What are the funding trends in pet tech right now?

Last updated: 22 September 2026
market research pitch 2026 statistics Pet Tech market

In our Pet Tech market deck, you will find everything you need to understand the market

SUMMARY

Pet Tech funding is much weaker in dollars right now, but startup financing activity has not collapsed. The market is still creating and financing new companies; what has largely disappeared in 2026 is the larger venture round needed to move from early product development into scale.

We found 11 qualifying financings so far this year, compared with 14 over the same period in 2025 and nine in 2024. Deal volume is therefore only modestly below last year and still above the equivalent point two years ago.

Capital tells a much harsher story. We can reliably quantify only $12.46 million in 2026, versus $77.88 million in 2025 YTD and $57.09 million in 2024 YTD, although five current-year deals do not have amounts precise enough to include in the calculation.

The missing layer is not a giant $100 million megaround. It is the $20 million-to-$50 million financing tier: that bracket supplied more than half of reliable 2025 capital and almost 80% of reliable 2024 capital, but no comparable transaction has appeared this year.

Normal rounds are smaller too. The median reliable financing has fallen to $1.65 million from $3.45 million last year, so the slowdown is visible in the middle of the market rather than only in the absence of one or two large checks.

Pet Tech has also become much younger. Every 2026 financing with a known conventional stage is Seed or Series A, the median funded company age has dropped to around two years, and first financings now represent 63.6% of deals.

That first-financing share is one of the strongest changes in the dataset. Investors are backing a fresh cohort of companies, but follow-on financings have fallen sharply, which reinforces the idea that the bottleneck begins after the first few million dollars.

The product mix is changing with the funding mix. Veterinary AI, diagnostics, preventive health, wearables and connected devices are taking more attention, while tele-vet platforms have produced no qualifying financing so far this year despite continued commercial activity at companies such as Airvet.

Asia-Pacific now generates more than half of current deal activity, driven largely by China, but North America still holds most of the reliable capital we can measure. That split is partly a disclosure issue, yet it also shows that deal formation and dollar concentration are moving in different geographies.

The key question for the rest of 2026 is whether any of these young companies can graduate into a substantial Series A or B. Pet Tech does not currently have a shortage of new ideas or newly funded startups; it has a shortage of companies reaching the point where investors are willing to write $15 million-to-$30 million checks again.

Market map chart showing top companies and startups in the pet tech market

This market map, featured in our Pet Tech market deck, highlights top companies and startups in the pet tech market

All funding deals in the Pet Tech market over the last years

Below is the table listing all the deals. You can find our methodology at the end of this page.

If you want a deeper understanding of the market and its current dynamics, get our report covering the Pet Tech Market.

