Is the Pet Tech Market growing now?
In our Pet Tech market deck, you will find everything you need to understand the market
SUMMARY
Is the Pet Tech Market growing now? Yes, but the Pet Tech Market is growing in a much narrower, more selective way than the headline forecasts suggest.
The strongest signal is not that every pet category is expanding. It is that health-linked, recurring, and infrastructure-like models are still growing while weaker discretionary models are getting exposed.
Analyst forecasts still point to double-digit growth, but the range is unusually wide. Depending on the definition, the 2026 Pet Tech Market can look like a roughly $9 billion market or a market above $19 billion.
That definition gap matters because “Pet Tech” now mixes very different businesses. A smart feeder, an AI vet workflow tool, a pet insurance platform, a diagnostics company, and a pet marketplace do not deserve the same growth multiple.
Chewy shows that online pet commerce is still taking share, especially through recurring replenishment. But its lowered full-year outlook also shows that taking share is not the same as operating in an easy category.
The spending picture is more fragile than it first looks. U.S. pet expenditures are still rising, but a meaningful part of the growth comes from inflation rather than cleaner volume growth or new usage.
Veterinary care is the clearest pressure point. Visits are declining while revenue is being held up by pricing, which means some owners are delaying care, trading down, or becoming more selective.
That affordability pressure is creating one of the best Pet Tech opportunities. Insurance, telehealth triage, cost-transparency tools, online prescriptions, diagnostics, and clinic software all become more valuable when care feels expensive and confusing.
Pet insurance looks like one of the cleanest growth wedges because it directly answers rising vet bills. The category has policy growth, premium growth, public-company revenue growth, and recent startup funding behind it.
AI veterinary software looks more real than many consumer AI gadgets because the buyer pain is concrete. Clinics need help with staffing, admin work, throughput, communication, and cost pressure.
Smart collars and connected appliances are moving from convenience toward health signals, but the proof is still uneven. The category has launches and consolidation, yet still needs stronger evidence on retention, sell-through, clinical usefulness, and paid subscriptions.
The weakest model is the labor-heavy local pet marketplace. Wag’s Chapter 11 is a useful warning that “pet app” demand does not automatically become software-like margins.
The market’s center of gravity has shifted from pet novelty to pet healthcare infrastructure. The best Pet Tech businesses now help owners manage cost, clinics run more efficiently, or platforms monetize repeated high-need behavior.
Our conclusion is that the Pet Tech Market is growing now, but not as one broad, frictionless wave. The real growth is concentrated in insurance, diagnostics, ecommerce replenishment, veterinary software, premium health-linked nutrition, telehealth support, and wearables that can prove health value.
This market map, featured in our Pet Tech market deck, highlights top companies and startups in the pet tech market
Why is the Pet Tech Market so hard to read right now?
The Pet Tech Market has been confusing recently because the strongest growth signals and the strongest slowdown signals are happening at the same time.
On the positive side, the market still has obvious momentum.
Chewy’s June 2026 fiscal Q1 results showed net sales up 7.7% year over year, active customers up 3.6%, and spending per active customer up 2.4%. IDEXX reported 14% reported revenue growth in May 2026, with companion-animal diagnostics still growing double digit. Trupanion reported 12% revenue growth in Q1 2026, with its subscription insurance revenue up 16%. In February 2026, Lassie raised $75 million for prevention-led pet insurance. In late 2025, Digitail raised $23 million for AI veterinary practice software.
That is not a dead market. Far from it. It is actually a market where the most useful, repeatable, health-linked parts are still growing.
But the negative side is just as concrete.
Chewy cut its full-year sales outlook in June 2026, even after beating Q1 expectations. Zoetis said in May 2026 that U.S. pet owners were more price-sensitive, veterinary visits were declining, and demand for premium companion-animal products was softer than expected. Bank of America Institute data showed pet-store and direct-vet spending growing below category inflation, which points to trading down rather than true volume growth. Wag’s 2025 Chapter 11 filing also showed that not every digital pet platform can survive just because it sits inside “pet tech.”
If you want more recent data on this point, please see our latest Pet Tech market report.
Are Pet Tech analysts still bullish, or are they just recycling old optimism?
Pet Tech analysts are still bullish, but their optimism needs to be read carefully.
