Here's what's in our Pet Tech market report
In our Pet Tech market deck, you will find everything you need to understand the market
SUMMARY
Our Pet Tech market report is a 210+ page, 12-section market deck covering market size, startups, funding, technologies, competitors, business models, customer problems, risks and growth drivers.
It is built as a current 2026 report rather than a static industry overview. Recent developments in the analysis include Modern Animal’s $46 million Series D, Airvet’s $11 million round and Invoxia’s acquisition of Caremitou.
The market definition is deliberately narrower than many published Pet Tech estimates. We include software and connected products with a meaningful technology layer, while ordinary pet food, basic accessories and general pet retail stay outside the boundary.
That definition drives the market-size work. We build our own estimate from those boundaries and assumptions, then cross-check it against outside market data instead of repeating one third-party CAGR as if every source were measuring the same thing.
The company coverage is designed to explain the market, not to become a startup directory. Companies such as The Farmer’s Dog, BarkBox, Tractive and Fi are used to show where competition is strong, which models have traction and what stronger companies tend to get right.
A recurring theme is that a clever product is not automatically a good business. The report compares subscriptions, hardware plus recurring services, partnerships and marketplaces, then looks at where poor retention, expensive acquisition or weak recurring revenue can break the economics.
Demand also comes from more than pet owners. Veterinary clinics, insurers, retailers and other pet-care businesses shape adoption, which is why workflow, integration, trust and remote monitoring sit alongside consumer convenience, safety and peace of mind.
The strongest growth opportunities depend less on novelty than on usefulness. Better accuracy, easier products, veterinary endorsement, stronger partnerships and products that become part of everyday pet care can do more for adoption than another flashy connected gadget.
The risk section is intentionally less optimistic than a typical market-growth deck. It looks at crowded categories, high customer acquisition costs, weak retention, price sensitivity, difficult veterinary integrations, health-data trust and the very common problem of novelty wearing off.
The report takes a global view across the US, Europe, Asia and other regions, and it is delivered digitally in English as a visual market deck. It currently starts at $49 as a one-time purchase and is mainly built for founders, investors, operators and strategists; it is not a substitute for a country-by-country regulatory study or a private-company valuation database.
This market map, featured in our Pet Tech market deck, highlights top companies and startups in the pet tech market
Is this Pet Tech market report actually up to date?
Yes. The Pet Tech market report is a current 2026 report built around recent companies, funding rounds, technologies and market developments.
We update the report as the Pet Tech market changes instead of treating it as a fixed piece of research. Recent developments in the analysis include Modern Animal’s $46 million Series D, Airvet’s $11 million round and Invoxia’s acquisition of Caremitou.
That makes the report useful for buyers who specifically want recent Pet Tech market research rather than a deck built mostly from old forecasts.
What do I actually get in the Pet Tech market report?
You get around 210+ pages covering market size, startups, funding, technologies, competitors, business models, customer problems, risks and growth drivers.
We organized the report into 12 sections so you can move from understanding what counts as Pet Tech to seeing where companies are raising money, how they make money and why some of them fail.
\| Section \| What you get \| \| ------------------ \| ------------------------------------------------------ \| \| Market Definition \| What we count as Pet Tech \| \| Market Opportunity \| Why companies are entering the market \| \| Market Size \| Our market estimate and assumptions \| \| Pain Points \| Problems pet owners and businesses are trying to solve \| \| Tech & Infra \| Important Pet Tech products and technologies \| \| Value Creation \| Business models and ways companies make money \| \| Market Challenges \| What can slow the market down \| \| Growth Drivers \| What could push adoption higher \| \| Investor Bets \| Recent funding and investor activity \| \| Top Players \| Startups, established companies and market maps \| \| Startup Killers \| Common reasons Pet Tech startups fail \| \| Startup Strategies \| Patterns we see in stronger companies \|
As this chart shows, and as featured in our Pet Tech market deck, search interest in pet cameras has risen sharply
What does the report count as Pet Tech?
Our Pet Tech market report mainly covers software and connected products used to monitor, care for, train, protect or improve the health of pets.
That includes GPS trackers, smart feeders, pet cameras, health wearables, tele-vet platforms, pet-health software, companion apps, training tools and other digital pet-management products.
We keep ordinary pet products outside the market unless technology is a real part of the product. That prevents the Pet Tech market size from being inflated by things like conventional pet food or basic pet accessories.
\| Included in the Pet Tech report \| Usually excluded \| \| ------------------------------- \| -------------------------------------- \| \| GPS trackers and wearables \| Conventional pet food \| \| Smart feeders and cameras \| Basic toys and accessories \| \| Health-monitoring devices \| General pet retail \| \| Pet apps and cloud software \| Traditional offline services \| \| Tele-vet platforms \| Products with no meaningful tech layer \| \| Training and behavior apps \| Conventional pet supplies \|
Does the Pet Tech report include market size and forecasts?