Company Category Date Stage Deal size What they do Region Lead investors
Elita Pet Care Apps September 2026 Seed ≈$1,360,000 Provides a digital preventative-health platform for dogs combining longitudinal health records, biological data, owner observations, testing and veterinary access. Asia-Pacific Boost VC; Gandel Invest
Shenzhen Vetoo Medical Technology Co., Ltd. Smart Pet Devices September 2026 Unknown Not Disclosed Develops pet-specific CT/DR imaging systems and AI diagnostic software for veterinary hospitals. Asia-Pacific BIOCHING VENTURES
Hoomanely Connected Pet Feeders August 2026 Seed $1.8M Builds a sensor-equipped smart feeding station and AI platform that monitors dogs’ eating and drinking patterns for potential health changes. North America Not disclosed
Wonderdog Pet Care Apps July 2026 Seed $5M Preventive canine-health platform combining at-home blood testing with an AI-powered app that builds longitudinal health records and care insights. North America WndrCo; Maveron
重庆绮算法科技有限公司 (绮算法) Pet Care Apps May 2026 Unknown Not Disclosed Builds an AI pet-health platform combining clinical decision software, a consumer pet-care app and connected health-monitoring devices. Asia-Pacific Not disclosed
Travv Pet Care Apps May 2026 Seed $1.6M Provides an AI-native cloud platform integrating veterinary diagnostic workflows, initially focused on radiology for veterinary hospitals and diagnosticians. North America Digitalis Ventures
Petwealth Pet Care Apps April 2026 Unknown $1.7M Provides at-home PCR diagnostics for dogs and cats with AI-powered digital health results and guidance. North America Predictive Venture Partners
PettiChat Smart Pet Devices March 2026 Seed $1M Develops an AI-powered wearable pet translator that interprets cat and dog vocalizations in real time through a companion app. Asia-Pacific Not disclosed
Moggie Ltd Pet Health Wearables March 2026 Seed ≈$461,000 Makes a cat-only connected activity tracker and AI platform that monitors behavioral patterns to surface potential health changes. Europe Not disclosed
Lingwei Jiyuan Technology (Shenzhen) Co., Ltd. (MOVA AI Pets) Smart Pet Devices February 2026 Series A Not Disclosed Builds AI-connected pet devices and a data platform for monitoring pet behavior, health and safety through smart litter boxes, feeders and trackers. Asia-Pacific Skyworks Venture Capital
SATELLAI Pet Health Wearables January 2026 Series A Not Disclosed Builds AI-enabled smart pet collars combining GPS and virtual fencing with continuous health and activity monitoring. Asia-Pacific SenseTime Guoxiang Capital
Traini Pet Health Wearables December 2025 Unknown $7.5M Develops multimodal pet-emotion AI and a connected smart collar that interprets behavior, physiological signals and emotional states. North America Banyan Tree; Silver Capital; ZhaoTai Group; NYX Ventures
VETSTOR Pet Care Apps December 2025 Seed ≈$1,163,700 AI-powered pet-health platform connecting owners and veterinarians through digital health records, preventive-care insights and personalized recommendations. Europe JSK Investments
Digitail Pet Care Apps November 2025 Series B $23M Provides an AI-native cloud practice-management platform for veterinary clinics, including records, scheduling, communications, telemedicine, and a pet-parent app. North America Five Elms Capital
云南合纵联投数据管理有限公司 Pet Care Apps November 2025 Seed ≈$1,684,000 Operates CAT CAPITAL, a pet-lifecycle digital platform combining chip-based identity, data tracking, AI health analysis, and integrated care services. Asia-Pacific Not disclosed
Shenzhen Xiaowen Intelligent Healthcare Technology Co., Ltd. Pet Care Apps October 2025 Seed Not Disclosed Builds AI veterinary decision-support, imaging, clinic-workflow and pet-owner digital-health tools for companion-animal care. Asia-Pacific Shenzhen Qianhai Lvsong Investment Co., Ltd.
Lupa Pet Care Apps October 2025 Series A $20M Provides an AI-native operating system for veterinary clinics combining practice management, clinical workflows, client communications and pet-owner digital tools. Europe Singular
Nest Veterinary, Inc. Pet Care Apps September 2025 Unknown $3.4M Provides software that lets veterinary hospitals create, bill, manage, and analyze preventive pet wellness plans. North America Not disclosed
Petscribers Pet Care Apps August 2025 Seed ≈$398,900 Provides a digital veterinary e-prescribing and pet-medication price-comparison platform linking vets, pet owners and approved online pharmacies. Europe Not disclosed
SATELLAI Pet Health Wearables July 2025 Unknown Not Disclosed Develops AI-connected smart pet collars combining GPS tracking, virtual fencing, behavior monitoring and health/activity insights. Asia-Pacific 01VC
Happy Pet Tech Pet Care Apps July 2025 Seed $600K Provides pet-specific SaaS and apps for medical records, appointments, vaccinations, billing, inventory and customer communication across pet-care businesses and pet parents. Asia-Pacific Not disclosed
Koala Health Pet Care Apps May 2025 Series B $20M Runs a mobile-first digital pet pharmacy that integrates with veterinary clinics to manage and deliver chronic pet medications. North America Valspring Capital