Grand View Research estimates the global pet tech products market at $9.23 billion in 2025 and forecasts 12.5% annual growth through 2033. Research and Markets puts the broader pet tech market at $9.01 billion in 2026 after 20.3% growth from 2025. Mordor Intelligence estimates $14.17 billion in 2026 and forecasts 13.19% annual growth through 2031. Global Market Insights is even larger, estimating $19.1 billion in 2026 and $52.9 billion by 2035.
The direction is consistent: analysts generally expect Pet Tech to grow.
The problem is definition. Some forecasts mostly track connected products such as GPS collars, smart feeders, smart litter boxes, pet cameras, and smart toys. Others stretch closer to digital pet care, telehealth, veterinary software, insurance platforms, and tech-enabled services.
That is why the 2026 market size can range from around $9 billion to above $19 billion depending on who is counting.
One interesting thing here is that several research firms, using different definitions, still see double-digit growth.
But, honestly, analyst forecasts are only one layer of evidence. They are useful, but they can smooth over what is happening on the ground right now: price-sensitive pet owners, softer vet visits, weaker marketplaces, and much stronger growth in insurance, diagnostics, and veterinary software.
That’s why we’ll look at fresh, recent real-world signals so we can give you a more solid answer.
As this chart shows, and as featured in our Pet Tech market deck, search interest in pet cameras has risen sharply
Is Chewy proving that Pet Tech demand is still strong?
Yes, Chewy is proving that online pet commerce is still gaining share. But, if we're being honest, it is also proving that Pet Tech demand is not frictionless.
The positive signal is clear. In its June 2026 fiscal Q1 release, Chewy reported $3.36 billion in net sales, up 7.7% year over year. Active customers rose to 21.5 million, and net sales per active customer reached $597. That combination matters because it is not only “existing customers paying more.” Chewy added customers and increased monetization per customer at the same time.
The more interesting signal is Autoship. In Chewy’s earlier fiscal 2025 Q1 call, Autoship sales were already 82% of net sales and growing faster than total revenue. That tells us online pet commerce is not behaving like one-off ecommerce. It is becoming a recurring replenishment layer for food, treats, medicines, and health-related products.
But Chewy cut its 2026 full-year sales outlook in June 2026. That is the part we should not ignore. A company can take share and still lower guidance if the category underneath it is under pressure.
So, Chewy is winning inside a tougher market, not proving that the whole Pet Tech Market is effortlessly accelerating.
Are pet owners actually spending more, or just paying higher prices?
Pet owners are spending more in dollars, but a meaningful part of the growth does indeed come from price, not new demand.
The American Pet Products Association’s 2026 State of the Industry data is useful because it separates growth from inflation. U.S. pet industry expenditures reached $158 billion in 2025, up 3.7%, and APPA projected $165 billion in 2026, up about 4.4%. But APPA also said roughly 2 percentage points of the 2026 growth would come from inflation.
That changes the interpretation. A 4.4% market growth number sounds solid. But if roughly half of that increase is pricing, the real expansion in units, adoption, or service usage is much less impressive. The market is still growing, but the growth is not as clean as the headline suggests.
The same pattern appears in Bank of America Institute data. Pet food inflation cooled sharply after the 2022 to 2023 spike, but pet services and veterinary costs remained elevated.
When spending grows below inflation in pet stores and direct vet channels, it means some consumers are not buying more. They are absorbing price increases, switching channels, buying cheaper products, or delaying care.
This chart, included in our Pet Tech market deck, shows annual VC investment in pet tech startups
Are pet owners starting to pull back on vet care?
Pet owners are pulling back on vet care, and this is clearly one of the clearest negative signals in the Pet Tech Market.
Bank of America Institute data, summarized in early 2026 coverage, showed veterinary visits declining by about 2% to 3% in 2025, while veterinary revenue rose about 2% because prices increased 5% to 6%. That is a bad mix. It means the industry can look stable in revenue while serving fewer visits.
Zoetis gave the same signal from the company side. In May 2026, management said U.S. pet owners were showing increased price sensitivity, veterinary visits were down, and demand for premium innovative companion-animal products was softer. That matters because Zoetis is not a tiny startup complaining about one bad channel. It is one of the core public companies exposed to companion-animal health.
The U.K. is showing the same affordability tension. The Competition and Markets Authority’s 2026 veterinary reforms followed a long investigation into pricing, transparency, and corporate ownership. The watchdog found major concerns around pet owners being left unclear on bills, and reforms now include clearer price lists, capped prescription fees, and better disclosure of cheaper online options.
