What are the top Pet Tech startups by total funding raised?

Top startups in the Pet Tech market ranked by total funding raised

Here is an updated table that ranks the top startups in the Pet Tech market based on the total amount of funding they have raised to date.

The table also includes the total number of funding rounds, the date and size of the latest round, the financing type (e.g. Series A, equity financing), key investors, the startup’s current status (active, IPO, acquired, or shut down), and a confidence score based on the data collected (we excluded startups with very low data confidence, to make sure everything is reliable).

If you need to dig deeper and get more detailed data, please check our report covering the Pet Tech market.

Which Pet Tech startups have raised the most money?

ManyPets currently leads our Pet Tech funding ranking with about $477 million raised, ahead of Wag! at $361 million and Rover at $281 million.

The gap gets large very quickly. Bond Vet has raised about $246 million, Modern Animal $210 million and Loyal roughly $205 million. Together, these six companies account for about $1.78 billion of the $3.03 billion raised by the top 20 companies in our dataset.

That also tells us what Pet Tech has become. The six leaders include an insurer, two pet-service marketplaces, two veterinary clinic networks and an animal-health biotech company. Connected collars and pet cameras are nowhere near the top.

Rank	Startup	Main activity	Total equity funding
1	ManyPets	Digital pet insurance	~$477M
2	Wag!	Pet-care marketplace	~$361M
3	Rover	Pet sitting marketplace	~$281M
4	Bond Vet	Veterinary clinics	~$246M
5	Modern Animal	Veterinary clinics	~$210M
6	Loyal	Canine longevity drugs	~$205M
7	SantéVet	Pet insurance	~$170M
8	Petfolk	Veterinary care	~$156M
9	Lassie	Pet insurance	~$115M
10	Petvisor	Veterinary software	>$100M

How much funding have the biggest Pet Tech startups raised altogether?

The top 20 Pet Tech companies in our dataset have raised at least $3.03 billion in equity funding, and more than half of that money went to just five companies.

ManyPets, Wag!, Rover, Bond Vet and Modern Animal account for roughly $1.58 billion, or 52% of the top-20 total. Expand the group to ten companies and the amount reaches about $2.32 billion, or 77%.

There is a useful threshold around $100 million. Ten companies have reached it or moved beyond it, while Small Door sits just below at roughly $99 million. After that, funding totals drop fairly quickly.

So there are really two Pet Tech funding markets today: a small group capable of absorbing nine-figure amounts, and a much longer tail of startups usually raising tens of millions or less.

What are the biggest Pet Tech funding rounds ever?

ManyPets' $350 million Series D remains the biggest equity round in our dataset, with Wag!'s $300 million SoftBank investment close behind.

Those two rounds are huge even by the standards of this ranking. Rover's major 2018 financing included $125 million of equity, while Loyal recently added a $100 million Series C. Petvisor also received more than $100 million in new investment from a group led by Apax Digital.

The difference between equity and headline financing is important here. Rover's 2018 announcement, for example, described $155 million of new capital, but $30 million of that amount was a credit facility. For a ranking based on cumulative equity funding, we count the $125 million investment rather than treating the full $155 million headline as equity.

That distinction sounds small until it is repeated across dozens of startups. Mixed financings can otherwise push cumulative funding totals much higher than the amount investors actually put into the company as equity.

Which Pet Tech startups are raising the most money now?

Loyal and Lassie have produced the clearest recent mega-rounds in Pet Tech, raising $100 million and $75 million respectively.

Loyal's Series C is financing its work toward regulatory approval and commercialization of canine longevity drugs. Lassie's Series C is backing further expansion of its pet-insurance platform across Europe.

The next cluster is around $35 million to $40 million. Vetic raised $40 million to grow its veterinary healthcare network in India. A recent Petfolk equity filing also shows roughly $40 million. Small Door raised $35 million of equity as part of a larger $55 million package, with the remaining $20 million coming from debt.

Further down, Digitail raised $23 million for veterinary software and Lupa raised $20 million for its AI-based veterinary platform. Recent funding is still substantial, but the money is clustering around pet healthcare, insurance and veterinary infrastructure.

Startup	Recent equity financing	Main business
Loyal	$100M	Canine longevity drugs
Lassie	$75M	Pet insurance
Modern Animal	$46M	Veterinary clinics
Petfolk	~$40M	Veterinary clinics
Vetic	$40M	Veterinary healthcare
Small Door	$35M	Veterinary clinics
Digitail	$23M	Veterinary software
Lupa	$20M	Veterinary software / AI

What types of Pet Tech startups attract the most funding?

Veterinary care has attracted more funding than any other Pet Tech segment among the top 20 companies in our dataset, with insurance close behind.

