All the fundraising deals in the Pet Tech market (from Q2 2025 to Q2 2026)
Download our beautiful pitch about the Pet Tech market
In our Pet Tech market deck, you will find everything you need to understand the market
Pet Tech companies announced 12 qualifying fundraising rounds between Q2 2025 and Q2 2026.
These Pet Tech funding deals raised a combined $190.0 million.
Digital pet insurance attracted almost half of the total funding, mainly because of Lassie’s $75.0 million Series C.
And if you want to better understand this new industry, you can download our pitch covering the Pet Tech market.
Insights
- Digital pet insurance received $91.0 million, equal to 47.9% of all Pet Tech market funding, despite representing only three of the 12 deals.
- Lassie’s $75.0 million Series C represented 39.5% of all Pet Tech funding announced during the five-quarter period.
- Q1 2026 looked exceptionally strong, but Lassie alone generated 84.1% of the quarter’s total Pet Tech funding.
- Veterinary software and diagnostic platforms raised $44.6 million as clinics invested in digital records, automation, payments and diagnostic workflows.
- Pet Tech infrastructure attracted more capital than connected pet wearables, with professional care platforms raising $87.3 million versus $11.7 million for wearables.
- Q4 2025 was the most diversified quarter, with four Pet Tech deals spread across veterinary software, digital insurance and connected pet devices.
- Q2 2026 marked a clear return to early-stage funding, as both disclosed Pet Tech rounds were below $2.0 million.
- No disclosed investor completed more than one qualifying Pet Tech deal, which suggests that investor activity remained focused on individual companies.
- The ten largest rounds represented 98.3% of total Pet Tech funding, leaving only $3.3 million for the two smallest deals.
This market map, featured in our Pet Tech market deck, highlights top companies and startups in the pet tech market
Summary table of the funding deals in the Pet Tech market (last 5 quarters)
We define the Pet Tech market as digital products and services that use software or connected devices to help people care for, monitor, train, and keep their pets healthy and safe.
We include smart pet devices such as trackers, feeders, cameras and health wearables, their companion apps and cloud services, tele-vet and digital health tools, and standalone apps for training, behavior, and daily pet management.
We exclude basic pet food, toys and accessories, general online pet retail, and traditional offline pet services whose core offer does not rely on digital technology.
You can also read our detailed analysis to understand how funding activity in the Pet Tech market has evolved over the last few years.
Also, you should know that we have a dedicated page, updated weekly, with all the latest fundraising deals in the Pet Tech market.
| Name | What they do | Amount in $ | Quarter |
|---|---|---|---|
| Airvet | Provides virtual veterinary consultations, pharmacy support and pet-care navigation through employer benefit programs. | $11.0M | Q2 2025 |
| Pawchi | Offers app-based pet insurance and veterinary-cost management services for pet owners in South Korea. | $4.5M | Q2 2025 |
| Koala Health | Operates a mobile pet pharmacy that manages prescriptions, refills and medication deliveries. | $20.0M | Q2 2025 |
| Lupa | Provides AI software for veterinary bookings, records, payments, communication and clinic administration. | $20.0M | Q4 2025 |
| Digitail | Provides veterinary software for scheduling, medical records, billing, inventory and pet-owner communication. | $23.0M | Q4 2025 |
| My Brown | Operates a licensed digital pet insurer with app-based policies and customer services in South Korea. | $11.5M | Q4 2025 |
| Traini | Develops AI behavior analysis and a connected smart collar for dogs. | $7.5M | Q4 2025 |
| SATELLAI | Builds connected pet collars for location tracking, activity monitoring and health analysis. | ≈$4.2M | Q1 2026 |
| Snout | Provides software-enabled preventive-care plans that veterinary clinics offer through monthly payments. | $10.0M | Q1 2026 |
| Lassie | Provides digital pet insurance with automated claims, preventive education and health rewards. | $75.0M | Q1 2026 |
| Petwealth | Combines at-home pet diagnostic tests with AI-generated health information and telehealth integrations. | $1.7M | Q2 2026 |
| Travv | Develops AI-supported veterinary diagnostic software for radiologists, hospitals and specialist clinics. | $1.6M | Q2 2026 |
In our Pet Tech market deck, we identify pain points entrepreneurs should prioritize
How has funding activity in the Pet Tech market changed over time?
