66 Zigzag Digital puppy training app $18M–$30M Partial Confidence Revenue or ARR Multiple Estimate Estimated $0 Full Confidence
67 Felcana Connected pet health monitoring platform $15M–$28M Low Confidence Proxy-Based Estimate Estimated $4M Partial Confidence
68 Wag! Pet-care services marketplace $10M–$22M Partial Confidence Proxy-Based Estimate Estimated $387M Strong Confidence
69 Odie Online pet health insurance $12M–$20M Low Confidence Revenue or ARR Multiple Estimate Estimated $6M Strong Confidence
70 PetPace Clinical pet health monitoring $10M–$20M Low Confidence Proxy-Based Estimate Estimated $0 Low Confidence
71 VetVerifi Pet vaccine record verification $11M–$18M Strong Confidence Implied Valuation from Raise Implied $4M Full Confidence
72 Dogo Mobile dog-training application $10M–$18M Partial Confidence Comparables-Based Estimate Estimated $3M Strong Confidence
73 VitusVet Veterinary engagement records software $10M–$16M Partial Confidence Revenue or ARR Multiple Estimate Estimated $2M Partial Confidence
74 Vetter Veterinary practice management software $8M–$15M Low Confidence Acquisition Value Estimated $0 Low Confidence
75 Findster Subscription-free GPS pet trackers $8M–$15M Low Confidence Comparables-Based Estimate Estimated $4M Partial Confidence
76 PetHub Digital pet identification platform $7M–$15M Low Confidence Comparables-Based Estimate Estimated $5M Partial Confidence
77 Dr. Treat Technology-enabled veterinary clinics $7M–$12M Partial Confidence Revenue or ARR Multiple Estimate Estimated $2M Strong Confidence
78 Link My Pet Smart GPS dog collars $5M–$12M Low Confidence Acquisition Value Estimated Not provided Low Confidence
79 Tailster Pet sitting marketplace $5M–$10M Low Confidence Comparables-Based Estimate Estimated $1M Low Confidence
80 BabelBark Connected pet-care software platform $4M–$9M Low Confidence Proxy-Based Estimate Estimated $14M Partial Confidence
81 Mella Pet Care Connected pet diagnostic devices $5M–$8M Partial Confidence Announced Private Round Valuation Implied $0M Partial Confidence
82 Talkatoo Veterinary dictation software $4M–$8M Low Confidence Revenue or ARR Multiple Estimate Estimated $1M Strong Confidence
83 11pets Pet-care records and management $3M–$8M Low Confidence Proxy-Based Estimate Estimated $0 Full Confidence
84 Elita Genetics Pet stem cell banking $4M–$7M Partial Confidence Implied Valuation from Raise Implied Not provided Low Confidence
85 Anipos Digital pet insurance claims $4M–$6M Partial Confidence Comparables-Based Estimate Estimated $1M Low Confidence
86 WonderWoof Fashionable dog activity tracker $3M–$7M Low Confidence Proxy-Based Estimate Estimated $0.55M Low Confidence
87 BetterVet Mobile at-home vet care $0M–$10M Low Confidence Acquisition Value Estimated $59M Partial Confidence
88 Petriage Veterinary teletriage platform $3M–$6M Low Confidence Revenue or ARR Multiple Estimate Estimated $2M Low Confidence
89 Chckvet Veterinary scheduling and analytics $2M–$5M Low Confidence Proxy-Based Estimate Estimated $0 Low Confidence
90 Scollar Modular smart animal-care collar $2M–$5M Low Confidence Proxy-Based Estimate Estimated $1M Strong Confidence
91 Jagger & Lewis Connected dog health collar $2M–$5M Low Confidence Proxy-Based Estimate Estimated $0M Low Confidence
92 FitBark Pet activity and GPS tracking $2M–$4M Low Confidence Revenue or ARR Multiple Estimate Estimated $0 Partial Confidence
93 Inupathy Dog emotion monitoring wearable $2M–$4M Low Confidence Proxy-Based Estimate Estimated $1M Partial Confidence
94 The Vets Mobile veterinary home care $0M–$5M Low Confidence Proxy-Based Estimate Estimated $40M Strong Confidence
95 EpiPaws Pet epigenetic age testing $1M–$2M Partial Confidence Announced Private Round Valuation Estimated $0M Partial Confidence
96 ZumVet Remote veterinary care services $0M–$1M Strong Confidence Proxy-Based Estimate Estimated $4M Strong Confidence
Chart comparing the 2026 size of the pet tech market with other markets of similar size

This chart, included in our Pet Tech market deck, compares the 2026 size of the pet tech market with other markets of similar size

