All the fundraising deals in the Pet Tech market (from Q1 2025 to Q1 2026)
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In our Pet Tech market deck, you will find everything you need to understand the market
The Pet Tech market attracted $96 million in disclosed funding across 9 deals between Q1 2025 and Q1 2026.
Veterinary software and digital care infrastructure captured the lion's share of that capital, far ahead of consumer devices.
Q4 2025 was the standout quarter, with three deals alone totaling over $50 million.
And if you want to better understand this new industry, you can download our pitch covering the Pet Tech market.
Insights
- Veterinary clinic software captured $47M out of $96M in total disclosed Pet Tech funding between Q1 2025 and Q1 2026, making it by far the dominant category, ahead of both digital pharmacy and telehealth.
- Q4 2025 was the most active quarter for Pet Tech funding by dollar volume, with $50.5M raised across just 3 deals, meaning each deal averaged nearly $17M.
- Q3 2025 had zero publicly disclosed Pet Tech funding deals, making it a complete gap in an otherwise active 12-month period.
- Lupa, the UK-based veterinary clinic software company, is the only Pet Tech startup that raised twice in this period: a $4M Seed in January 2025 and a $20M Series A in October 2025.
- The average deal size in the Pet Tech market more than tripled from Q1 2025 ($4.8M average) to Q4 2025 ($16.8M average), suggesting a shift toward larger, more established bets.
- No Pet Tech deal exceeded $50M in this entire period, which means the market is still below the mega-round threshold common in more mature software sectors.
- Firstminute Capital is the most active named investor in the Pet Tech market over this period, with participation in both of Lupa's rounds: the Seed and the Series A.
- Consumer-facing hardware (smart collars and wearables) attracted meaningful interest from Asian investors, with Traini and SATELLAI both drawing capital from China-based backers.
- The top deal in each quarter represented between 45% and 69% of that quarter's total Pet Tech funding, showing how concentrated capital allocation really is in this market.
- Tandem raised a $10M Pre-seed round in February 2025, which is unusually large for a pre-seed stage, suggesting very high early conviction in integrated pet healthcare platforms.
In our Pet Tech market deck, we will give you useful market maps and grids
Summary table of the funding deals in the Pet Tech market (last 5 quarters)
We define the Pet Tech market as digital products and services that use software or connected devices to help people care for, monitor, train, and keep their pets healthy and safe.
We include smart pet devices (such as trackers, feeders, cameras and health wearables), their companion apps and cloud services, tele-vet and digital health tools, and standalone apps for training, behavior, and daily pet management.
We exclude basic pet food, toys and accessories, general online pet retail, and traditional offline pet services whose core offer does not rely on digital technology.
You can also read our detailed analysis to understand how funding activity in the Pet Tech market has evolved over the last few years.
Also, you should know that we have a dedicated page, updated weekly, with all the latest fundraising deals in the Pet Tech market.
| Name | What they do | Amount | Quarter | Source(s) |
|---|---|---|---|---|
| Lupa | AI-powered operating software for veterinary clinics, mainly in the UK and Europe. | $4.0M | Q1 2025 | Tech.eu |
| Vetnio | AI scribe for vets that records consultations and auto-generates clinical notes. | $0.5M | Q1 2025 | Tracxn |
| Tandem | AI-driven pet healthcare platform combining telehealth, home visits, clinics, and pharmacy. | $10.0M | Q1 2025 | Business Wire |
| Airvet | Enterprise pet telehealth platform offered as an employee benefit by employers. | $11.0M | Q2 2025 | Airvet Blog |
| Koala Health | Digital pet pharmacy and medication-management platform connecting vets and pet owners. | $20.0M | Q2 2025 | Business Wire |
| Lupa | AI-powered operating software for veterinary clinics, scaling internationally from the UK. | $20.0M | Q4 2025 | Tech.eu |
| Digitail | AI-powered practice-management software for veterinary clinics plus a pet parent app. | $23.0M | Q4 2025 | Digitail Blog |
| Traini | Real-time human-dog conversational AI paired with a cognitive smart collar device. | $7.5M | Q4 2025 | Business Wire |
| SATELLAI | AI-powered smart pet wearables including GPS collars and a cloud pet health platform. | n/a (tens of millions RMB) | Q1 2026 | 36Kr |
In our Pet Tech market deck, we identify pain points entrepreneurs should prioritize
How has funding activity in the Pet Tech market changed over time?
Q4 2025 was the most active quarter for Pet Tech funding, with $50.5M raised, driven by three mid-to-large deals landing at the same time: Digitail's $23M Series B, Lupa's $20M Series A, and Traini's $7.5M round.
