What are the latest funding news in the Pet Tech market? (July 2026)
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In our Pet Tech market deck, you will find everything you need to understand the market
Pet Tech funding stayed active through July 2026, with investors backing digital pet insurance, veterinary software, pet telehealth, smart collars, and AI health tools.
The latest disclosed rounds show a market moving from simple pet apps toward clinical workflows, financing infrastructure, and connected health data.
Most of the largest recent rounds went to companies that sit close to veterinary care, insurance, or recurring pet-health services.
And if you want to better understand this new industry, you can download our pitch covering the Pet Tech market.
Insights
- Pet Tech funding is increasingly healthcare-led: 9 of the 12 latest deals are tied to veterinary care, diagnostics, insurance, pharmacy, or pet-health management
- The two largest disclosed rounds, Snout and Lassie, show that investors are prioritizing infrastructure that makes pet care more affordable and recurring
- AI is now a clear funding theme in Pet Tech, appearing across diagnostics, claims automation, vet-clinic software, smart collars, and daily health subscriptions
- Veterinary workflow software is becoming a major Pet Tech category, with Digitail and Lupa both raising growth capital within six weeks
- Insurance and financing represented a large share of capital, suggesting pet owners’ rising care costs are creating demand for digital payment and coverage tools
- Smart pet devices are evolving beyond GPS tracking, with SATELLAI and Traini adding health, behavior, physiological data, and AI coaching features
- The market is geographically broad: recent deals came from the United States, Europe, China, South Korea, and the United Kingdom
- Early-stage Pet Tech is still active, but the largest checks are going to companies with clinic, insurer, or enterprise distribution channels
As this chart shows, and as featured in our Pet Tech market deck, search interest in pet cameras has risen sharply
Summary table of the latest funding deals in the Pet Tech market as of July 2026
We define the Pet Tech market as digital products and services that use software or connected devices to help people care for, monitor, train, and keep their pets healthy and safe.
We include smart pet devices, such as trackers, feeders, cameras and health wearables, their companion apps and cloud services, tele-vet and digital health tools, and standalone apps for training, behavior, and daily pet management.
We exclude basic pet food, toys and accessories, general online pet retail, and traditional offline pet services whose core offer does not rely on digital technology.
You can also read our detailed analysis to understand how funding activity in the Pet Tech market has evolved over the last few years.
We also have a quarter-by-quarter analysis of funding activity in the market here.
Finally, you can check our complete list of fundraising deals for the Pet Tech market (we update this list every quarter) as well as our ranking of the most funded startups.
| Name | When | Amount in $ | Round Type | Category |
|---|---|---|---|---|
| Petwealth | 7 April 2026 | $1.7M | Stealth funding / pre-seed fundraising | Pet diagnostics & AI health intelligence |
| Lassie | 12 February 2026 | $75M | Series C | Digital pet insurance & preventive pet health app |
| Snout | 28 January 2026 | $110M+ | Series A + financing facility | Pet healthcare financing software |
| SATELLAI / Starlink Future | 7 January 2026 | ~$4.2M | Series A | Smart pet devices & AI health wearables |
| Traini | 29 December 2025 | $7.5M | Undisclosed round label | AI pet behavior & smart collar |
| My Brown | 25 December 2025 | $11.5M | Series unknown / possible Series A | Digital pet insurance |
| Digitail | 10 November 2025 | $23M | Series B | Veterinary practice-management SaaS & AI clinic workflow |
| Lupa | 2 October 2025 | $20M | Series A | AI veterinary operating system & clinic SaaS |
| Pawchi | 8 May 2025 | ~$4.5M | Series A | Pet insurance & pet healthcare cost technology |
| Koala Health | 8 May 2025 | $20M | Series B | Digital pet pharmacy & medication management |
| Airvet | 1 April 2025 | $11M | Series B-2 | Tele-vet & virtual veterinary care |
| Scooch | 27 March 2025 | ~$0.6M | Early-stage investment | AI pet-health subscription & daily pet management |
All the latest funding deals during in the Pet Tech market as of July 2026
Petwealth raised $1.7M in April 2026 to expand AI-powered pet diagnostics
When was it?
Petwealth announced the deal on 7 April 2026.
Who are they?
Petwealth builds at-home PCR diagnostics and AI-powered health insights for dogs and cats.
Geographical focus?
Petwealth is based in Miami and appears focused first on the United States pet-health market.
Why do we include them in the Pet Tech market?
Petwealth belongs in Pet Tech because its product combines home testing, pet-health data, software, and AI insights for pet-care decisions.
What is the company stage?
Petwealth is at early launch and pre-seed stage, with the company emerging from stealth with partnerships and funding.
How much did they raise?
Petwealth raised $1.7M for this round.
What round is it?
Petwealth described the deal as stealth funding and pre-seed fundraising.
Why did they raise?
Petwealth raised to launch its functional pet-health platform, expand diagnostics, and build AI-driven insights for pet owners and partners.
Lassie raised $75M in February 2026 to scale preventive pet insurance across Europe
When was it?
