All the funding deals in the Pet Tech market
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In our Pet Tech market deck, you will find everything you need to understand the market
The Pet Tech market is attracting funding across veterinary software, digital pet insurance, connected devices, telehealth, and pet-care business tools.
We conducted deep research and collected 25 Pet Tech market funding deals announced between Q1 2024 and Q2 2026.
We refresh this Pet Tech market page very often to add newly announced funding rounds and improve existing information.
And if you want to better understand this new industry, you should get our beautiful slides covering the Pet Tech market.
Insights
- The 25 Pet Tech market funding deals in this list represent about $322.6 million in disclosed investment between Q1 2024 and Q2 2026.
- Pet Tech market funding increased from about $64.6 million in 2024 to about $167.1 million in 2025, based on the deals included in this research.
- Digital pet insurance became one of the strongest Pet Tech market categories. Lassie, Dalma, Napo, My Brown, and Pawchi raised a combined $128.6 million.
- Veterinary software also attracted strong investor interest. Digitail, Lupa, Scribenote, and other clinic-focused platforms are using AI to reduce administrative work.
- Connected pet devices remain an important part of the Pet Tech market. SATELLAI, Traini, Maven Pet, Pilton, and ROPET raised money for collars, sensors, cabins, and companion devices.
- The largest Pet Tech market deal was Lassie’s $75 million Series C in Q1 2026. The round represented more than 23% of all disclosed funding in this list.
- Most Pet Tech market companies are not selling a single device or app. Many companies combine software, subscriptions, health services, insurance, payments, or physical products.
- Pet Tech market investors are supporting tools for both pet owners and professional businesses. Platforms such as MoeGo, Goose, Digitail, and Lupa help clinics and service providers operate more efficiently.

This chart, included in our Pet Tech market deck, shows annual VC investment in pet tech startups
Summary table of the funding deals for the Pet Tech market since 2024
We define the Pet Tech market as digital products and services that use software or connected devices to help people care for, monitor, train, and keep their pets healthy and safe.
We include smart pet devices (such as trackers, feeders, cameras and health wearables), their companion apps and cloud services, tele-vet and digital health tools, and standalone apps for training, behavior, and daily pet management.
We exclude basic pet food, toys and accessories, general online pet retail, and traditional offline pet services whose core offer does not rely on digital technology.
We focused exclusively on pure players, defined as companies with at least 70–80% of their business directly tied to the Pet Tech market.
Our analysis has been done at a global level with a minimum funding threshold of $300k.
You can also read our detailed analysis to understand how funding activity in the Pet Tech market has evolved recently.
If you want a longer-term view, we also have a study of how funding activity in the Pet Tech market has changed over the years.
Also, you should know that we have a dedicated page, updated weekly, with all the latest fundraising deals in the Pet Tech market.
| Name | What they do | Amount in $ | Quarter | Source(s) |
|---|---|---|---|---|
| Petwealth | Provides at-home pet diagnostics, health insights, and connected telehealth services. | $1.7M | Q2 2026 | Business Wire |
| Lassie | Offers digital pet insurance, preventive care, health rewards, and AI-supported claims. | $75.0M | Q1 2026 | Balderton Capital |
| Snout | Helps veterinary clinics offer preventive care plans with simple monthly payments. | $10.0M | Q1 2026 | PR Newswire |
| SATELLAI / Starlink Future | Develops smart pet collars with AI health monitoring, location tracking, and satellite connectivity. | $4.2M | Q1 2026 | Sina Finance |
| Traini | Develops an AI smart collar designed to interpret dog behavior and emotions. | $7.5M | Q4 2025 | Business Wire |
| My Brown | Offers digital pet insurance through simple, app-based coverage and customer services. | $11.5M | Q4 2025 | MarketScreener, Coverager |
| Digitail | Provides AI-powered management software for veterinary clinics and pet-owner communication. | $23.0M | Q4 2025 | Digitail Blog, PR Newswire |
| Lupa | Builds an AI operating system for veterinary clinics and pet-owner services. | $20.0M | Q4 2025 | Lupa Blog, Tech.eu |
| ROPET / Ropet Pet Intelligence | Creates AI robotic pets that use sensors, perception software, and interactive behavior. | $4.0M | Q3 2025 | 36Kr (EN), 36Kr (CN) |
| Pawchi | Offers digital pet insurance and connected pet healthcare services in South Korea. | $4.5M | Q2 2025 | Wowtale |
| Koala Health | Delivers pet medications through a mobile-first digital pharmacy connected with veterinarians. | $20.0M | Q2 2025 | Koala Health Press |
| Airvet | Provides virtual veterinary care for pet owners through employers and benefit programs. | $11.0M | Q2 2025 | Airvet Blog |
| Dalma | Offers digital pet insurance, AI claims processing, veterinary consultations, and wellness services. | $21.8M | Q1 2025 | Bpifrance, Tech.eu |
| Goose | Provides booking, workflow, analytics, and management software for pet-care businesses. | $13.4M | Q1 2025 | PR Newswire |
| Tandem | Combines veterinary telehealth, mobile clinics, pharmacy services, and clinic software. | $10.0M | Q1 2025 | Business Wire |
| Napo | Offers digital pet insurance, automated claims, veterinary access, and preventive care. | $15.8M | Q1 2025 | EU-Startups |
| Scooch | Offers pet health subscriptions with assessments, tracking tools, and veterinary support. | $0.6M | Q1 2025 | EHE AI |
| Lupa | Provides AI software for veterinary bookings, records, diagnostics, and client communication. | $4.0M | Q1 2025 | Tech.eu, Goodwin Law |
| Pilton | Builds smart pet cabins with monitoring, climate control, feeding, and cleaning features. | $4.1M | Q4 2024 | 36Kr |
| Scribenote | Uses AI to create veterinary records, dental charts, and client messages. | $8.2M | Q3 2024 | Scribenote |
| Maven Pet | Monitors pet health using collar sensors, medical records, and owner feedback. | $4.42M | Q3 2024 | Armilar |
| Happy Pet Tech | Provides management software for pet records, appointments, payments, inventory, and communication. | $0.6M | Q3 2024 | Ahmedabad Mirror |
| FirstVet | Offers online veterinary consultations, digital triage, referrals, and pet health support. | $21.8M | Q2 2024 | Newswire |
| VetVerifi | Connects, verifies, and shares pet vaccination records and medical information. | $1.5M | Q1 2024 | EIN Presswire |
| MoeGo | Provides scheduling, payments, payroll, reporting, and automation for pet-care businesses. | $24.0M | Q1 2024 | PR Newswire |

This market map, featured in our Pet Tech market deck, highlights top companies and startups in the pet tech market
Related blog posts
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