Q3 2025 was the quietest quarter by far, with zero publicly disclosed Pet Tech deals recorded in the period covered.
Comparing Q1 2026 to Q4 2025, the dollar total is not comparable because SATELLAI did not disclose an exact amount; but compared to Q1 2025 (one year earlier), Q4 2025 saw a 248% increase in disclosed funding, going from $14.5M to $50.5M.
If you strip out the top deal from each quarter, the underlying Pet Tech funding base looks steadier: Q1 2025 drops to $4.5M, Q2 2025 drops to $11M, and Q4 2025 drops to $27.5M, which still shows a clear upward trend but less dramatic than the headline numbers suggest.
| Quarter | Number of deals | Total raised | Comment |
|---|---|---|---|
| Q1 2025 | 3 | $14.5M | Three early-stage deals, anchored by Tandem's unusually large $10M pre-seed for a pet healthcare platform. |
| Q2 2025 | 2 | $31.0M | Just two deals but both were substantial Series B rounds in digital pharmacy and telehealth. |
| Q3 2025 | 0 | $0.0M | No publicly disclosed Pet Tech funding rounds recorded in this quarter. |
| Q4 2025 | 3 | $50.5M | The strongest quarter by far, with two large clinic software rounds and one smart wearable deal. |
| Q1 2026 | 1 | n/a | One deal from SATELLAI, but the exact USD amount was not publicly disclosed. |
| All quarters | 9 | $96.0M+ | Full period total across 9 qualifying rounds, with one undisclosed amount excluded from the dollar sum. |
In our Pet Tech market deck, we identify repeatable patterns you can use if you’re building in this market
Which startups in the Pet Tech market raised the largest rounds over the last months?
These startups raised the most recently in the Pet Tech market:
- Digitail raised $23M because investors saw strong demand for AI-powered practice management software in vet clinics, with Five Elms Capital leading and Atomico and Partech joining.
- Lupa raised $20M to scale its AI-native veterinary operating system internationally and launch a dedicated Veterinary AI Lab, building on its earlier $4M Seed.
- Koala Health raised $20M to improve its mobile pet pharmacy experience and simplify chronic medication delivery for both vets and pet owners across the U.S.
- Airvet raised $11M after strong enterprise ARR growth, using the funds to scale its pet telehealth platform distributed through employer benefit programs.
- Tandem raised $10M at the pre-seed stage to open an AI-powered pet health hub combining telehealth, home visits, and pharmacy in Greater Boston.
- Traini raised $7.5M to develop its human-dog conversational AI and bring its first cognitive smart collar product to market, backed by several Asian investors.
- Lupa raised $4M at Seed stage to replace fragmented legacy vet software in Europe with a single AI-driven operating system, backed by Firstminute Capital.
- SATELLAI raised tens of millions of RMB in a Series A led by SenseTime Guoxiang Capital to push its AI pet wearables and Petsense health platform into overseas markets.
- Vetnio raised $0.5M through Y Combinator to keep building its AI copilot that reduces admin work for vets by auto-generating clinical notes from consultations.
And, yes, we do cover most of them in our beautiful pitch about the Pet Tech market.
You may also want to check our ranking of the most funded startups in the Pet Tech market as well as our list of the most valued startups.
In our Pet Tech market deck, we answer all the common questions from investors and entrepreneurs
Is the Pet Tech market shifting toward smaller or bigger deals?
Across the four quarters with disclosed Pet Tech funding data (Q1 2025 through Q4 2025), the average deal size was around $12M, which reflects a market where most rounds are mid-stage Series A and B rather than early micro-bets or late-stage mega-rounds.
The average deal size in the Pet Tech market grew from $4.8M in Q1 2025 to $15.5M in Q2 2025 and $16.8M in Q4 2025, which suggests that investors progressively concentrated capital into fewer, more mature companies rather than spreading it across many early-stage bets.
If you exclude the largest deal from each quarter, the average deal size drops but the upward trend holds, meaning the shift toward bigger Pet Tech deals is not just an outlier effect but a genuine market pattern.
| Quarter | Number of deals | Average deal size | Deals below $2M | Deals above $50M |
|---|---|---|---|---|
| Q1 2025 | 3 | $4.8M | 1 | 0 |
| Q2 2025 | 2 | $15.5M | 0 | 0 |
| Q3 2025 | 0 | n/a | 0 | 0 |
| Q4 2025 | 3 | $16.8M | 0 | 0 |
| Q1 2026 | 1 | n/a | n/a | n/a |
| All quarters | 9 | ~$12M | 1 | 0 |
In our Pet Tech market deck, we help you understand how the market is structured
How concentrated was funding activity in the Pet Tech market?