We calculate roughly $955 million across veterinary clinic and care networks including Bond Vet, Modern Animal, Petfolk, Small Door, Vetic, BetterVet, Sploot and The Vets. Pet insurers ManyPets, SantéVet and Lassie account for roughly $762 million.

Marketplaces still look enormous because Rover and Wag! together raised about $642 million, although most of that capital belongs to an earlier Pet Tech cycle. Loyal and PetMedix give animal biotech another $253 million, while Petvisor and Otto contribute more than $150 million in veterinary software.

This mix separates historical funding from where the market is heading. Marketplaces built some of the largest cumulative totals, but healthcare businesses are now much more prominent in new rounds.

Pet Tech segment	Funding among top 20
Veterinary care networks	~$955M
Pet insurance	~$762M
Pet-service marketplaces	~$642M
Animal biotech / therapeutics	~$253M
Veterinary software	>$152M
Connected devices	~$96M
Genetics / diagnostics	~$91M
Veterinary telehealth	~$83M

Is Pet Tech funding moving away from gadgets?

Yes. Pet Tech funding today is much more concentrated in healthcare, insurance and recurring services than in standalone consumer gadgets.

Petkit is the main hardware exception near the top, with roughly $96 million raised. Fi has raised around $41 million, while most other connected-device companies sit much further down the ranking.

The larger funding pools are elsewhere. Veterinary care businesses inside the top 20 account for almost $1 billion, and insurers add more than three-quarters of a billion dollars.

Wearables have also changed. Successful companies increasingly add subscriptions, health monitoring and data services around the physical device. That gives investors something closer to recurring revenue rather than depending entirely on selling another collar, camera or feeder.

Why are veterinary clinic startups raising so much money?

Veterinary clinic startups are attracting large rounds because companies such as Modern Animal, Vetic, Bond Vet and Small Door are trying to own a much bigger part of the pet-health relationship.

Modern Animal had built 29 clinics plus virtual care before Chewy completed its acquisition. Chewy later disclosed an estimated purchase price of about $400 million in its SEC filings, showing that a modern clinic network can become strategically valuable to a much larger pet platform.

Vetic is following a similar playbook in India. When Bessemer led its $40 million round, the company had already built more than 65 clinics across 11 cities, alongside emergency facilities, home veterinary services, virtual consultations, pharmacy and other pet-health services.

Bond Vet and Small Door then pushed the consolidation further by merging. The combined business says it spans more than 55 clinics and serves more than half a million pets.

For investors, clinics can become the front door to diagnostics, pharmacy, telehealth, memberships, insurance and repeat care. That is a far bigger opportunity than simply making the appointment-booking experience nicer.

Is pet insurance still one of the hottest areas in Pet Tech?

Yes. Pet insurance remains one of the biggest Pet Tech funding categories, and Lassie's recent $75 million Series C shows that investors are still willing to make very large bets here.

ManyPets remains far ahead on cumulative equity funding at roughly $477 million. Its defining transaction was a $350 million Series D led by EQT Growth, which came after an earlier £78.4 million growth round led by FTV Capital.

Lassie is smaller at roughly $115 million raised, but its recent financing changes the picture. Balderton said the company raised $75 million from investors including Balderton, Felix Capital, Inventure, Passion Capital and Stena Sessan.

The newer insurers are also selling more than reimbursement after a vet visit. Prevention programs, digital claims, veterinary access, health information and automation are becoming part of the product.

As seen above, Lassie has not caught ManyPets in cumulative funding. But it has clearly joined the small European group capable of raising very large institutional rounds around pet insurance.

Are investors choosing physical vet clinics over pet telehealth?

Right now, investors appear much more willing to put very large amounts into veterinary businesses that include physical clinics than into pure pet telehealth.

FirstVet is still one of the best-funded telehealth specialists. Its 2024 Series C brought in €20 million, taking its cumulative funding to roughly $83 million in our dataset.

Compare that with Bond Vet at about $246 million, Modern Animal at $210 million, Petfolk at $156 million, Small Door at almost $100 million and Vetic at about $87 million.

Telehealth is still useful, but it increasingly sits inside a larger care model. Modern Animal combined clinics with virtual access, Vetic mixes physical, home and online care, while insurance companies also bundle veterinary advice into their products.

The current funding pattern favors businesses that can handle the whole care journey rather than stopping at the video call.

Is AI actually attracting money in Pet Tech?

Yes, although the strongest Pet Tech AI funding is going into practical veterinary software rather than vague consumer AI products.

Digitail raised $23 million in a Series B led by Five Elms Capital and said the round took its total investment above $37 million. The company now sells software covering scheduling, medical records, invoicing, inventory, client communication and AI-assisted veterinary workflows.

Lupa raised $20 million only five months after its previous seed round. The company says its veterinary software can automate administrative work and has built AI features around practice management.