Vetr Tele Vet Platforms May 2025 Unknown $21M Operates a veterinary telehealth app for remote consultations, appointment scheduling and pet-medication access. North America Pale Horse Capital
MetaDx Pet Care Apps April 2025 Seed ≈$341,000 Develops AI-powered veterinary diagnostic-support software for companion animals, including cancer screening and anesthesia-risk tools. Asia-Pacific KAIST Youth Startup Investment Holdings
Airvet Tele Vet Platforms April 2025 Series B $11M Provides 24/7 virtual veterinary care through video, chat and other digital pet-health services. North America HighlandX
Vetflux Pet Care Apps March 2025 Seed ≈$887,000 Provides AI-powered CRM, messaging and pet-health record software connecting veterinary clinics with pet owners. Asia-Pacific DB Digital Technology Holdings
Scooch Pet Care Apps March 2025 Seed $1.3M Runs an AI-powered pet-health app with health tracking, triage, personalized care plans and 24/7 video-vet access. Europe Not disclosed
Goose Pet Care Apps February 2025 Seed $13.4M Provides an operating-system and SaaS platform for booking, customer management, workflows, payments and revenue management at pet-care businesses. North America B Capital
Otis Tele Vet Platforms February 2025 Seed $2.3M Provides online veterinary consultations, treatment plans and prescription fulfillment for pet owners. North America Female Founders Fund
VetVerifi Pet Care Apps February 2025 Seed $2.8M Provides software infrastructure that verifies and exchanges pet vaccination and health records across veterinary clinics and pet-care providers. North America Las Olas Venture Capital
Lupa Pet Care Apps January 2025 Seed $4M Builds an AI-native veterinary operating system for practice management, clinical documentation, client communications and pet-parent interfaces. Europe Not disclosed
上海小宠优舱科技有限公司 (Pilton宠尔顿) Smart Pet Devices December 2024 Series A ≈$4,120,000 Develops connected smart pet cabins combining environmental control, automated feeding and cleaning, monitoring, and app-based management. Asia-Pacific Anji Industrial Fund
SATELLAI Pet Health Wearables December 2024 Seed ≈$1,380,000 Builds AI-enabled smart pet collars and trackers combining GPS safety, activity and health monitoring with companion data services. Asia-Pacific Future Light Cone Frontier Technology Fund; Zero Yi Capital
Vetnio AB Pet Care Apps December 2024 Seed ≈$1,050,000 Provides an AI veterinary scribe that records consultations and generates structured clinical notes and follow-up documentation for veterinary teams. Europe Peak; YZR Capital
HappyDoc Pet Care Apps November 2024 Seed $2.2M Provides an AI scribe and workflow platform that automates veterinary medical documentation and records. North America Range Ventures
Scribenote Pet Care Apps September 2024 Seed $8.2M AI veterinary documentation software records appointments and automatically generates structured medical records and related clinical notes. North America Andreessen Horowitz (a16z)
Maven Pet Pet Health Wearables September 2024 Unknown $4.4M AI-enabled collar sensors and companion software continuously monitor dogs’ and cats’ health to detect changes and share insights with owners and veterinarians. Europe Touro Capital Partners
Beijing Yuanyibai Technology Co., Ltd. Smart Pet Devices August 2024 Unknown Not Disclosed Develops connected smart aquariums that automate water-quality, temperature and feeding management for fish and other small pets. Asia-Pacific Not disclosed
Yangzhou Xiaoyi Intelligent Technology Co., Ltd. Smart Pet Devices August 2024 Series B ≈$3,900,000 Develops and manufactures connected pet devices including automatic litter boxes, feeders and water fountains. Asia-Pacific Jinding Capital's Chuangling Weilai Industrial Fund
Traini Pet Care Apps July 2024 Seed $1.5M Uses multimodal AI to interpret pet behavior and emotions and provide personalized training, care and veterinary-support guidance through its app. North America Not disclosed
MoeGo Pet Care Apps July 2024 Unknown $500K Provides an all-in-one software platform for pet grooming, boarding, daycare and training businesses covering scheduling, client and pet management, payments and operations. North America Not disclosed
FirstVet Tele Vet Platforms June 2024 Series C $21.5M Digital veterinary platform connecting pet owners with licensed veterinarians for remote consultations, advice and clinic referrals. Europe TELUS Global Ventures
DogGO Pet Care Apps May 2024 Seed $312.1K Operates a mobile marketplace matching pet owners with vetted dog walkers and pet sitters, with in-app booking, payment and service tracking. Middle East Not disclosed
VetVerifi Pet Care Apps March 2024 Seed $1.5M Automates retrieval, verification and sharing of pet vaccination records and medical-history data for veterinarians and pet-service providers. North America Bitwerx Inc.
MoeGo Pet Care Apps March 2024 Series A $24M Provides all-in-one scheduling, payments, communications, payroll, reporting and operating software for pet-care businesses. North America Base10 Partners
Google Trends chart showing rising interest in pet cameras