In every active quarter, a single Pet Tech deal captured between 45% and 69% of all funding raised, which means the market is not broad-based: capital is consistently going to a handful of category leaders rather than being distributed evenly.
This concentration pattern in the Pet Tech market actually got slightly healthier over time: the top deal's share dropped from 69% in Q1 2025 to 45.5% in Q4 2025, suggesting that as more large rounds close in the same quarter, dominance becomes a little less extreme.
| Quarter | Number of deals | % by Top 1 | % by Top 3 | % by Top 10 |
|---|---|---|---|---|
| Q1 2025 | 3 | 69.0% | 100.0% | 100.0% |
| Q2 2025 | 2 | 64.5% | 100.0% | 100.0% |
| Q3 2025 | 0 | 0.0% | 0.0% | 0.0% |
| Q4 2025 | 3 | 45.5% | 100.0% | 100.0% |
| Q1 2026 | 1 | 100.0% | 100.0% | 100.0% |
| All quarters | 9 | ~24% | ~63% | 100.0% |
In our Pet Tech market deck, we have designed useful charts to give you full market clarity
Which categories in the Pet Tech market received the most funding?
Veterinary clinic software and practice management captured $47M, or about 49% of all disclosed Pet Tech funding, because investors backed two rounds in Lupa and one in Digitail, all three targeting the same painful problem: outdated, fragmented software inside vet clinics. The category stands out because it targets a recurring operational need, which makes the revenue model predictable and defensible.
Digital pet pharmacy and medication management raised $20M through Koala Health's Series B, reflecting how much friction still exists around pet prescriptions and chronic medication delivery, a problem that affects millions of pet owners every year.
Tele-vet and digital health raised $11M through Airvet's Series B-2, showing that employer-distributed pet telehealth is a real and growing distribution channel, even if it has not yet attracted the same volume of deals as clinic software.
| Category name | Number of deals | Total raised | Startups and amounts |
|---|---|---|---|
| Veterinary clinic software / practice management | 3 | $47.0M | Lupa (Seed, $4M), Lupa (Series A, $20M), Digitail (Series B, $23M) |
| Digital pet pharmacy / medication management | 1 | $20.0M | Koala Health (Series B, $20M) |
| Tele-vet / digital health | 1 | $11.0M | Airvet (Series B-2, $11M) |
In our Pet Tech market deck, we cover the latest tech updates shaping the market
Who are the biggest investors in the Pet Tech market?
Firstminute Capital is the most active named investor in the Pet Tech market over this period, having participated in both of Lupa's qualifying rounds (the $4M Seed and the $20M Series A), making it the only investor with two deals in a market where most others have just one.
Five Elms Capital led Digitail's $23M Series B in Q4 2025, the single largest disclosed Pet Tech deal of the period, which puts the firm at the top of the list for dollar volume attached to a single investment.
Atomico participated in Digitail's $23M Series B, adding a notable European growth-stage stamp of approval to one of the market's biggest rounds.
Partech also joined the Digitail Series B, continuing a track record of backing B2B software companies solving operational problems in large but underserved verticals.
byFounders participated in Digitail's Series B as well, reinforcing its presence in the Nordic and European software ecosystem.
Singular led Lupa's $20M Series A in Q4 2025, backing the company's ambition to build a global AI operating system for the veterinary industry.
Valspring Capital led Koala Health's $20M Series B, the top Pet Tech deal in Q2 2025, focused on digitizing chronic pet medication workflows.
HighlandX led Airvet's $11M Series B-2, backing the employer-distributed pet telehealth model after Airvet demonstrated strong enterprise ARR growth.
Disclaimer: this investor list may be incomplete; we focus on publicly disclosed lead and prominent recurring investors, so some frequent minority participants may be underrepresented. "Total funded" does not represent the amount personally invested by an individual investor. Instead, it refers to the aggregate amount raised across all fundraising rounds in which the investor participated.
| Investor | Number of deals | Total funded | Startups |
|---|---|---|---|
| Firstminute Capital | 2 | $24.0M | Lupa (Seed $4M), Lupa (Series A $20M) |
In our Pet Tech market deck, we track adoption trends and shifts in consumer behavior
Related blog posts
- A complete overview of funding deals in the Pet Tech market
- Which startups have raised the most funding in the Pet Tech market?