This does not kill Pet Tech, but it redirects it. The products that help owners manage costs, avoid surprise bills, compare care, insure risk, or improve clinic efficiency become more attractive. The products that add new discretionary expense become harder to sell.
If you want more recent data on this point, please see our latest Pet Tech market report.
Is pet insurance becoming the most obvious Pet Tech growth wedge?
Pet insurance is indeed one of the strongest Pet Tech growth wedges right now because it directly answers the affordability crisis.
The North American Pet Health Insurance Association’s 2025 State of the Industry report showed 7.03 million insured pets in North America at the end of 2024, up 12.2% from the prior year. U.S. gross written premiums surpassed $4.7 billion, up 21.4%. The growth rate is slower than the post-pandemic surge, but it is still materially faster than overall pet spending.
The current company data supports that. Trupanion reported Q1 2026 revenue of $384 million, up 12% year over year, and subscription revenue of $269.5 million, up 16%. More importantly, it returned to profitability, with net income of $4.9 million versus a loss the year before. That makes insurance look less like a growth-at-any-cost experiment and more like a maturing recurring-revenue category.
The startup funding signal is also strong. Lassie raised $75 million in February 2026 and was reported to have about $100 million in annual recurring revenue and 250,000 covered pets.
That is not just investor hype around a concept. It suggests app-based, prevention-led pet insurance can already reach meaningful scale.
This chart, included in our Pet Tech market deck, looks at Tractive’s strategy in pet tech
Are AI vet tools actually selling, or is this just AI-washing?
Today, AI veterinary software looks like a real Pet Tech growth area. It does solve clinic labor and workflow pain. It is more than “AI is fashionable.”
Digitail’s $23 million Series B in November 2025 is an important signal because the company is not selling a cute pet gadget. It sells AI-powered veterinary practice management tools, including clinic workflow, client communication, and automation around veterinary care. Tandem’s $10 million pre-seed in 2025 points in the same direction: AI-enabled care delivery, mobile clinics, and a smart health hub.
The demand logic is also stronger than in consumer gadgets. Provet Cloud’s 2025 Veterinary Insights Report surveyed 600 veterinary professionals across the U.S., U.K., Spain, and Italy and described clinics facing staffing shortages, financial pressure, and changing client behavior. Those are exactly the conditions where software that saves time, reduces admin work, and improves client communication can get budget.
AI scribes are another useful signal. Veterinary AI scribe vendors are selling around a very concrete promise: reducing documentation time, not just adding another dashboard.
Even if every claim should be tested carefully, the buyer pain is obvious. Vets are overloaded, clinics need throughput, and pet owners are more cost-sensitive.
Are smart collars becoming real health tools?
Smart collars are becoming more credible health tools, but the category is, today, still not fully proven as mass-market healthcare infrastructure.
The best current signal is Tractive’s July 2025 acquisition of Whistle from Mars Petcare. Tractive said it served more than 1.4 million active users worldwide and had sold millions of devices globally. That is one of the few hard user-scale numbers in pet wearables. The acquisition also expanded Tractive’s U.S. footprint and added Whistle’s customer base and technology assets.
The second signal is product direction. Fi’s Series 3 Plus, launched in 2025, added AI-powered health and behavior tracking, Apple Watch support, stronger GPS, and behavior detection around licking, scratching, barking, eating, and drinking. Tractive’s more recent product direction also emphasizes health insights such as activity, sleep, heart-rate-style monitoring, and respiratory-rate-style monitoring.
The negative signal is hidden inside the consolidation. After Tractive acquired Whistle, Whistle devices were scheduled to stop working, and users were pushed into replacement Tractive devices and subscriptions.
The category is moving in the right direction, from “where is my dog?” to “is my dog’s health changing?” But we should wait for stronger data on retention, vet integration, and clinical usefulness before calling it a fully established health platform.
This chart, included in our Pet Tech market deck, shows annual funding in pet tech startups
Are smart feeders, fountains, and litter boxes breaking out?
Smart pet appliances are innovating quickly, but the evidence of breakout demand is weaker than the evidence of product launch activity.
CES 2026 was full of connected pet products. PETKIT presented an AI pet-care ecosystem covering feeders, fountains, litter boxes, and health signals. It pushed smart hydration tracking and an AI wet-food feeder positioned around urinary health. Ecovacs showed LilMilo, an AI-powered pet companion. Other CES coverage highlighted smart litter, camera-enabled feeders, pet robots, and AI-enabled companion devices.