Lassie announced the deal on 12 February 2026.
Who are they?
Lassie is a prevention-first pet insurance app with education, rewards, and AI-powered claims automation.
Geographical focus?
Lassie is Stockholm-based and focused on Europe, including Sweden, Germany, France, and other expansion markets.
Why do we include them in the Pet Tech market?
Lassie belongs in Pet Tech because its pet insurance model is delivered through software, daily guidance, and automated care workflows.
What is the company stage?
Lassie is at growth stage, with the company scaling across Europe and building a broader preventive pet-care ecosystem.
How much did they raise?
Lassie raised $75M for this round.
What round is it?
Lassie raised a Series C round.
Why did they raise?
Lassie raised to expand across Europe, invest in AI claims, and strengthen its preventive pet-care platform.
This chart, included in our Pet Tech market deck, compares the main business model options for pet GPS wearable companies
Snout secured over $110M in January 2026 for preventive pet-care financing
When was it?
Snout announced the deal on 28 January 2026.
Who are they?
Snout is a pet healthcare financing platform that helps veterinary clinics offer monthly payment plans.
Geographical focus?
Snout is focused on the United States and works with veterinary teams nationwide.
Why do we include them in the Pet Tech market?
Snout belongs in Pet Tech because the company provides software-enabled financing infrastructure for pet healthcare and veterinary clinics.
What is the company stage?
Snout is at early scale and growth stage, with adoption by veterinary teams and a national expansion plan.
How much did they raise?
Snout secured over $110M, including $10M in equity and a $100M financing facility.
What round is it?
Snout raised a Series A and financing facility.
Why did they raise?
Snout raised to make preventive veterinary care more affordable and expand care-financing infrastructure across the United States.
SATELLAI raised about $4.2M in January 2026 for AI smart pet wearables
When was it?
SATELLAI reported the deal on 7 January 2026.
Who are they?
SATELLAI, also known as Starlink Future, builds AI smart collars and a pet health platform.
Geographical focus?
SATELLAI is China-based and targets overseas markets, including North America and other major pet markets.
Why do we include them in the Pet Tech market?
SATELLAI belongs in Pet Tech because its collar and Petsense AI platform monitor pet location, behavior, safety, and health signals.
What is the company stage?
SATELLAI is at early commercialization and growth stage, with smart-collar products and AI software being launched and improved.
How much did they raise?
SATELLAI raised tens of millions of RMB, estimated at about $4.2M.
What round is it?
SATELLAI raised a Series A round.
Why did they raise?
SATELLAI raised to fund multimodal AI research, upgrade connected collar products, and expand into overseas markets.
This chart, included in our Pet Tech market deck, looks at Tractive’s strategy in pet tech
Traini raised $7.5M in December 2025 to build pet emotional intelligence
When was it?
Traini announced the deal on 29 December 2025.
Who are they?
Traini builds a cognitive smart collar and AI system for dog emotions, behavior, vocalizations, and signals.
Geographical focus?
Traini is Palo Alto-based and targets the United States and global premium pet-tech market.
Why do we include them in the Pet Tech market?
Traini belongs in Pet Tech because the company combines connected hardware and AI software to understand and manage dogs.
What is the company stage?
Traini is at early product and commercialization stage, with a cognitive smart collar available for pre-order.
How much did they raise?
Traini raised $7.5M for this round.
What round is it?
Traini did not formally disclose the round label.
Why did they raise?
Traini raised to fund research and development, product iteration, market expansion, and the launch of its first smart hardware product.
My Brown raised $11.5M in December 2025 to expand digital pet insurance
When was it?
My Brown reported the deal on 25 December 2025, after the round closed on 16 December 2025.
Who are they?
My Brown is a South Korean digital pet insurance provider offering pet medical coverage and related policy benefits.
Geographical focus?
My Brown is focused on South Korea.
Why do we include them in the Pet Tech market?
My Brown belongs in Pet Tech because the company offers technology-enabled pet insurance and coverage management.
What is the company stage?
My Brown is at early growth stage, with strategic insurance and financial backers in its disclosed round.
How much did they raise?
My Brown raised $11.5M for this round.
What round is it?
My Brown raised a Series unknown round, which some trackers classify as a possible Series A.
Why did they raise?
My Brown raised to expand its pet insurance offering and strengthen its position in South Korea’s emerging pet-insurance market.
In our Pet Tech market deck, we identify pain points entrepreneurs should prioritize
Digitail raised $23M in November 2025 for AI veterinary practice software
When was it?
Digitail announced the deal on 10 November 2025.
Who are they?
Digitail provides AI-powered practice-management software for veterinary clinics and pet-parent communication.
Geographical focus?
Digitail serves veterinary clinics globally, including independent clinics, multi-location practices, and mobile vets.
Why do we include them in the Pet Tech market?
Digitail belongs in Pet Tech because its software digitizes veterinary clinic operations and connects vets with pet parents.
What is the company stage?
