What are the latest funding news in the Pet Tech market? (June 2026)

Last updated: 9 June 2026

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market research pitch 2026 statistics Pet Tech market

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Pet Tech funding stayed active through June 2026, with the latest qualifying deals covering pet diagnostics, insurance, vet software, telehealth, smart collars and AI pet-health subscriptions.

The market is clearly moving toward preventive care, with startups helping pet parents and veterinarians detect problems earlier, finance care more easily, and manage daily health through software.

The 12 latest qualifying rounds show a mix of early product launches and larger growth rounds, with the largest disclosed capital packages going to insurance, financing and clinic infrastructure platforms.

And if you want to better understand this new industry, you can download our pitch covering the Pet Tech market.

Insights

  • Preventive pet healthcare is the clearest Pet Tech funding theme, with diagnostics, insurance, financing and tele-vet models representing most of the latest disclosed rounds.
  • The two largest funding announcements, Snout and Lassie, show that investors are especially interested in Pet Tech platforms that sit close to recurring healthcare payments.
  • AI is no longer just a marketing layer in Pet Tech, as Lassie, Digitail, Lupa, Traini, SATELLAI and Scooch all position AI as part of the core product experience.
  • Veterinary workflow software remains one of the strongest B2B segments, with Digitail and Lupa together raising $43M for clinic operating systems and AI automation.
  • South Korea produced two qualifying pet insurance and healthcare-cost startups, showing that Pet Tech funding is no longer concentrated only in the U.S. and Western Europe.
  • Smart collars are becoming more health-oriented, with SATELLAI and Traini both using wearables to move beyond location tracking into behavior, safety and emotional intelligence.
  • Most valuations stayed undisclosed, which suggests Pet Tech funding is still private-market sensitive, even when round sizes and investor names are public.
  • Early-stage Pet Tech rounds are increasingly specific, with Petwealth focusing on at-home PCR diagnostics and Scooch focusing on AI-enabled subscription pet-health support.
Google Trends chart showing rising interest in pet cameras

As this chart shows, and as featured in our Pet Tech market deck, search interest in pet cameras has risen sharply

Summary table of the latest funding deals in the Pet Tech market as of June 2026

We define the Pet Tech market as digital products and services that use software or connected devices to help people care for, monitor, train, and keep their pets healthy and safe.

We include smart pet devices, such as trackers, feeders, cameras and health wearables, their companion apps and cloud services, tele-vet and digital health tools, and standalone apps for training, behavior, and daily pet management.

We exclude basic pet food, toys and accessories, general online pet retail, and traditional offline pet services whose core offer does not rely on digital technology.

You can also read our detailed analysis to understand how funding activity in the Pet Tech market has evolved over the last few years.

We also have a quarter-by-quarter analysis of funding activity in the market here.

Finally, you can check our complete list of fundraising deals for the Pet Tech market (we update this list every quarter) as well as our ranking of the most funded startups.

Name When Amount in $ Round Type Category
Petwealth April 7, 2026 $1.7M Pre-seed Pet diagnostics & AI health intelligence
Lassie February 12, 2026 $75M Series C Digital pet insurance & preventive health app
Snout January 28, 2026 $110M+ Series A + facility Pet healthcare financing software
SATELLAI January 7, 2026 Approx. $4.2M Series A Smart collar & pet health wearable
Traini December 29, 2025 $7.5M Undisclosed AI smart collar & pet behavior AI
My Brown December 25, 2025 $11.5M Series unknown Digital pet insurance
Digitail November 10, 2025 $23M Series B Veterinary practice-management SaaS
Lupa October 2, 2025 $20M Series A AI veterinary operating system
Pawchi May 8, 2025 $4.5M Series A Pet insurance & healthcare cost technology
Koala Health May 7, 2025 $20M Series B Digital pet pharmacy & medication management
Airvet April 1, 2025 $11M Series B-2 Pet telehealth
Scooch March 27, 2025 Approx. $0.6M Early-stage AI pet-health subscription

All the latest funding deals in the Pet Tech market as of June 2026

Petwealth raised $1.7M in April 2026 to launch pet diagnostics and AI health intelligence.

When was it?

The Petwealth funding announcement was made on April 7, 2026.

Who are they?

Petwealth builds at-home PCR testing and AI-powered health insights for dogs and cats.

Geographical focus?

Petwealth is based in Miami and appears to be focused first on the U.S. pet-health market.

Why do we include them in the Pet Tech market?

Petwealth belongs in pet digital health because the product combines diagnostics, software and AI insights for pet-care decisions.

What is the company stage?

Petwealth is at an early launch stage, as the company emerged from stealth with funding and partnerships.

How much did they raise?

Petwealth raised $1.7M for this funding announcement.

What round is it?

Petwealth described the financing as stealth funding and said the company was raising its pre-seed round.

Why did they raise?

Petwealth raised to launch the pet-health platform, expand at-home diagnostics and build AI-driven insights for owners and partners.

Lassie raised $75M in February 2026 to scale preventive pet insurance across Europe.

When was it?