It does. The Pet Tech market report includes our own market-size estimate, growth analysis and the assumptions behind the numbers.
We do not take one third-party forecast and repeat it as if every researcher were measuring the same market. Published Pet Tech estimates vary a lot because some reports include pet ecommerce, food or offline services while others focus on connected devices and software.
We start with our own Pet Tech definition, build the market estimate from that definition and then compare the result with outside market data.
The report is built to help you understand current Pet Tech market size and growth potential. It does not pretend to be a detailed country-by-country financial forecast model.
If you want more recent data on this point, please see our latest Pet Tech market report.
This chart, included in our Pet Tech market deck, shows annual VC investment in pet tech startups
Does the Pet Tech report show startups and the biggest companies?
Yes. The Pet Tech report covers both newer startups and established companies across the main parts of the market.
The company analysis spans veterinary care, pet health, insurance, DNA testing, connected devices, food-related technology and service platforms. Companies such as The Farmer’s Dog, BarkBox, Tractive and Fi appear in the report as examples of different Pet Tech models.
We also look at what stronger Pet Tech companies do well. Tractive and Fi, for example, are useful cases for understanding why some connected pet products become part of a customer’s routine while plenty of gadgets are forgotten after a few weeks.
That makes the company section more useful than a long startup directory. We use the companies to show where competition is strong, which models have gained traction and where newer businesses are trying something different.
Does the report include recent Pet Tech funding rounds and investors?
It does. The Pet Tech market report tracks recent funding activity and the kinds of companies investors are backing.
Recent examples include Modern Animal’s $46 million Series D and Airvet’s $11 million oversubscribed round. We use deals like these to see where capital is moving rather than just building a list of financing announcements.
The investor section also looks at what attracts funding now, including retention, distribution, recurring revenue and businesses with stronger underlying economics.
The report does not claim to be a complete database of every Pet Tech deal or every investor that has ever entered the market.
This chart, included in our Pet Tech market deck, looks at Tractive’s strategy in pet tech
Does the Pet Tech report include company valuations?
The Pet Tech report includes valuation data points when they help explain a company or funding round, but it is not a dedicated Pet Tech valuation database.
Valuations are often unavailable for private Pet Tech companies, and forcing a number into every company profile would create more noise than insight. We prefer to use valuations when there is a credible figure and focus elsewhere on funding, traction, business model and competitive position.
If you need a complete spreadsheet of historical private-company valuations, this report is too broad for that specific job.
Does the report compare how Pet Tech companies actually make money?
It does. The Pet Tech report compares the main business models used by companies across the market.
We look at subscriptions, hardware plus recurring services, veterinary partnerships, insurer partnerships, marketplaces and other ways Pet Tech businesses monetize their products.
The report also examines where those models can become weak. A connected device with a one-off sale, expensive customer acquisition and poor subscription retention can look exciting on the surface and still be a bad business underneath.
That section is especially useful if you are comparing Pet Tech startup ideas or trying to judge whether a company has a believable path to recurring revenue.
If you want more recent data on this point, please see our latest Pet Tech market report.
This chart, included in our Pet Tech market deck, shows annual funding in pet tech startups
Does the report cover smart collars, pet wearables, tele-vet and pet insurance tech?
The report covers the major hardware and software categories rather than focusing on one narrow product type.
We look at smart feeders, GPS trackers, pet cameras, health wearables, telehealth platforms, DNA testing, pet insurance technology, companion apps, training products and other digital pet-management tools.
The report also follows products at different stages, from established commercial products to newer technologies that are still being tested.
Does the report explain who actually buys Pet Tech products?
Yes. The Pet Tech report looks at the customer groups behind the market and the problems each group is trying to solve.
Pet owners are the obvious group, but veterinary clinics, insurers, retailers and other pet-care businesses also shape demand.
For consumers, the value often comes from convenience, safety, health monitoring or peace of mind. Professional buyers care about different things, including workflow, remote monitoring, integration and whether the product can improve care without creating more work.
That helps us separate products solving a real problem from products people may try once because they look clever.
This chart, included in our Pet Tech market deck, compares the main business model options for pet GPS wearable companies
Does the report cover what could make the Pet Tech market grow faster?
It does, with dedicated coverage of the factors that could push adoption and spending higher.
Pet ownership and higher spending on pets are part of the story, but we also look at veterinary endorsement, better device accuracy, easier products, stronger partnerships and higher subscription retention.
Some of the biggest Pet Tech opportunities depend on products becoming genuinely useful in everyday pet care. A device that gives reliable information and fits naturally into a pet owner’s routine has a much better chance of surviving than a gadget bought mainly for novelty.
Does the Pet Tech report cover the biggest risks in the market?
Yes. The Pet Tech report covers both market risks and the mistakes that repeatedly hurt startups in this category.