As this chart shows, and as featured in our Pet Tech market deck, search interest in pet cameras has risen sharply

Pet Tech funding: what is actually changing in 2026?

Is Pet Tech funding really collapsing right now?

Pet Tech funding is having a very weak year in dollars, even though startups are still getting financed at a fairly normal pace.

We found 11 qualifying financings so far in 2026, compared with 14 over the same period in 2025 and nine in 2024. Deal volume is down 21% from last year, but it is still 22% above the equivalent point in 2024.

The drop in capital is much harder to miss. We can reliably quantify $12.46 million of funding this year, versus $77.88 million in 2025 YTD and $57.09 million in 2024 YTD. The median disclosed round has also fallen to $1.65 million from $3.45 million last year.

There is one caveat worth keeping in mind. Five of the 11 deals this year do not have amounts precise enough to include in our capital calculations, so $12.46 million is a minimum rather than the complete amount raised.

Even with that limitation, the direction is clear. None of those undisclosed deals has been reported as a $20 million-plus financing, while rounds of that size were a major part of the market in both prior periods.

Pet Tech still has founders getting checks. What has largely disappeared for now is bigger venture capital.

Metric 2026 YTD 2025 YTD 2024 YTD 2026 vs 2025
Deals 11 14 9 -21.4%
Unique companies 11 14 8 -21.4%
Reliable observed capital $12.46M $77.88M $57.09M -84.0%
Median round $1.65M $3.45M $3.90M -52.2%
Average round $2.08M $7.08M $8.16M -70.7%
Largest reliable round $5.0M $21.0M $24.0M -76.2%
First-financing share 63.6% 28.6% 11.1% +35.0 pp
Early-stage share among known stages 100% 81.8% 66.7% +18.2 pp

Are fewer Pet Tech startups actually getting funded?

Pet Tech is funding fewer companies than last year, but the number of startups raising money is still higher than it was two years ago.

We counted 11 funded companies this year. There were 14 at the same point in 2025 and eight in 2024.

That puts the current slowdown into perspective. The market has lost three funded companies versus last year, while measurable capital has fallen by roughly $65 million. Those are very different orders of magnitude.

All 11 deals in 2026 also went to different companies. The list includes Wonderdog, Hoomanely, Travv, PettiChat, Petwealth, Elita and several Asian connected-device or veterinary-AI startups.

So far, we are seeing less money spread across a reasonably broad group of companies rather than capital disappearing because nobody wants to fund Pet Tech anymore.

Chart showing annual VC investment in pet tech startups

This chart, included in our Pet Tech market deck, shows annual VC investment in pet tech startups

Why is Pet Tech raising so much less money this year?

Pet Tech is raising much less money because the $20 million-plus financing layer has vanished.

In 2025 YTD, two financings between $20 million and $50 million generated about 53% of all the reliable capital we tracked. In 2024 YTD, two rounds in that bracket generated almost 80%.

There is no equivalent deal in 2026.

Koala Health raised a $20 million Series B last year. Vetr announced $21 million. Going back to 2024, MoeGo raised $24 million and FirstVet closed a €20 million Series C, worth roughly $21.5 million in our calculations.

The largest reliable round today is Wonderdog's $5 million Seed financing. Hoomanely raised $1.8 million, Petwealth $1.7 million, Travv $1.6 million, Elita around $1.36 million and PettiChat $1 million.

There is no megaround distortion hiding underneath this. We found no $50 million-plus round in any of the three comparable periods, so removing deals above $50 million or $100 million leaves the comparison unchanged.

The hole in Pet Tech funding sits much closer to $20 million than $200 million.

Deal size 2026 deals 2026 capital share 2025 deals 2025 capital share
Under $5M 5 59.9% 7 16.0%
$5M–<$20M 1 40.1% 2 31.3%
$20M–<$50M 0 0% 2 52.6%
$50M–<$100M 0 0% 0 0%
$100M+ 0 0% 0 0%
Amount unavailable after audit 5 3
Largest reliable round $5.0M $21.0M
Median reliable round $1.65M $3.45M

Are normal Pet Tech rounds getting smaller too?

Yes, normal Pet Tech rounds are clearly smaller this year, so the funding drop goes well beyond the missing $20 million deals.

The median reliable financing is now $1.65 million. It was $3.45 million last year and $3.90 million in 2024.

That is useful because the median is much harder for one unusually large transaction to distort. A roughly 52% year-over-year decline means smaller checks are showing up across the middle of the dataset too.