Q1 2026 was the largest Pet Tech funding quarter, but Lassie’s $75.0 million round generated most of the quarter’s $89.2 million total.
Q3 2025 was the least active quarter because no qualifying Pet Tech fundraising deal was identified.
Pet Tech funding fell by 96.3% between Q1 2026 and Q2 2026, and Q2 2026 funding was 90.7% lower than in Q2 2025.
Without Lassie, Q1 2026 would have produced only $14.2 million across two deals. Excluding the largest deal from each active quarter shows a smaller and less predictable Pet Tech funding market.
| Quarter | Number of deals | Total raised ($) | Comment |
|---|---|---|---|
| Q2 2025 | 3 | $35.5M | Koala Health generated more than half of the quarter’s Pet Tech funding. |
| Q3 2025 | 0 | $0.0M | No qualifying Pet Tech fundraising deals were identified during the quarter. |
| Q4 2025 | 4 | $62.0M | Funding was spread across veterinary software, digital pet insurance and connected wearables. |
| Q1 2026 | 3 | $89.2M | Lassie’s $75.0 million Series C created a sharp but concentrated funding peak. |
| Q2 2026 | 2 | $3.3M | Pet Tech activity returned to small pre-seed and seed-stage rounds. |
| All quarters | 12 | $190.0M | Funding was led by insurance and veterinary software companies. |
This chart, included in our Pet Tech market deck, looks at Tractive’s strategy in pet tech
Which startups in the Pet Tech market raised the largest rounds over the last months?
These startups raised the most recently in the Pet Tech market:
- Lassie raised $75.0 million to expand its digital pet insurance and preventive-care services across Europe.
- Digitail raised $23.0 million to grow its veterinary software platform and introduce more AI tools for clinics.
- Lupa raised $20.0 million to develop veterinary AI agents, enter new markets and open a Veterinary AI Lab.
- Koala Health raised $20.0 million to improve its mobile pharmacy and simplify recurring medication delivery.
- My Brown raised $11.5 million to support its regulated digital pet-insurance business in South Korea.
- Airvet raised $11.0 million to expand its employer-distributed virtual veterinary-care service.
- Snout raised $10.0 million in equity to enrol more veterinary clinics and expand affordable preventive-care plans.
- Traini raised $7.5 million to develop its pet-behavior AI and commercialize its connected smart collar.
- Pawchi raised approximately $4.5 million to launch digital pet-insurance services in South Korea.
- SATELLAI raised approximately $4.2 million to improve its connected pet collars and expand internationally.
And, yes, we do cover most of them in our our beautiful pitch about the Pet Tech market.
You may also want to check our ranking of the most funded startups in the Pet Tech market as well as our list of the most valued startups.
This chart, included in our Pet Tech market deck, shows annual funding in pet tech startups
Is the Pet Tech market shifting toward smaller or bigger deals?
The average Pet Tech fundraising round was $15.8 million across the full five-quarter period.
The average ranged from $1.7 million in Q2 2026 to $29.7 million in Q1 2026. Lassie’s large Series C explains most of this difference.
Without Lassie, the average Pet Tech deal falls to approximately $10.5 million, showing that typical rounds remained much smaller than the headline average.
| Quarter | Number of deals | Average deal size ($) | Deals below $2M | Deals above $50M |
|---|---|---|---|---|
| Q2 2025 | 3 | $11.83M | 0 | 0 |
| Q3 2025 | 0 | n/a | 0 | 0 |
| Q4 2025 | 4 | $15.50M | 0 | 0 |
| Q1 2026 | 3 | $29.73M | 0 | 1 |
| Q2 2026 | 2 | $1.65M | 2 | 0 |
| All quarters | 12 | $15.83M | 2 | 1 |
This chart, included in our Pet Tech market deck, compares the main business model options for pet GPS wearable companies
How concentrated was funding activity in the Pet Tech market?