That launch density tells us founders and hardware companies still see the pet home as an attractive smart-home extension. It also shows the category is shifting from convenience to health signals: water intake, food intake, toilet behavior, activity, and routine changes.
But we need to be strict.
We found many launches, but much less hard evidence on sell-through, repeat purchase, churn, or paid-subscription retention.
That is why this segment should not carry the whole “Pet Tech is growing” argument. It is a visible innovation segment, not yet a proven mass-adoption segment.
Are diagnostics growing even if fewer pets visit the vet?
Diagnostics are growing strongly, and that is actually one of the most important contradictions in the Pet Tech Market right now.
IDEXX reported Q1 2026 revenue of $1.14 billion, up 14% as reported and 11% organically. Its Companion Animal Group diagnostics recurring revenue also grew 14% as reported and 11% organically. The company raised its 2026 outlook after the quarter, which is a much stronger signal than merely meeting expectations.
This looks contradictory next to lower vet visits. But it actually makes sense. If routine visits are under pressure, the visits that still happen may be more serious, more diagnostic-heavy, and more monetizable. Older pets, chronic conditions, advanced diagnostics, and clinic efficiency tools can support growth even when visit count weakens.
This is why “vet visits are down” does not automatically mean “pet health tech is down.” The pet tech market is now shifting from high-frequency routine activity toward higher-value diagnostics and treatment.
That is good for IDEXX-like infrastructure, but it is worse for businesses relying on casual, discretionary, or low-acuity visits.
If you want more recent data on this point, please see our latest Pet Tech market report.
This chart, included in our Pet Tech market deck, compares the main business model options for pet GPS wearable companies
Are pet marketplaces like Wag still investable?
We believe that pet service marketplaces look like one of the weakest Pet Tech models right now.
Wag’s July 2025 Chapter 11 filing is the clearest example. A company that once represented the app-based pet services story ended up restructuring, with ownership expected to transfer to its secured lender. That is a serious warning for labor-heavy, low-margin pet marketplaces.
The issue is structural. Dog walking, sitting, grooming, and local services are difficult to turn into high-margin software-like businesses. They involve trust, insurance, labor availability, local density, cancellations, customer support, and price sensitivity. When consumer budgets tighten, marketplaces that rely on discretionary service frequency are clearly exposed.
This does not mean pet services are disappearing. But the “Uber for pets” logic is weaker than the insurance, diagnostics, ecommerce, or veterinary software logic.
The market is now definitely rewarding recurring, high-need, data-rich models more than transaction-heavy local labor platforms.
Are big Pet Tech companies buying weaker players, or building stronger platforms?
Pet Tech consolidation is happening because stronger platforms are now trying to own the recurring customer relationship.
Tractive buying Whistle is the best example. It gave Tractive Whistle’s U.S. customer base and technology assets, while Tractive brought a larger global platform and more advanced health-tracking direction. That is a growth signal because scale matters in hardware-plus-subscription models: more users, more data, better retention economics, and broader brand trust.
But it is also a stress signal. If Whistle could have scaled independently inside Mars Petcare, it probably would not have needed this kind of transition. The fact that existing Whistle devices were being shut down after the deal shows that consolidation can be painful for customers and can destroy old installed bases while rebuilding them on a new platform.
So consolidation is not a simple sign of booming demand, but rather a sign of market selection. Winners are getting bigger, but weaker platforms are being absorbed, sunset, or forced into migration.
This chart, featured in our Pet Tech market deck, illustrates revenue distribution by customer segment in the pet tech market
Are pet parents adopting more pets, or just spending more on existing pets?
Today, Pet Tech is relying more on monetizing existing pets than on a wave of new pet household formation.
APPA’s 2026 State of the Industry data said 95 million U.S. households owned at least one pet in 2025. Dog ownership rose from 51% of U.S. households in 2024 to 53% in 2025, and cat ownership reached 53 million households, with growth helped by Gen Z and Millennials. That is supportive, but not explosive.
The adoption-side signals are softer. Hill’s 2025 shelter adoption report highlighted cost, doubt, and guilt as barriers to adoption.
Recent Bank of America Institute coverage also tied rising ownership costs to weaker adoption and fewer vet visits. Every new pet household actually creates demand for collars, feeders, insurance, ecommerce accounts, vet visits, crates, cameras, and medication.