The 2026 deals make that visible. PettiChat raised $1 million. Elita raised about $1.36 million. Travv raised $1.6 million. Petwealth raised $1.7 million. Hoomanely raised $1.8 million.

Even Wonderdog's $5 million Seed round, the biggest reliable financing we have this year, would have looked fairly ordinary beside some of the deals from 2024 and 2025.

Pet Tech currently has fewer large rounds and a much lower midpoint at the same time. That makes the slowdown much more convincing than the headline capital figure on its own.

Chart showing Tractive’s strategy in the pet tech market

This chart, included in our Pet Tech market deck, looks at Tractive’s strategy in pet tech

Has Pet Tech suddenly become an early-stage market?

Pet Tech funding has moved heavily toward Seed and Series A this year.

Every 2026 financing with a known conventional stage is either Seed or Series A. There is no Series B or Series C in the current sample.

Last year looked very different. Series B rounds accounted for close to 40% of reliable capital in the comparable period, helped by companies such as Koala Health and Airvet. In 2024, FirstVet added a large Series C while MoeGo raised its $24 million Series A.

The 2026 company list sits much earlier in the cycle. Travv raised a $1.6 million Seed round to expand its veterinary diagnostic platform and onboard hospitals. Wonderdog raised $5 million at Seed. Hoomanely is developing its connected feeding system and gathering data for larger veterinary studies. PettiChat only emerged this year.

Company age points the same way. The median funded company was around five years old in 2024, 3.5 years old last year and only two years old now.

For the moment, Pet Tech investors are spending much more of their time financing companies that are still proving what they can become.

Are investors finding new Pet Tech startups or just backing the same companies again?

New Pet Tech startups are getting a much larger share of investor attention this year.

Seven of the 11 financings we classified in 2026 are first financings, giving them 63.6% of deal activity. The equivalent shares were 28.6% last year and only 11.1% in 2024.

The company names make the shift easy to see. Wonderdog, Travv, Petwealth and PettiChat are among the businesses appearing with a first financing in our research. MOVA AI Pets and Shenzhen Vetoo Medical Technology also entered the funded-company pool.

Earlier periods leaned far more heavily on follow-ons. Those included companies such as MoeGo, FirstVet, Airvet, Koala Health, VetVerifi and Goose, which had already raised money or established more developed operations.

Our first-financing classification comes from a separate review of each company's publicly identifiable funding history, so it should be read as directional rather than as a perfect reconstruction of every transaction ever completed.

The gap is still large enough to matter. Pet Tech is currently creating a fresh group of venture-backed companies faster than it is financing another round for the previous group.

Financing profile 2026 2025 2024
First financings 7 4 1
First-financing share 63.6% 28.6% 11.1%
Reliable first-financing capital $11.10M $22.00M $1.50M
Median first financing $1.70M $0.60M* $1.50M
Follow-ons 4 10 8
Follow-on share 36.4% 71.4% 88.9%
Reliable follow-on capital $1.36M $55.88M $55.59M
Median follow-on $1.36M* $3.72M $4.16M

*Particularly incomplete amount sample.

Chart showing the projected CAGR of the pet tech market

This chart, included in our Pet Tech market deck, shows annual funding in pet tech startups

Is veterinary telehealth losing Pet Tech investor attention?

Veterinary telehealth has lost a lot of funding visibility in 2026, although the businesses themselves have certainly not disappeared.

Tele Vet Platforms accounted for three deals and roughly 41% of reliable capital in 2025 YTD. We have no qualifying Tele Vet financing so far this year.

That removes exactly the sort of companies that previously produced larger tickets. Airvet raised an $11 million Series B-2 last year after reporting more than fourfold year-over-year growth in enterprise annual recurring revenue. Vetr announced $21 million. FirstVet had already raised €20 million in 2024.

Recent company activity shows why the distinction matters. Airvet has continued expanding its service internationally in 2026, including into Brazil, Ireland and Germany, and has also announced a Workday wellness partnership. The lack of a new telehealth financing this year says much more about where venture rounds are landing than about whether telehealth has stopped developing commercially.

Funding attention has moved elsewhere for now, particularly toward diagnostic software, preventive health, connected hardware and AI built around animal data.

Is AI becoming the main new Pet Tech funding theme?