Key valuation trends in the Pet Tech market

Insights

  • Pet Tech valuation is highly concentrated. Rover, ManyPets and Tractive represent approximately $5.1B, equal to about 56% of the value within the most substantiated company group.
  • Tractive is the clearest capital-efficiency success in the Pet Tech market. The GPS tracker company reached a $900M acquisition value after raising $36M, about 25 times invested capital.
  • Veterinary software is producing more value with less funding than physical clinic networks. Otto, Digitail, MoeGo, Lupa, Goose, Scribenote and Petabyte represent about $871M from only $179M raised.
  • Modern Animal, Vetic, Small Door Veterinary and Hello Vet raised approximately $505M to support $1.4B in combined midpoint valuation, showing the capital demands of building veterinary clinic networks.
  • Digital pet insurance has become one of the largest Pet Tech categories. ManyPets, Lassie, Dalma and Pawchi represent about $2.6B in midpoint valuation against approximately $636M raised.
  • Rover, Tractive, PetMedix and Petabyte generated approximately $3.4B in observed acquisition value from $625M in funding, showing that strategic buyers remain important sources of liquidity in Pet Tech.
Chart showing Tractive’s strategy in the pet tech market

This chart, included in our Pet Tech market deck, looks at Tractive’s strategy in pet tech

A few word about our methodology

As you can see, we built a database that ranks startups in the Pet Tech market based on their current valuation.

Estimating Pet Tech startup valuations is not always straightforward. Many companies do not publicly disclose their valuation, and the available information can vary widely depending on the company and its stage.

To build this Pet Tech ranking, we applied a structured valuation methodology and cross-checked information across multiple reliable sources.

Whenever possible, we relied on direct disclosures. These include announced valuations from completed funding rounds, public filings for listed companies, or official acquisition prices.

When a Pet Tech company is publicly listed, we use its current market capitalization as the reference valuation.

If a company was acquired and no independent valuation can reasonably be estimated today, we use the acquisition price as the main reference point.

When a Pet Tech startup recently raised capital but the valuation was not disclosed, we estimate the implied valuation using typical dilution levels for that stage of fundraising.

In some cases, we also estimate valuations using operating metrics such as revenue, ARR, subscriptions, clinic activity, policy volumes or customer traction, combined with valuation multiples from comparable Pet Tech companies.

When direct financial data is not available, we may rely on carefully selected comparable startups and other signals such as hiring growth, investor quality, product adoption, geographic expansion or veterinary industry traction.

All estimates follow a strict evidence hierarchy. Recent funding rounds with announced valuations carry the most weight, followed by strong operating metrics and comparable company analysis.

We also carefully evaluate the age of every data point. Recent information carries more weight, while older data is treated cautiously and adjusted conservatively when necessary.

Whenever information is uncertain or incomplete, we clearly distinguish between confirmed facts and reasonable inferences.

Because valuation data is not always fully public, each Pet Tech startup in the ranking is assigned a confidence level based on the reliability, recency, and consistency of the available evidence.

Full confidence means the valuation is supported by strong and recent evidence. Strong confidence means the estimate is well supported but includes minor inference. Partial confidence means the estimate relies more heavily on indirect signals. Low confidence means available information is limited or inconsistent.

When confidence is lower, we take a more conservative approach by widening the valuation range. This helps reflect the uncertainty and increases the probability that the true valuation falls within the estimated range.

This reflects how we conduct all our research, including the work behind our report covering the Pet Tech market.

In a world where LLMs hallucinate and unreliable information is everywhere, our goal is simple: provide data you can trust.

If you want the full detail on a specific valuation estimate, feel free to contact us and we will gladly explain.

Finally, know that we update the dataset once per month, so come back here if you need fresh information.

Chart showing the projected CAGR of the pet tech market

This chart, included in our Pet Tech market deck, shows annual funding in pet tech startups

Related blog posts

- The latest news in the Pet Tech market

- The latest funding news in the Pet Tech market

- What is new in the Pet Tech market?

- How funding activity has changed in the Pet Tech market

- What are the latest fundraising trends in the Pet Tech market?

- What is the real size of the Pet Tech market?

- A complete list of business models in the Pet Tech market

Who is the author of this content?

NEW MARKET PITCH TEAM

We track new markets so founders and investors can move faster

We build living “market pitch” documents for emerging markets: from AI to synthetic biology and new proteins. Instead of digging through outdated PDFs, random blog posts, and hallucinated LLM answers, our clients get a clean, visual, always-updated view of what’s really happening. We map the key players, deals, regulations, metrics and signals that matter so you can decide faster whether a market is worth your time. Want to know more? Check out our about page. You can also follow us on Instagram or on Facebook.

How we created this content 🔎📝

At New Market Pitch, we kept seeing the same problem: when you look at a new market, the data is either missing, paywalled, or buried in 300-page reports that feel like they were written in the 80s. On the other side, LLMs and random blog posts give you confident answers with no sources, and sometimes they just make things up. That’s not good enough when you’re about to invest real money or launch a company.

So we decided to fix the experience. For each market we cover, we build a structured database and update it on a regular basis. We track funding rounds, fund memos, M&A moves, partnerships, new products, policy changes, and the real activity of startups and incumbents. Then we turn all of that into a clear “market pitch” that shows where the opportunities are and how people actually win in that space.

Every key data point is checked, sourced, and put back into context by our team. That’s how we can give you both speed and reliability: fast coverage of new markets, without the usual guesswork.

Back to blog