All the funding deals in the Pet Tech market
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In our Pet Tech market deck, you will find everything you need to understand the market
The Pet Tech market is growing because pet owners now expect easier, faster and more digital ways to care for their animals.
We conducted deep research and collected 22 funding deals in the Pet Tech market for the period from 2024 to 2026.
We refresh this Pet Tech market page very often so readers can follow new fundraising activity as the industry changes.
And if you want to better understand this new industry, you should get our beautiful slides covering the Pet Tech market.
Insights
- The Pet Tech market shows strong investor interest in insurance, with Lassie, Dalma, Napo, My Brown, Pawchi and Scooch together raising $128.4M.
- The Pet Tech market is not only about consumer gadgets. Veterinary software companies such as Digitail, Lupa, Scribenote and Tandem attracted major funding.
- Lassie raised the largest Pet Tech market round in this list, with $75M in Q1 2026 for prevention-first pet insurance.
- AI is now a clear Pet Tech market theme, appearing in veterinary scribing, claims automation, smart collars, diagnostics and pet behavior tools.
- The Pet Tech market had more disclosed deals in 2025 than in 2024, with 14 deals in 2025 compared with 5 deals in 2024.
- Veterinary workflow tools are becoming a key Pet Tech market category because clinics need software that saves time and reduces administrative work.
- Pet insurance is moving closer to pet wellness, with companies such as Lassie, Dalma and Napo combining coverage, prevention and digital care.
- Several Pet Tech market companies raised more than once, and Lupa appears with both a Q1 2025 seed round and a Q4 2025 round.
- Small rounds still matter in the Pet Tech market because early companies such as Scooch and Petwealth show where new product ideas are emerging.

This chart, included in our Pet Tech market deck, shows annual VC investment in pet tech startups
Summary table of the funding deals for the Pet Tech market since 2024
We define the Pet Tech market as digital products and services that use software or connected devices to help people care for, monitor, train, and keep their pets healthy and safe.
We include smart pet devices (such as trackers, feeders, cameras and health wearables), their companion apps and cloud services, tele-vet and digital health tools, and standalone apps for training, behavior, and daily pet management.
We exclude basic pet food, toys and accessories, general online pet retail, and traditional offline pet services whose core offer does not rely on digital technology.
We focused exclusively on pure players, defined as companies with at least 70–80% of their business directly tied to the Pet Tech market.
Our analysis has been done at a global level with a minimum funding threshold of $300k.
You can also read our detailed analysis to understand how funding activity in the Pet Tech market has evolved recently.
If you want a longer-term view, we also have a study of how funding activity in the Pet Tech market has changed over the years.
Also, you should know that we have a dedicated page, updated weekly, with all the latest fundraising deals in the Pet Tech market.
| Name | What they do | Amount in $ | Quarter | Source(s) |
|---|---|---|---|---|
| Petwealth | At-home pet diagnostics platform with AI health insights for dogs and cats. | $1.7M | Q2 2026 | Business Wire |
| Lassie | Prevention-first pet insurance app with AI claims and daily care tools. | $75M | Q1 2026 | Balderton Capital |
| SATELLAI / Starlink Future | AI smart-collar platform for pet health, safety and behavior monitoring. | $4.2M | Q1 2026 | Sina Finance |
| Traini | AI pet collar company building a pet behavior and emotion interface. | $7.5M | Q4 2025 | Business Wire |
| My Brown | Digital pet insurance provider serving the South Korean pet care market. | $11.5M | Q4 2025 | MarketScreener |
| Digitail | AI practice-management software for veterinary clinics and pet parents. | $23.0M | Q4 2025 | Digitail |
| Lupa | AI operating system for veterinary clinics and pet-owner services. | $20.0M | Q4 2025 | Tech.eu |
| ROPET | AI robotic pet companion designed for interaction and emotional bonding. | $4.0M | Q3 2025 | 36Kr |
| Pawchi | Digital pet insurance platform for coverage, claims and care costs. | $4.5M | Q2 2025 | WowTale |
| Koala Health | Digital pet pharmacy for medication delivery and treatment management. | $20.0M | Q2 2025 | Koala Health |
| Airvet | Pet telehealth platform offered by employers as a care benefit. | $11.0M | Q2 2025 | Airvet |
| Scooch | AI pet health subscription platform with insurance-style support. | $0.6M | Q1 2025 | EHE.ai |
| Dalma | Pet insurance app with AI claims, digital vets and wellness tools. | $21.8M | Q1 2025 | Tech.eu |
| Napo | Digital pet insurance platform with vet access and claims automation. | $15.8M | Q1 2025 | Tech.eu |
| Goose | Operating system for pet-care providers, bookings, workflows and analytics. | $13.4M | Q1 2025 | PR Newswire |
| Tandem | Pet healthcare platform combining telehealth, clinics, pharmacy and software. | $10.0M | Q1 2025 | Business Wire |
| Lupa | AI veterinary clinic platform with records, booking and pet-owner tools. | $4.0M | Q1 2025 | Tech.eu |
| Scribenote | AI veterinary scribe for medical records and client communication. | $8.2M | Q3 2024 (September 27) | Scribenote |
| Maven Pet | Pet health monitoring system using collar sensors and app feedback. | $4.42M | Q3 2024 (September 5) | Armilar |
| FirstVet | Veterinary telehealth platform for video consultations and referrals. | $21.8M | Q2 2024 (June 24) | Tech.eu |
| VetVerifi | Pet health-records platform for secure vaccination verification and sharing. | $1.5M | Q1 2024 (March 27) | EIN Presswire |
| MoeGo | Pet-care business software for bookings, operations, payroll and automation. | $24.0M | Q1 2024 (March 7) | PR Newswire |

This market map, featured in our Pet Tech market deck, highlights top companies and startups in the pet tech market
Related blog posts
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- The latest news in the Pet Tech market
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- The latest funding news in the Pet Tech market
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NEW MARKET PITCH TEAM
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