AI has become one of the clearest themes in new Pet Tech financings, especially when it is tied to veterinary data rather than sold as a generic chatbot layer.

Travv is a good example. The company raised $1.6 million for an AI-native veterinary diagnostic platform initially focused on radiology workflows. It has kept building since the financing and recently released an integration that lets veterinary organizations query diagnostic data through AI tools using the Model Context Protocol.

PettiChat is taking a different approach with multimodal models designed around pet vocalizations and behavior. SATELLAI combines AI with wearables, GPS tracking and health monitoring. Qlalgorithm combines multimodal models, clinical software and hardware and said it was already serving more than 200 veterinary hospitals.

Hoomanely goes even further into proprietary data collection. Its EverBowl measures how dogs eat and drink, including consumption, speed, chewing and swallowing sounds and other signals. During its development work, the company said it collected around five million data points across more than 80 dogs.

These companies differ substantially, but they are converging on the same valuable asset: longitudinal animal data that can feed diagnostic, behavioral or preventive-health models.

The funding is still early. We do not yet have a new Pet Tech AI company raising a $20 million Series B on the back of proven scale.

Chart comparing business model options for pet GPS wearable companies

This chart, included in our Pet Tech market deck, compares the main business model options for pet GPS wearable companies

Are connected pet devices actually taking over from software?

Connected pet devices are showing up far more often in 2026, although the capital behind them remains small or poorly disclosed.

Smart Pet Devices account for three current deals after producing none in the comparable 2025 period. Connected Pet Feeders added another financing through Hoomanely, while SATELLAI and Moggie sit in Pet Health Wearables.

The products are also becoming more sophisticated than the older idea of a connected feeder or GPS collar. MOVA AI Pets is combining smart litter boxes, feeders and trackers with a pet-data platform. Shenzhen Vetoo Medical Technology builds pet-specific imaging equipment alongside AI diagnostic software. Hoomanely uses physical sensors mainly as a way to create health data.

Software and hardware are starting to blur together.

What we have not seen yet is a similar jump in capital. Only one of the three current Smart Pet Device deals has an amount precise enough to use in our calculations, and that is PettiChat's $1 million financing.

Connected hardware is one of the fastest-growing areas by deal count, but it is still a very early venture story financially.

Why are so many new Pet Tech startups focused on preventive health?

Preventive pet health is attracting founders because continuous data can potentially reveal problems long before an occasional veterinary visit does.

Wonderdog combines at-home blood testing with an AI-powered longitudinal health record. Elita brings together biological data, medical history, owner observations and testing. Petwealth is building around at-home PCR diagnostics.

Hoomanely tries to capture even more routine information by monitoring eating and drinking. The company argues that changes in those habits can surface health problems that dogs otherwise hide.

Wearables such as SATELLAI and Moggie follow the same broad idea through movement and activity data.

There is a business logic here too. A device, diagnostic service or health platform that keeps collecting data can stay involved with the customer for much longer than a one-off digital consultation.

We should still separate that potential from proven clinical performance. Hoomanely, for instance, has said it does not yet have independent sensitivity, specificity or false-positive rates for clinical events and is planning larger veterinary studies.

Preventive health is currently one of Pet Tech's strongest product directions. We still do not really know which of these approaches will work well enough at scale to support much larger venture rounds.

Chart illustrating revenue distribution by customer segment in the pet tech market

This chart, featured in our Pet Tech market deck, illustrates revenue distribution by customer segment in the pet tech market

Is China becoming the center of Pet Tech funding?

China is becoming a much bigger source of Pet Tech deals, while North America still holds most of the capital we can measure.

Asia-Pacific now represents six of the 11 financings we found, or 54.5% of current activity. Its comparable share was 28.6% last year and 22.2% in 2024.

China drives most of that increase. SATELLAI raised another round for its AI-connected pet wearables. PettiChat raised $1 million. MOVA AI Pets raised a Series A. Shenzhen Vetoo Medical Technology secured financing for veterinary imaging hardware and AI. Qlalgorithm also raised money around its pet-health AI platform.

North America has only four deals but 81% of reliable capital. Wonderdog's $5 million financing alone is larger than any precisely disclosed Asia-Pacific deal in the current sample.

Disclosure complicates the comparison because four of the six Asia-Pacific rounds have no exact amount we trust enough to calculate.