The current growth engine is therefore not simply “more pets” but rather more revenue per pet. That is why insurance, Autoship, diagnostics, subscriptions, and premium health products matter more than raw pet-count growth.
If you want more recent data on this point, please see our latest Pet Tech market report.
Are premium pet health and nutrition still holding up?
Today, premium pet health and nutrition are holding up better than generic discretionary pet products.
Freshpet is the clearest signal. In May 2026, the company reported Q1 net sales of $297.6 million, up 13.1% year over year, and raised its full-year sales outlook. That is a strong result in a consumer environment where many households are watching costs. It suggests that some premium pet categories still have pricing power when the product is tied to health, freshness, or visible quality.
The second signal is contrast. Zoetis warned about softer demand for premium innovative companion-animal products, while IDEXX and Freshpet performed well. That tells us “premium” is not one bucket. Premium products with urgent clinical value or daily feeding relevance are holding up better than premium products that feel optional or can be delayed.
This is one of the most important distinctions in the market. Pet parents are not rejecting premium pet care altogether. Instead, they are forcing a sharper test: does this product protect health, reduce risk, replace something necessary, or clearly improve daily care?
This chart, included in our Pet Tech market deck, shows how pet telehealth app technology has evolved over time
Is veterinary telehealth finally becoming useful?
Veterinary telehealth is slowly becoming more useful indeed, but it is still shaped by regulation and use case limits.
Research and Markets’ 2026 veterinary telehealth report estimates the market growing from $2.05 billion in 2025 to $2.61 billion in 2026, a 27.3% increase. That is one of the fastest growth forecasts around the broader Pet Tech stack. The logic is straightforward: pet owners want cheaper, faster access to advice, and clinics need more efficient ways to triage demand.
But the strongest use cases are not always full remote diagnosis. Teletriage, post-visit follow-up, chronic-condition monitoring, behavioral support, nutrition advice, dermatology check-ins, and remote monitoring are easier to scale than replacing the core in-person exam. Regulation still matters, especially around veterinarian-client-patient relationships and prescribing.
So telehealth is growing, but the smart interpretation is narrower.
Are regulations making Pet Tech easier or harder to grow?
Regulation is making Pet Tech more important, but not always easier.
The U.K. veterinary market investigation is the clearest recent signal. In March 2026, the Competition and Markets Authority concluded its investigation and set reforms around price transparency, prescription-fee caps, clearer ownership disclosure, written estimates for higher-cost treatments, and information about cheaper online medicines. The investigation came after years of concern about rising vet bills and weak price transparency.
That creates opportunities for Pet Tech companies that help consumers compare prices, access online prescriptions, manage costs, or use insurance more intelligently. It can also support online pharmacies and platforms that make price competition easier.
But regulation can also pressure margins for clinics and reshape how pet health platforms make money. If price transparency reduces the ability to cross-subsidize or mark up medicines, some practices may push harder into subscriptions, care plans, insurance partnerships, or operational software.
In other words, regulation does not simply “help” or “hurt.” It changes where value can be captured.
In our Pet Tech market deck, we identify pain points entrepreneurs should prioritize
Are investors still funding Pet Tech, or has capital moved on?
Investors are still funding Pet Tech, but they are funding a narrower, more serious version of the market.
The capital is not flowing evenly into every pet app. The stronger recent rounds cluster around insurance, veterinary software, diagnostics, biotech, and AI-enabled care. Lassie raised $75 million in February 2026. Digitail raised $23 million in November 2025. Gallant raised $18 million in June 2025 to develop ready-to-use stem cell therapies for pets. Tandem raised $10 million for AI-powered pet healthcare. Traini raised capital around an AI smart collar concept.
That pattern matters. Investors in the Pet Tech Market are now backing models tied to expensive problems: vet bills, clinic bottlenecks, chronic disease, claims processing, owner anxiety, and preventive care.
So investor interest is still there, but it is more selective.
So, is the Pet Tech Market growing right now?
Yes, the Pet Tech Market is actually growing right now, but the growth is uneven and concentrated.
The strongest current-growth areas are pet insurance, online pet commerce, veterinary diagnostics, AI-enabled clinic software, premium health-linked nutrition, telehealth support layers, and smart wearables that are moving toward health monitoring. These segments have recent proof: revenue growth, customer growth, funding rounds, product launches, recurring subscriptions, or regulatory tailwinds.