The Lassie Series C was announced on February 12, 2026.

Who are they?

Lassie is a prevention-first pet insurance app with coverage, AI claims and daily pet-health guidance.

Geographical focus?

Lassie is Stockholm-based and focused on Europe, with activity in markets such as Sweden, Germany and France.

Why do we include them in the Pet Tech market?

Lassie belongs in digital pet insurance because the product combines insurance, software-led prevention and pet-health engagement.

What is the company stage?

Lassie is at growth stage, with reported scale across hundreds of thousands of insured pets.

How much did they raise?

Lassie raised $75M in this round.

What round is it?

The Lassie financing was a Series C round.

Why did they raise?

Lassie raised to invest further in AI, expand across Europe and scale its preventive pet-care insurance platform.

Chart comparing business model options for pet GPS wearable companies

This chart, included in our Pet Tech market deck, compares the main business model options for pet GPS wearable companies

Snout secured more than $110M in January 2026 for pet healthcare financing.

When was it?

The Snout capital package was announced on January 28, 2026.

Who are they?

Snout is a pet-healthcare financing platform that helps veterinary teams offer monthly payment plans.

Geographical focus?

Snout is focused on the United States and is expanding access to preventive pet care nationwide.

Why do we include them in the Pet Tech market?

Snout belongs in Pet Tech because the product is software-enabled financing for veterinary care and pet-owner access.

What is the company stage?

Snout is at early scale or growth stage, with veterinary teams already using the platform across the country.

How much did they raise?

Snout secured more than $110M, including $10M in equity and a $100M financing facility.

What round is it?

The Snout funding included a Series A equity round and a debt financing facility.

Why did they raise?

Snout raised to make preventive veterinary care more affordable and reduce payment friction for clinics and pet owners.

SATELLAI raised an estimated $4.2M Series A in January 2026 for AI pet collars.

When was it?

The SATELLAI Series A was reported on January 7, 2026.

Who are they?

SATELLAI builds AI smart collars and a multimodal pet-health platform using location, behavior and physiological data.

Geographical focus?

SATELLAI is China-based and is also targeting overseas markets, including North America.

Why do we include them in the Pet Tech market?

SATELLAI belongs in smart pet devices because the collar combines connected hardware, AI and pet health and safety monitoring.

What is the company stage?

SATELLAI is at early commercialization or growth stage, with collar products launched and subscription demand being tested.

How much did they raise?

SATELLAI raised tens of millions of RMB, with market trackers estimating the amount at about $4.2M.

What round is it?

The SATELLAI financing was a Series A round.

Why did they raise?

SATELLAI raised to continue AI research and development, upgrade the smart-collar lineup and expand overseas.

Sources: Sina Finance, Sohu
Chart showing Tractive’s strategy in the pet tech market

This chart, included in our Pet Tech market deck, looks at Tractive’s strategy in pet tech

Traini raised $7.5M in December 2025 to build pet emotional intelligence.

When was it?

The Traini funding was announced on December 29, 2025, with additional coverage on December 30, 2025.

Who are they?

Traini is building a human-dog conversational AI system and cognitive smart collar for dog behavior and emotions.

Geographical focus?

Traini is Palo Alto-based and appears to be building for the U.S. and global premium pet-tech market.

Why do we include them in the Pet Tech market?

Traini belongs in AI pet behavior technology because the collar and platform are designed to interpret dog behavior for owners.

What is the company stage?

Traini is at early product or launch stage, with a smart collar and multimodal AI platform in development and commercialization.

How much did they raise?

Traini raised $7.5M in this funding announcement.

What round is it?

Traini did not clearly disclose a formal Series label for the round.

Why did they raise?

Traini raised to build pet emotional intelligence technology and develop its smart collar and AI interpretation system.

My Brown raised $11.5M in December 2025 to expand digital pet insurance in Korea.

When was it?

The My Brown round closed on December 16, 2025 and was reported on December 25, 2025.

Who are they?

My Brown is a South Korean pet insurance provider focused on digital pet insurance products.

Geographical focus?

My Brown is focused on South Korea.

Why do we include them in the Pet Tech market?

My Brown belongs in digital pet insurance because the company provides pet insurance through a technology-enabled insurance model.

What is the company stage?

My Brown is at early commercial or market-entry stage, with the round supporting expansion of its pet insurance offer.

How much did they raise?

My Brown raised $11.5M in this funding round.

What round is it?

The My Brown financing was publicly listed as a Series Unknown round.

Why did they raise?

My Brown raised to expand its pet insurance offering in South Korea.

Table scoring and prioritizing the main pain points faced by companies in the pet tech market

In our Pet Tech market deck, we identify pain points entrepreneurs should prioritize

Digitail raised $23M Series B in November 2025 for veterinary practice software.

When was it?

The Digitail Series B was announced on November 10, 2025.

Who are they?

Digitail provides AI-powered practice-management software for veterinary clinics and pet-parent communication.

Geographical focus?

Digitail is Toronto-based in the announcement and sells into the veterinary industry more broadly.

Why do we include them in the Pet Tech market?