Still, the shift in deal formation is hard to dismiss. Asia is currently producing a much larger share of the Pet Tech companies attracting investors, particularly around AI and hardware.

Geography 2026 deals 2026 deal share Reliable capital share 2025 deal share
Asia-Pacific 6 54.5% 18.9% 28.6%
North America 4 36.4% 81.1% 50.0%
Europe 1 9.1% ~0% reliable 21.4%
Middle East 0 0% 0% 0%
Asia-Pacific rounds with reliable amount 2 of 6 33.3% coverage
North American rounds with reliable amount 4 of 4 100% coverage
Reliable North American median $1.75M ~$12.2M
Largest reliable North American round $5.0M $21.0M

Have the Pet Tech investors changed too?

The visible Pet Tech investor roster has changed almost completely this year.

We identified a lead or co-lead in around 64% of current deals, virtually the same proportion as last year. The difference is in the names.

The 2026 group includes Boost VC, Gandel Invest, Skyworks Venture Capital, Predictive Venture Partners, SenseTime Guoxiang Capital, BIOCHING Ventures, Digitalis Ventures, WndrCo and Maveron.

The comparable 2025 list included HighlandX, Valspring Capital, B Capital, Female Founders Fund, 01VC and Las Olas Venture Capital, among others.

None of the identified 2026 lead or co-lead investors appears as a lead in our comparable 2025 group, and no investor leads more than one deal within either period.

With samples this small, we would not interpret that as nine investors entering while nine others permanently leave. But it does show how fragmented Pet Tech funding still is: there is no small group of firms repeatedly controlling most of the new rounds.

Strategic capital looks quiet too. We identified two strategically backed deals in the comparable 2024 period and none in 2025 or 2026. The sample is much too thin to call that a corporate retreat, but there is no visible wave of corporate money supporting the new cohort yet.

Chart showing how pet telehealth app technology has evolved over time

This chart, included in our Pet Tech market deck, shows how pet telehealth app technology has evolved over time

Could Pet Tech funding simply catch up later this year?

Pet Tech could still produce a large financing later in the year, but calendar timing alone does not explain the current gap.

The market has already completed 11 deals. That is 79% of the 14 financings we found across all of 2024 and 55% of the 20 deals recorded in full-year 2025.

Capital has progressed much more slowly. The $12.46 million we can quantify is equivalent to roughly 17% of reliable full-year 2024 capital and less than 10% of 2025.

We should not annualize venture funding mechanically because one large transaction can change a small market very quickly.

Still, deal activity is much closer to recent full-year levels than capital is. Catching up financially would require the final part of the year to produce the sort of $20 million-plus financing that has been missing so far.

For now, that larger financing layer remains the missing piece.

Is Pet Tech funding becoming harder once startups need to scale?

Scaling looks like the main funding bottleneck in Pet Tech right now.

Seed money is still moving. First financings are unusually common. Young companies are appearing in AI diagnostics, wearables, preventive health and connected devices.

The problem starts when companies need materially larger checks.

We have no Series B or Series C deal this year, no reliable $10 million-plus financing and no transaction in the $20 million-to-$50 million bracket. Follow-on financings have also fallen from 10 deals last year to four.

That is a very different market from one in which early-stage founders cannot raise anything at all.

A founder with a new Pet Tech idea can still find capital today. The harder question is what happens after the first few million dollars, once the business needs to prove clinical value, build distribution, manufacture hardware or sell into veterinary organizations at scale.

Table scoring and prioritizing the main pain points faced by companies in the pet tech market

In our Pet Tech market deck, we identify pain points entrepreneurs should prioritize

What would make Pet Tech funding pick up again?

Pet Tech funding will probably need several of today's young companies to prove real adoption before $15 million-to-$30 million rounds return.

Last year's bigger rounds give us a useful benchmark.

Airvet raised $11 million after reporting more than fourfold annual growth in enterprise ARR. Koala Health raised $20 million while expanding a prescription platform available across the United States and integrated with veterinary practices. FirstVet's earlier €20 million Series C was designed to finance further international growth.

Today's cohort is much earlier.

Travv's Seed capital is funding product expansion and hospital onboarding. Hoomanely is still running larger validation work around its monitoring system. Wonderdog only launched its current financing cycle this year.

For AI and diagnostics companies, larger rounds will probably require convincing clinical evidence alongside adoption. Hardware businesses need installed devices, repeat usage and economics that survive manufacturing. Veterinary software needs hospitals actually using the product enough to create durable recurring revenue.