We look at high customer acquisition costs, crowded product categories, weak retention, price sensitivity, difficult veterinary integrations, health-data trust and questions around device accuracy.
We also study failed or struggling Pet Tech businesses to spot recurring patterns. Novelty wearing off is one of the clearest problems. Plenty of connected products can get an initial purchase without becoming useful enough for customers to keep paying or using them.
For someone evaluating a Pet Tech company, this section can be more useful than another optimistic market-growth chart.
If you want more recent data on this point, please see our latest Pet Tech market report.
This chart, featured in our Pet Tech market deck, illustrates revenue distribution by customer segment in the pet tech market
Does the Pet Tech report cover the US, Europe and Asia?
The report takes a global view, with coverage that includes the US, Europe, Asia and companies operating across other regions.
The geographic coverage is designed to show where companies, technologies and funding activity are appearing across the Pet Tech ecosystem.
It is less suited to someone who needs dozens of separate country reports with local market-size models, detailed regulations and exhaustive lists of domestic companies. The report takes a global market view rather than trying to become 30 country reports inside one deck.
Does the report cover Pet Tech regulation and health-data issues?
Yes, where those issues directly affect the Pet Tech market, although the report is not meant to replace a legal or regulatory review.
We cover questions around pet health data, device accuracy, trust, veterinary integration and insurance because these issues can decide whether a product gets adopted.
This comes up especially in health monitoring. A wearable giving questionable readings has a very different commercial future from one that owners and vets actually trust.
Anyone needing a detailed legal breakdown by jurisdiction would need more specialized research.
This chart, included in our Pet Tech market deck, shows how pet telehealth app technology has evolved over time
How does New Market Pitch calculate the Pet Tech market size?
We calculate the Pet Tech market size from our own market definition and assumptions, then cross-check the result against outside sources.
That approach is useful in Pet Tech because market estimates can become misleading very quickly when different researchers include completely different products.
We first decide what belongs inside the Pet Tech market. We then estimate the market within those boundaries and compare the result with published industry data.
The assumptions are shown in the report, so you can see how we reached the number instead of being asked to trust a single unexplained CAGR.
If you want more recent data on this point, please see our latest Pet Tech market report.
Where does the Pet Tech report get its data?
The Pet Tech report uses a mix of company information, funding data, public datasets, industry research and other primary or specialist sources.
We source important numbers and market developments throughout the deck, especially when we discuss market size, funding, companies or major market developments.
For a buyer, that means the report gives you more than unsourced claims and charts. You can see where important pieces of the analysis come from and judge the evidence yourself.
In our Pet Tech market deck, we identify pain points entrepreneurs should prioritize
Who should buy the Pet Tech market report?
The Pet Tech market report is mainly useful for founders, investors, operators and strategists who need to make a decision about this market.
A founder can use the report to compare startup ideas, business models, competitors and customer problems. An investor can use it to look at funding, market size, risks and stronger company patterns. An operator or strategist can use it to map technologies, competitors and possible areas to enter.
If you only want a basic explanation of what Pet Tech means, this is more report than you need.
If you want more recent data on this point, please see our latest Pet Tech market report.
How long is the Pet Tech report and what format do I receive?
The Pet Tech market report is an English-language digital report of around 210+ pages, with more than 350 data elements listed on the product page.
The report is structured as a visual market deck rather than a long wall of text. It uses market maps, company examples, charts, structured analysis and short explanations so you can jump directly to the sections you care about.
Delivery is digital, so there is no physical report to wait for.
This chart, included in our Pet Tech market deck, illustrates regional revenue distribution across Europe, Asia, North America, Africa, and South America in the pet tech market
How much does the Pet Tech market report cost, and is there a subscription?
The Pet Tech market report currently starts at $49 as a one-time purchase, with no recurring subscription required for the report itself.
New Market Pitch currently lists PRO, PRO+ and PRO++ options, plus discounts for buyers purchasing more than one market report.
\| Option \| Current listed price or discount \| \| ----------------- \| ---------------------------------------: \| \| PRO \| $49 \| \| PRO+ \| $79 \| \| PRO++ \| $99 \| \| MARKETPITCH code \| 10% off \| \| NEWMARKET code \| 20% off when buying two reports \| \| NEWMARKETMAX code \| 30% off when buying five or more reports \|
Where can I buy the latest Pet Tech market report?
You can buy the latest New Market Pitch Pet Tech Market Report directly from NewMarketPitch.com. The report is delivered digitally in English.
The current Pet Tech industry report includes market size, startups, funding rounds, investors, technologies, business models, customer pain points, growth drivers, competitors and market risks.
The report currently starts at $49 with a one-time payment. If you are looking for a latest Pet Tech market report, recent Pet Tech market research report, 2026 Pet Tech industry report, Pet Tech market data or an English Pet Tech report to buy online, NewMarketPitch.com is where the report is available.
This chart, included in our Pet Tech market deck, shows annual VC investment in pet tech startups