Scribenote is smaller but follows the same direction with AI medical documentation for veterinarians. Petvisor sits at the larger end of veterinary software, having received more than $100 million in new investment led by Apax Digital.

AI funding in Pet Tech currently looks strongest when it removes real work from clinics: notes, patient intake, communication, records, scheduling and workflow. That is easier to understand commercially than another general-purpose "AI pet assistant."

Is dog longevity becoming a serious Pet Tech business?

Yes. Loyal has raised enough money to turn canine longevity from an unusual experiment into one of the largest investment bets in Pet Tech.

Loyal's recent $100 million Series C pushed cumulative funding in our dataset to roughly $205 million. That places the company above SantéVet, Petfolk, Lassie, Petvisor and almost every veterinary software or connected-device company.

The difference from most longevity products is regulatory. Loyal is developing prescription drugs and working through the FDA pathway, which makes development slower, more expensive and much more binary than launching a wellness supplement.

The commercial outcome is still uncertain because regulatory progress does not guarantee approval or strong adoption. Funding, however, is no longer the uncertain part. Investors have already committed more than $200 million to the idea that extending healthy lifespan in dogs could become a real pharmaceutical market.

Who are the biggest investors in Pet Tech startups?

The biggest Pet Tech rounds now attract mainstream venture, growth-equity and private-equity firms rather than relying mainly on specialist pet investors.

EQT Growth led the $350 million ManyPets round. SoftBank supplied the giant Wag! financing. Warburg Pincus backed Bond Vet. Apax Digital led Petvisor's $100 million-plus investment. Bessemer led Vetic's latest round, while Balderton and Felix Capital are among Lassie's backers.

Other names include Addition, True Ventures, Upfront Ventures, L Catterton, Five Elms Capital, Guidepost Growth Equity and Deerfield Management.

Strategic animal-health companies also appear in the ecosystem. Boehringer Ingelheim and Hill's Pet Nutrition invested in Otto, while Zoetis ultimately acquired PetMedix.

Pet Tech has become broad enough to attract capital from healthcare investors, software specialists, consumer funds, private equity and strategic animal-health groups at the same time.

What happened to Wag! after raising so much money?

Wag! is the clearest example in this ranking of how a huge funding total can still end in a painful restructuring.

The company raised roughly $361 million in our dataset, with the $300 million SoftBank financing accounting for most of the total. That made Wag! one of the best-funded Pet Tech startups ever.

Years later, Wag! entered a pre-packaged Chapter 11 process. Its SEC disclosures said the restructuring was designed to reduce debt and transfer ownership to Retriever, its secured creditor. The reorganization was subsequently completed, existing equity was canceled and the reorganized company became privately owned.

That history changes how we read the $361 million beside Wag!'s name. The number accurately shows how much capital investors were once willing to deploy, but it says very little about the eventual value created for those shareholders.

Was Rover a better outcome than its funding total suggests?

Yes. Rover raised less equity than Wag! but eventually produced a dramatically stronger ownership outcome, culminating in Blackstone's roughly $2.3 billion acquisition.

Rover's major 2018 transaction included $125 million of new equity led by funds and accounts advised by T. Rowe Price. Its later SEC filings also document that Series G preferred-stock financing.

Blackstone eventually took Rover private in an all-cash transaction valued at approximately $2.3 billion.

Rover shows the limitation of using funding raised as a proxy for success. A company can rank below another startup in cumulative financing while building a much more valuable business.

For this article, the funding ranking still does exactly what it should: it tells us how much equity capital was raised. We simply should not read that number as a valuation, exit value or return to investors.

Is Pet Tech going through a wave of acquisitions and mergers?

Yes. Consolidation is currently one of the clearest changes among the larger Pet Tech companies.

Blackstone bought Rover for about $2.3 billion. Chewy bought Modern Animal for an estimated $399.8 million according to its latest SEC purchase-price disclosure. Zoetis previously acquired PetMedix, with its filings showing $111 million of upfront cash consideration plus potential contingent payments.

Tractive has now been acquired by Bending Spoons, while Bond Vet and Small Door combined into a network of more than 55 clinics.

These deals are happening across completely different corners of Pet Tech: marketplaces, veterinary clinics, animal therapeutics and wearables. Larger companies increasingly seem willing to buy established capabilities instead of building every part of the pet ecosystem themselves.

Pet Tech company	Outcome	Buyer / partner
Rover	Acquired	Blackstone
Modern Animal	Acquired	Chewy
PetMedix	Acquired	Zoetis
Tractive	Acquired	Bending Spoons
Bond Vet	Merged	Small Door Veterinary
Small Door Veterinary	Merged	Bond Vet
Wag!	Restructured into private ownership	Retriever

Does raising more money make a Pet Tech startup safer?