The next big Pet Tech funding story will be more interesting if it comes from a current Seed company graduating into a substantial Series A or B than from another $1 million launch round.

What is actually changing in Pet Tech funding?

Pet Tech is currently much weaker in capital than in startup activity. Deals are only modestly below last year, while the money attached to those deals has fallen dramatically.

The biggest missing piece is the $20 million-plus round. Previous periods had companies such as MoeGo, FirstVet, Koala Health and Vetr operating in that bracket. Nothing comparable has appeared this year.

At the same time, the market has become younger. First financings now represent almost two-thirds of deals, company age has fallen sharply and the known 2026 stages stop at Series A.

Investor attention is moving too. Tele-vet companies supplied some of the larger rounds in earlier years, whereas today's new cohort is concentrated around veterinary AI, diagnostics, preventive health, wearables and sensor-based products. Asia-Pacific, and China in particular, is contributing far more of the deal count as part of that shift.

The part worth watching most carefully now is what happens after Seed. Pet Tech does not currently have a shortage of new ideas or newly funded companies. It has a shortage of businesses reaching the stage where investors are prepared to write $20 million checks again.

Chart illustrating regional revenue distribution across Europe, Asia, North America, Africa, and South America in the pet tech market

This chart, included in our Pet Tech market deck, illustrates regional revenue distribution across Europe, Asia, North America, Africa, and South America in the pet tech market

OUR METHODOLOGY

This analysis tracks Pet Tech financings announced from January 1, 2024 through September 21, 2026. The main comparisons use January 1 through September 21 of 2026, 2025 and 2024 so that current-year activity is compared with equivalent calendar periods. Full-year 2024 and 2025 figures are used only as secondary context.

We built the dataset from company and investor announcements, regulatory records, reputable financial and industry media, and established funding databases, then cross-checked material facts where multiple sources were available. The goal was to produce the most defensible view of Pet Tech fundraising activity rather than reproduce a single database.

We included qualifying private-company equity financings announced within the period and above our minimum deal-size threshold. Debt, grants, loans, public offerings and financings whose equity component could not be separated reliably were excluded. SAFEs, unconverted convertibles and similar instruments were also excluded when treating the announced amount as completed equity financing would have distorted the comparison.

We applied a strict market-definition test. Pet Tech had to represent the overwhelming core of the company's business at the time of financing. Companies with only a peripheral pet product, or a broader business that happened to serve animal customers, were excluded when they could not be defended as genuine Pet Tech companies.

Each distinct financing was counted as one deal. Duplicate reports of the same round were consolidated, while extensions, additional closes and tranches were reviewed individually. Dates, stages, investors, previous financings, company milestones and use-of-funds information were recorded only when public evidence supported them.

The 2026 capital figures require extra care because only six of the 11 current-year deals have amounts precise enough for our calculations. Qualifying deals with uncertain amounts remain in the deal count, but those amounts are excluded from total capital, average and median calculations when the evidence is not reliable enough.

After the initial dataset was built, we ran a separate completeness and quality-control pass covering missed deals, period boundaries, equity status, minimum size, borderline Pet Tech companies and possible duplicate rounds. Our working rule was simple: an incomplete but defensible datapoint is more useful than a cleaner-looking number created from unsupported assumptions.

Key sources used for this analysis include Airvet's Series B-2 announcement and enterprise ARR growth, Koala Health's $20 million Series B announcement, FirstVet's €20 million Series C announcement, MoeGo's $24 million Series A announcement, Travv's $1.6 million Seed financing, Travv's veterinary diagnostic-data and AI integration update, TechCrunch on Hoomanely's EverBowl, funding and validation work, Wonderdog's $5 million Seed financing, Petwealth's $1.7 million financing, 36Kr on SATELLAI's Series A financing and AI wearable strategy, 36Kr on Qlalgorithm's veterinary AI and hospital adoption, 36Kr on PettiChat's multimodal pet AI financing, VetVerifi's pre-Seed financing announcement, Scribenote's veterinary AI Seed announcement, Maven Pet's connected pet-health financing, and Nest Veterinary's SEC Form D.

Chart showing annual VC investment in pet tech startups

This chart, included in our Pet Tech market deck, shows annual VC investment in pet tech startups