Pet Tech funding was highly concentrated, as Lassie represented 39.5% of the full-period total and the three largest rounds represented 62.1%. The ten largest deals captured 98.3% of all funding.
This concentration was strongest in Q1 2026, while Q4 2025 had the most balanced mix of Pet Tech fundraising deals.
| Quarter | Number of deals | Top 1 | Top 3 | Top 10 |
|---|---|---|---|---|
| Q2 2025 | 3 | 56.3% | 100.0% | 100.0% |
| Q3 2025 | 0 | 0.0% | 0.0% | 0.0% |
| Q4 2025 | 4 | 37.1% | 87.9% | 100.0% |
| Q1 2026 | 3 | 84.1% | 100.0% | 100.0% |
| Q2 2026 | 2 | 51.5% | 100.0% | 100.0% |
| All quarters | 12 | 39.5% | 62.1% | 98.3% |
This chart, featured in our Pet Tech market deck, illustrates revenue distribution by customer segment in the pet tech market
Which categories in the Pet Tech market received the most funding?
Digital pet insurance received $91.0 million, or 47.9% of total Pet Tech funding. Lassie’s $75.0 million Series C generated most of this category’s total.
Veterinary software and diagnostics received $44.6 million, or 23.5% of funding. Digitail and Lupa attracted large rounds by helping clinics modernize essential daily operations.
Digital care, pharmacy and financing received $42.7 million, or 22.5% of funding. These Pet Tech platforms address recurring needs such as consultations, prescriptions and preventive care.
| Category name | Number of deals | Total raised ($) | Startups and amount |
|---|---|---|---|
| Digital pet insurance | 3 | $91.0M | Lassie ($75.0M), My Brown ($11.5M), Pawchi ($4.5M) |
| Veterinary software and diagnostics | 3 | $44.6M | Digitail ($23.0M), Lupa ($20.0M), Travv ($1.6M) |
| Digital care, pharmacy and financing | 4 | $42.7M | Koala Health ($20.0M), Airvet ($11.0M), Snout ($10.0M), Petwealth ($1.7M) |
This chart, included in our Pet Tech market deck, shows how pet telehealth app technology has evolved over time
Who are the biggest investors in the Pet Tech market?
No investor completed more than one disclosed Pet Tech deal during the five-quarter period, so the dataset does not have a single most active investor.
Balderton Capital, Felix Capital, Inventure, Passion Capital and Stena Sessan participated in Lassie’s $75.0 million round.
Five Elms Capital, Atomico and Partech participated in Digitail’s $23.0 million round.
Singular led Lupa’s $20.0 million round, while Valspring Capital led Koala Health’s $20.0 million round.
The Pet Tech investor landscape was therefore company-specific, with different investors backing insurance, veterinary software, telehealth and connected-device businesses.
Disclaimer: this investor list may be incomplete; we focus on publicly disclosed lead and prominent recurring investors, so some frequent minority participants may be underrepresented. “Total funded” does not represent the amount personally invested by an individual investor. Instead, it refers to the aggregate amount raised across all fundraising rounds in which the investor participated.
| Investor | Number of deals | Total funded ($) | Startups |
|---|---|---|---|
| No investor qualified because no disclosed investor participated in more than one deal. | |||
This chart, included in our Pet Tech market deck, shows how pet humanization has driven growth in the pet tech market over time
Related blog posts
- A complete overview of funding deals in the Pet Tech market
- Which startups have raised the most funding in the Pet Tech market?
- How strong is fundraising in the Pet Tech market right now?