Digitail is at growth stage, supporting thousands of veterinarians and millions of pet parents.
How much did they raise?
Digitail raised $23M for this round.
What round is it?
Digitail raised a Series B round.
Why did they raise?
Digitail raised to accelerate product innovation, advance AI workflows, and expand across veterinary clinics.
Lupa raised $20M in October 2025 for an AI operating system for veterinary clinics
When was it?
Lupa announced the deal on 2 October 2025.
Who are they?
Lupa builds an AI-powered operating system for veterinary clinics and pet-owner digital services.
Geographical focus?
Lupa is London-based and focused on international growth across Europe and broader global petcare software markets.
Why do we include them in the Pet Tech market?
Lupa belongs in Pet Tech because its software is built specifically for veterinary operations and pet-owner experiences.
What is the company stage?
Lupa is at early growth stage, having raised a Series A after an earlier seed round.
How much did they raise?
Lupa raised $20M for this round.
What round is it?
Lupa raised a Series A round.
Why did they raise?
Lupa raised to expand AI agents, accelerate international growth, and launch a Veterinary AI Lab.
This market map, featured in our Pet Tech market deck, highlights top companies and startups in the pet tech market
Pawchi raised about $4.5M in May 2025 to build pet insurance technology
When was it?
Pawchi announced the deal on 8 May 2025.
Who are they?
Pawchi builds insurance-based pet healthcare solutions and digital services to reduce pet medical-cost burdens.
Geographical focus?
Pawchi is focused on South Korea, with ambitions to expand in domestic and global pet insurance markets.
Why do we include them in the Pet Tech market?
Pawchi belongs in Pet Tech because the company builds digital pet insurance and insurance-linked services for pet healthcare costs.
What is the company stage?
Pawchi is at early stage and launch stage, with the company preparing to launch its pet insurance business.
How much did they raise?
Pawchi raised about $4.5M for this round.
What round is it?
Pawchi raised a Series A round.
Why did they raise?
Pawchi raised to enhance insurance-based pet healthcare solutions and build digital services for pet medical costs.
Koala Health raised $20M in May 2025 to expand its digital pet pharmacy
When was it?
Koala Health announced the deal on 8 May 2025.
Who are they?
Koala Health is a mobile-first digital pet pharmacy for chronic pet medications and vet prescription workflows.
Geographical focus?
Koala Health is U.S.-focused, headquartered in Boston, and serves all 50 states.
Why do we include them in the Pet Tech market?
Koala Health belongs in Pet Tech because its core product is a software-enabled pharmacy and prescription workflow for pet medication.
What is the company stage?
Koala Health is at growth stage, with nationwide presence and integrations available to many independent vet clinics.
How much did they raise?
Koala Health raised $20M for this round.
What round is it?
Koala Health raised a Series B round.
Why did they raise?
Koala Health raised to improve its mobile-first digital experience and expand services for pet parents and veterinarians.
This chart, included in our Pet Tech market deck, shows annual funding in pet tech startups
Airvet raised $11M in April 2025 to scale virtual veterinary care
When was it?
Airvet announced the deal on 1 April 2025.
Who are they?
Airvet is a pet telehealth platform that provides virtual veterinary care, especially as an employer benefit.
Geographical focus?
Airvet is U.S.-focused and based in Los Angeles.
Why do we include them in the Pet Tech market?
Airvet belongs in Pet Tech because its core offer is software-based access to veterinary professionals for pet families.
What is the company stage?
Airvet is at growth stage, with the company reporting strong enterprise annual recurring revenue growth.
How much did they raise?
Airvet raised $11M for this round.
What round is it?
Airvet raised a Series B-2 round.
Why did they raise?
Airvet raised to scale its enterprise pet telehealth benefit and deliver virtual veterinary care to more pet families.
Scooch raised about $0.6M in March 2025 for an AI pet-health subscription
When was it?
Scooch announced the deal on 27 March 2025.
Who are they?
Scooch is an AI-powered pet-health subscription service designed to simplify everyday pet healthcare for owners.
Geographical focus?
Scooch is London-based and appears focused first on the United Kingdom market.
Why do we include them in the Pet Tech market?
Scooch belongs in Pet Tech because its core product uses AI-enabled software to support everyday pet-health management.
What is the company stage?
Scooch is at early stage, moving from product buildout toward product-market fit.
How much did they raise?
Scooch raised a significant six-figure investment, estimated at about $0.6M.
What round is it?
Scooch raised an early-stage investment round with no formal Series label disclosed.
Why did they raise?
Scooch raised to build and scale its AI-enabled all-in-one pet-health subscription service.
Related blog posts
- How strong is fundraising in the Pet Tech market right now?
- The latest news in the Pet Tech market
- What is the real size of the Pet Tech market?
- How funding activity has changed in the Pet Tech market
- What are the latest fundraising trends in the Pet Tech market?
- A complete overview of funding deals in the Pet Tech market
- Which startups have raised the most funding in the Pet Tech market?
- Which startups are the most valued in the Pet Tech market?