Digitail belongs in veterinary clinic software because the product digitizes clinic workflows and connects veterinary teams with pet parents.

What is the company stage?

Digitail is at growth stage, with a Series B round designed to accelerate expansion.

How much did they raise?

Digitail raised $23M in this round.

What round is it?

The Digitail financing was a Series B round.

Why did they raise?

Digitail raised to expand across veterinary clinics and further develop AI capabilities for veterinarians and pet parents.

Source: PR Newswire

Lupa raised $20M Series A in October 2025 for an AI veterinary operating system.

When was it?

The Lupa Series A was announced on October 2, 2025.

Who are they?

Lupa is an AI-powered operating system for veterinary clinics, covering booking, payments, communication and automation.

Geographical focus?

Lupa is London-based and is focused on scaling across Europe and internationally.

Why do we include them in the Pet Tech market?

Lupa belongs in veterinary operating software because the platform is built for pet-care providers and digital pet-parent workflows.

What is the company stage?

Lupa is at PMF or early growth stage, with enterprise traction and a Series A round behind it.

How much did they raise?

Lupa raised $20M, or just over €17M, in this round.

What round is it?

The Lupa financing was a Series A round.

Why did they raise?

Lupa raised to expand AI agents, accelerate international growth and launch a Veterinary AI Lab.

Market map chart showing top companies and startups in the pet tech market

This market map, featured in our Pet Tech market deck, highlights top companies and startups in the pet tech market

Pawchi raised about $4.5M Series A in May 2025 for pet healthcare cost technology.

When was it?

The Pawchi Series A was reported on May 8, 2025.

Who are they?

Pawchi is a South Korean startup building insurance-based pet healthcare solutions and digital services.

Geographical focus?

Pawchi is focused on South Korea.

Why do we include them in the Pet Tech market?

Pawchi belongs in pet insurance and healthcare cost technology because the model combines insurance with digital pet healthcare services.

What is the company stage?

Pawchi is at early commercial stage, as the company was preparing to launch its pet insurance business.

How much did they raise?

Pawchi raised about $4.5M, or KRW 6B, in this round.

What round is it?

The Pawchi financing was a Series A round.

Why did they raise?

Pawchi raised to strengthen insurance-based solutions and digital services that reduce the cost burden of pet healthcare.

Sources: Wowtale, GlobalPETS

Koala Health raised $20M Series B in May 2025 for digital pet medication delivery.

When was it?

The Koala Health Series B was announced on May 7, 2025.

Who are they?

Koala Health is a digital pet pharmacy and medication-management platform for pet parents and veterinarians.

Geographical focus?

Koala Health is U.S.-focused, with a Boston base and a digital pharmacy model.

Why do we include them in the Pet Tech market?

Koala Health belongs in digital pet pharmacy because the product uses a mobile-first experience and vet-integrated prescription workflow.

What is the company stage?

Koala Health is at growth stage, serving both pet parents and veterinarians.

How much did they raise?

Koala Health raised $20M in this round.

What round is it?

The Koala Health financing was a Series B round.

Why did they raise?

Koala Health raised to improve its mobile-first experience and enhance services for pet parents and veterinarians.

Source: Business Wire
Chart showing the projected CAGR of the pet tech market

This chart, included in our Pet Tech market deck, shows annual funding in pet tech startups

Airvet raised $11M Series B-2 in April 2025 for pet telehealth.

When was it?

The Airvet Series B-2 was announced on April 1, 2025.

Who are they?

Airvet is a pet telehealth platform that provides virtual veterinary care, especially through employer benefits.

Geographical focus?

Airvet is U.S.-focused, with a Los Angeles base and enterprise distribution.

Why do we include them in the Pet Tech market?

Airvet belongs in tele-vet and digital pet healthcare because the product provides virtual veterinary support through a software platform.

What is the company stage?

Airvet is at growth stage, with strong reported year-over-year growth in enterprise ARR.

How much did they raise?

Airvet raised $11M in this round.

What round is it?

The Airvet financing was a Series B-2 round.

Why did they raise?

Airvet raised to scale its enterprise pet telehealth benefit and deliver virtual veterinary care to more pet families.

Source: GlobalPETS

Scooch raised an estimated $0.6M in March 2025 for an AI pet-health subscription.

When was it?

The Scooch funding was announced on March 27, 2025.

Who are they?

Scooch is an AI-powered pet-health subscription startup that bundles support into an all-in-one service.

Geographical focus?

Scooch is U.K.-focused, with a London base and backing from a Manchester AI fund.

Why do we include them in the Pet Tech market?

Scooch belongs in AI pet-health subscriptions because the product uses software to simplify daily pet healthcare for owners.

What is the company stage?

Scooch is at early stage, moving from MVP toward product-market fit.

How much did they raise?

Scooch received a significant six-figure investment, estimated by market trackers at about $0.6M.

What round is it?

The Scooch financing was an early-stage investment with no formal Series label disclosed.

Why did they raise?

Scooch raised to build and scale an AI-enabled pet-health subscription service.

Source: BusinessCloud

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