All the funding deals in the Pet Tech market

Last updated: 13 July 2026

Download our beautiful pitch about the Pet Tech market

market research pitch 2026 statistics Pet Tech market

In our Pet Tech market deck, you will find everything you need to understand the market

The Pet Tech market is attracting funding across veterinary software, digital pet insurance, connected devices, telehealth, and pet-care business tools.

We conducted deep research and collected 25 Pet Tech market funding deals announced between Q1 2024 and Q2 2026.

We refresh this Pet Tech market page very often to add newly announced funding rounds and improve existing information.

And if you want to better understand this new industry, you should get our beautiful slides covering the Pet Tech market.

Insights

  • The 25 Pet Tech market funding deals in this list represent about $322.6 million in disclosed investment between Q1 2024 and Q2 2026.
  • Pet Tech market funding increased from about $64.6 million in 2024 to about $167.1 million in 2025, based on the deals included in this research.
  • Digital pet insurance became one of the strongest Pet Tech market categories. Lassie, Dalma, Napo, My Brown, and Pawchi raised a combined $128.6 million.
  • Veterinary software also attracted strong investor interest. Digitail, Lupa, Scribenote, and other clinic-focused platforms are using AI to reduce administrative work.
  • Connected pet devices remain an important part of the Pet Tech market. SATELLAI, Traini, Maven Pet, Pilton, and ROPET raised money for collars, sensors, cabins, and companion devices.
  • The largest Pet Tech market deal was Lassie’s $75 million Series C in Q1 2026. The round represented more than 23% of all disclosed funding in this list.
  • Most Pet Tech market companies are not selling a single device or app. Many companies combine software, subscriptions, health services, insurance, payments, or physical products.
  • Pet Tech market investors are supporting tools for both pet owners and professional businesses. Platforms such as MoeGo, Goose, Digitail, and Lupa help clinics and service providers operate more efficiently.
Chart showing annual VC investment in pet tech startups

This chart, included in our Pet Tech market deck, shows annual VC investment in pet tech startups

Summary table of the funding deals for the Pet Tech market since 2024

We define the Pet Tech market as digital products and services that use software or connected devices to help people care for, monitor, train, and keep their pets healthy and safe.

We include smart pet devices (such as trackers, feeders, cameras and health wearables), their companion apps and cloud services, tele-vet and digital health tools, and standalone apps for training, behavior, and daily pet management.

We exclude basic pet food, toys and accessories, general online pet retail, and traditional offline pet services whose core offer does not rely on digital technology.

We focused exclusively on pure players, defined as companies with at least 70–80% of their business directly tied to the Pet Tech market.

Our analysis has been done at a global level with a minimum funding threshold of $300k.

You can also read our detailed analysis to understand how funding activity in the Pet Tech market has evolved recently.

If you want a longer-term view, we also have a study of how funding activity in the Pet Tech market has changed over the years.

Also, you should know that we have a dedicated page, updated weekly, with all the latest fundraising deals in the Pet Tech market.

Name What they do Amount in $ Quarter Source(s)
Petwealth Provides at-home pet diagnostics, health insights, and connected telehealth services. $1.7M Q2 2026 Business Wire
Lassie Offers digital pet insurance, preventive care, health rewards, and AI-supported claims. $75.0M Q1 2026 Balderton Capital
Snout Helps veterinary clinics offer preventive care plans with simple monthly payments. $10.0M Q1 2026 PR Newswire
SATELLAI / Starlink Future Develops smart pet collars with AI health monitoring, location tracking, and satellite connectivity. $4.2M Q1 2026 Sina Finance
Traini Develops an AI smart collar designed to interpret dog behavior and emotions. $7.5M Q4 2025 Business Wire
My Brown Offers digital pet insurance through simple, app-based coverage and customer services. $11.5M Q4 2025 MarketScreener, Coverager
Digitail Provides AI-powered management software for veterinary clinics and pet-owner communication. $23.0M Q4 2025 Digitail Blog, PR Newswire
Lupa Builds an AI operating system for veterinary clinics and pet-owner services. $20.0M Q4 2025 Lupa Blog, Tech.eu
ROPET / Ropet Pet Intelligence Creates AI robotic pets that use sensors, perception software, and interactive behavior. $4.0M Q3 2025 36Kr (EN), 36Kr (CN)
Pawchi Offers digital pet insurance and connected pet healthcare services in South Korea. $4.5M Q2 2025 Wowtale
Koala Health Delivers pet medications through a mobile-first digital pharmacy connected with veterinarians. $20.0M Q2 2025 Koala Health Press
Airvet Provides virtual veterinary care for pet owners through employers and benefit programs. $11.0M Q2 2025 Airvet Blog
Dalma Offers digital pet insurance, AI claims processing, veterinary consultations, and wellness services. $21.8M Q1 2025 Bpifrance, Tech.eu
Goose Provides booking, workflow, analytics, and management software for pet-care businesses. $13.4M Q1 2025 PR Newswire
Tandem Combines veterinary telehealth, mobile clinics, pharmacy services, and clinic software. $10.0M Q1 2025 Business Wire
Napo Offers digital pet insurance, automated claims, veterinary access, and preventive care. $15.8M Q1 2025 EU-Startups
Scooch Offers pet health subscriptions with assessments, tracking tools, and veterinary support. $0.6M Q1 2025 EHE AI
Lupa Provides AI software for veterinary bookings, records, diagnostics, and client communication. $4.0M Q1 2025 Tech.eu, Goodwin Law
Pilton Builds smart pet cabins with monitoring, climate control, feeding, and cleaning features. $4.1M Q4 2024 36Kr
Scribenote Uses AI to create veterinary records, dental charts, and client messages. $8.2M Q3 2024 Scribenote
Maven Pet Monitors pet health using collar sensors, medical records, and owner feedback. $4.42M Q3 2024 Armilar
Happy Pet Tech Provides management software for pet records, appointments, payments, inventory, and communication. $0.6M Q3 2024 Ahmedabad Mirror
FirstVet Offers online veterinary consultations, digital triage, referrals, and pet health support. $21.8M Q2 2024 Newswire
VetVerifi Connects, verifies, and shares pet vaccination records and medical information. $1.5M Q1 2024 EIN Presswire
MoeGo Provides scheduling, payments, payroll, reporting, and automation for pet-care businesses. $24.0M Q1 2024 PR Newswire
Market map chart showing top companies and startups in the pet tech market

This market map, featured in our Pet Tech market deck, highlights top companies and startups in the pet tech market

Who is the author of this content?

NEW MARKET PITCH TEAM

We track new markets so founders and investors can move faster

We build living “market pitch” documents for emerging markets: from AI to synthetic biology and new proteins. Instead of digging through outdated PDFs, random blog posts, and hallucinated LLM answers, our clients get a clean, visual, always-updated view of what’s really happening. We map the key players, deals, regulations, metrics and signals that matter so you can decide faster whether a market is worth your time. Want to know more? Check out our about page.

Back to blog