No. The Pet Tech ranking gives us several examples where large funding totals failed to protect a company from serious trouble.

Wag! is the biggest case. BetterVet raised around $59 million in our dataset before shutting down, while The Vets raised roughly $48 million and also ceased operations.

Meanwhile, plenty of much smaller businesses continue operating with only a fraction of those amounts.

Large funding rounds can buy expansion, technology, acquisitions and time. They can also let an expensive model keep growing before its economics have really been proved.

Funding tells us how much financial backing a company obtained. Survival still depends on what the company manages to build with that money.

Are U.S. startups still dominating Pet Tech funding?

The U.S. still dominates the upper end of Pet Tech funding, but Europe has built a strong insurance cluster and India is now producing much larger veterinary startups.

The American group includes Wag!, Rover, Bond Vet, Modern Animal, Loyal, Petfolk, Small Door, Petvisor and several other companies high in the ranking.

Europe looks different. ManyPets originated in the UK, SantéVet is French, Lassie is Swedish, while Tractive built a major Austrian wearables business before its acquisition. Insurance is particularly strong across the region.

India has become harder to overlook because of Vetic. Bessemer's recent investment announcement said Vetic had more than 65 clinics across 11 cities when it raised another $40 million.

The funding hierarchy remains heavily American, but the companies moving fastest outside the U.S. are building genuinely large platforms rather than small local pet apps.

Are smart collars and pet wearables still attracting investors?

Yes, but successful Pet Tech wearables increasingly need subscriptions, health features and software around the device.

Petkit has raised roughly $96 million in our dataset. Fi has raised about $41 million, while Tractive raised $35 million in its major Guidepost Growth Equity round.

Tractive is the clearest case of where the model can go. When it raised that growth investment, the company already had more than 400,000 active subscribers. It later expanded deeper into health monitoring and eventually joined Bending Spoons through an acquisition completed this year.

Smaller wearable startups continue to appear around GPS, activity, health and behavioral monitoring. Their funding totals are generally far below the largest veterinary and insurance companies.

So wearables are still alive. The stronger businesses increasingly treat the physical tracker as the entry point into a recurring digital service rather than the whole product.

Are newer Pet Tech startups raising money faster than older ones?

Some of the newest Pet Tech companies are reaching large funding totals unusually quickly, especially when they operate in veterinary healthcare or software.

Loyal was founded in 2019 and has already moved beyond $200 million in funding. Vetic, launched several years later, has reached roughly $87 million.

Software can move even faster at the early stages. Lupa announced a $20 million Series A only five months after its previous seed round, saying the financing took total funding to $25 million.

The amounts being raised early are also substantial. Goose raised $13 million at seed, Tandem raised $10 million at pre-seed and Scribenote raised $8 million at seed according to our dataset.

Investors seem comfortable putting more money behind young companies when the startup is attacking an existing pool of veterinary or insurance spending. Whether those faster funding trajectories create equally strong businesses will take longer to know.

Has Pet Tech basically become a healthcare market?

Increasingly, yes. About three-quarters of the capital raised by the top 20 Pet Tech companies in our dataset is tied to veterinary care, insurance, animal biotech, veterinary software, genetics or telehealth.

Using our classifications, those healthcare-related businesses account for roughly $2.30 billion of the $3.03 billion raised by the top 20.

The old Pet Tech categories have not disappeared. Rover built a huge pet-services marketplace. Tractive created a sizable wearable business. Petkit remains one of the best-funded connected-device companies.

But today's largest financing activity keeps coming back to healthcare: paying veterinary bills, operating clinics, developing drugs, running practices or using software to make veterinary teams more productive.

The phrase "Pet Tech" now hides a much more medically oriented market than it did during the first wave of pet apps and connected gadgets.

So what does the Pet Tech funding ranking really tell us today?

The strongest conclusion from the Pet Tech funding ranking is that capital has moved decisively toward pet healthcare, while a surprisingly small group of companies has absorbed most of the money.

The top 20 companies have raised at least $3.03 billion, and the top five alone account for roughly 52%. Ten companies have crossed or effectively reached the $100 million level.

Cumulative funding also captures several generations of the market at once. Rover and Wag! reflect the marketplace boom. ManyPets reflects the rise of digital pet insurance. Modern Animal, Bond Vet, Petfolk and Vetic show the growth of technology-enabled veterinary networks. Loyal represents a much newer pharmaceutical bet.

The outcomes are already diverging sharply. Some heavily funded companies were acquired at large valuations, some merged with competitors, some remain independent and growing, and others ran into serious financial trouble.

We would read this ranking as a map of where investors placed the largest Pet Tech bets rather than a leaderboard of the best companies. Currently, the most important shift is clear: veterinary care, insurance, therapeutics and veterinary software have taken over the center of the Pet Tech funding market.