The weaker areas are discretionary smart gadgets without clear usage proof, labor-heavy pet marketplaces, and premium pet health products that feel optional when owners are already stretched. The biggest market risk is not that people stop caring about pets. It is that pet owners become more selective because vet care, services, and pet ownership are getting expensive.
If you want more recent data on this point, please see our latest Pet Tech market report.
| Question | Verdict | Comment |
|---|---|---|
| Are Pet Tech analysts still bullish? | Yes | Several firms forecast double-digit growth, but definitions vary across hardware, software, insurance, and services. |
| Is Chewy proving strong Pet Tech demand? | Mixed | Chewy grew sales, customers, and spend per customer, but cut full-year guidance. |
| Are pet owners really spending more? | Mixed | APPA shows higher spending, but roughly half of projected 2026 growth comes from inflation. |
| Are pet owners pulling back on vet care? | Yes | Bank of America and Zoetis both point to price sensitivity, weaker visits, and delayed care. |
| Is pet insurance the strongest Pet Tech wedge? | Yes | NAPHIA, Trupanion, and Lassie all show strong insurance momentum tied to rising vet costs. |
| Are AI vet tools actually selling? | Yes | Funding is flowing into workflow-heavy software like Digitail and Tandem, not just AI novelty products. |
| Are smart collars becoming health tools? | Mixed | Tractive and Fi show product momentum, but clinical integration and retention proof remain limited. |
| Are smart pet appliances breaking out? | Not enough evidence | CES launches are numerous, but hard sell-through and retention data are still thin. |
| Are diagnostics growing despite fewer vet visits? | Yes | IDEXX grew double digit and raised outlook, suggesting higher-value visits can offset weaker visit volume. |
| Are pet marketplaces still investable? | No | Wag’s Chapter 11 exposed structural weakness in labor-heavy, discretionary service marketplaces. |
| Are big players absorbing weak platforms? | Mixed | Tractive-Whistle shows scale-building, but also platform shutdown and customer migration pain. |
| Are pet households still expanding fast? | Mixed | Ownership is stable to modestly up, but adoption is pressured by cost concerns. |
| Is premium pet health still resilient? | Mixed | Freshpet is growing strongly, while Zoetis shows pressure in some premium companion-animal products. |
| Is veterinary telehealth finally useful? | Mixed | Forecast growth is strong, but telehealth is more useful as triage and support than full clinic replacement. |
| Is regulation helping Pet Tech? | Mixed | Pricing reforms help cost-transparency platforms, but may pressure clinic economics. |
| Are investors still funding Pet Tech? | Mixed | Capital is active, but concentrated in insurance, vet software, biotech, and health infrastructure. |
This chart, included in our Pet Tech market deck, illustrates regional revenue distribution across Europe, Asia, North America, Africa, and South America in the pet tech market
OUR METHODOLOGY
To answer whether the Pet Tech Market is really growing, we did not rely on a single forecast, headline number, or broad market narrative. We broke the question into the main places where growth or weakness would actually show up: consumer spending, ecommerce, veterinary care, insurance, diagnostics, software, hardware, marketplaces, regulation, and funding.
For each dimension, we looked at recent signals, compared the evidence point by point, and then aggregated the pattern across the market. That structure helped separate genuine demand from inflation, product-launch noise, old optimism, and isolated company stories.
The final view comes from where the freshest evidence converges. Pet Tech is still growing, but the growth is uneven, selective, and strongest in health-linked, recurring, and infrastructure-like categories.
Key sources used for this analysis include: Chewy Q1 2026 results, The Wall Street Journal on Chewy lowering its full-year outlook after Q1, IDEXX Q1 2026 results and diagnostics growth, Zoetis Q1 2026 results and U.S. companion-animal pressure, APPA 2026 State of the Industry, APPA pet ownership and industry statistics, Bank of America Institute on pet ownership costs, Bank of America Institute on U.S. pet ownership and spending pressure, AVMA summary of NAPHIA 2025 pet insurance data, NAPHIA State of the Industry data methodology, Trupanion Q1 2026 investor results page, EU-Startups on Lassie’s $75 million Series C, Digitail on its $23 million Series B, Business Wire on Tandem’s $10 million pre-seed round, Tractive on its acquisition of Whistle, PETKIT on its CES 2026 AI pet-care ecosystem, the U.K. CMA on veterinary-sector reforms, and Chapter 11 Cases coverage of Wag’s bankruptcy filing.
This chart, included in our Pet Tech market deck, shows annual VC investment in pet tech startups
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